Uma uzama ukuzenzela igama ku-inthanethi ukuze udale isitolo esiku-inthanethi, ngokuqinisekile enye yezinketho ozicabangelayo Shopify. Kepha uyazi ukuthi yini Shopify? Yiziphi izici zayo, isebenza kanjani futhi yiziphi izinzuzo ekunikeza zona?
ake sikwenze ube munye ukuqoqwa kwayo yonke idatha okufanele uyicabangele mayelana noShopify ukuze ukwazi ukwenza isinqumo sakho ngendlela efanele kakhulu ngangokunokwenzeka.
Yini Shopify
Into yokuqala ukwazi ukuthi yini Shopify. Futhi kulokhu kufanele uyifake ngaphakathi kwamapulatifomu e-eCommerce. Ingasetshenziswa yizo zombili izinkampani kanye nabantu abafuna ukwakha isitolo sabo se-inthanethi ukuze bathengise imikhiqizo abanayo (noma ngabe yenziwe ngezandla noma cha).
Ingenye eyaziwa kakhulu futhi okwamanje inemali eningi engenayo futhi, ngaphezu kwakho konke, ukubonakala, okuyikhona okungathakazelisa kakhulu.
U-Shopify wazalwa ngo-2004. Abasunguli bayo kwakunguTobias Lütke, uDaniel Weinand noScott Lago. Kodwa okungenzeka awukwazi ukuthi yazalwa ngemva kokuhluleka. Babezama ukuvula isitolo se-inthanethi esibizwa ngokuthi i-Snowdevil (esigxile eqhweni). Kodwa-ke, njengoba bengakwazi ukuthola noma yini ehlanganisa izidingo zabo (ezingeni le-e-commerce) banquma ukuthi, ngaphambi kokudala isitolo sabo, kwakudingeka benze i-CMS eyayizokwanelisa zonke izidingo zabo. Futhi yilapho Shopify yavela khona.
Ngokusobala, abazange bayidale ekuqaleni njengenkundla ye-eCommerce, kodwa kwakuyisisekelo sesitolo sakhe se-intanethi. Futhi bebona ukuthi abanye abantu bangaba nenkinga efanayo, banquma, eminyakeni emibili kamuva, ukuyethula emakethe. Sikhuluma ngo-2006.
Phakathi naleyo minyaka ukukhula kwawo kwakukuncane kakhulu. Bazana, banikela ngomsamo wabo, kodwa kwaphela lapho. Kuze kube, ngo-2009, banquma ukwethula i-API kanye nesitolo sohlelo lokusebenza. Futhi lokho kwaba ukuchuma okukhulu, okwenza ukukhula kwawo kube kukhulu.
Eqinisweni, ngokusho kwedatha ka-2020, abathengisi abangaphezu kwezigidi ezimbili basebenzisa i-Shopify, abangaphezu kuka-25000 babo eSpain. Ngaphezu kwalokho, unyaka ka-2020 ube ngomunye weminyaka ehamba phambili enkampanini njengoba bekunokwanda okwenzeka emhlabeni wonke kwamabhizinisi abefuna ukusebenzisa inkundla yawo.
Yiziphi izici Shopify enazo?
Manje njengoba uyazi ukuthi yini i-Shopify nokuthi sikhuluma ngenkundla echumayo ekhula kakhulu minyaka yonke, ungathanda ukwazi ukuthi ikunikeza ini? qaphelani ngoba Phakathi kwezici eziningi enazo, eziphawuleka kakhulu yilezi ezilandelayo:
- Izifanekiso eziningi zokuklama isitolo sakho. Awudingi ngempela ukuba umklami, ungayiklama ngokukhetha kuzifanekiso ezingaphezu kuka-70 enazo ukuze, ntambama nje, ukwazi ukumisa isitolo sakho futhi silungele ukujabulisa abasebenzisi.
- Awudingi ukukhathazeka ngemikhawulo. Ungalayisha yonke imikhiqizo oyifunayo.
- Ungamisa izintengo ezihlukene ngenani, ngezindleko zokuthumela, ukukhiqiza amakhodi esaphulelo noma amakhuphoni...
- Inethuba lokudala imibiko ukuze ihlaziye abasebenzisi abavakashela futhi bathenge esitolo.
- Inemisebenzi yezinqola ezilahliwe, izimbuyiselo...
- Inamathuluzi nezinsiza zabanikazi be-eCommerce. Isibonelo, ukukhetha igama lesitolo, faka ilogo, sebenzisa izithombe ezivela emabhange ezithombe...
- Awudingi ukuba ne-inventory. Ungasebenzisa i-dropshipping (nge-Oberlo) ukunquma ukuthi yimiphi imikhiqizo ozoyithengisa ngaphandle kokuthi ubhekane nokuba ngumnikazi, ukupakisha noma ukuthumela umkhiqizo othengiswayo.
Ingabe i-Shopify imahhala?
Lona "isiqephu". Unenkundla ye-eCommerce kodwa, ngokungafani nezinye zamahhala, i-Shopify iyakhokhelwa. Kuyiqiniso futhi ukuthi yonke into ekunikeza yona awunayo kwenye i-CMS.
Okokuqala unesivivinyo samahhala sezinsuku ezi-3 ukuze ubone ukuthi isebenza kanjani futhi unganquma ukuthi yilokho okudingayo noma cha. Futhi unenketho yokuzama izinyanga ezi-3 nge-euro eyi-1 ngenyanga (kwezinye izinhlelo). Uma kunjalo, bakunikeza izinhlelo ezintathu zokuthi ubhalisele:
- Okuyisisekelo. Ngama-euro angu-27 ngenyanga isitolo esiku-inthanethi esikunika wona, imikhiqizo engenamkhawulo, ama-akhawunti angu-2 ongawaphatha, isevisi yamakhasimende engu-24/7, iziteshi zokuthengisa, amagatsha angu-4 ane-inventory, ukudala ama-oda okwenziwa ngesandla, amakhodi esaphulelo nokunye okuningi.
- Thenga Ama-euro angama-79 ngenyanga, alungele izinkampani ezikhulayo, noma ezitolo ezibonakalayo. Ikunikeza okuthile okuthuthuke kakhulu kunohlelo lwangaphambilini, isibonelo i-eCommerce automation, izinga elingcono lezindleko ezingeziwe zokusebenzisa amakhadi esikweletu uma uthenga...
- Okuthuthukisiwe. Ama-euro angama-289 ngenyanga, akhethekile ezinkampanini ekwandiseni amazwe ngamazwe kanye nenani eliphezulu lokuthengisa.
Nokho, lokhu akukhona kuphela okufanele ukhokhe, kukhona okwengeziwe. Futhi wukuthi uma usebenzisa umphathi wezinkokhelo wakwa-Shopify kuzodingeka futhi ukhokhe ikhomishini ngenkokhelo ngayinye oyitholayo. Futhi uma okufunayo kuwukwenza ngendlela oyifisayo ukuphuma, i-geolocation, iziteshi eziningi, imisebenzi ye-automation... nakho kuhamba ngokuhlukana.
Izinzuzo ze-eCommerce yakho 'yekusasa'
Uma usucabanga ukubheka kabanzi Shopify, yazi ukuthi kukhona izinzuzo eziningi okungaba yisinqumo esihle ngazo. Phakathi kwabo, sigqamisa:
- Kuyashesha futhi kukhululekile ukwakha isitolo sakho esiku-inthanethi ungenalo nhlobo ulwazi.
- Ungathengisa yonke imikhiqizo oyifunayo.
- Akudingeki ukhathazeke ngokubamba noma isizinda, ngoba zifakiwe.
- Udaba lwentela luyazenzakalela, njengoba abakwaShopify beyiphatha futhi akumele ukhathazeke ngayo.
- Unesevisi yamakhasimende.
- Unamathuluzi nokuqeqeshwa okuzokusiza ukuthi uqalise ibhizinisi lakho futhi ulenze liphumelele.
Kulungile manje akuhlali kuhle konke. Kunezici ezithile okufanele zicatshangelwe njengokubeka indawo. I-Shopify iyehluleka ngalo mqondo lapho ithuthukisa okuqukethwe, lapho isungula ama-canonicals noma ilungisa ifayela le-robots.txt, izingxenye ezibalulekile zezinjini zokusesha (ikakhulukazi nge-Google).
Noma kunjalo, uma ucabanga ukuthi yilokho okudingayo njengamanje, vele uye ku- Shopify ikhasi elisemthethweni ukuze ubhalise nge-imeyili yakho. Kusukela ngaleso sikhathi uzokwazi ukudala i-akhawunti yakho futhi usebenze endaweni yesikhulumi, okungenani phakathi nezinsuku zamahhala, khona-ke kuzodingeka ukhethe uhlelo futhi uzokwazi ukusebenza ngokujwayelekile.
Futhi yilokho kuphela esingakutshela ngakho mayelana nokuthi i-Shopify iyini. Siyazi ukuthi kunokuningi, kodwa sincamela ukuthi ukuthole ngoba, uma usunolwazi esikunike lona, ucabanga ukuthi kungaba yilokho okufunayo, kuyilapho wazi ukuthi yini enye ekunikeza yona, ngokuqinisekile uzogcina ngokuyikhetha.