Kubvunzana naLuis Carbajo, CEO weSoloStocks.com

Luis Carbajo, CEO we SoloStocks.com, inotiudza nezve mikana iyo eCommerce inayo yemakambani eB2B uye nezve mikana yepasirese yekuve nemakambani madiki nepakati ane mamiriro azvino.

Luis Carbajo anga ari CEO weSoloStocks.com kubvira pakati pa2012. Pakutanga, akashanda saMusoro weInternet Kushambadzira kweEurope kuVistaprint, mutungamiri wenyika mukutengesa kwepamhepo zvigadzirwa zveSMEs (2010). Pamberi peichi chinzvimbo, Carbajo aifungidzira akasiyana manejimendi mabasa mukati meOperation, Mari uye Mushandisi Chiitiko madhipatimendi eAmazon.com muUS, kambani iyo yaakashanda kweanoda kusvika makore matanhatu uye kwaakazove mukuru wedhipatimendi reMushandisi Ruzivo pasirese. .

Actualidad eCommerce: Kune avo vachiri kusazviziva, vari kufunga zvekusvetukira kumusika wepamhepo uye / kana vari kufunga nezve mukana wekuti bhizinesi ravo riwanikwe pasi rose, SoloStocks.com inoshanda sei?

Luis Carbajo: SoloStocks.com inopa yakavimbika online kutenga uye kutengesa chiteshi kumakambani uye nyanzvi. Isu tiri vatungamiriri muSpain muchikamu cheB2B (Bhizinesi kuenda kuBhizinesi) uye isu tine huvepo hwakasimba hwepasi rese, kunyanya muEurope neLatin America. Tine zvinhu zvinosvika mamirioni maviri, kubva kune vanopfuura zviuru makumi mashanu vakavimbika vanotengesa pasirese, izvo zvinovimbisa kuchengetedzeka kwekutengesa Nekudaro, isu tinopa maSME uye ma freelancers nezvose zvavanoda kuti vawane zvebhizinesi ravo, tichivapa nzira inoshanda uye yakachengeteka yekutengesa nekusimudzira chiteshi kushambadzira zvigadzirwa zvavo paInternet, kune vanhu uye kune mamwe makambani.

Zvakare, nekuda kwekuvapo kwedu kwenyika dzese pamwe nekubatana neICEX Spain, makambani anogona kutengesa zvigadzirwa zvavo kunze kwenyika nenzira iri nyore uye yakachengeteka, pasina kudikanwa kwehumwe hunyanzvi hwekuwedzera uye nekuona kuti zvigadzirwa zvavo zvinoonekwa kune vakawanda vateereri kupfuura zvavanogona kuwana nedzimwe nzira (SoloStocks.com inogamuchira vanopfuura mamirioni 3,5 kushanyirwa pamwedzi pasi rose, 2,5 muSpain).

AE: Kubva pakavambwa muna 2000, SoloStocks.com yakaona kukura kukuru. Ndezvipi zvinhu zvakakonzera zvakanyanya kukura uku? Ndedzipi fungidziro dzeramangwana riri pedyo?

LC: Chiitiko chakawanikwa mukati memakore gumi nemashanu uye kugara uchiisa mari mumatekinoroji matsva uye mashandiro ekuvandudza ruzivo rwevashandisi ndizvo zvinhu zvakakonzera kukura kwedu.

Chinangwa chedu ndechekusimbisa hutungamiriri hwedu muSpain, kuramba tichikura mumisika yese matinoshanda (Brazil, Mexico, Argentina, Colombia, Chile, France, Germany, Portugal, Italy, Poland neMorocco) uye kugara tichivandudza mutengi. ruzivo kuitira kuti iwe ugutsikane zvachose paSoloStocks.com.

AE: Iwe wakauya kuSoloStocks.com muna 2012. Ndedzipi shanduko dzakaitwa nepuratifomu kubva ipapo? Ndedzipi dzimwe nhau kana kusimudzira zvauronga kuita?

LC: Neshanduko yenongedzo, iyo portal yakagadziriswa shanduko, ichibva B2B dhairekitori modhi ine yakakosha chikamu chemari yakabva kushambadziro, kune chitoro chepamhepo kana ecommerce modhi. Kubva ipapo, kwete kungoparadza kushambadzira kwevashandisi kwakadzikiswa, asi 100% yakachengeteka nzvimbo yekutenga yakaitwa iyo inopa kutengeswa kwemakambani evatengesi uye kugutsikana kwakanyanya kwevatengi.

Uye zvakare, isu takashandura iyo portal uye zvese kutaurirana kwedu kune inokura traffic kubva kune mobiles uye mapiritsi. Nekuda kweizvozvo, isu tine webhusaiti yakagadzirirwa pasi pekugadzirisa dhizaini dhizaini (Inoenderana neWebhu Dhizaini), iyo inobvumidza zvese zvinoshanda kuti zvive zvakaringana kana uchiwana SoloStocks.com kubva kune chero mhando yechigadzirwa. Kune rimwe divi, gore rino isu tashanda kuti tivandudze kuvepo kwemakambani evatengesi mukati meSoloStocks.com, tichivapa mukana wekuve neyakazara uye yakasarudzika webhusaiti mukati mepuratifomu yedu.

Uye, tichitarisa kune ramangwana, isu tine matambudziko mazhinji, sekuenderera mberi nekubatsira makambani eSpanish kutumira kunze kwenyika uye kugadzirisa matekinoro ekupa vatengi vedu zvirevo zvinoenderana nezvavanoda uye zvavanofarira.

AE: Ndezvipi, mukufunga kwako, izvo zvinhu zvakaita kuti SoloStocks.com ive mutungamiri uye bhenji mukutengesa kwepamhepo mumusika wekutengesa?

LC: Sezvandambotaura kare, rutsigiro rwemakore gumi nemashanu rwechiitiko mukuenderera mberi kwekuvandudza kwakasimudzira kukura kwedu uye chinzvimbo, zvese mune zvirimo nevateereri uye neruzivo rwemusika.

Uye zvakare, zvakakosha kuti uzive kuti kwenguva yakareba isu chete taive portal yakanyatsozivikanwa muB2B, izvo zvakatibvumidza kuti tizvitsauranise pachedu zvakanyanya kubva kune vangangokwikwidza nemazano akanangana nemutengi wekupedzisira, uyezve kubva kune vamwe vakwikwidzi vepasirese vanoita havana ruzivo rwakadzama rwemusika weSpain watinayo.

Uye zvakare, nekutenda nebasa reboka rese, kunyanya nzvimbo dzehunyanzvi, chinzvimbo chekumisikidza uye budiriro uye e-commerce kubvunza, tinogona kupa yakachengeteka uye mhando sevhisi. Chinangwa chedu chikuru ndechekusimbisa kuchengetedzeka kwemaitirwo Isu tinoshanda sevayananisi pakati pevatengi nevatengesi, tinoona kuti vanopa rubatsiro vakavimbika uye tinoongorora chero mhando yekusanzwisisika, zvinhu zvinotiparadzanisa kubva kumakwikwi.

AE: Chidzidzo cheTrends muB2B Online Commerce muSpain inoratidza kuti vanozvishandira mubato reB2B vanoshanda zvakanyanya kupfuura Makambani Akatemerwa, uye kukura kwezvavakaita online zvave zvikuru. Ndeipi chikonzero cheichi, mumaonero ako?

LC: Makambani madiki uye kunyanya iwo akaumbwa nevanozvishandira uye vemabhizimusi vane zvishoma zvinozivikanwa uye zviwanikwa zvichienzaniswa nemakambani makuru anotonga pamusika. Nechikonzero ichi, vazhinji vanoshanda vega vari kutendeukira kumisika senge yedu kuti vasvike vateereri vavasingazosvika vega, nekudaro vachikwanisa kupa vatengi vavo tekinoroji yepamusoro pasina chikonzero chekuita mari hombe. SoloStocks.com yakabatsira makambani mazhinji kutengesa kwenguva yekutanga paInternet uye kunyangwe kuongorora misika kune dzimwe nyika.

Izvo zvinofanirwa kucherechedzwa kuti vanozvimiririra uye vezvemabhizinesi chikamu chakakosha cheSpanish bhizinesi jira; Ndiyo mainjini ehupfumi muSpain, uye zvinofungidzirwa kuti vanomiririra kusvika 95% emakambani anoshanda nhasi. Naizvozvo, kusimuka kwerudzi urwu rwekambani pane yedu portal, zvichitungamira chinzvimbo chemakambani ayo mazhinji anopa zvigadzirwa zvavo paInternet, zvinongosimbisa maitiro aya.

AE: Sekureva kwechidzidzo ichi, kutengeswa kweSpain kwakawedzera ne21%, ichiva nzvimbo huru yekuenda kwavo Latin America. Ndeipi kiyi yekuwedzera uku?

LC: Latin America musika une hukama hwepedyo zvakanyanya neSpain uye hunopa hukama hwakawanda hwekunze kwenyika, zvese maererano nemutauro netsika uye nekuda kwechimiro chakasimukira chavanacho chekutengeserana neSpain.

Pamusoro pezvo, gore rino kukosha kweeuro kutarisana nedhora reUS kwakadzika zvakanyanya, izvo zvakabatsira kutengeswa kweEuropean kune dzimwe nyika dzine mari iyi kana dzinofarira kupinza zvigadzirwa uye / kana masevhisi kubva kunyika dzine dhora rekuAmerica. Mitengo yezvigadzirwa zveEuropean ikozvino yave kukwikwidza kupfuura nakare kose.

AE:  Zvigadzirwa zvinotumirwa zvakanyanya zvave, sekutsvaga, izvo zviri mumapoka emuchina nemidziyo, fashoni, chikafu, kuvaka, uye imba nebindu. Iwe unofunga chii chiri chikonzero chekubudirira kweizvi zvigadzirwa?

LC:  Makambani mune aya mamwe maitiro echinyakare akarasikirwa nekutya kwavo kuvhura matsva emabhizinesi matsva. Iyo Internet yakaratidza kuve senge kana zvakanyanya kushanda sosi yemabhizimusi kutaurirana kupfuura zvakajairwa nzira dzekutengesa.

Zvichienzaniswa nemakambani anobva kune dzimwe nyika, semuenzaniso China, ayo ari kubheja zvakanyanya pakupinda muSpain, makambani eSpain ari kukurumidza kuita nekuzvimisa mumisika yemagetsi senge yedu. Tine nyaya dzakawanda dzekubudirira dzinosimbisa maitiro aya.

AE: Sezvineiwo, zvigadzirwa zvinonyanya kudiwa nevashandisi hazvienderane nezvikamu zvinotengesa zvakanyanya. Nei iwe uchifunga kuti zvigadzirwa zvehunyanzvi zvine chekuita nenhare mbozha, mapiritsi uye zvishongedzo, zvipo zvemuchato, kana fodya yemagetsi zvigadzirwa zviri kudiwa zvakadaro mubhizimusi rese.

LC: Zvinoenderana nedata redu, zvikamu zvezviitiko zvinozivikanwa pakati pemakambani eSpanish anosarudza kutengesa zvigadzirwa nemasevhisi paInternet michina nemidziyo, fashoni, chikafu, kuvaka, uye imba nebindu (ndiko kuti, mazhinji emakambani anosarudza tengesa zvigadzirwa zvako paInternet chikamu chezvikamu izvi). Kune rimwe divi, tekinoroji -mifuta, mahwendefa nezvimwe zvinoenderana nazvo, zvakaita semasikirini-, zvipo zvemuchato, kana fodya yemagetsi, nezvimwewo, ndezvimwe zvezvigadzirwa zvinonyanya kudiwa nevashandisi. Isu tinotaura nezve kugovera uye kudiwa.

Zvigadzirwa zvinonyanya kudiwa zvinowanzoenderana nezvikamu zvinotengesa zvakanyanya, kunyangwe zvisiri muzviitiko zvese. Dzimwe nguva chigadzirwa chinogadzira fashoni nekukurumidza zvekuti zvinonetsa kuenderana nezvinodiwa. Muenzaniso uchangoburwa ndeweApple Apple Apple nyowani: yagadzira chinodikanwa pakati pevashandisi iyo Apple kana vamwe vese vagadziri vewatchwatch - avo vakaona kutengesa kwavo kuchiwedzera nekuda kwekufona - vakakwanisa kugutsa. Nekudaro, inguva pfupi uye pfupi mamiriro kusvikira makambani atora danho. Muchidzidzo chedu, mune zvemidzanga yemagetsi, boom yekutanga yakatora gore nehafu inoonekwa uye izvo zvino zviri muyero mukatalog yechero raresera.

AE: Iwe unogona here kutipa rairo rinoshanda kune vese avo vekutengesa, vagadziri uye vagadziri vasati vatanga kukwidza e-commerce? Iwe unogona here kutipa iwe pachako chiratidzo chako pane iwo mukana uyo eCommerce unovapa ivo?

LC: Zano rakakosha kwazvo randingavape nderekuti kuti vakunde veruzhinji vanotenga paInternet chakakosha kutanga hukama hwekuvimba. Imwe yemabhureki ecommerce kushomeka kwekuchengetedzeka uye kuvimba, chokwadi chekusaziva mutengesi pachezvake uye kutadza kubata chigadzirwa usati watenga. Izvi zvinogadzira kumwe kunyumwira kune chikamu chemutengi, icho chinosimbiswa kana tikafunga nezvenyaya dzezvitsotsi zvinomuka kuburikidza netiweki. Naizvozvo, iyo kambani inoda kutengesa online inofanirwa kuita zvese zvinogoneka kugadzira mukurumbira wakanaka. Kusanganisira mareferenzi kubva kune vako vatengi, mibairo kana mabheji akawanikwa panguva yebasa ravo kana kupa rutsigiro rwevatengi nemushonga wakasarudzika unogoneka nefoni kana email inogona kubatsira mune ino maitiro.

Kambani iri kutengesa zvigadzirwa zvayo mumusika senge SoloStocks.com inofanirwa kuve yakajeka, teerera kune yako mirairo uye kubvunza nenguva uye upe kurapwa kunofadza, sezvo misika yemagetsi yakawanda isu tinowanzove nehurongwa hwe ratings nevashandisi.