Google Analytics chishandiso chinonyanya kubatsira kuita zviyero pane yako saiti ye eCommerce, izvo zvinokubatsira iwe kuwana data rekuti uvandudze saiti yako uye, pamusoro pezvose, yako yekutengesa pamhepo. Kuchengeta yako electronic commerce NeGoogle Analytics iwe unogona kuyera huwandu hwezviitiko uye mari inogadzirwa newebhusaiti yako. Iwe zvakare unozogona kuziva iwo anotumirwa emitengo yezvekutenga, mutero wekutengesa, huwandu hwezvigadzirwa zvakatengeswa, zvakasarudzika zvakatengwa uye mari yechigadzirwa chimwe nechimwe.
Asi, pamusoro pezvo, kune mamwe metric anogona kuitwa neGoogle Analytics uye anotibvumidza kuti tinzwisise zviri nani iyo kushanda and the mushandisi kuyerera kuburikidza ne kutendeuka fanera. Ngationei:
10 Google Analytics metric kuti uwane zvakanakisa kubva kuCommerce
For the kutevera yemamwe emametric aya anokwana kushandisa iyo syakavandudzwa e-commerce sevhisi iyo Google ichangopinda muchigadzirwa cheGoogle Analytics. Zvimwe zvinogona kuwanikwa mumatafura uye mune zvingasarudzika zvingasarudzwa zvechishandiso chakataurwa.
# 1 - Kutenga / yakadzama muzana
El kutenga / tsananguro muzana ndiyo nhamba yekutenga kwakasarudzika kwakakamurwa nechero chigadzirwa peji maonero (akawedzeredzwa eCommerce). Iyi metric inokutendera iwe kuti uzive kuti ndezvipi zvigadzirwa vashandisi vanoratidza maitiro akakurisa ekutenga mushure mekubvunza peji reruzivo rwechigadzirwa.
Unogona kuiwana mu: E-commerce -> Chigadzirwa mashandiro.
# 2 - Yemukati yekusimudzira kudzvanya uye maonero
ari yemukati kusimudzira kudzvanya uye maonero iwo akakosha metric yeanoshanda kuongorora uye kusarudza kuti oita zvemukati kukwidziridzwa. Iyi metric inokutendera iwe kuziva kukwidziridzwa nekushanya kwakanyanya, kushambadza uko kwakagadzira iwo akanyanya kudzvanya uye muzana yekubaya (CTR) yekusimudzira yega yega (CTR yekusimudzira kwemukati).
Iyi seti yemetriki inogona kuwanikwa mu: Electronic commerce-> Kushambadzira-> Yemukati kusimudzira
# 3 - Nhamba yenguva iyo chigadzirwa chakawedzerwa kungoro
Iyo nnhamba yenguva iyo chigadzirwa chakawedzerwa kungoro metric inoratidza iyo nhamba yenguva vatengi vawedzera zvigadzirwa kune yavo yekutengera ngoro. Inogona kuteverwa zvese kubva kune yakasimbiswa e-commerce sarudzo uye nekumisikidza chiitiko kuteedzera kwemushandisi kudzvanya pane wedzera kune ngoro mabhatani. Nechi metric hauzozive chete kuti kangani zvigadzirwa zvinowedzerwa kungoro, iwe zvakare unozogona kuongorora kuti nei zvimwe zvigadzirwa zvine mwero wekushanduka wakakwira kutenga kupfuura vamwe.
Iyi metric inogona kuwanikwa mu: Ecommerce-> Kutenga Kuongorora-> Chigadzirwa Chinyorwa Performance
# 4 - Nhamba yenguva idzo chigadzirwa chakabviswa mungoro
El nhamba yenguva iyo chigadzirwa chakabviswa mungoro iyo metric iyo inogona kuteverwa kubva kune yakakwidziridzwa eCommerce maficha kana kumisikidza chiitiko kuteedzera kwechigadzirwa chingoro inoyeuka.
Kuti uzive idzi data, iwe unofanirwa kutevera iyo "Avhareji chiyero chekubvisa kubva mungoro", iyo yakaenzana neYese kubviswa kubva mungoro / Zvigadzirwa zvakawedzerwa kungoro.
# 5 - Nhamba yezvibereko zvechigadzirwa
El huwandu hwechigadzirwa kubhadhara Izvo zvakafanana neizvo zvezvigadzirwa zvakawedzerwa mungoro uye zvinoratidza huwandu hwezvigadzirwa zvakaverengerwa mukutora nzira. Inogona kudzorwa zvese kubva kune yakasimbiswa eCommerce yekutevera sarudzo uye chiitiko chekuteedzera kudzvanya pane "Enderera uye Bhadhara" bhatani.
Mupfungwa iyi, zvakakoshawo kuongorora nyaya yezvigadzirwa zvinoitika kuburikidza nemubhadharo asi zvichizoguma zvasiya zvarairwa.
# 6 - Mutengo pakutora (CPA)
El mutengo pakutenga Iyo yakakosha metric iyo inogona kuverengerwa uye kuyerwa kubva pamaonero maviri: Ndeipi iyo CPA iyo iwe yaunogona kutenga uye iyo inochengeta rako bhizinesi rioyant, uye ndeipi yako chaiyo CPA zvinoenderana nemutengo we media media. Iyi metric inobatsira nekuti inokutendera kuti uenzanise iyo yakafungidzirwa CPA yeiyo chiteshi maringe neCPA chaiyo.
# 7 - Nhamba yezvigadzirwa zvakadzoserwa
El nhamba yezvigadzirwa zvakadzoserwa metric inowanikwa muEnhanced Ecommerce Tracking inoratidza huwandu hwekudzoka kwakaitika kuti uwane kuti ndezvipi zvigadzirwa zvine mwero wakakwirira wekudzoka (zvinogona kuverengerwa sehuwandu hwese hwekudzoka pakati pechigadzirwa mari.
Inowanikwa mu: Electronic commerce-> Chigadzirwa mashandiro.
# 8 - Kukosha kwevatengi kwehupenyu hwese
El mutengi hupenyu hwakawanda Iyo metric isingawanikwe zvakananga mune chero mushumo, asi inobatsira uye yakakosha nekuti inoratidza huwandu hwevatengi vanotenga akati wandei muchitoro chako uye inoratidza yavo mupiro kubhizinesi rako. Kuti uzvizive, iwe unofanirwa kugadzira chikamu chemberi kuti uzive kuti vangani vashandisi vakaita kutenga kanopfuura kamwe muchitoro chako chepamhepo.
Nemhedzisiro yekuongororwa kwechikamu chinodzokororwa chevatengi, zvinokwanisika kuziva kuti imarii ingabhadharwe yekutenga kwakarongwa (inotarisirwa CPA) uchiziva kuti mari inogona kudzoserwa mumwedzi X kana mutengi anoshanya kekutanga achiva mutengi anodzokorora.
# 9 - Peresenti yevatengi vanotenga zvakare
El muzana yevatengi vanotenga zvakare metric inoenderana neye yapfuura. Iyo CLF (Mutengi Hupenyu Hwakakosha) inoverengerwa sehuwandu hwekutenga kunoitwa nekutangazve vatengi vatengi vakakamurwa nezvose zvakatengwa kubva muchitoro mune yakapihwa nguva. Iyi metric inopa rumwe ruzivo kubva kune yekuronga midhiya maonero.
# 10 - Mari inowanikwa pachikamu
ari mari pachikamu Iwo ari metric yakakosha iyo inofanirwa kudzorwa kujekesa zvakajeka uye kugadzirisa iyo CPA (mutengo pakutenga) uye iyo CPC (mutengo pakuki imwe) yechitoro chepamhepo painotangisa mishandirapamwe yekutenga traffic zvichienderana neCPC / CPA indices.