Zvinoitwa ne e-commerce muChina, kunyanya mumaguta madiki, iri kuratidza kukura kukuru, zvichienzaniswa nemaguta anoonekwa seyekutanga uye yechipiri nhanho. Kwete izvozvo chete, asi zvakare nzvimbo nyowani dzebasa ivo vari kutanga kuratidza yakasimba kukura mikana.
Zvinoenderana neongororo ichangobva kuitwa, mashandisirwo eguta rechitatu nerechina, anomiririra 50.1% yehuwandu hwakazara hwekutengesa mu National ecommerce, zvichienzaniswa ne49.9% yakapihwa nevatengi mumaguta akarongerwa seyekutanga neyechipiri chikamu. Kunyangwe izvi, kupinda kwekutengesa pamhepo pakati pevashandisi veInternet mumaguta echitatu neechina chikamu chiri 62%, kumashure zvakanyanya kwe89% inoitika pakati pevagari veguta rekutanga nerechipiri.
Zvinoenderana nezvakabuda mu McKinsey yakasimba online ongororoSezvo kukura kweecommerce muChina kuri kubvisa nzvimbo nyowani, makambani anofanirwa kufambirana neshanduko kana vachida kutsvaga mikana uye kufamba nekukurumidza kutora mukana.
Chirevo chakaburitsawo izvo Pamhepo kune Offline services (O2O), iri kuwedzerawo simba kuChina, iine 80% yevakabvunzwa vachitaura kuti vakashandisa rudzi urwu rwebasa pakufamba nekufambisa mabasa. Asi kuwedzera kwekupinda kwevashandisi mumaguta ekutanga neechipiri hakusi kuita kuti bhizinesi rikure, saka vatengesi vepamhepo vanofanirwa kutarisisa kupa zvisarudzo zvakajairwa kune vatengi kana vachida kuwedzera kukura.
Chekupedzisira, zvinotaurwa zvakare kuti huwandu hwe31% yevakabvunzwa vakati vakatenga kuburikidza nesocial network chikuva, zvakapetwa chikamu chegore rapfuura.