Kana iwe uine eCommerce, chishuwo chako chakadzama chayo chingave chekuti chitoro chinogashira maodha zuva rega rega uye chinotengesa zvakawanda. Asi mukati mezviteshi zvekutengesa, pamwe pane imwe yausati waongorora. Nekuti, unoziva maitiro ekuonekwa paGoogle Shopping?
Kana iwe usingazive, Google Shopping iGoogle yekutsvaga tebhu inoshambadza chete zvigadzirwa. Izvo hazvina kudzvanywa zvakanyanya mune mamwe masekete, inogona kuve nzira yakanaka yekutora mukana mutsva wekutengesa chiteshi kuitira kuti vashandisi vazive chitoro chako chepamhepo uye vatenge kubva kwauri. Unoda here?
Google Shopping, yako 'showcase' yezvigadzirwa
Fungidzira uchienda kuGoogle woisa "mateki evakadzi". Kazhinji, nhevedzano yemapeji ewebhu ezvitoro inoonekwa mune zvabuda. Asi zvirokwazvo iwe unoziva kuti, kumusoro, kune mifananidzo midiki yemateki evakadzi nemutengo wavo, webhusaiti pavari uye kunyange chinongedzo chekuti uende ikoko.
Kunyangwe ichiisa "ads", muchokwadi, chikamu ichi cheGoogle zvawanikwa hachisi chimwe kunze kweGoogle Shopping.
Iwe unogona zvakare kuiwana kuburikidza nemenu inooneka pazasi pebhokisi painoisa izvo zvawaisa. Nekumisikidza, mibairo inooneka ndeyese, asi Kutenga kunoonekwa padivi payo. Kana ukadzvanya, inokupa peji nyowani yakatarisana chete nezvigadzirwa uye ine akati wandei mafirita aunogona kushandisa kuona akati wandei mapeji ezvitoro zvepamhepo panguva imwe chete uye woaenzanisa.
Tenda kana kwete, chokwadi chekuonekwa muchikamu ichocho chinogona kuratidza chigadzirwa chako uye, kunyangwe ndikachienzanisa nevamwe, i kuburikidza nekutengesa kwakawanda kunogona kunakidza kushandisa, nekuti vashandisi vanogona kusvika kuchitoro chako kuburikidza nekutsvaga ikoko. Uye kana iwe uine zvinopihwa kana mutengo uri nani pane wevakwikwidzi, iwe unomira kunze.
Maitiro ekuonekwa paGoogle Shopping
Sezvo isu tichiziva kuti chauri kufarira kuziva maitiro ekuonekwa paGoogle Shopping, hatisi kuzoita kuti umirire. Pane mamwe matanho aunofanirwa kutevedzera kuti uzviite nemazvo. Tinokutsanangurirai.
Svika Google Search Console
Unoziva here kuti Google Search Console chii? Icho chishandiso (chakanyanya kukosha paSEO level) chaunosimbisa nacho kuti webhusaiti yako ipfuma yako uye zvakare une nhamba dzekuziva kuti zvese zviri kufamba sei.
Kana iwe wakatonyoresa hapana dambudziko, asi kana zvisiri, Isu tinokurudzira kuti udaro uye simbisa muridzi wechitoro chako chepamhepo.
Iri ndiro danho rekutanga ratinokupa zano kuti uite. Kana wanga watozviita, unogona kuenda kune zvinotevera.
Saina kana kusaina kuGoogle Merchant Center
Kana iwe usingazvizive, Google Merchant Center ndiyo ipuratifomu yaunokwanisa kutumira uye kubata zvese zvigadzirwa zvaunoda kuti Google Shopping iratidze kubva muchitoro chako. Iko mahara, hazvikubhadharire chero chinhu kunyoresa.
Zvakanakisa ndezvekuti pinda chishandiso kuburikidza neakaundi yako yeGmail uye kana ichigona kuva imwe chete iyo iwe une Google Ads zviri nani Nekuti izvi zvichabatanidza zvese uye uchakwanisa kubatanidza maturusi maviri aya pasina dambudziko (izvo, kana usati wazviona, zvakakosha uye zvakakosha kuti uoneke paGoogle Shopping).
Shanda paGoogle Merchant Center
Nekuti muGoogle Merchant Center haungofanire kunyoresa, asi iwe unofanirwawo kuisa zvigadzirwa zvaunoda kuti zvioneke muGoogle Shopping ipapo. Zvinoitwa sei?
Nzira iri nyore ndeye a data feed, kureva kuti, faira rakaiswa mu .xml kana .txt fomati apo inenge iine ruzivo rwese pamusoro pezvigadzirwa zvako, kureva mutengo, zita, modhi, tsananguro yechinhu, nezvimwe. Kunyanya kutsanangurwa iwe uye pamusoro pezvose, kana ukanyanya kushandisa tsananguro inopenya ndipo paunonyanya kubudirira nekuti ruzivo rwese urwu rucharatidzwa neGoogle Shopping uye imwe yenzira dzekumira kunze inogona kunge iri kushandisa copywriting.
Kana uine zvigadzirwa zvishoma zviri nyore kugadzira Excel, asi kwete kana yakawandisa. Mune ino kesi isu tinokurudzira kuti iwe ushandise plugin sezvo ichaita kuti maitiro ese akurumidze. Semuenzaniso, WooCommerce Product Feed (yeWordPress), Nyore Google Shopping (yeMagento), kana iyo Google Merchant Center module kana ukashandisa Prestashop. Chokwadi, kune zvimwe zvakawanda zvaunogona kushandisa.
Ehe, ramba uchifunga izvo Chero shanduko yaunoita kune izvo zvigadzirwa inofanirawo kuchinjwa muGoogle Merchant Center kuitira kuti ivandudzwe. Chinhu chega chingave chekuisa zvakare faira chaiyo.
Google Merchant uye Google Ads
Iwe watova nemidziyo yako muGoogle Search Console. Iwe zvakare une yako Merchant account ine zvinyorwa zvakakwidzwa. Nhanho inotevera ndeye batanidza account yako yeGoogle Ads kune Merchant.
Kuzvibatanidza kuri nyore nekuti, mukati meGoogle Merchant, kana iwe ukaenda kune zvigadziriso uyezve Adword, zvinongokukumbira kuti uwedzere Ads account ID yako uye nekudzvanya pabhatani rekubatanidza zvinotora nyaya yemasekondi.
Kana usingazive ID yako, Saka chinhu chakanakisa ndechekuti iwe unopinda Google Ads uye tsvaga iyo ruzivo ipapo. Kana iwe usingazive, iwe unofanirwa kuenda kune yekubatsira icon kumusoro kurudyi kwechidzitiro (mufananidzo une chiratidzo chemubvunzo). Ikoko menyu icharatidzwa uye iwe unogona kuenda kuClient ID (pazasi peiyo menyu).
Iwe unongofanirwa kuikopa woiisa muMutengesi.
Gadzira ads paGoogle Shopping
Panguva ino unogona kurega Google kunyora zvinhu zvawakapa zvichibva pakutsvaga kwainoita, kana kuti unogona kugadzira ads paGoogle Shopping.
Kana ukasarudza zvekupedzisira, ziva izvozvo Kuti uzviite iwe unofanirwa kuenda kuGoogle Ads. Ikoko, mune iyo Campaign tab, ichakubvumidza iwe kusarudza Kutenga.
Chinhu chinotevera ndechekugadzirisa ad, semuenzaniso munyika ipi, bhajeti yekushandisa ...
Zvava kujeka kwauri kuti uoneke sei paGoogle Shopping? Izvi hazvina musoro, kunyanya sezvo mibairo yechigadzirwa ichiwanzo tungamira uye Zvinyorwa zvekutenga zvinoonekwa musati matsvaga mhinduro. Unofungei?