El eCommerce Yakave imwe yeakanyanya madhiraivhu ehupfumi hwenyika uye inochinja ichienderera. Kuwedzera, ivo vatambi vakachena vekutengesa zvemagetsi vari kubheja pakuvhurwa kwemisika mitsva kunze kwemiganhu yavo. Kupa kukurudzira chikamu uye kubatsira iwo makambani anoda kuendesa kune dzimwe nyika, E-Commerce Kirabhu anoronga anotevera Gumiguru 29 uye 30 muBarcelona iyo Muchinjikwa-Border Summit 2015, chiitiko chemazuva maviri umo mhinduro dzese dzinogona kuwedzera kukosha kuchitoro chepamhepo dzinounzwa kana uchizarura musika mutsva.
Munguva yaGumiguru 29 na30, Cross-Border Summit 2015 ichave nemakambani anopan zvigadzirwa zvekugadzirisa kana nzira dzekubhadhara, pamwe nemamwewo akasarudzika akadai se Marketplace wepasi rose, nyanzvi mhinduro mu mutero (semuenzaniso manejimendi eVAT munyika dzakasiyana), vamiririri ve online marketing nyanzvi mumisika yakatarwa, uye pasina kukanganwa masangano ekutsvaga anogona kukubatsira iwe kuwana nyanzvi dzinozotarisira zviitiko zvako munyika iri kutaurwa.
Cross-Border: kuwedzera miganhu yezvitoro zvepamhepo
Ronan bardet, muvambi weE-Commerce Club, anotsanangura zvimwe zvinhu zvekufunga nezvematambudziko ekutarisana nawo kana uchitanga zviitiko zvekutengesa mumusika mutsva.
Bardet anotsanangura kuti eCommerce yakagara kwenguva refu kumira kuratidza ramangwana rakavimbiswa kumakambani mazhinji kuti ave, munguva ino, imwe yeinjini huru dzekukura kweupfumi hwedu. Nechikonzero ichi, kana vatambi vakura mu e-commerce chikamu vachida kuramba vachikura, havafanirwe kuenda kunokwezva vatengi vatsva mumusika wavo nekudyara zvakanyanya mukushambadzira, asi panzvimbo pezvo vanofanira kubheja pakuvhurwa kwemisika mitsva kunze kwemiganhu yavo. .
Nekudaro, kana uchitanga zviitiko zvebhizimusi mumusika mutsva, zvimwe zvinhu zvinofanirwa kutarisirwa uye kuziva pamberi pezvinetso zvikuru zvatichazosangana nazvo.
Matambudziko azvino eCross-Border eCommerce
Bardet anotiyeuchidza kuti tisati tatanga chiitiko chitsva kunze kwemiganhu yedu tinofanirwa kunge takajeka nezve mutsauko uripakati pekutengesa kwe "Near-Border" ne "Cross-Border". Yekutanga ichave, semuenzaniso, yechitoro cheSpanish kuti itengese muFrance kana kuGerman, iyo isingaise matambudziko mazhinji padanho remari, repamutemo uye rekushandisa. Asi, Muchinjiko-Border zvinoreva kutengesa mune imwe kondinendi, senge China kana Latin America, nemamwe matambudziko makuru ekushanda.
Uye zvakare, hunhu hwechigadzirwa, ndiko kuti, huremu hwayo, vhoriyamu, mhando (inoparara kana kwete) kana kana iri nyore kutakurika, inogona kuwedzera kunetseka pakutengesa kweCross-Border. Chitoro chinotengesa zvipfeko, semuenzaniso, chinogona kunge chiine centralized logistics centre, nepo avo vanotengesa midziyo yemumba vanofanirwa kuve nenzvimbo dzekugovera munyika yega yega.
Sarudza musika wakakodzera
Usati wasarudza musika, unofanirwa kudzidza makwikwi acho nemazvo. Bardet anoti hazvina kukodzera kuenda kuhondo zvakananga mumusika une vatambi venhoroondo vane simba, kunze kwekunge iine kukosha kwekusiyana.
Zvirinani kuenda wakananga kunyika uko kune makwikwi mashoma. Muchokwadi ndizvo zvazvinoita Rocket InternetPaunoita kopi yekambani inobudirira muUnited States seZappos kana Amazon, haisi yekuitangisa mumusika mumwe chete asi vanodyara muAfrica, Southeast Asia kana Latin America uko kune makwikwi mashoma.
Zvinodiwa vatambi vekunze
Kana kosi dzakakodzera dzaitwa uye danho rekuvhura musika mutsva raitwa, zvinodikanwa kuti uve nechokwadi chekuti une maturusi ese anodiwa ekupinda munyika nyowani. Ikoko hakungavi nekushomeka kwevanopa kana vashandi vane hunyanzvi munzvimbo dzese dzinobatanidzwa:
- Zvepamutemo / Mari
- Kududzira
- Logistics / Reverse Logistics
- Nzira dzekubhadhara dzemunharaunda
- Traffic kubatwa
- Marketplace
- Kwevatengi sevhisi / Kutaurirana nzvimbo
- Human resources
Tarisiro yemakore anouya
Misika yakawanda uye yakawanda iri kuve inokwezva zvakanyanya kana zvasvika pakuisa mari uye kutsvaga kukura kwekutengesa. Semuenzaniso, nyika dzeBRIC (Brazil, Russia, India neChina), izvo zvinonetsa kuwana asi kugona kukuru, kana Turkey, imwe nyika yakamira kunze kwayo kukura kukuru muCommerce, ine inopfuura 70% yekuwedzera yekutengesa pamhepo gore rapfuura.
Zvepasi rese zvinova zvine hungwaru kune izvo zvitoro zvepamhepo izvo zvasvika pane chinzvimbo chakakurumbira mukati medanho renyika. Zvisinei, haigone kuverengerwa. Sarudzo yekutengesa mune dzimwe nyika haisi iyo nguva dzose inonyanya kukodzera uye inoenderana zvakanyanya nechigadzirwa chako uye nekukura kwemisika inotarisirwa.
Maitiro ekupinda iyo Cross-Border Summit 2015
Kuti upinde iyo Cross-Border Summit 2015 shanyira webhusaiti yepamutemo: crossborder.clubecommerce.com.