Ambalwa amagama angaziwa kakhulu ngalesi sikhathi ngabasebenzisi njengalowo obiziwe ukuhweba ngezwi. Kodwa ingabe siyazi ngempela incazelo yalo yangempela? Yebo, ukuze kungabikho ukungabaza kusukela manje kuqhubeke, kuzodingeka ukukhombisa ukuthi ukuhweba ngezwi kwenziwa ngokufana nalokho okuyi-commerce yezwi. Kodwa okuthakazelisa nakakhulu ukuthi kungumqondo oxhunyaniswe namadivayisi amasha ezobuchwepheshe, njenge, Ikhaya le-Google, i-Amazon Echoo.
Ngenhloso echazwe kahle kakhulu nokuthi ekugcineni, ngokusebenzisa lawa madivayisi, imikhiqizo yethu isethubeni lokuvela kulezi amapulatifomu digital futhi ngenxa yalezi zenzo, amakhasimende angazithenga. Ngalo mqondo, asikwazi ukukhohlwa ukuthi kunezinkampani ezinikele ekuthengisweni ezisuselwa kumadivayisi asuselwa ekubonweni kwezwi. Kunoma ikuphi, kuyisistimu yokumaketha entsha eletha izinzuzo ezithile kubasebenzisi.
Ngaphakathi kwalesi simo jikelele, kufanele kwaziwe ukuthi ukuhweba ngezwi kungathathwa ngalesi sikhathi njengecebo elixhumene namakhasimende amancane noma abasebenzisi futhi abahlotshaniswa njalo nabezindaba abasha bezobuchwepheshe bolwazi. Lapho ukuthenga kwenziwa khona ngokusemthethweni nge ukuseshwa kwe-inthanethi, noma ngisho nemibuzo esiyibuza abasizi bezwi. Isenzo esiya ngokuvame kakhulu phakathi kwengxenye enhle yabasebenzisi abasha.
Ukuhweba ngezwi: izinhlelo zayo ezentengiselwano ezidijithali
Lo mqondo oxhunyaniswe ne-new amadivayisi wezobuchwepheshe Kubonakala ngokuhlukahluka kwayo futhi nokuvela okuthile ukwenza ukuthenga ngeziteshi ezinikwe le nhloso. Ngokwalokhu kubuka, kufanele kuqashelwe ukuthi umnikelo wayo omkhulu ukuthi ungacela okudingayo ngoba ekugcineni kosuku imiphumela izoba yilokho okudingayo ngaphakathi kwemingcele echazwe kahle kakhulu. Njengesibonelo, kuvame ukwenzeka ekuseshweni kwe-inthanethi, noma ngokumane nemibuzo esiyibuza abasizi bezwi. Kuyinqubo ekuphathweni efana kakhulu yize igcina umehluko owaziwayo.
Ngenkathi ngakolunye uhlangothi, kuyadingeka futhi ukugqamisa ikakhulukazi iqiniso lokuthi ngezibuyekezo zalo ungacela kusuka kwimenyu yokudla okusheshayo ekubekweni kwanoma yikuphi ukuthutha okwenziwa ngalezi ziteshi zokuxhumana.
Esinye isici okufanele usicabangele kusukela manje kuqhubeke ukuthi i-Voice Commerce yisici esisebenzisanayo sokusesha ngezwi. Ngemuva kwakho konke, kungenye yezinhlobonhlobo zayo ezifanele kakhulu. Kuze kube seqophelweni lokuthi ugxilisa izinhloso zokusesha lokho okufihlekile okuthengiwe futhi empeleni kusondele ekuguquleni noma kufaka ukuguqulwa okuqondile. Lokhu kuyinzuzo enkulu ngaphezu kwamanye amafomethi anezici ezifanayo.
Ngakolunye uhlangothi, asikwazi ukukhohlwa okwamanje ukuthi abasebenzisi abaningi bakhetha ukusebenzisa izwi ukududuza lolu hlobo lokuhweba. Ngeminikelo elandelayo esiyichaza ngezansi:
- Ukuhambisana neminye imisebenzi ngesikhathi esisodwa.
- Ukuze kube lula ngamafomethi futhi lokho kukwenza kufinyeleleke kalula kunezinye izinhlelo ezahlukahlukene.
- Konga isikhathi esiningi ekusebenzeni futhi kwesinye isikhathi ukuthenga okuhle kuncike esikhathini lapho senza khona ukutholwa kube semthethweni.
- Kungaba ithuluzi lokwengeza ukuthenga kusuka kunqubo entsha kakhulu kunaleyo esetshenzisiwe kuze kube manje.
Izinguquko kumasu okuthenga
Vele, leli thuluzi lingasebenza kakhulu ekukhuthazeni nasekwenzeni ukunyakaza kwezebhizinisi kube nenzuzo. Ngoba kwasekuqaleni kuyadingeka ukuthi sicabange kabusha ukwakheka kwemikhankaso yethu. Ngenkathi ngakolunye uhlangothi, kuhlale kuthakazelisa kakhulu ukusebenzisa indlela ye- iziphakamiso ezivela ezinjini zokusesha ngokwazo. Futhi ngalo mqondo, akungabazeki ukuthi iGoogle, ngokwesibonelo, ingaba yisixazululo esihle kakhulu sezidingo zethu emkhakheni wabathengi wedijithali.
Kumele futhi sazise iqiniso lokuthi ekugcineni singathonywa yizinqumo izinjini ezizosesayo ezizothatha. Ngomqondo wokuthi zingafana nezethu ngakho-ke zivumelane nezinhloso. Njengoba nje kudingekile ukuthi sizibuze ukuthi ngabe empeleni ithengiswa ngezwi. Impendulo icacile, futhi akungabazeki ukuthi ingxenye enhle yabasebenzisi isebenzisa izwi labo ukuthenga.
Kumele kucatshangelwe kusuka manje kuqhubeke ukuthi kuleli cala, umsebenzi wokuthenga uxhunyaniswe nedivayisi enesikrini esidinga ukunakekelwa okuphelele. Ukuba ngomehluko omkhulu maqondana nezinye izinhlelo zokumaketha.
Iminikelo yalolu hlelo lwezwi
IVoice Commerce ibhalwe ngalesi sikhathi esinqunyiwe njengenye yezindlela ezinkulu kwezentengiselwano ye-elekthronikhi noma yedijithali eminyakeni embalwa ezayo. Lesi yisizathu sokunaka izinzuzo ezinikezwa yileli hlelo elikhethekile lezwi njengaleli. Njengesibonelo, lezi zenzo ezilandelayo esizokukhombisa zona ngezansi:
Ikuvumela ukuthi ukhulume yindlela esheshayo yokuxhumana. Kungakho kunamathuba amaningi okuthi ukumaketha ngezwi kusinikeza ukufeza izinzuzo ezinkulu ebhizinisini lethu.
Ukuba lula kokukhuluma ngqo ne-Smartphone kukwenza kuthathe isikhathi esincane kakhulu, kunethezeke ngokwengeziwe futhi kungenziwa nganoma yisiphi isikhathi, ngaphandle kokusebenzisa izandla zakho ukusesha, ukuthenga noma ukucela imininingwane. Ngokuqhubeka nokwenza kahle kwinqubo.
Kungaba yisikhuthazo sokukhetha ukuthenga ngalesi siteshi sokuxhumana. Ukufika ezingeni lokuthi izinkulungwane nezinkulungwane zabasebenzisi sezivele zikwenza emhlabeni jikelele. Futhi ezweni lethu njengoba ungacabanga ngalokhu.
Ithuluzi elinamandla elitholakala kwenye yezinjini zokusesha ezihamba phambili kunetha, njengeGoogle okwamanje, ephethe ukukhetha izindaba nezikhangiso ngokuya ngokuthandwa ngumsebenzisi ngamunye. Kuyithuluzi elenzelwe ukuhlala nale nkathi entsha yokumaketha ngezwi, ukuthola ukunakwa kwabasebenzisi ngendlela eqondene nomuntu. Kepha futhi nokwakha indlela entsha yemikhuba emkhakheni wabathengi.
Elinye inani: thuthukisa ukuma kwe-SEO
Njengoba wazi kahle futhi kuze kube manje, isu le-SEO belibhekiswe kakhulu ekuseshweni okwenziwa abasebenzisi ngekhibhodi yabo, kepha njengamanje ukuqaliswa kokuseshwa kwezwi kuyinto yangempela. Kepha ngalesi simiso uzokwazi ukuthola ezinye izinto ezingeziwe, njengasesimweni sokusesha lapho sisebenzisa izwi zingokwemvelo kakhulu futhi ziyimvelo, ikakhulukazi ngenxa yokushesha ezenziwa ngazo.
Lesi ngesinye sezizathu eziyinhloko zokuthi kungani kufanele ukwandise i-SEO ekusesheni ngezwi. Ngoba uma singakunaki, lapho kuseshwa lolu hlobo kwenziwa, ngeke kunconywe kithi. Lokho wukuthi, uzoba nezinketho ezimbalwa zokwenza ukuthenga. Okungenani ezimweni ezihamba phambili ekuqashweni kwakho noma kuzingxenyekazi ezifanele kakhulu zedijithali esimweni ngasinye nasesimweni ngasinye.
Ngenkathi ngakolunye uhlangothi, singekhohlwa ukuthi ngokuseshwa kwezwi, sizokwandisa ukufinyelela kwethu. Noma yini efanayo, uzoba nokunikezwa okukhulu ukufeza izinhloso zakho ezisheshayo ekusetshenzisweni, noma ngabe kungaba yini. Ngalo mqondo, umqondo osebenza kahle wokufeza lezi zinhloso usekelwe kokuthile okuyisisekelo njengokukhuthaza ukumaketha ngezwi esenzweni esiqhutshwa ukuguqulwa kwecebo le-SEO. Iseluleko esisodwa esingaze sihluleke kulezi zimo silele ekuzivumelaniseni nemikhuba emisha, futhi uma kukhulunywa ngezinjini zokusesha ngezwi.
Izinzuzo zalolu hlelo lokusesha
Vele, izindlela ezintsha zobuchwepheshe zisisiza ukuba sichume, futhi kulokhu kufanele sizihlanganise namasu ethu futhi sazi ukuthi singazuza kanjani kakhulu kuzenzo zabo. Lokhu okunye kokuhambisana kakhulu onakho ngaphambili:
Kukusiza ukunweba iziteshi ukwenza noma yiluphi uhlobo lokuthenga kwedijithali, ngemiphumela ngokungangabazeki ezokumangaza kusukela manje.
Kungumkhuba oya phezulu ongeke uphuthelwe futhi ngenxa yalesi sizathu ungakunika imihlahlandlela ethile yokuzibandakanya nomhlaba wokusetshenziswa oyela ngasocansini njalo.
Futhi ezinye izindlela zokuthenga zizoba zinkulu ngokwamukelwa kwaleli su kwezentengiso ezisezingeni eliphakeme futhi okungaholela ekutheni uhlole amathuba amasha ekuthengeni nakwebhizinisi.
Ungakwazi ukuzivumelanisa namamodeli ahlukahlukene ezinjini zokusesha ngaphandle kokugxila kokuthize, njengenani elengeziwe. Kungaguqula amamodeli wakho ekusetshenzisweni kwamanje nokuthi ungakufeza ngaphandle kobunzima obukhulu.