IInternet, uye zvese zvine chekuita nebhizinesi, zviri kuwedzera. Nguva yese yaunofanirwa kuve nekuvapo kukuru pane network, uye iwe zvakare unofanirwa kuisa mari kuti uzvimise. Mazwi ekune dzimwe nyika anoverevedza mune zvezuva nezuva slang, uye imwe yacho ndiyo inokwezva zvakanyanya kutariswa. Nokuti, Kana tikakubvunza kuti media inobhadharwa chii, ungatitsanangurira zvazvinoreva?
Kana wakambosangana nemunhu akazvizivisa semari inobhadharwa, kana kuti akataura newe nezvazvo asi iwe hausi kunyatsonzwisisa, pazasi tinokupa makiyi ese kuti unzwisise uye uone. kana, kune yako eCommerce, zviri izvo zvakanaka.unotsvaga kana kwete.
Chii chinobhadharwa media
Chinhu chekutanga iwe chaunofanira kuziva ndechekuti Pane izwi muchiSpanish rezvinobhadharwa midhiya, uye ichi chakajeka zvikuru. Midhiya inobhadharwa ndiyo "nzira dzekubhadhara". Uye inoreva chero midhiya uko, kushambadza zviziviso, unofanirwa kubhadhara.
Muenzaniso wakajeka? SEM mishandirapamwe muGoogle Ads. Mune izvi unobhadhara kuti ushambadze paGoogle uye uve nezvakawanda zvekuonekwa. Imwe sarudzo inogona kunge iri mishandirapamwe inoitwa pasocial network.
Zvisinei, Midhiya inobhadharwa haingotauri kuInternet chete. Muchokwadi, isu tinogona zvakare kuvawana mune zvechinyakare media. Semuenzaniso, mumapepanhau, redhiyo, terevhizheni, zvinyorwa zvekunze (mabhena), nezvimwe. Zvese zvinosanganisira kubhadhara kushambadza zvinowira mukati meiyo inobhadharwa midhiya kana inobhadharwa midhiya.
Ndeipi basa remari inobhadharwa
Mushure mezviri pamusoro Ndine chokwadi kuti unonyatsoziva zvatiri kureva uye zvinoitwa nenhepfenyuro inobhadharwa. Asi kana zvisina kujeka kwauri, basa guru renyanzvi yakatsaurirwa kune izvi kudzora midhiya yese (pamhepo neinternet), kunze kwekunge yakasarudzika mune zvimwe chete, kushambadza kune vatengi uye kuwana mabhenefiti akanyanya kutenderedza bhajeti ravanoshandisa. .
Ndiko kuti, haina kungozvipira kuisa zviziviso munhau huru, asi zvakare inoongorora mhedzisiro uye data inobuda mumishandirapamwe iyi kuti ione kana ichokwadi, kana ichishanda zvakanaka kana, kana zvisiri, kana Dzimwe shanduko dzaizofanira kuitwa kuti dziwane dziri nani.
Mienzaniso yemakambani anobhadharwa enhau
Paunenge uchiita basa rakabhadharwa renhau, iwe unofanirwa kuziva kuti kune akati wandei marudzi emushandirapamwe zvinoenderana nekwauchashambadzira. Kuti ndikupe iwe zano, iwo makuru macampaign ndeaya anotevera:
- Facebook Ads. Kushambadza zvigadzirwa kana masevhisi pasocial network. Muchokwadi, iwe unobhadhara maonero aunawo pamwe nekudzvanya pane ako malink. Nekudaro, zvinogona zvakare kukubatsira iwe kuwedzera vateveri vako online.
- Instagram Ads. Zvinechekuita neyakapfuura, ndiyo imwe nzira yekuzvipa iwe kuoneka mukutsinhana nekuibhadhara uye nekudzvanya kunopihwa nevatengi.
- Google Ads. Ndicho chishandiso icho mabhizinesi mazhinji anovimba nacho sezvo chichivabvumidza kuisa brand kana kambani kuti ioneke mumibairo yekutanga yekutsvaga.
- Linkedin Ads. Sezvaunoziva, iyi network yakatarisana nemakambani nemabhizinesi eB2B. Naizvozvo, kushambadza masevhisi kana zvigadzirwa zvinogona kuve zvakanaka kwazvo (masevhisi akawanda kupfuura zvigadzirwa).
- Twitter Ads. Kunyangwe iri imwe yeayo atanga gare gare, inogona kukubatsira iwe kumisikidza bhizinesi.
- YouTube Ads. Yakanakira mavhidhiyo ekushambadzira mishandirapamwe. Hongu, iwo ads anoonekwa pakutanga, pakati kana kumagumo emavhidhiyo aunoda kuona.
- TikTok yeBhizinesi. Kune vateereri vadiki, uye uchifunga kuti ndiyo social network yave kuwedzera kune iyi mbiri. Kana sevhisi yako kana chigadzirwa chakanangana navo, ndipo pane mukana mukuru wekusvika kwavari.
Pamusoro pezvo, tinozovewo nedzimwe mhando dzemacampaign epamhepo, sekushambadza mumapepanhau nemagazini, kushambadza paterevhizheni neredhiyo, mabhana kana machira mumaguta...
Zvakanakira zvekubhadhara media
Iye zvino zvawava nezano ririnani reyakabhadharwa midhiya uye zvese zvainosanganisa, chinhu chinotevera chekufunga nezvacho zvakanakira. Nokuti hapana mubvunzo kuti, kana ukaitwa zvakanaka, unogona kuhwina zvakawanda.
Imwe yemabhenefiti makuru ainopa kuoneka. Nekubhadhara kuratidza kushambadza, vanhu vazhinji vanogona kudzidza nezve peji kana chigadzirwa kana sevhisi yaunosimudzira, nokudaro vachigadzira kuratidzwa kwakanyanya.
Mabhenefiti makuru uye nekukurumidza chinzvimbo anowanikwawo kupfuura dai zvese zvakaitwa organically.
Kuipa kwezvinobhadharwa media
Sezvo iwe uine mabhenefiti kubva mukushandisa iyi midhiya, iwe zvakare uchasangana nematambudziko. Chekutanga chazvo ndechekugara ichigadziridzwa nemaitiro matsva, nhau, nezvimwe.. Uye chikamu ichi nderimwe reaya anochinja zvakanyanya uye kana iwe uchida kuwana yakanaka mhedzisiro inofanirwa kuve uchiziva kwazvo kuti uwedzere.
Inomiririrawo mari yehupfumi inogona kuva yakasimba. Ndiko kuti, nekubhadhara kushambadza, iwe unofanirwa kuisa mari iyo, dzimwe nguva, inogona kunge yakakwira zvakanyanya.
Imwe pfungwa yekuchengeta mupfungwa ndeyekuti ongororo uye rekodhi yeiyi nzira uye mhedzisiro inowanikwa inofanira kuchengetwa mundangariro. Nokuti, kana dzikasashanda, unofanira kuvashandura nokukurumidza sezvinobvira kuti vaite, uye dzimwe nguva zvinoda kuti munhu adzore nyaya yacho (uye azive zvavari kuita).
Midhiya inobhadharwa inokodzera eCommerce?
Kutarisa paCommerce, iyo huru musoro weiyi blog, paunomisa online chitoro unogona kushamisika, kunyanya kana wanga uine webhusaiti kwenguva yakati., kana zvichikurudzirwa kubhadhara kuti vanhu vakawanda vakushanyire.
Sarudzo iyi haisi nyore nekuti iwe unoziva kuti iwe uchada investimendi iyo, dzimwe nguva, isiri yakakura sezvaizodiwa, uye iyo inodzipa vazhinji vemabhizinesi.
Asi inogona kuva mhinduro yekuzivisa bhizinesi idzva uye kutanga kukwezva vatengi. Ichokwadi kuti iwe unongowana mhinduro kana ukazviita nemazvo, uye nemakwikwi aripo hazvigoneke nguva dzose kuwedzera bhajeti yaunayo.. Asi ndiyo imwe nzira yekuita kuti bhizinesi rionekwe kuti, kana rinogona kushandiswa, zvakare kurishandisa zvakanaka, rinogona kushanda.
Zvino zvaunoziva kuti midhiya inobhadharwa chii uye kuti inosanganisirei, kana iri eCommerce yako inogona kukubatsira kuti uzvizivise uye usvike kune vatengi vakawanda. Asi pamutengo wekudyara iyo, dzimwe nguva, inogona kunge isiri yakakura zvakakwana kuti iwane mibairo. Wakamboedza kushambadza here? Zvinhu zvose zvakafamba sei?