Sezvakataurwa nenhepfenyuro dzakasiyana, Google inogona kuvhura chitoro muNew York munguva pfupi iri kutevera. Google inoita kunge iri kufunga nezvekutanga nyowani ruzivo rwebhizinesi kupinda mumusika we zvetsika chitoro.
Zvinotaridza kuti hofori yehunyanzvi yaizogara munzvimbo yeSoHo yeNew York kuti ivhure yayo chitoro chekutanga, iyo inogona kubatsira kambani mukuvaka yakatenderedza yayo yega brand ye Hardware, kukura, pamwe neiyo Android operating system. Zvinotaridza kuti chinangwa ndechekuita chimwe chinhu chakafanana neicho Apple yakawana nezvayo zvitoro.
Ino haizove nguva yekutanga Google kutanga a chitoro chiitiko, kubvira mwaka wadarika payakatanga chirongwa ichi Nguva yechando zvishamiso mumaguta matanhatu akasiyana
Jason goldberg, Chicago Mutevedzeri weMutungamiriri weBhizinesi Dzidzira kuRazorfish, mumatauriro ake, akaita mamwe mapeti anonakidza maererano neizvi:
Kuvhura isingagumi Google chitoro chekutengesa muSoHo kunenge kuchinakidza, asi hazvigoneke kuve unochinja mutambo weiyo Android chikuva. Isu hatisati taziva izvo zvigadzirwa zveGoogle kana masevhisi angatonyorwe muchitoro.
Inogona kunge iri Google Glass demo uye chiitiko cheungano, yakafanana neiyo Nguva yechando zvishamiso iyo yakavhurwa gore rapfuura. Inogona kutarisa pane zvigadzirwa zveNexus-branded, kana kutotarisa pane masevhisi seGoogle Yemunharaunda.
Zvatinoziva ndezvekuti zvichave zvinonakidza kuona kuti Google inofungidzira sei zvakaita sekugara zvachose. Iyo ikambani huru, ine hunyanzvi ine vamwe vanhu vakangwara kwazvo, uye ndinofunga isu tese tichaodzwa mwoyo kana zvimwe zvinhu zvechiitiko chekutengesa zvisati zvafungidzirwazve.
Nezve zvigadzirwa zvaro, mutsetse uri kukura we google Hardware inosanganisira mafoni eNexus uye mapiritsi, iyo laptop Chromebook pixel uye mudziyo Chromecasts kubatanidza materevhizheni kuInternet. Uye zvakare, kambani ine hurongwa hwekupa magirazi ayo Google Glass uye smartwatch kune veruzhinji gare gare gore rino.
Zvese izvi zvinogona kuwana chinosimudzira kana vatengi vachikwanisa kuyedza zvishandiso mumunhu vasati vatenga. Pamusoro pezvo, Google inogona kuwana ruzivo rwakakosha kubva kuchitoro chekutengesa chingakubatsira kukwikwidza.
Nzira yekuparadzira
Chitoro chekutengesa chinogona kubatsirawo Google ku gadzira zvirinani zvemukati uye zvekushambadzira maturusi kutsigira vamwe vayo. Mupfungwa iyi, Golberg akasimbisa zvinotevera:
Nhasi Apple ine mukana wakakura pakuve ne "varapi" vechokwadi musangano ravo, uye izvi zvichapa Google mukana wekuti nhandare ienzane. Inopawo mukana wekunzwisisa kuti zvigadzirwa zvitsva, senge Google Girazi, iyo inotengeswa munzvimbo yepanyama maringe neyepamhepo, iyo inogona kuumba nzira dzayo dzekuparadzira mune ramangwana.
Dai Google yaizosaina chisi chechitoro paGreene Street, mushumo waCrain muNew Bhizinesi unoratidza, ingangove iri padyo nechitoro cheApple, pakona yeGreene nePrince Street. Nzvimbo yacho inogona zvakare kuisa Google padhuze nemhando yepamusoro Tiffany & Co naLouis Vuitton, ayo zvakare ane nzvimbo dzakakurumbira kuGreene Street.
Mumwe mushumo wakatumirwa paWall Street Journal blog unoti Google yanga ichitsvaga nzvimbo chaiyo muSoo kubvira kudonha kwekupedzisira.
Kugadzira mune zvekutengesa
Makambani efoni anga ari vamwe vevatungamiriri mune zvekutengesa hunyanzvi hwekupedzisira. Semuenzaniso, yakasimba bhizinesi zano rave imwe yekiyi yekubudirira kweApple.
apuro ndiyo yaive tekinoroji yekutanga yekunzwisisa kuti a kunyudza ruzivo rwekutengesa zvinogona kubatsira kukodzera zvigadzirwa zvako pamwechete mune yakazara yevatengi nyaya. Nekupa vatengi-centric masevhisi senge kugona kuita musangano wekusangana iwe pachako nemushandi wemuchitoro uye uine mudziyo wakagadzirwa usati wabva muchitoro, zvitoro zvave zvinobudirira zvakanyanya.
Apple ichiri kutsvaga nzira dzeku gadzira zano rako rekutengesa, kuve nekuhaya iyo CEO yemafashoni brand Burberry yekupedzisira kudonha kune yayo yekutengesa chikamu, muchiratidzo chekukura fusion kwetekinoroji uye fashoni.
Panyaya iyi, Jim Crawford, mutevedzeri wapurezidhendi wehunyanzvi uye hunyanzvi hwekugadzira paChute Gerdeman, akataura zvinotevera:
Kuti uve neunyanzvi chaihwo uye kukwikwidzana nezviitiko zvekutengesa zvinopihwa nevakwikwidzi vakaita seApple neMicrosoft, Google inoda kugadzira ruzivo rwechitoro runobvumira vatengi kugadzirisa zvigadzirwa zveGoogle neAroid mumararamiro avo. Zvakawanda sezvakaita Verizon munzvimbo dzayo dzekushanyira, uko pachinzvimbo chekusundidzira chigadzirwa kune vatengi, vashanyi vanokwanisa kuongorora kuti zvigadzirwa zvefoni zvinopindirana sei nemararamiro akasiyana siyana sehutano, varaidzo, mafambiro, nezvimwe.
Zvinotarisirwa nevatengi
Google haisi mutsva wekutengesa. Kunze kwezvo Nguva yechando zvishamiso Kambani iyi zvakare ine vashandi mukati mezvitoro zveBest Buy uye inoshanda pamwe nevatengesi vakaita saWal-Mart uye Office Depot.
Nekudaro, kushambadzira kwepanyama inzvimbo yakaoma yekukunda, kunyanya sezvo vatengi vari kushandisa yakawanda nguva kutenga pamhepo. Muchokwadi, vatengesi vakati wandei vechinyakare vakaita seStaples, Aeropostale neRadio Shack vanoronga kuvhara huwandu hwezvitoro gore rino.
Jared meisel, Maneja Partner weTheroy House, akati:
Zviripachena, Google iri kutamba zvishoma zvekubata neApple, ichiziva kuti kutorwa kwevatengi kwezvimwe zvigadzirwa zvitsva segirazi zvinogona kuda kutarisana kumeso-kubva kune vatengi.
Kufamba kweGoogle kuvhura nzvimbo yekutengesa kunoratidza chishuwo chekuchinja kubva pakuva sangano rinotungamirwa nesoftware.
Mufananidzo - Shawn collins