Iwe unogona kusaziva zvinoreva aya mazwi anowirirana zvakanyanya nekushambadzira kwedhijitari uye kuti iwe unofanirwa kudzidza nekuti anogona kubatsira zvakanyanya kukudziridza yako yehunyanzvi chiitiko online. Zvakanaka, iyo ROI (Dzoka PaInvestment) kana kudzoka kwekudyara Iko kukosha kwehupfumi kunogadzirwa semhedzisiro yekuita kwezviitiko zvakasiyana zvekushambadzira.
Iyo ipfungwa yakati siyanei yatinozokutsanangurira zvishoma nezvishoma kuti iwe uzive kuishandisa nemazvo mushambadziro wekushambadzira uye kuti ungawedzera sei. Nekuti imwe yemhedzisiro yayo ndeyekuti iwe uchavandudza kutengesa kwezvigadzirwa zvako, masevhisi kuzvinyorwa. Kunyangwe zvakadaro hachisi chayo chete chishandiso, asi zvinopesana pane zvimwe zvimwe uye zvehunhu hwakasiyana sezvauchazokwanisa kufungisisa kubva zvino zvichienda mberi.
Nekuti ROI kana Return On Investment ndiko kudzoka kunogona kukuunzira zvinhu zvakawanda kupfuura zvaunofunga kubva pakutanga. Pakupera kwezuva, chinosanganisirwa neiri zano rakakosha kuona kuti kangani kawakawana mari yese yawakaisa mune chimwe chinhu, fomura yacho yakapusa, ndiwo mugumisiro wekugovana mari yese yawakawana kana kutengesa zvachose pakati pemari yese yawakashandisa kana mari yacho yose
ROI: maitiro ekuiwedzera mumushandirapamwe wedhijitari
Pachokwadi, izvo zvatinonyanya kunetseka nazvo mhedzisiro yazvo pamushandirapamwe wauri kuzoita muchitoro chako chepamhepo kana rimwe bhizinesi riine hunhu hwakafanana. Kuburikidza nedzimwe dzidziso dzinogona kuve dzinoshanda kwazvo kuti iwe ushandise kubva panguva ino chaiyo. Nechinangwa chekutengesa zvigadzirwa zvako kana masevhisi. Kuburikidza neanotevera marongero atinozokumbira kwauri panguva ino.
Ziva zvinangwa
Zvingava sei neimwe nzira, ichi chichava chikamu chekutanga cheichi chiitiko. Pazvinenge zvichidikanwa pakutanga kuti iwe ugadzire zvinangwa zvakajeka uye pamusoro pezvose zvakanyatsotsanangurwa. Iyo haifanire kunge iri yenguva pfupi kwazvo, asi zvinopesana, kushanda kwayo kwechokwadi kunowanikwa mune yepakati nepakati refu. Nekushandisa nzira dzakatemerwa zvakakwana dzezviito uye zviri zvinotevera izvo zvatiri kuzokufumura:
- Chinangwa chaunotsvaga chinofanirwa kuyerwa pamusoro pezvose kuitira kuti ugone kuwana bhenefiti yakakura kupfuura kare.
- Zvakare nekugoneka kubvira ichi chinhu chinoratidzira pamusoro pese kudzoka kwekudyara kukosha kwehupfumi.
- Izvo zvinosanganawo nezvimwe zvinodiwa senge kuti kuita uku kune mashoma munguva uye kwete zvinopesana kuti chikamu chemuitiro sevamwe vazhinji mubhizinesi rako rehunyanzvi.
- Uye pakupedzisira, usakanganwa kuti zvinokanganisa zvimwe zvinhu zvinonyanya kukosha. Usambofa wakaita zvezviito zvine zvishoma kana zvisina kana chinangwa mune yako digital kambani
Tarisa ivo pane vateereri vakakodzera
Icho chokwadi chekuti ivo vanonyanya kufarira vamwe vatengi kupfuura vamwe ndeimwe yemamwe madhinomineta epfungwa iyi mudhijitari kushambadzira chikamu. Mupfungwa iyi, hapana chinhu chiri nani pane kuve nebudiriro yaunoda pane kuburikidza nekwakarurama kusiyanisation yemashambadziro ako kune vateereri wega waunoda kusvika. Hazvina kufanana kuzvitungamira kuchikamu chehunyanzvi chine simba rekutenga rakakwirira pane kuzviita nemudiki. Nekuti pakati pezvimwe zvikonzero ichave nemabatirwo akasiyana.
Iri izano rekutanga chaizvo iro rinokutendera kuti uchinje chip pane imwe nguva kana imwe kuitira kuti iwe ugone kuvaka madiki mukati mechinangwa chako izvo zvinokuita iwe kuti ushandise ako ekushambadzira macampaign mukati mekambani seimwe yeakanyanya mienzaniso yeiyi zano. Kusvikira kutsanangura danho revatengi zvichibva pane zvimwe zvinosiyanisa izvo pakupedzisira zvinogadzirirwa muzvikamu zvinotevera:
- Vatengi vatsva, avo ehupenyu hwese
- Vanobata nguva vanofarira kutarisirwa kwakasiyana.
- Uye zvakare vanonzi vashandisi vanongoshandisa masevhisi ako nguva nenguva uye vanogara vasinganyanyo.
Vandudza kugwinya kupfuura zvese
Chimwe chezvinhu chatinofanira kunyatsotsanangura ndicho icho chine chekuita zvakananga nekudzidza masisitimu matsva mukushambadzira kwedigital. Ehezve, rakanakisa zano ndere kuratidza kuwedzerwa kutarisisa kutyaira matsva maitiro uye nzvimbo dzaunogona kugadzira dzimwe nzira dzekugadzira imwe mhando yemabhenefiti kukambani yako. Naizvozvo, kurudziro yakanakisa ndeyekuita yako yekushambadzira zano uye chengeta iwo mafambiro anogona kugadzirwa kubva ikozvino zvichienda kuti uagadzirise kune ako chaiwo anodikanwa.
Iri zano rakanyanya kuomarara kuita, asi kuburikidza nematanho ezviito zvichave nyore kushandisa. Semuenzaniso, kuburikidza nezviito zvinotevera zvatiri kuzoratidza pazasi.
- Iva nehanya chaizvo nekufamba kwese kunoitwa muchikamu uye kunyanya avo vanobva kunzvimbo dzine hunyanzvi mumakore achangopfuura.
- Kuedza kudzokorora zviito zvinotungamira mune yega yega zvikamu panoitwa zviitiko zvebhizinesi.
- Kuratidza kufarira kwakanyanya mukuziva kuti ndeapi maitirwo azvino mumunda wekushambadzira kwedigital.
- Uchishandisa nzira dzinowanzo kuwanikwa dzemafoni nhare uye dzinofanirwa kutariswa kune avo vanoishandisa zvakanyanya, ndokuti, vechidiki.
- Iva neunyanzvi pamusoro pemakore uye usayedze kugara mubhizinesi rako kuti zvive nyore. Hazvishamise kuti zano iri pasina mubvunzo richakutungamira mukundikana kukuru uye ungatosiya basa rako rehunyanzvi munguva pfupi.
Kukosha kwe ROI
Ehezve, ROI yakakosha kwazvo kukudziridza kana kuita a mushandirapamwe unoshanda wekushambadzira. Asi unoziva here kuti ungazviziva sei kubva panguva dzino? Eya, kune izvi isu tichaenda kupa kumwe kwavo kwakanyanya kukosha mipiro uye izvo zvinogona kukubatsira iwe kuti utungamire zviri nani kambani.
Iri izano rekushambadzira iro rinokupa iro rakakwirira danho reruzivo kuti uunze kune yakanaka yekupisa dzimwe dzakakodzera zvikamu muchitoro chako chepamhepo.
Kukanganisa kwaro pamatekinoroji matsva kunopfuura mukurumbira uye kunogona kukurudzira zvimwe zviito zvaunofanira kutora pane imwe nguva muhupenyu hwako hwehunyanzvi.
Kana iwe uri muchirongwa chedhijitari, iwe uchaona kuti munzvimbo pfupi pfupi yenguva kukosha kwehupfumi kwakagadzirwa nekuda kwekuita zviitiko zvakasiyana siyana zvekushambadzira sosi yekutsigira iyo mamwe marongero mashoma-e-e-zuva asingazokupe iwe .
Uye zvechokwadi haukwanise kukanganwa kuti ROI chirango chitsva icho chinokubatsira iwe kuvandudza kutengesa kwezvigadzirwa zvako, masevhisi kuzvinyorwa. Asi nenzira dzakagadziriswa kupfuura idzo dzawanga uchishandisa kusvika zvino.
Kurema kwekurudziro mukutenga
Muchokwadi, maererano neAudiense dhata pamusoro pehunhu hwevatengi paChishanu Chishanu pakati pegore ra2015 na2017, kurudziro yeavo vari padyo newe iri pamusoro ne48,37%, uye pamberi pesocial network (45,16%), iyo mhando (43,05%) kana kushambadzira pamhepo (41,31%). Dhata inoratidza kusvika padanho rekushambadzira kushambadzira inogona kuve chakanakisa chishandiso chekugona kuita mukutenga kwedu maitiro.
Uhwu ndihwo humwe hwakanakisa humbowo hwekusavimbika kwesimba uko iyo ROI (Dzoka PaInvestment) kana kudzoka pane investment inogona kuburitsa pane rako bhizinesi redhijitari kubva zvino zvichienda mberi. Nekuti maratidziro avo anoenda kupfuura izvo zvatakatsanangurira kwauri kare. Kana zvisiri, pane kudaro, zvinokanganisawo kurudziro mukutenga.
Kubva pane iyi nzira yakasarudzika, iwe unenge uine maturusi matsva ekusimudzira mamwe marongero akasiyana ekushambadzira zvigadzirwa zvako. Kuti nenzira iyi iwe ugone kuita anotevera zviito zvatinokufumura pazasi:
Ipa kuoneka kukuru kune webhusaiti yeako epamhepo kana yedhijitari chirongwa, mune yakaenzanirana uye inoshanda nzira.
Ichave rutsigiro rutsva runouya kunhare yako kuitira kuti iwe ugone kufambira mberi uchipesana nezvakaitika zvemakwikwi. Pasina kuedza kukuru pane kwako uye izvo zvakare hazvizobatanidze chero kubhadharwa kwemari.
Ehezve, ndeimwe yeakanakisa matipi ekuziva nezveazvino mafambiro mumunda wekushambadzira kwedigital. Uye nekudaro kuti ugone kuzvishandisa kumunda wezviitiko zvehunyanzvi nenzira yakanakisa yezvaunofarira.
Inogona zvakare kushanda sekukurudzira kuyedza kufambira mberi muchikamu, mune imwe nzira iri nyore kupfuura mune mamwe akajairwa kana echinyakare makesi.
Uye pakupedzisira, sechinhu chinosiyanisa muchikamu chinokwikwidza sedigital izvozvi. Usakanganwe kubva zvino zvichienda mberi nekuti zvinogona kukubvisa mune rimwe dambudziko kubva zvino zvichienda mberi.