Chitatu ichi chakapfuura Facebook yakatanga chirongwa chayo chepasirese "Kukura Kwekuwana" iyo yakanangidzirwa ku B2B chikuva vatengesi.
Mushandirapamwe weUS une mazuva makumi matatu, inotarisana nekupindurwa kwakananga kwevatengesi, pamwe nemazita echinyakare, ayo anowanikwa mukati nekunze kwe Facebook chikuva.
Mushandirapamwe wepuratifomu iyi akataura kuti ichave ine yekushambadzira pazuva mu Facebook, Instagram uye pa Facebook Vateereri Network. Ads ichave nemusanganiswa wemavhidhiyo uye ma link, akazara nemhinduro yakanangana nedhata yakakodzera. Ivo vanozokumbira vatengesi kunyoresa kana kushanyira webhusaiti yeiyi mushandirapamwe.
Vatengesi vanojoinha vachave Mavhiki mana etsamba yakananga kubva kuFacebook uine rumwe ruzivo rwunozoita kuti uzive nzira nyowani dzaungakwezve vatengi vatsva kuburikidza nehukama hwevanhu. Pakupera kwenguva ino yemazuva makumi matatu, vanyoreri vanogashira muunganidzwa wekushambadzira unozovatendera kuti vatenge zvimwe zvipo.
Ipuratifomu yekushambadzira kwepasirese yakataurwa kuve nezvinyorwa zvekushambadzira mumaindasitiri ekutsinhana ekushambadzira, pamwe neshambadziro yedhijitari, dzinozovabatsira kuwedzera mashandiro avo munzvimbo ino.
"Mushandirapamwe uyu Facebook B2B kushambadzira zvinobatsira kuwedzera kutengesa kwako papuratifomu yako nekuunganidza ruzivo kubva kune vashandisi vako kuti vakwezve, ”akadaro Cindy Zhou, muongorori mukuru paConstellation Research.
“Aka ndiko kekutanga kushambadzira kwepasirese mu Facebook B2B chikuva kukwezva vatengi vakawanda, ”akadaro Zhou.
Kubudirira kweKutsvaga Kukura kunoenderana zvakanyanya nekutevera uye nerubatsiro rweplatform huru inova Facebook.
Chii chichaitika mushure memushandirapamwe uyu? "Facebook ichaenderera mberi nezvirongwa zvikuru izvi here?"