Chipiri chapfuura Direct Inishuwarenzi kutanga kuzivikanwa kwekambani uye yakapihwa kune akasiyana midhiya pakati payo paive Actualidad Ecommerce nzira nyowani yekunzwisisa inishuwarenzi, kubheja pane iyo kurerutsa yezvigadzirwa zvacho nemaitiro ekupindura kuomarara mu Inishuwarenzi chikamu. Kuti vaite izvi, ivo vatanga nekurerutsa yavo yega brand, izvo izvo, zviri nyore, chaipoipo.
Kuzvipira kwaDirect kunotsigirwa nezvidzidzo zvakaita seyakaitwa nekambani yekutsvagisa misika GFK, iyo inosvika 90% muzana yezana revabati vemitemo vanotenda kuti havana ruzivo nezveinishuwarenzi yavo, uko kunowedzerwa kuwedzera kweCommerce, iyo Yakawedzera. kutengesa kwayo ne13% gore rapfuura muSpain, paine mutengo wepakati wepakati pamugari weanopfuura maEuro e800, sekureva kwemushumo weTerecommunications Market Commission.
Iye CEO weinishuwarenzi Giuseppe Dosis Ndinosimbisa izvozvo "Shanduko dzakananga kufungidzira kufambira mberi kwemusika uye kupa mhinduro dzakakodzera nguva dzose. Tekinoroji nyowani dzinozove nekukanganisa kwakananga kubhizinesi redu uye isu tinofanirwa kuve takagadzirira. Ini ndinofungidzira kuti mukati memakore gumi, 10% yemakondirakiti zvibvumirano zvichaitwa online ".
“Meseji yedu inofanira kurerutsa basa nechinzvimbo chemutengi, kwete imwe nzira. Isu takaona kudiwa uku mukati memusika kuSpain, uye tiri kuzotora mukana wekuzvitsauranisa kubva kune vakwikwidzi vakananga », akasimbisa chikamu chake Reig Gem, Kushambadzira Director weDirect.
Kuisa mari muhunyanzvi hwekuvandudza ruzivo rwevatengi
Nekuzvipira kwakajeka ku mari muhunyanzvi, Direct inoronga kuenderera nehurongwa hwekudzoreredza inopfuura hafu yemubereko wemakore maviri apfuura mukugadzirwa kwetekinoroji, kuti uwane kunatsiridza ruzivo rwevatengi pese paanosangana nekambani. Inotsvaga kuumba hukama hwakavakirwa pa chivimbo and the pachena uye nekudaro unova brand inobatsira uye inoshanda kune mutengi, izvo zvinopindura kune zvavanoda chaizvo. Kusvika pano, Direct inoronga kuenderera muna2014 nehurongwa hwekudzoreredza inopfuura hafu yemubatsiro wemakore maviri apfuura mukugadzirwa kwetekinoroji.
Kuti uwane chinangwa chayo chekurerutsa kutaurirana nevatengi vayo uye nekuvandudza ruzivo rwevashandisi, Direct inotangisa webhusaiti yekutengeserana ine dhizaini dhizaini iyo inobatsira kufambisa uye kubvumirana kubva kune chero chishandiso kuvimbisa kufamba kwevatengi vayo.
Panguva imwecheteyo, inotangisa chirongwa chinosanganisa mune imwechete application ese masevhisi angangodiwa nemutyairi. Nekudaro, kuburikidza nekushandisa kwakananga, zvinokwanisika kutsvaga panomiswa mota ne geolocation, kutanga nzira dzekufamba uye kuverenga mutengo wepeturu, kana kuronga kushanya kumusangano uye kuongororwa kweITV.
Inishuwarenzi yakasarudzika yemumwe mutengi
Direct inova inshuwarisi yekutanga iyo inosiyanisa pakati pekuvhara kunodiwa nemotokari, uye kune rimwe divi, izvo zvinoda mutyairi wayo, achipa inishuwarenzi yemunhu uye kuita kuti kupa kwayo kuve kuchinjika.
Mumwezve muenzaniso weiyi tsika yevatengi ndeye basa rekugadzirisa, Inosanganisirwa muzvikamu zvese zveinishuwarenzi. Kubudikidza nebasa iri, kana paitika tsaona nemota, Direct zvinodzora uye zvinovimbisa iyo kugadzirisa mhando kusvika pamakore matatu, iri basa rekutora uye kuendesa mota uko zvinoratidzwa nemutyairi.
Imwe nyowani ndeye hunyanzvi hwe digital, iyo inodzivirira nguva yekumirira nyanzvi uye inoita kuti mota yekuremekedza iwanikwe kune mutengi panguva iyo kugadzirisa kunogara uye mota inoendeswa mushure mekuchenesa uye kuongororwa kwepamusoro nekambani.
Nemaonero matsva aya, Direct inotarisira kupeta kufunga kwevatengi mukati megore ra2014, wedzera huwandu hwe inshuwarisi anoshandirwa na Internet kubva 24% nhasi kusvika 40% gore rinouya uye wedzera chikumbiro chebhajeti via Webhu, kuenda kubva ku90% kusvika ku100% mukota yekutanga yegore, kunyangwe ivo vachitarisira kuti 70% yezvibvumirano ichavharwa pamwe nekurevererwa kwechikwata chavo chekutengesa.