Elinye lamathuluzi asetshenziswa kakhulu ochwepheshe be-SEO ngokungangabazeki yi-Google Trends. Kuyithuluzi lamahhala lapho ungathola khona ukuthi "libaluleke kanjani" ekusesheni igama (noma isethi lamagama), ngaleyo ndlela lisize ukuthola ukuthi yimaphi amagama angukhiye azosebenza kangcono kucebo lokumaketha online (kanye nokuma) .
Kodwa, Yini i-Google Trends? Yenzelwe ini? nokuthi isebenza kanjani? Namuhla sichaza konke odinga ukukwazi ngalo msebenzi weGoogle ongahle ungawazi kahle.
Yini i-Google Trends
Isikhathi sokuqala lapho sasiqaphela ukuthi i-Google Trends ikhona kwakungo-2006, lapho inkampani yakhipha ithuluzi ukuze ilandele ukuvela kosesho ngokususelwa kumagama abalulekile. Ngamanye amagama, iyithuluzi elikuvumela ukuthi uhlaziye igama elingukhiye ngendlela yokuthi wazi ukuthi hlobo luni lokusesha olukuyo iminyaka, izinyanga, amasonto noma izinsuku.
Amathrendi weGoogle angacatshangwa njenge- Ithuluzi elihlaziya ukuthandwa kwamagama noma amatemu ukwazi ukuthi ahamba noma, kunalokho, ayancipha. Ngaphezu kwalokho, futhi inikezela ngeminye imininingwane efana nokubalwa kwabantu, ukuseshwa okuhlobene, izihloko ezihlobene, njll.
Lesi sici se-Google sikhululekile ngokuphelele futhi asidingi ukubhaliswa kwangaphambili noma sixhunyaniswe ne-imeyili. Ochwepheshe abaningi be-SEO noma ochwepheshe bezentengiso zedijithali bayisebenzisela umsebenzi wabo ngemiphumela emihle kakhulu, yize singeke sikutshele ukuthi kuyinto ehlukile, empeleni bayihlanganisa namanye amathuluzi (futhi amahhala noma akhokhelwayo).
Yenziwe kanjani i-Google Trends?
Ekuqaleni, lapho ufika ekhasini bese ubeka igama ekulawuleni, idatha ithuluzi elikuphonsa yona ingakucindezela, kepha empeleni kulula kakhulu ukuyiqonda. Futhi ngeke nje kukhombise ukuthambekela kwalelo gama olibekile, kepha nokuningi. Okuqondile:
- Umthamo wokusesha. Lokho wukuthi, lelo gama liziphatha kanjani ngokususelwa ezinsukwini ezithile, amasonto, izinyanga, noma ngisho neminyaka ethile.
- Sesha izitayela. Lokhu kuzokutshela ukuthi igama olifakile liyanda noma lehlisa ithrafikhi yalo. Lokhu kwenzelwa ini? Yebo, ukuthola ukuthi ngabe yigama elingasebenza manje noma esikhathini esifushane (ngokwesibonelo, uSuku Lwezithandani. Lingakhuphuka maphakathi noJanuwari kodwa, ngemuva kukaFebhuwari 20, lizokwehla impela lize linyamalale unyaka olandelayo ).
- Isibikezelo. Le ngxenye ye-Google Trends ayaziwa kahle, kepha izokusiza ukuthi wazi ukuthi lelo gama elingukhiye kungenzeka lihlelele phezulu (noma phansi) ngesikhathi esithile.
- Usesho oluhlobene. Lokho wukuthi, amagama futhi aseshwayo ahlobene negama olibekile.
- Hlunga usesho. Ithuluzi lizokuvumela ukuthi useshe ngokwendawo, isigaba, usuku ...
Kungani usebenzisa leli thuluzi ku-eCommerce yakho
Uma unesitolo esiku-inthanethi, noma ungenalo isu lokumaketha, i-Google Trends ibalulekile osukwini lwakho nosuku. Futhi, yize ungahle ungakukholwa, kuzokusiza ukwazi ukuthi yini izitayela ezintsha, ukuthi yini abasebenzisi abayifunayo kakhulu, njll. Ngamanye amagama, kungakwenza ikusize ukunquma ukuthi yimiphi imikhiqizo ezophumelela ku-eCommerce yakho.
Isibonelo, cabanga ukuthi unesitolo sezicathulo futhi kuvela ukuthi ku-Google Trends izicathulo zomkhiqizo othile zikhuphuka njengogwebu. Futhi unazo ziyathengiswa futhi ngamanani ashibhile kunabancintisana nabo. Yebo, ukusebenzisa ukudonsa nokutshala imali encane ekuqhakambiseni lowo mkhiqizo othile kungenza ukuvakasha kwakho nokuthengisa kwakho kukhuphuke ngoba uhlinzeka okuthile abantu abakufunayo.
Kuyakusiza futhi nokwandisa amafayela wakho womkhiqizo. Futhi ngukuthi ngamagama angukhiye ahlobene kakhulu uzokwazi ukucacisa imibhalo yomkhiqizo ngamunye ukuze abakhasi beGoogle bakubeke kangcono (abaningi namanje abazi ukuthi ukubeka imibhalo yoqobo nokuhlukile emakhadini kungcono kakhulu kunokuphinda okufanayo bonke abanye).
Ungayisebenzisa kanjani i-Google Trends
Futhi manje siya kokusebenzayo, ukwazi ukuthi ithuluzi lisebenza kanjani. Ukwenza lokhu, isinyathelo sokuqala ukuya kuthuluzi le-Google Trends. Ngokuzenzakalelayo, ngakwesokudla ngaphezulu, kufanele ifake iSpain njengezwe (uma useSpain) kepha empeleni ungalishintsha izwe lapho ukhona.
Esikrinini esikhulu uzobona Ziboniswa kanjani ezinye izibonelo kepha qaphela, aziyona idatha evela eSpain, kepha kusuka e-United States noma emhlabeni wonke, lapho abangahle bangakusizi ngalutho.
Uma wehla kancane, uzokwazi ukuthi yiziphi izitayela zomhlaba zakamuva futhi, ngezansi, usesho ngonyaka (ungathola imigomo yeSpain lapha).
Uzobona ukuthi kukhona nebhokisi lokusesha. Yilapho kufanele ubeke khona igama lokusesha noma isihloko. Isibonelo, i-eCommerce. Shaya ingilazi yokukhulisa (noma Faka) bese kuzokusa ekhasini lemiphumela.
Ikhasi lemiphumela likukhombisa izinto eziningi. Kepha esikuthatha njengokubaluleke kakhulu yilokhu:
- Izwe. Izobeka iSpain, kepha lapha ungakushintshela nezwe elikuthandayo.
- Izinyanga eziyi-12 ezedlule. Ngokuzenzakalelayo lesi sikhathi sivela njalo, ekufuneni kokuqala, kepha ungakushintsha ngezinketho eziningi: kusuka ngo-2004 kuze kube namuhla, eminyakeni emihlanu edlule, izinsuku ezingama-90 ezedlule, izinsuku ezingama-30 ezidlule, izinsuku zokugcina eziyi-7, usuku lokugcina, okokugcina 4 amahora, umzuzu wokugcina.
- Zonke izigaba. Ikuvumela, ikakhulukazi amagama noma amagama angahle abe nemiqondo eminingana, unqume ukusesha ngqo.
- Usesho lweWebhu. Ngokuzenzakalelayo uzoba nalokhu, kodwa futhi ungasesha ngesithombe, izindaba, i-Google Shopping (ilungele i-eCommerce) noma i-YouTube.
Ngezansi ngezansi, uzoba negrafu ezoshintsha njengoba uguqula idatha yangaphambilini.
Njengoba ukwazi ukubona, igama lakho elingukhiye livela phezulu, kepha uma ubhekisisa, kukhona ikholomu ethi "qhathanisa". Lokhu kusebenza ukubeka elinye igama elingukhiye onentshisekelo kulo lapho nokwazi ukuthi yikuphi kulokhu okuqinile, noma okuseshwa okuningi.
Ngemuva kwalokho kubonakala kuwe inzalo leli gama elinayo ezweni, ngendlela yokuthi bazokutshela ukuthi imiphi imiphakathi ezimele yiyona efune leli gama kakhulu (lokhu kuhle ukwazi, emphakathini wakho noma edolobheni, yini okuthakazelisa kakhulu, ikakhulukazi uma i-eCommerce yakho ingeyasendaweni kakhulu).
Okokugcina, unamakholomu amabili. Elinye lelo izihloko ezihlobene, okungukuthi, amagama noma amagama angahle ahlobene negama oliseshile; ngakolunye uhlangothi, unayo imibuzo ehlobene, okungukuthi, amanye amagama angukhiye ahlobene nalelo oseshilo futhi okungaba inketho engcono.