Ukuphawula ngomkhiqizo kungumqondo wokuhweba futhi ngaphezu kwakho konke kuxhunyaniswe nomkhakha wezokumaketha obhekisa enqubweni ehlose uku yenza futhi wakhe umkhiqizo. Ngalesi sizinda somqondo kunengqondo ukucabanga ukuthi kungakusiza ngempumelelo enkulu ukuthuthukisa imodeli yakho yebhizinisi ledijithali. Lapho esinye sezinyathelo zakho zokuqala sizoba nokufuna uhlobo lomkhiqizo ukuze lwaziwe yibo bonke abasebenzeli abangenela inqubo yezentengiso. Lokho wukuthi, abasebenzisi, amakhasimende, abahlinzeki futhi ngokujwayelekile izethameli eziqondisiwe oqonde kuzo.
Ngaphakathi kwalo mongo ojwayelekile, ukufaka uphawu lokumaka kungakulethela izinto eziningi futhi nakanjani okuningi kakhulu kunalokho ongakucabanga kusukela ekuqaleni. Ngalo mqondo, okunye okubaluleke kakhulu ukuthi kungasiza thuthukisa ukuthengiswa kwemikhiqizo noma izinsizakalo zakho. Ngaphandle kolunye uchungechunge lokucatshangelwa kwezobuchwepheshe. Lokhu kungenxa yokuthi ukufaka uphawu komkhiqizo kwenziwa ohlelweni oluzama ukuthuthukisa umkhiqizo wezentengiso.
Kepha ukuze uyiqonde kangcono, akukho okusebenziseka kangcono kunencazelo enikezwe yiSpanishi Association of Branding Companies, ebhekise eqinisweni lokuthi "i ukufaka uphawu kophawu ngukukhalipha, amasu kanye nokuphathwa kokuqamba kwazo zonke lezo zinto ezihlukanisa ubunikazi bomkhiqizo (obuphathekayo noma obungaphatheki). Lokho kufaka isandla ekwakhiweni kwesithembiso kanye nokuhlangenwe nakho okuhlukile, okufanele, okuphelele nokusimeme komkhiqizo ngokuhamba kwesikhathi"
Ukuphawula: ungathola amamodeli amangaki?
Kunoma ikuphi, kubaluleke kakhulu ukuthi kusukela manje ungacabangi ukuthi leli gama liyi-monolithic. Ngoba akuyona ngempela, kepha ngokuphambene nalokho, ungayisebenzisa ngokuya ngamasu owenzayo futhi ancike emazingeni amaningana. Ngabe ufuna ukwazi ukuthi ikuphi okubaluleke kakhulu nokuthi ungaqondisa kuphi ukusebenza kwakho? Thatha ipensela nephepha ngoba lolu ulwazi ongaludinga ngesikhathi esithile empilweni yakho yobungcweti.
Ukubeka uphawu komuntu siqu
Mhlawumbe nguwe oxhumanise leli gama ezikhathini eziningi. Imayelana nokwenza uphawu lomuntu siqu ngaphezulu kokunye ukucatshangelwa kwezobuchwepheshe. Lokho wukuthi, kufanele uyisebenzise ngawodwana futhi nobudlelwano obusondelene kakhulu nemidiya yedijithali.
Kulesi simo esithile, kuthinta igama ongalinika kusukela manje uye kwezentengiselwano. Kepha ngombandela kuphela wokuthi ingeyakho kuphela futhi akuyona eyenkampani. Kulapha lapho ukufaka uphawu uphawu kungenza umsebenzi omuhle kakhulu wokwazisa ngemikhiqizo yakho, izinsizakalo noma ama-athikili. Ikakhulukazi njengoba kudingekile ukuthi ibhizinisi lakho ledijithali lingahlotshaniswa nomkhiqizo othile wokuhweba. Ngalo mqondo, ukufaka uphawu lokumaka uphawu kungaba yithuluzi elikhulu lomsebenzi ukufeza izinhloso zakho.
Ukwenza uphawu kwebhizinisi
Akunakuphikwa ukuthi lolu uphawu lokufaka uphawu egxile kumikhiqizo. Kepha kulokhu, hhayi ezinhlelweni zakho, kepha ezinkampanini zazo zonke izinhlobo. Isibonelo, kungaba yiCoca Cola, i-Amazon, i-Facebook, i-Alcoa, njll. Akuhlukanisi phakathi kokuncane nokuphakathi noma okukhulu. Noma phakathi kwemikhakha ekhiqizayo ngoba kuthinta ukusatshalaliswa, ukuthengiswa, izinto zobuchwepheshe noma izinsizakalo zemali engenayo eziguqukayo.
Sikhuluma ngaleli gama ukusebenza uphawu lomkhiqizo noma lomkhiqizo wezinkampani nezinhlangano. Ngokuvamile, kuyigama eliyinkimbinkimbi ngokwengeziwe futhi elibanzi eliphethe umnyango othile.
Uphawu lomqashi
Mhlawumbe yigama elisha kakhulu kuwe. Kuze kube seqophelweni lokuthi abanye abasebenzisi kungenzeka ukuthi abayizwanga empilweni yabo. Kepha noma kunjalo, kufanele ukhumbule ukuthi lo ngumqondo omusha futhi omusha obhekisa ekusebenzeni komkhiqizo wesisebenzi. Ngeke sikhohlwe ukuthi abasebenzi kumele babe ngabokuqala abaphethe lo mkhiqizo. Kuzo zonke, iyona engenzi lutho kubanikazi besitolo esibonakalayo noma ukuhweba ngogesi. Ngakho-ke, ngeke sibhekise kuye kangako njengakwabanye.
Yiziphi izinzuzo ezinkulu zokubeka uphawu lomqondo?
Akungabazeki ukuthi okwamanje kufanele wazi izinzuzo ezifanele kakhulu ekusetshenzisweni kwayo. Ukufika ezingeni lokuthi kuzodingeka kakhulu ukusebenzisa noma yiliphi isu lokumaketha online. Kunoma ikuphi, sizokukhombisa okubaluleke kakhulu okwenziwa ngokubeka uphawu nganoma yisiphi isikhathi futhi kunoma yisiphi isimo:
- Isiza ukunika amandla nokusebenza umehluko womkhiqizo wethu nalaba abanye esincintisana nabo emkhakheni wethu. Ngalo mqondo, kuyithuluzi elinamandla lokuzihlukanisa neminye imikhiqizo yezentengiso.
- Akungabazeki ukuthi elinye lamaqhinga okufanele uwasebenzisele ukuma okulungile kophawu lwentengiso. Ngalesi senzo ngiyaqiniseka ukuthi ukuthengisa kwakho kuzokwenyuka unyaka nonyaka ngokuqiniswa kwezikhundla zakho.
- Okungabaluleki kangako iqiniso lokuthi kuyindlela ephumelela kunazo zonke yokugxila nokusebenza kohlobo lomkhiqizo esikhathini esimaphakathi nesikhathi eside. Uzobona ukuthi ngesikhathi esifushane uzoqala kanjani ukubona imiphumela njengoba ubuyifuna kwasekuqaleni.
- Ingenye yezinhlelo ukuthi amandla noma yiluphi uhlobo lwamasu ekukhangiseni kwedijithali. Kepha ngendlela enengqondo futhi elinganiselayo ngokungafani nabanye abangaqedi ngokuphelele ezinhlosweni abazilandelayo.
- Kuyithuluzi lokuxhumana elizokusiza ukuthi ube ngaphezulu ukuxhumana namakhasimende, abasebenzisi, abahlinzeki futhi ngokuvamile izithameli eziqondiwe ozifunayo ngemuva kwakho konke.
Ziyini izinhloso zokuqaliswa kwalo mqondo?
Vele, izinzuzo zayo ziyinto eyodwa futhi izinhloso zohlelo lokufaka uphawu kumabhizinisi akho edijithali kungenye. Mayelana nalesi sigaba sokugcina, akungabazeki ukuthi kuzoba yilokhu okulandelayo esikudalula ngakho ngezansi.
- Gqamisa ngaso sonke isikhathi amanani angenziwa ngumkhiqizo wokuhweba: maningi futhi ahlukahlukene.
- Khiqiza ukwethembeka nokwethembana okuvela kubantu besithathu ngazo zonke izindlela, ngecebo elenzelwe ukulandela lezi zinhloso ebhizinisini lakho ledijithali.
- Qinisa ubunikazi bemikhiqizo noma izinsizakalo zakho. Le nto esikhathini esimaphakathi neside izokusiza ukuthi wenze ukuhweba okukhulu kwemikhiqizo noma izinsizakalo zakho ngenxa yokwaziwa amakhasimende noma abasebenzisi.
- Akungabazeki ukuthi ukuzihlukanisa nomncintiswano kungenye yemiphumela okuzokwenziwa kuwe ukwenza umkhankaso wokubeka uphawu oqondile.
- Ngenkathi ekugcineni, ungakhohlwa ukuthi kusukela manje i-e-commerce yakho izobonakala kakhulu kunamanje. Ngomkhankaso oqondiswe ngqo kulo mqondo.
Njengoba kungenzeka ubone kahle, lezi yizici ozozibona kancane kancane ebhizinisini lakho ledijithali futhi eziyingxenye yomkhankaso wokumaketha ongawenza ukuthuthukisa umsebenzi webhizinisi lakho. Njengoba kunesidingo esisodwa kuphela okusho ukuthi, ngeke ube nokukhetha ngaphandle kokuzwela kulezi zindlela zesimanje ezibekwa ngamandla amakhulu emkhakheni webhizinisi online. Ngaphandle kolunye uchungechunge lokucatshangelwa kwezobuchwepheshe futhi lokho kuzoba yisihloko sokunye ukwelashwa ngaphakathi kwale bhulogi.
Uyini umkhankaso wokubeka uphawu?
Ukuba wusizo kwalo kuhluka kakhulu futhi kuhlukile ngokwemvelo, kepha kunephuzu elilodwa elifana kuzo zonke izimo: ukwenza ngcono umkhiqizo wezentengiso wenkampani yakho yedijithali kuzo zonke izimo. Lesi yisici isibalo esiningi sabosomabhizinisi abanezinkinga zokuzibeka kwimidiya yezobuchwepheshe okufanele babhekane naso, ngisho nasezinkundleni zokuxhumana. Uma lokhu kuyicala lakho, ungalilungisa ngokwethula umkhankaso walezi zici. Lapho uzonikezwa izixazululo eziningi ongazixazulula kusuka manje kuqhubeke. Njengamacala alandelayo esikudalula kuwo:
- Ukutholwa kwenani elikhulu lamakhasimende noma ukwandisa ibhizinisi lakho liye kwezinye izindawo.
- Sesha ubukhona obusebenzayo bokuqukethwe kwakho kwi-Intanethi. Lokhu kudinga ukuhlanganiswa komkhiqizo wokuhweba ofana nowakho.
- Zama ukunakwa kwezinye izinkundla zokuxhumana. Njengokuphuma kwe- amanethiwekhi omphakathi ezilungele kakhulu ukuthuthukisa noma yiliphi isu ekumaketheni kwedijithali.
- Vimbela ukubekeka okulungile kumkhiqizo wakho siqu ekufinyeleleni esimweni sokuba khona kwawo ngaphambi kwabasebenzisi noma amaklayenti kukhulunywa ngokulinganiselwe.
- Okwamanje amagama amabhizinisi noma izinkampani kufanele kuzwakale kuzethameli ezihlosiwe futhi lokhu kuyisici lapho kufanele ubeke okuningi engxenyeni yakho. Futhi kungenxa yalo mqondo ukuthi ukufaka uphawu kophawu kungaba usizo olukhulu kuwe.
Lolu hlelo lokumaketha lunenzuzo enkulu yokuthi lungalekelelwa nabanye. Ayikho imikhawulo ekusetshenzisweni kwayo. Lelisu lingenziwa ngaphandle kobunzima obedlulele, ngoba osomabhizinisi abaningi bedijithali sebebathuthukisile kuze kube manje. Ngemiphumela ezokumangaza kusukela manje.