Kugoverwa kwemusika ndechimwe chezviratidzo izvo kambani yega yega inofanirwa kuziva. Basa rayo nderekubatsira varidzi veizvi kuti vazive kana kambani iri kuita zvakanaka kana, pane zvinopesana, zvakakosha kushandura chimwe chinhu kuitira kuti hutano hwavo hwemari huenderere mberi. Asi chii chinonzi chikamu chemusika uye chinoverengwa sei?
Kana kukosha kwemari uku kusina kujeka kwauri uye iwe uchida kuziva zvakawanda pamusoro payo, tichakutsanangurira zvose pasi apa. Teerera.
Chii chinonzi mugove wemusika
Musika wemusika chiratidzo chakakosha kumakambani sezvo ichibvumira kuongorora chinzvimbo chavo maererano nevakwikwidzi vavo. Nenzira iyi, chikamu chemusika chepamusoro chinogona kuratidza kuti kambani inobudirira mune imwe musika, nepo kuderera kunoratidza kuti kune matambudziko mukuita kwayo.
Mafemu anoshandisa mugove wemusika se chishandiso chekuongorora chekuita sarudzo nezve yako yekushambadzira zano uye bhizinesi rako kuronga. Zvisinei, havangofungi nezve kukosha uku, asi vanofanira kutarisa vamwe kuti vave nechiono chepasi rose.
Rimwe remabasa ane mugove wemusika ndere kushandiswa kuenzanisa kuita kwekambani nekwevakwikwidzi vayo mumusika mumwe chete. Nenzira iyi, makambani anoona masimba uye kusasimba munzvimbo yavo yemakwikwi uye gadzirisa zano ravo nenzira yakanakisa.
Mhando dzeMarket Share Formulas
Iye zvino zvaunoziva kuti chikamu chemusika chii, ko isu tinotaura nezvekuti tingaiverenga sei? Wanga uchiziva here kuti kune akasiyana musika mafomula? Ndizvozvo, hapana imwe chete asi, zvichienderana nemhando dzinoshandiswa, dzakasiyana dzinogona kugadzirwa.
Naizvozvo, kubva zvino tichida kukuzivisai kuti vazhinji vavo havashandi kuti vaone kana kambani yakabudirira kana kuti kwete, sezvo inotarisa chete pane chikamu cheicho chingave musika wekutengesa. Asi hazvifungi mamwe marudzi ezvikonzero (zvakadai, semuenzaniso, mari yekugadzira yakakwirira iyo inofanira kutakura). Nechikonzero ichi, pachayo, uye chega, haibatsiri sechiratidzo chehutano hwakanaka hwekambani, inofanira kutorwa pamwe chete nezvimwe zviratidzo zvemari zvinogona kukubatsira kuwana chiono chepasi rose chekuti kambani iri kuita sei.
Izvozvo zvakati, Ko isu titaure newe nezve anonyanya kushandiswa mafomula?
Chikamu chemusika mukutengesa
Sales market share Ndiyo imwe yeanonyanya kushandiswa kuverenga chikamu chekambani mumusika wakapihwa. Iyi fomula inoverengerwa nekugovanisa kutengesa kwekambani munguva yakatarwa nekutengesa kwese kweindasitiri panguva imwe chete yenguva.
Ndinoreva iyo musika mugove formula inoverengerwa sezvinotevera:
Mugove wemusika mukutengesa = (Kutengeswa kwekambani ÷ Yese indasitiri yekutengesa) x 100
Mhedzisiro yakawanikwa inoratidza kubatanidzwa kwekambani muhuwandu hwekutengesa huwandu hweindasitiri. Pamusoro pezvo, chikamu chemusika mukutengesa chinogona zvakare kushandiswa kuenzanisa kuita kwekambani nekwevakwikwidzi vayo mumusika mumwe chete.
Mugove wemusika muzvikamu
Muchiitiko ichi, zvinhu zvinoshandiswa nhamba yezvikamu zvinotengeswa nekambani munguva yakatarwa uye nhamba yezvikamu zvinotengeswa mumhizha munguva imwe chete yenguva.
Unoda kuziva kuti inoverengwa sei? Iyo formula ingave:
Mugove wemusika muzvikamu = (Nhamba yezvikamu zvinotengeswa nekambani ÷ Nhamba yese yezvikamu zvinotengeswa muindasitiri) x 100
Muchiitiko ichi, unofanira kufunga kuti inoratidza nhamba yezvikamu zvinotengeswa nekambani maererano nezvikamu zvose zvinotengeswa mumhizha. Saka Inonyanya kukosha mumaindasitiri uko zvigadzirwa kana masevhisi zvinotengeswa mumayuniti, semuzvitoro kana muindasitiri yechikafu.
Mugove wemusika mukukosha
Iyi fomula inoshandisa sezvinhu, kune rumwe rutivi, kukosha kwekutengesa kwekambani mune imwe nguva yakatarwa uye, kune imwe, iyo yakazara kukosha kwekutengesa kweindasitiri panguva imwe chete yenguva.
Saka, formula yaizova sezvizvi:
Mugove wemusika muukoshi = (Kukosha kwekutengesa kwekambani ÷ Hukoshi hwese hwekutengesa kweindasitiri) x 100
Chinangwa chayo ndechekuratidza kubatanidzwa kwekambani mukukosha kwese kwekutengesa kwemaindasitiri. Nechikonzero ichi, ndeimwe yeanonyanya kushandiswa mumaindasitiri mune izvo zvigadzirwa kana masevhisi ane mitengo yakasiyana uye purofiti miganho, senge indasitiri yemishonga kana tekinoroji.
Uye zvakare, inogona kuve yakakosha mumakambani anotengesa zvigadzirwa kana masevhisi ane mitengo yakakwira, nekuti inoratidza kugona kwavo kuunza mari mumusika. Uyezve, zvakare Iwe unogona kuenzanisa kuita kwekambani neiyo yevanokwikwidza mumusika mumwe chete.
Zvino, Mari iyi haiwanzo ratidza huwandu hwemayunitsi anotengeswa. Nekuti yakavakirwa pamutengo wemari yekutengesa pachinzvimbo chehuwandu hwehuwandu hwemayunitsi anotengeswa, iyo data inogona kunge isiri yechokwadi.
Relative market share
Imwe yemafomula ekuverenga chikamu chemusika chekambani ndeichi, kupi nzvimbo yekambani pamusika inofananidzwa neyevakwikwidzi vayo vakananga. Panzvimbo pekuverenga mugove wemusika wekambani maererano nekutengesa kana mayuniti, chikamu chemusika chinoverengerwa sechikamu chechikamu chemusika wese wevanokwikwidza pamusika.
Nenzira iyi, Iyo yekudyidzana musika mugove formula inogona kuratidzwa seinotevera:
Mugove wemusika wakaenzana = (Mugove wemusika weKambani ÷ Yese chikamu chemusika chevakwikwidzi vese) x 100
Ngatitorei muenzaniso: Fungidzira kuti kambani ine chikamu chemusika che10%, zvisinei, chikamu chemusika chevose vanokwikwidza i50%. Muchiitiko ichi, uye kushandisa fomula, isu taizove (10% ÷ 50% x 100). Kubva kwatinowana kuti chikamu chemusika chekambani chingave 20%.
Iyi fomula inobatsira zvakanyanya mupfungwa yekuti inotarisa kuti kambani inoita sei mumusika zvichienzaniswa nevanokwikwidza vakananga. Kana kukosha kwacho kwakakwira kunogona kuratidza kuti kambani ine mukana wekukwikwidzana pamusoro pevanokwikwidza uye iri kuwana mugove wemusika nemubhadharo wavo. Pane kudaro, kana yakaderera, zvingaratidza kuti uri kurasikirwa pasi kune vakwikwidzi vako. Uye kuti, naizvozvo, unofanira kuita chiito.
Zvino, iwe unofanirwa kuziva kuti iyi fomula haitarise chikamu chemusika chemamwe makambani asiri emakwikwi akananga, saka hunhu haugone kutendwa zvakasimba sezvo musika wese usina kuverengerwa.
Mugove wemusika unoenderana nehuwandu hwevatengi
Iyi fomula inoverengerwa nekugovanisa huwandu hwevatengi vebhizinesi mune yakapihwa nguva nenhamba yevatengi muindasitiri panguva imwe chete.
Iyo formula ingave:
Mugove wemusika muvatengi = (Nhamba yevatengi vekambani ÷ Nhamba yese yevatengi muindasitiri) x 100
Inowanzo shandiswa mumaindasitiri umo vatengi vanowanzo tenga zvakare, senge sevhisi masevhisi kana masevhisi ekubhengi. Muzviitiko izvi, nhamba yevatengi chiratidzo chakakosha chekubudirira kwekambani mumusika. Kunyanya kana ikaenzaniswa gare gare neyevakwikwidzi.
Zvave kujeka kwauri kuti chikamu chemusika chii uye kuti chinoverengerwa sei?