Mumakore achangopfuura, imwe yedzakanakisa nzira dzekukwidziridza makambani kushandiswa kwenzvimbo dzekudyidzana. Kune akawanda akagoneswa uye iwe unogona kuashandisa zvichienderana neprofile iyo yako mutsara webhizinesi parizvino. Neichi chikonzero, zvakakosha zvakanyanya kuti uone kuti ndeapi akanakisa social network emakambani. Kubudirira kana kuti kwete kwemaitiro edu ekuvandudza bhizinesi rayo kunogona kubva pane ichi chiito.
Iwo akanakisa masocial network emakambani ndeimwe yemotokari dzave dzichipa zvakanakisa mhedzisiro mumakore apfuura kuti mabhizinesi ebhizinesi abatsire. Kusvika padanho rekuti vatove vashoma kwazvo vasingashandise zano iri mukushambadzira kwakananga. Naizvozvo, hapana zvirinani kupfuura kuvaziva uye kuziva maitiro aungaashandisa nguva dzose. Mhedzisiro yacho inogona kubatsira zvakanyanya kune ako ehunyanzvi zvido.
Kubva pane iyi nzira yakajairika, zvinofanirwa kucherechedzwa kuti masocial network anogona kuve chombo chakanakisa chauinacho panguva ino chekuwedzera kutengesa kwezvako zvigadzirwa, masevhisi kana zvinyorwa. Uye zvechokwadi, pamusoro pedzimwe nzira dzechinyakare idzo dzatove yechinyakare kuzadzisa izvi zvinodiwa mubhizinesi chikamu. Iwe unoda here kuziva akanakisa social network emakambani? Zvakanaka, nyatsoteerera nekuti inogona kubatsira zvakanyanya kune ako hunyanzvi zvido.
Masocial network: Linkedin yakagadzirirwa nyanzvi
Pakati pawo ese, iyi inomira nekuda kwekukanganisa kwayo kukuru kwainogona kuve nako pane rako bhizinesi kubva ikozvino. Izvi zvinonyanya kukosha nekuda kwechikamu chayo chekutora chikamu sezvo ichiunza pamwechete rakakodzera kwazvo chimiro kumakambani uye nyanzvi kubva kumatunhu ese. Hazvishamisi kuti zvinogona kutaurwa kuti pasocial network inoonekwa pamusoro pezvose nekuve foramu yehunyanzvi iyo inogonesa kutsvaga kwevatengi vatsva uye nyanzvi uye kunofambisa hukama ne brands zvine simba kukambani.
Naizvozvo, hazvizove zvinoshamisa kuti pakupedzisira unozadzisa zvinangwa zvako uye mabhenefiti aunowana anopfuura akakosha. Kunyangwe usati wasaina kusaina sevhisi yavo, iwe unofanirwa kuziva mamwe emabasa ayo akakosha uye ndiwo anotevera atinozofumura:
- Izvo zvinobatsira kutsvaga vatengi vatsva uye kugadzirisa hukama nehukama hune hunyanzvi hwekambani, pamwe nekuchengetedza hukuru hukuru nechikamu chekambani yako.
- Gadzira madenderedzwa ekubatana kuti ubatanidze vanokwanisa uye nyanzvi mune ino chikamu. Kwete zvisina maturo, iwe unokwanisa kuwana vamwe vevanonyanya kufambidzana navo uye neavo mune mamwe masocial network iwe wausingakwanise kutaura navo. Usakanganwe, nekuti zvinogona kukuitira iwe mumavhiki anotevera.
- Shambadzira kambani uye uwane ruzivo rwakakodzera nezvayo kuburikidza nemibvunzo kumapoka akasiyana ayo anogona kugadzirwa. Ndokunge, sekunge yaive foramu yevanhu, asi mune ino mikova yakavhurwa kuti iwe ubate nyanzvi dzaunoda pane imwe nguva kana imwe nguva kana mamiriro.
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Iyi pasocial network inogona kubatsira zvakanyanya, asi chete mune zvimwe zviitiko chaizvo. Kunyangwe uine huwandu hukuru hwevashandisi, iwe unenge usina sarudzo kunze kwekushandisa akateedzana mafirita kuti usvike kune vaunoda vanhu. Neichi chikonzero chakakosha, iyi foramu pakati pevanhu inogona kuve mhinduro yezvako zvehunyanzvi asi uchiziva kugadzirisa matsiva.
Ehezve, inzvimbo yakakodzera pasocial network mumamiriro ezvinhu anotevera atinozokutsanangurira pazasi:
- Ehezve, kuti vagadzire humwe hushamwari hukama nevatengi, hwakadzama hwekuvandudza uye ivo vanogona kushandisa avo profiles sekuwedzeredzwa kwemawebhusaiti avo
- Kwidziridza zita rako rekutengesa uye hapana mubvunzo kuti riwone kuonekera mune dhijitari midhiya.
- Kurerukirwa uye hupamhi hwekuita hukama nevamwe nyanzvi nemamwe makambani madiki nepakati nepakati. Asi mune ino kesi, hauzove nesarudzo kunze kwekusarudza zvakanyanya kupfuura nakare kana uchinyatsoda kutora mukana weaya maInternet vanobata.
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Ndiyo imwe fomati yepamhepo yaunayo parizvino. Nekuti inogona kukuunzira zvinhu zvakawanda kupfuura zvaunofunga pakutanga. Mune ino kesi kuburikidza nedzidziso, mavhidhiyo, mablog uye mamwe marudzi eruzivo rutsigiro. Uye icho chave chimwe chezviridzwa zvakasarudzwa kukwezva chikamu chakanaka chevatengi. Kunyanya muzvikamu senge ruzivo, kutsikisa, mushonga uye matekinoroji matsva pakati pezvimwe zvakakosha.
Chero zvazvingaitika, zvinogona kukushandira mune zvinotevera zviito zvatinokunongedzera izvozvi:
- Mabhizinesi ane zvigadzirwa zvinogona kusimudzirwa pasi pemafomati akafumurwa kare.
- Kusimudzira maratidziro uye zvigadzirwa zvinoenderana neiyi mbiri yeiyo social network.
- Shandisa iri data kusarudza maSocial Media masevhisi anokodzera kambani yako.
Instagram: kumberi
Tinogona kusanganisira yemagariro pasocial network iri kuwana chikamu chepamusoro chehukama panguva iyoyo uye izvo hazvisi zvimwe asi Instagram. Chipo chayo chakavakirwa pamifananidzo nemavhidhiyo mapfupi uye chinoshandiswa zvakanyanya nevateereri uko zvigadzirwa nemasevhisi zvakakosha kwazvo. Kusvika padanho rekuti nhau dzichangoburwa nezve masevhisi, zvigadzirwa uye zvinyorwa zvinotengeswa nechero mhando yemakambani zvinogona kuratidzwa.
Kune rimwe divi, simba rayo riri muchokwadi chekuti rinopa imwe mweya inovandudza iyo yakakosha kwazvo kuita hukama hwekutengeserana pachikamu chemakambani. Zvakare neshungu dzayo dzekuisa ruzivo rutsva mukushanda izvo zvinogona kubatsira kune ese ari maviri maitiro eichi chiitiko. Chimwe chehunhu hwayo hukuru hwakavakirwa pachokwadi chekuti inzvimbo yakanaka pasocial network kutumira mameseji kune vatengi kana vashandisi vekambani kana mubatanidzwa. Kubva pane aya maitiro iwe unogona kutaura zvimwe zvezvinhu izvo zvaunokupa panguva ino. Semuenzaniso, iwo atinopa pazasi:
- Inoshanda senge rutsigiro runodzidzisa kupa chaiko kunosimudzira kutarisisa pamusoro pezvimwe zvakateedzana zvekufunga kwehunyanzvi.
- Iyo pasocial network iyo yakavhurika kwazvo kune zvitsva zviitiko munzira dzepamberi dzekutaurirana uye kune iyo yakafara mushandisi mushandisi inogona kugamuchira.
- Iyo inowirirana zvakakwana nemamwe masocial network ane akafanana maitiro uye kusvika padanho rekuti inogona kuve yakanakisa mukwanisi kusimudzira iyo yekutengesa chikamu chemakambani.
Iyo imwe yeanonyanya kushama maratidziro panguva ino uye nekudaro akakodzera kwazvo kuita aya marudzi ezviito zvatiri kutaura nezvazvo muchinyorwa chino. Kusvikira iyo inobvumidza vashandisi kugona kutumira mapikicha, zvinongedzo, nezvimwe. Zvekuti nenzira iyi vanogona kugoverwa nevatengi kana vashandisi ivo pachavo. Iine yakanyanya avant-garde poindi ndiyo kumagumo inoisa parutivi kubva kune mamwe masocial network.
Chero zvazvingaitika, zvichave zvakafanira kuti uone hunhu hwahunopa uye hunogona kubatsirwa nevamwe vanhu. Semuenzaniso, nezviito zvinotevera zvaticha taura:
- Kana pasina kupokana kuti mukupedzisira iwe uchawana kuburitswa kwezvigadzirwa, kunyanya avo vane dhizaini vane hunyanzvi kupfuura vamwe vese.
- Kushandiswa kwaro kunogadzira izvo vashandisi vanozvipira kune yekutengesa mhando kubva pakutanga uye vanogona kusvika kune ingangoita padanho rekuvimbika iro rinenge rakanyanya kukwirira.
- Unogona kumaka kuoneka mukambani yauri kutsvaga kumira pamusoro peiyo yako ehupfumi kana bhizinesi chikamu. Sechinongedzo chekuzvitsauranisa kubva kune mamwe masocial network aripo mumusika wevatengi.
Ehe, isu hatigone kukanganwa iyi ine simba pasocial network yeruzhinji zvakare. Nekuti ine zviuru nezviuru zvevashandisi vanoshanda, uye saka chishandiso chekutaurirana nevamwe vanhu. Pasina zvikumbiro zvakakura zvinogadzirwa mune mamwe akasimba masocial network kune zvido zvemakambani madiki nepakati nepakati. Mune chero zviitiko zvacho, iyi social network inopa kumabhizinesi mitsara zvimwe zvezvipo zvinotevera:
- Ratidza gedhi nezve izvo makambani aya uye nezvaanogona kupa kune vatengi, kunyangwe pasina kuongorora mune rumwe ruzivo.
- Tsvaga kana kuongorora zviri kutaurwa pamusoro peiyo mhando pamasocial network. Saka kuti nenzira iyi, mhinduro inowanikwa kubva kune vatengi.
- Mukana wakasarudzika wekusimudzira zvigadzirwa, masevhisi kana zvinyorwa zvinopihwa nemakambani madiki nepakati.
- Uye muchidimbu, vanopa sevhisi kumutengi iyo inogona kubatsira zvakanyanya kubva kwakasiyana maonero.
Hapana mubvunzo kuti ese masocial network isu ataura anowana rutsigiro ekuwedzera mabhizinesi avo uye nechinangwa chekupedzisira chekukwezva vatengi vatsva. Ndokunge, shure kwezvose, chimwe chezvishuwo zvako zvenguva pfupi muzvirongwa zvako zvakakosha zvebasa.