Ne e-commerce yakapindwa ne78% yevashandisi veInternet, kudyara mukushambadzira kwedhijitari kuSpain kwakapfuura 4.000 mamirioni euros gore rapfuura. Pakazosvika 2025, kudzoka kunotarisirwa kudarika iyo nhamba. Sezvineiwo, kuburikidza nemaitiro anowana ROI ine maitiro ekutengesa anopfuura bhajeti yako. Kana iri email kushambadzira, nekudzoka kwe € 32 kune yega € 1 yakasimwa.
Shanduko ye ecosystem, shanduko yemaitiro
Zvinoenderana neazvino IAB Spain kudzidza, yakapihwa kubva kuElogia agency, 78% yevanoshandisa Internet yeSpanish vanotenga zvakanyanya online. Kuwedzera kwemapoinzi maviri kana ichienzaniswa nedatha ye2021 iyo, ichitevera kukwira kwechikamu munyika, inojekesa kuti e-commerce iri kusimbaradza painomhanya uye inogara ichimhanya. Uye, nazvo, zvinonetsa uye zvinodikanwa zvebhizinesi ranhasi neramangwana muzera redhijitari.
Pakati pavo, kuratidza kushambadzira kwedhijitari, ane mazano anogara achisimbiswa uye akagadziridzwa kukwezva vatengi mune yakakanganiswa virtual ecosystem. Iyi ndiyo nyaya yezvishandiso zvakadai mailrelay, ane maemail akawanda ekutumira anosvika zviuru makumi masere pamwedzi pamutengi, achikwanisa kurodha anosvika makumi maviri evanodanwa navo. Uye ndizvozvo kiyi yekupona kwebhizinesi pamambure usambo skimp panjere kana mari.
A millionaire investment uye mukukura nguva dzose
Zvinoenderana neambotaurwa IAB Spain kudzidza, mari mukushambadzira kwedhijitari muSpain yakawedzera ne34% gore rapfuura, inodarika zviuru zvina zvemamiriyoni euros uye kudyara pamberi pedenda. Muchokwadi, zvirambidzo zvekudzivisa kutapukira chikamu chikonzero chehuremu ihwohwo. saka kugadzira dambudziko rehutano richangopfuura sechikonzero kubva pane ino iripo mukuita digitization kune rimwe remangwana rakajeka.
Pakati penzvimbo dzine kukura kwepamusoro, zvinofanira kuonekwa kuti dzidziso dze kutsvaka kushambadzira uye masocial network zvakawana mari yakawanda. Kupa kuwedzera kwe47,8% uye 42,7%, zvichiteerana, pakati pa2020 na2021 uye kuwedzera pakati pezviviri 64% yemari yese yakaiswa mune digital advertising. Inoteverwa zvakanyanya nekudyara kwakafanana, asi kwete yakanyanya kukwirisa kana ichienzaniswa nemamwe makore, mu kuratidza marketing
Kana zviri zvekudzoka, Spain inonakidzwawo nenhamba dzakanaka. Maererano ne Statista, nevamwe mari ye3.567 miriyoni euros kubva pakushambadzira kwepamhepo muna 2021, iyo papuratifomu inofungidzira ichapfuura miriyoni 4.000 kusvika 2025. Sezvo, sezvo shanduko yedigital inowedzera maturusi ekushambadzira edhijitari anochipa. Dzimwe nguva, zvichienderana nechishandiso chakasarudzwa, kuve nechokwadi chekudzoka kwakanaka pakudyara.
Iyo isingakundwe ROI ye email kushambadzira
Munyika yekushambadzira, ROI yakakosha kwakakosha kuona kana mushandirapamwe unobatsira kana kwete. Maererano nesangano reDMA, kudzoka i32 € yega yega € 1 yaiswa mune email kushambadzira. Dhata rinogadzira zano iri, pamwe uye kana risiri iro rakawanda, mukati imwe yeanonyanya kubatsira dhijitari nzira dzekushambadzira. Yatova muna 2019, kunyangwe ichitora paavhareji chete 13% yebhajeti, inokanganisa 19% yekutengesa.
Naizvozvo, maererano nekudzidza kwakaitwa naAdestra uye The Econsultancy, iyo ROI yekushambadzira email ndeye inoonekwa seyakanaka kana yakanaka neanopfuura 70% emakambani. Chikamu chekugamuchirwa icho, chine 72% uye 67% maererano nehuwandu, inodarika SEO chinzvimbo uye PPC kana kutsvaga ads. Kunyangwe iri nyore, kuvanza nzira dzakasiyana dzekushandisa kana matipi ekusimbisa maitiro ayo.
Maitiro ekuita kuti mutengi adzvanye
Chinangwa chakakosha chechero nzira yekushambadzira ndechekuti mutengi, mutsva kana murwi, anowana izvo zvinosimudzirwa. Panyaya yekutumira email, chiyero chekuvhura chinomira paavhareji ye22,86%, ine chiyero chekudzvanya che 3,71%, asi pazvinogoneka kushanda uye kutsanangura patsva wedzera kuwedzera uye chengetedza mutengi. Pasinei nokuti unotenga here kana kuti kwete, nechiyero chekusanyora che 0,21 chete%.
Kuti uwane chinangwa ichi, hazvina kukwana kuti chigadzirwa kana sevhisi yakasimudzirwa ishande yega. Muchokwadi, iyo nzira yakakodzera kwazvo, maererano nenyanzvi, inosanganisira gadzirisa maemail kuti uwedzere kukwezva kwavo. Tichifunga kuti email yatove nzira yekutaurirana, neimwe nzira, yepedyo kumushandisi, kumubvunza chinhu chinofanirwa kuridzwa zvinobudirira kuburikidza nemubereko nemukana.
Uye zvakare, kuve nemidziyo yakadai seyambotaurwa Mailrelay inobatsira shandisa zvakanyanya mushandirapamwe wedu wekutumira tsamba. Kubvumira kudzora zvinoonekwa, kudzvanya, geographical statistics uye kunyangwe chiitiko chemunyoreri kuti akwanise kuve nazvo. kukwana manhamba yekutumira mameseji. Kuwedzera mupepeti wenhau uye maneja wekubata kune chishandiso chinoshanda, asi pamusoro pezvose zvine pundutso.