Tisati tatanga, yeuka kuti SEM chirevo chakapararira cheKutsvaga Injini Yekushambadzira. Kana isu tichitaura nezve SEM isu tinowanzo tarisa kune yakabhadharwa yekutsvaga injini mushambadziro kunyange hazvo chaizvo, kuva purists, SEM inoreva chero kushambadzira chiito mukati meinjini dzekutsvaga, kungave kwakabhadharwa kana kwete. Kuve yakakosha paramende yekuita chero zano mukushambadzira kwedigital.
Kubva pane iyi nzira yakajairika, isu tinofanirwa kusimbisa kuti kana tichitaura uye tichitaura nezvezvinyorwa izvi zvakakurumbira mukutengeserana kwedigital isu tiri kutaura nezvekushandisa maturusi uye marongero anotibatsira kukwidziridza kuoneka uye wedzera kuwanikwa kwemasaiti uye mapeji ewebhu nekuda kwemajini ekutsvaga. Chinhu icho pasina mubvunzo chinogona kutibatsira kuvandudza kushambadzira kwezvigadzirwa, masevhisi kana zvinhu muzvitoro zvedu kana pamabhizinesi epamhepo. Kunze kweimwe kirasi yemaitiro ane hukasha ekutengesa.
Ehezve, zvishandiso zveSEM chombo chine simba icho vashandisi vanacho panguva ino kuti vawedzere kuvapo kwavo paInternet. Asi haifanire kuvhiringidzwa neSEO sezvo isina kufanana, sezvaunogona kufungidzira. Hazvishamise kuti musiyano mukuru pakati peSEO neSEM ndewekuti mumwe anopa mhedzisiro kana zvakasikwa mhedzisiro uye imwe yacho inopa mhedzisiro inowanikwa kuburikidza nekubhadharwa kushambadzira kushambadzira painjini dzekutsvaga dzeInternet.
SEM zvishandiso: avo anonyanya kukosha mabhenefiti
Kana iwe uchifunga kuti mumazuva mashoma anotevera uchazoita bhizinesi zano rehunhu uhu, hauzove nesarudzo kunze kwekuziva kuti ndeipi mipiro yaunogona kutanga mune yako online bhizinesi mutsara. Pakati pazvo pane zvinotevera zvatiri kuzokuratidza pazasi:
- Iyo inobvumidza kukurumidza kushambadzira chigadzirwa pachiyero chikuru uye nekudaro inosvika kune hombe nhamba yevanoshandisa kana vatengi uye kunyangwe padanho repasirese.
- Izvo zvinokutendera iwe kukwikwidza takatarisana nemeso ekutengesa emakwikwi uye nekudaro kuwana chinzvimbo chiri nani pakati pevatengi zvichienzaniswa nevakwikwidzi vakuru vari muchikamu.
- Kudzoka kwekudyara kunozove kwakanyanya kuwanda kupfuura izvozvi uye unogona kuzvisimbisa zviri nyore mukuita.
- Iyo sisitimu iyo pakupera kwezuva inokutendera iwe kuunza yakanyanya segmented traffic kune yedu webhusaiti ine hukuru huvepo pakati peakanyanya mainjini ekutsvaga paInternet.
Tsvaga mazwi akakosha
Ndiwo mazwi uye / kana mitsara yakanyorwa muinjini yekutsvaga kana uchitsvaga. Iko injini yekutsvaga pachayo inodzosera mhedzisiro inowirirana zvakanyanya neshoko riya rakakosha, saka Iwe unofanirwa kusarudza zvakanyatsonaka ndeapi mazwi aunoda kuwanikwa nawo. Mupfungwa iyi, unogona kuzvibatsira nemamwe maturusi ayo anokuita kuti usvike pazvinangwa zvako zvinokurumidza kubva zvino zvichienda mberi. Nechiitiko chakajeka chaicho chauchazotanga kuona muzviito zvinotevera zvatinokuudza nezvazvo:
Iwe uchave nekuonekwa kwakakura mune zvirimo zvebhizimusi rako repamhepo uye zvakaenzana nekubatsira kwekutsvaga.
- Iyo inzira isina kunangana yekukwezva kutariswa kwevatengi vako kana vashandisi kubva panguva iyoyo zvichienda uye pasina kuzvidza dzimwe nzira dzekutengesa.
- Iyo inzira inobatsira kwazvo yekuratidza zvimwe kana zvishoma ruzivo chairwo nezve izvo zvigadzirwa zvaunopa kumusika kubva kudigital maonero.
- Uye pakupedzisira, chichava chombo chine simba chaunofanira kutarisana nacho nemakwikwi mune chikamu chine kukwikwidza kwakawanda sezvakaita dhijitari parizvino.
Google Analytics
Kana uchitsanangura kuti ndeapi akanakisa SEM maturusi aunofanirwa kuve nawo, hauzove nesarudzo kunze kwekuisanganisira izvi zvakakosha kuti ugutse zvido zvebhizinesi rako uye zvakapoteredzwa mukati mekushambadzira kwedigital Kusvika padanho rekuti yemahara kunyorera kunopihwa neGoogle. Iyo inokupa iwe akateedzana e metrics nezvewebsite yako uye nezve mishandirapamwe yauri kuita muAdwords. Iwe unozogona kuziva zvinhu zvakakosha sekushandurwa kwehuwandu, iwo mapeji anoshanyirwa, iwo mabhatani uye chero chimwe chinhu chinoyerwa. Nezvo, iwe unogona kugadzirisa uye kugadzirisa yako yekushambadzira zano.
Kukosha kwayo kunobva pakuti ichabatsira kuisa zvirinani zviri mukati mewebhusaiti yako. Saka kuti nenzira iyi, iwe unogona kuvandudza hukama hwaunochengetedza mune idzodzo nevatengi vako kana vashandisi mune imwe nzira iri nani kupfuura nakare. Nedzimwe bhenefiti yekuti pakupera kwezuva iri hurongwa hwakavhurika kune wese munhu, pasina kusarudzika chero mhando, sekune dzimwe nzira dzakajairika kana dzechinyakare.
SEMrush
Icho chimwe chezvishandiso zvakanakisa kugona kuongorora makwikwi. Uye zvakare, ine mabasa makuru aunogona napo nyatsoongorora SEO uye SEM. Iwe une yemahara vhezheni uye yakabhadharwa vhezheni uye navo iwe unozogona kuziva maficha senge kushanya kunowanikwa kubva kune yekutsvaga injini kana ayo ari akanakisa akaiswa akakosha mazwi. Kunyangwe iri yakafanana chaizvo neiyo yapfuura, mune ino nyaya inopa yakakura hukuru mikana yekuwedzera chinodikanwa chinzvimbo chewebsite yebhizinesi redu kana chitoro chepamhepo.
Kana iyi modhi nyowani ichizivikanwa nechimwe chinhu chakabatanidzwa mune akanakisa SEM maturusi aunofanirwa kuve nawo, imhaka yehukuru hwayo hwakawanda uye kuti pakupedzisira unoigonesa kuti ienderane nezviitiko zvese zvinogoneka. Kumira kunze kwekuratidzira zvemhando yepamusoro zvemukati pamusoro peimwe nhevedzano yezvakawanda zvehunyanzvi kutariswa kubva pakuona kwenzvimbo yedigital yezviri mukati.
ad beat
Iyi sarudzo pasina mubvunzo ine hunyanzvi kupfuura iyo yese. Nekuti pakupera kwezuva isu tiri kutaura nezve yakasarudzika chikuva iyo inopa kuoneka kwezviito zvese munzira dzakasiyana dzechero mhando kana mukwikwidzi, iyo inobvumidza kuongorora sarudzo yepasirese yemushambadzi, panowanikwa shambadziro, ma network, mafomati uye zvigadzirwa zvekushambadzira zvinoshandisa.
Uye zvakare, iyo zvakare inobvumidza iwe kuti uongorore kuti ndeapi makwikwi makuru munharaunda yako, tsvaga zvitsva kana kuona izvo zvinodyara zvakanyanya; kuitira kuti zvikubvumire iwe kuti ugone kutora sarudzo mune yako bhizinesi modhi. Ndokunge, iwe zvinobatsira kukwikwidza kupfuura pakutanga uye zvakanyanya kukosha kuburikidza nemhando yakapusa yekushandisa pane yako webhusaiti webhusaiti, chero zvayakaita uye hunhu. Nekuda kweizvo zvazviri nezve kuzadzisa zvinangwa zvakagadzwa kubva pakutanga.
Facebook ichangobva kugadzirisa chikamu chitsva ichi apo inounganidza zvese kushambadzira izvo izvo kambani izvozvi zvinoshanda papuratifomu. Parizvino, Facebook hairatidze ruzivo rwekuwedzera kana dhata, chete zvisikwa kunze kwekunge kushambadza pane zvemagariro, sarudzo kana zvematongerwo enyika, uko kuwedzera pakuona mamiriro epeji, unogona zvakare kubvunza ruzivo rwechirevo kubva kuraibhurari yeAds, senge yekushandisa svondo rapfuura uye zvachose kushandisa.
Bing Ads Ungwaru
Mune ino kesi, iine simba yemahara kiyi yekutsvagisa chishandiso kubva kuMicrosoft iyo iwe yaunogadzira uye nekukudzisa keyword zvinyorwa uchishandisa iyo Microsoft Office Excel interface Imwe yehunhu hwayo hwakakosha irimo pakuti inobvumidza vashandisi kuyera nyore mashandiro emazwi akakodzera paYahoo Bing Network uye kushandisa ruzivo irworwo kunatsiridza yako kiyi runyorwa runyorwa. Iyo inoverengeka chaizvo uye yekutanga chombo chinogona kubatsiridza zvakapfuura chero bedzi iwe uchiziva kuishandisa nemwero uye nekuziva imwe neimwe yenhanho dzinofanirwa kutorwa kubva zvino zvichienda mberi. Nemaitiro akanaka kwazvo maererano nemhedzisiro yaanogona kupa kune dijitari chikamu.
Excel
Sezvo iwe uchiziva kwazvo, ichi chishandiso chiri paruoko rwevashandisi vese uye nekudaro kuwana kwaro hakuna kunyanya kuomarara kubva panguva ino chaiyo. Kana zvisiri, pane kudaro, chimbo chinozivikanwa nekusununguka kune vazhinji vevanhu vane Microsoft Office yakaiswa pakombuta yavo. Ichi chishandiso chakakosha kuongorora uye kushandisa iyo PPC (Pepa Dzvanya) data. Icho chimwe chezvishandiso zvakakosha izvo munhu wese anofanirwa kuve nazvo uye kunyanya kumabhizinesi mune online fomati nekuda kweayo akasarudzika maitiro ayo aanopa kubva pakutanga. Kusvika kune icho icho chakaringana rezita sosi kana chako chishuwo chiri chekuita nguva inoteedzana yekutevera-yekushambadzira kana dzimwe pfungwa dzekuverenga.
CallRail
Icho chimwe chishandiso, asi mune ino kesi yakakwenenzverwa uye pamusoro pese zvishoma kushomeka muchikamu. Inoshanda kugadzirisa kushambadzira kwako uye kuwedzera ROI nekutevera nhare. Asi mupiro wayo mukurusa uri muchokwadi chekuti iri rutsigiro rwakakura rwekukwezva huwandu hwevashandisi kana vatengi kubva pane imwe nguva.