IEuropean Commission, mukuteedzana neiyo Dhijitari Imwe Musika uye maSystem eSystem chete, munguva pfupi yapfuura yakapa chirongwa chematanho matatu ekusimudzira e-commerce, kugadzirisa nyaya ne "geoblocking", nechinangwa chekugadzira kuyambuka-muganho kuburitswa kwechigadzirwa kwete kungodhura chete, asi zvakare kushanda zvakanyanya. Mitemo mitsva yeEcommerce muEurope ivo zvakare vangavavarira kusimudzira kuvimba kwevatengi, nekuda kwekudzivirirwa kuri nani uye kuita.
Sezvakataurwa na Andrup Ansip, uyo Mutevedzeri weMutungamiri weDhijitari Imwe Musika, kazhinji vanhu vanodzivirirwa kuwana mikana yakanakisa uye kukwidziridzwa pavanotenga online kana kungosarudza kusatenga kunze kwemiganhu yavo nekuti mitengo yekuendesa yakanyanya. Ivo vanotova nehanya nekodzero dzavo kana chimwe chinhu chikatadza kufamba uye chigadzirwa chisina kuunzwa kana kusvika musina kumira zvakanaka.
Icho chinangwa chemirau mitsva yekutengesa zvemagetsi muEurope, yakanangana nekugadzirisa matambudziko anotadzisa vatengi nemakambani kunakidzwa zvizere nemukana wakanaka wekutenga nekutengesa zvigadzirwa kana masevhisi paInternet.
Kune rumwe rutivi, Günther H. Oettinger, ndiye Curator weDhijitari Economy neSosaiti, ataura kuti chirongwa che "geoblocking" chinobvumidza mukana wakaringana pakati pezvinodiwa nevatengi, zvichivabvumidza kugona kutenga online pamhiri kwemiganhu yavo, uku vachipa makambani chengetedzo yepamutemo yakakwana.
Kuna Elżbieta Bieńkowska, uyo Commissioner weInternational Market, Indasitiri, Enterpreneurship uye SIMEs, rusarura pakati pevatengi muEuropean Union, zvichibva Kupatsanurwa kweMusika pamiganhu yenyika hakuchina kuitika muMusika Mumwechete.
Neichi chikonzero, nemitemo yakajeka, a kunyorera zvirinani uye zvinodhura kupfuura-pamuganho chigadzirwa dhirivhari, zvichave zviri nyore kwazvo kune vatengi nemakambani, kunyanya mabhizinesi madiki, kutora mukana wakazara weEuropean Union Imwe Musika uye kuyambuka muganho Ecommerce.