Amazon akaisa ziso pakutaridzika kwemavhidhiyo sezvo ivo vachiziva kuti kangani vatengi kazhinji vanoona wongororo yezvigadzirwa kana magwara ekuti ungashandisa sei zvigadzirwa mukati mavhidhiyo mapuratifomu seYouTube kana mamwe masocial network. Wongororo-dzakagadzirwa nevashandisi kuAmazon dzakakosha kwazvo kuvashandisi pavanofunga zvekutenga, zvekuti Amazon yakamira ichipesana neayo e-commerce vanokwikwidza.
zvose Amazon wongororo Iwo akanyorwa, asi izvozvi vari kutsvaga mukana wekusarudza mavhidhiyo, zano rinodzivirira vashandisi vavo kutamira kune mamwe mapuratifomu akadai seYouTube uye zviri nani kugara pane yavo saiti.
Ichi ndicho chimwe chezvikonzero nei Amazon yanga ichifarira chimiro chemavhidhiyo, chimwe chikonzero, chingave chakanyanya kukosha, ndechekuti vari kufunga nzira yekupa zvidzikiso kune vatengi kuti vaone kushambadza. Amazon akanyoresa patent ye "kudzikiswa kwemitengo uye zvinokurudzirwa zvichibva pane zvemukati mevhidhiyo". Iyo patent inotaura zvinotevera: Vatengi munzvimbo yemagetsi vanogona kuunzwa pamwe nesarudzo yekugamuchira kushambadza, senge odhiyo, vhidhiyo kana yekudyidzana zvirimo, mukutsinhana nemitengo yemitengo kana zvimwe zvakafanana mabhenefiti ”.
Semuenzaniso, mushandisi anogona kunge ari kuona iyo vhidhiyo kushambadzira (seyongororo) mukati meiyo chinyorwa peji, uye nepo mushandisi achitarisa kushambadziro, zvinoratidzwa kuti mutengo uri kudzikira sei pachiratidziri.
Zvichienderana nekuti yakasimba sei iyo Patent yeAmazon, Vanokwikwidza vanogona kusakwanisa kushandisa iyi bhenefiti kune vatengi vavo. Amazon yakoka mamirioni maviri vezera mumusika kuti vaedze iyi nyowani yekudzikisira uye chirongwa chekukurudzira uye pakati paDecember mavhidhiyo achatanga kuratidzwa pane saiti yeUS.