Okubizwa ngokuqukethwe okuncane yigama elingaba nomthelela omkhulu kunalokho ocabanga ekumakethweni kwemikhiqizo noma izinsizakalo zakho. Noma kungenjalo ngqo, kepha ngqo, njengoba uzokwazi ukubona kusukela manje kuqhubeke. Kushiwo konke ngokuyisisekelo okuqukethwe okubhekwa njengokwekhwalithi empofu noma enganele. Enjini yokusesha ebhekele ukwenza le nqubo yokuhlaziywa kwedijithali, njengeGoogle.
Izinjini zokusesha Zibonakala ngokukhomba amakhasi wewebhu futhi ngaleyo ndlela zikwazi ukukala ileveli yazo yekhwalithi. Ngale ndlela, ungathola futhi uhlukanise okuqukethwe kwekhwalithi ephezulu kakhulu kwedijithali kokuqukethwe okungeyona eyedijithali. Kepha kuyaqhubeka nakumasu ayo ngoba ivumela ukubonisa imibhalo ekopishiwe noma ekopishwe kwamanye amawebhusayithi. Ngamanye amagama, okuqukethwe okuncane kunekhwalithi esezingeni eliphansi ngakho-ke ayikho i-SEO (Search Engine Optimization) echazwe kukho.
I-SEO ukwenziwa kwe-search engine noma i-search engine optimization futhi ine-as Inhloso enkulu ukunikeza ukubonakala okukhulu kusizinda sewebhusayithi. Ngemiphumela esondele ngokushesha: kuzotholwa ukuvakashelwa okuningi futhi esimweni sezitolo eziku-inthanethi kungathonya ukwanda kokuthengisa ukusheshisa ngenxa yaleli su ekumaketheni kwedijithali. Ukufika ezingeni lokuthi kungaba yindawo yokusekela ephelele yokwakhiwa kwanoma iyiphi iphrojekthi noma ibhizinisi kwi-Intanethi.
Okuqukethwe Okuncane: imiphumela yayo eqonde kakhulu
Umbono iGoogle onayo mayelana nalokhu okuqukethwe emakhasini ewebhu ngokuqinisekile awuthandeki kunabo bonke. Kepha okuphambene nalokho, ibajezisa ngenxa yokusebenzisa kwabo okubi kukho konke ukuthanda. Ukuze ngale ndlela, uchungechunge lwezenzo lwenziwe kubanikazi balezi zizinda futhi ezenziwe ngokwamasu ahlukahlukene athinta ukumaketha kwezentengiso.
- Ukubonakala kwakho kuyehla futhi kuze kube seqophelweni lokuthi babanike iqhaza elingabalulekile kangako esimweni sedijithali, noma ngabe yimuphi umkhakha wabo.
- Kukhona I ukwehla okuphawuleka kakhulu kwenani lokuvakashelwa ezitholwa kuwebhu ngokutholakala kwazo okuncane ezinjinini zokusesha.
- Njengomphumela wesici sangaphambilini, ukuthengisa kuncishiswa kancane kancane futhi iphuzu eleqisayo kungafinyelelwa kulo ukuthi ukusebenza kwemodeli kufakwa enkingeni.
- Umthelela wabo nawo uzosebenza kancane ngoba bambalwa kakhulu abasebenzisi abazobheka izinga lokungena kwesizinda. Ngeke sibe khona esinye isixazululo sokulungisa le nkinga enkulu kunaleyo thuthukisa okuqukethwe kwalawa masayithi ukuze uqhubeke.
Ukuvakashelwa okumbalwa, amakhasimende nezinga lokungena kubasebenzisi
Lokhu kuphawuleka kakhulu ezizindeni ezixhumene nezitolo ze-e-commerce noma ezitolo ezibonakalayo. Akumangalisi ukuthi ukubonakala okuncane kusho ukuthi ukuvakashelwa kwamakhasimende noma abasebenzisi kukhawulelwe kakhulu kusuka kulowo mzuzu kuqhubeke. Ukuze lesi senzo kamuva sifakazelwe ngejubane elihamba kancane lomsebenzi ekuthengiseni noma ekumaketheni imikhiqizo noma izinsizakalo ezinikezwa umphakathi jikelele.
Ngenkathi ngakolunye uhlangothi, kungabasebenzisi ngokwabo abathi, bengazinaki izenzo zeGoogle, baqinisekise in situ izinga elingalungile lamapulatifomu edijithali akhombisa lo mkhuba. Kuphi, Kukaningi ukulahlwa okukhulayo kwemiyalezo yethulwe yilezi zingosi. Ukuhamba uthole abanye abanezici ezifanayo, kepha lokho okungenani kunikeze ngekhwalithi ephezulu, kokuqukethwe kanye nasekuklanyeni kwewebhusayithi uqobo.
Esinye isici okufanele sihlolwe kusukela manje yileso esisho ukwehluleka kwemodeli ukuthunyelwa ngaphandle nge-Intanethi.. Uma unganikeli ngokuqukethwe kwekhwalithi, akukwazi ukuheha inani elikhulu lokuvakashelwa. Le yinto ongeke uyingabaze ekusebenzeni kokumaketha. Kuze kube seqophelweni lokuthi wena ngokwakho uzobona ukuthi ulahlekelwa kanjani yizilinganiso zenjini yokusesha. Ngaphandle kwesidingo sokuthi noma ngubani azise noma azise.
Izinhlobo ezahlukahlukene zokuqukethwe okuncane
Kodwa-ke, lezi zibalo aziwona ama-monolithic. Kepha, kunalokho, kuvezwa amaqembu amaningana okufanele uwaveze kalula. Ngabe ufuna ukwazi ukuthi yimaphi ahambisana kakhulu futhi anqunywa yi-Google?
- Okuqukethwe okuyimpinda: yibo abajeziswa kakhulu yiGoogle futhi kungasho ukuphela kwebhizinisi lakho noma isitolo sedijithali.
- Okuqukethwe okuzenzakalelayo: kujwayelekile ukukwenza ngoba kusekelwe ekusebenziseni amagama angenakho ukucindezelwa noma ikhwalithi ephansi edala ukuthi injini yokusesha ithole ngokushesha okukhulu.
- Elinye lamaqembu asunguliwe yilelo lamakhasi ewebhu lokho zidaliwe noma zenzelwe ukudweba i-niche ekubekeni kwakho kwedijithali. Kunoma ikuphi, ngeke ukwazi ukukhohlisa lowo okufunayo ngoba ngesikhathi esifushane kakhulu uzokhomba lesi simo sokufakelwa. Futhi-ke kuzophinde kujeziswe.
Usunayo etafuleni ezinye izinhlobo ezibhekwa njengokuqukethwe okuncane nokuthi kufanele ugweme ngazo zonke izindlela uma ungafuni ukubona iphrojekthi yakho yobuchwepheshe eku-inthanethi ifakwa engcupheni. Ngaphandle kolunye uchungechunge lokucatshangelwa kwezobuchwepheshe okuzoba yindaba yokwelashwa okwehlukile kumbono wolwazi.
Yizimo eziyohlala zilimaza ibhizinisi lakho futhi ezingavamisile ukwenzeka njengezinto ezingahlobene nezenzo zakho. Uma kunokuqukethwe okuyimpinda, ngokwesibonelo, okuwukuphela komuntu onomthwalo wemfanelo kuzoba nguwe njengomphathi wephrojekthi. Noma, wehluleka lokho, umuntu ophethe ukwenza nokugcina okuqukethwe. Awukwazi ukusola abantu besithathu, ingasaphathwa eyendlela ebhekiswe kuyo. Ngeke sibe khona esinye isixazululo, ngakho-ke, ngaphandle kokushintsha isu emugqeni wokusebenza kwesizinda sedijithali.
Isibonelo esisebenzayo sokuqukethwe okuncane
Kuzofaneleka kakhulu ukuthi wazi ukuthi i-Google nolunye usesho lukubona kanjani lokhu okuqukethwe okungabalulekile. Isibonelo, uma kukhona amagama ambalwa kakhulu kubhulogi yethu futhi igcwele imishwana engasho lutho, ungangabazi ngaphansi kwanoma yiziphi izimo ukuthi izoba ngesinye sezibonelo iGoogle ezoyibona njengokuqukethwe okuncane.
Kepha le nqubo idlulela phambili ngoba kuzobe kungabasebenzisi noma amaklayenti uqobo aqinisekisa ukuthi lokhu okuqukethwe akunikeli ngalutho ngakho-ke usizo lwabo lincane noma alusebenzi. Kuzoba nomphumela ofanayo nalowo odalwe izinjini ngokwazo. Uzobona ukuthi ezinsukwini ezimbalwa ukulandelwa kuzoncishiswa kanjani. Kuze kufinyelele esimweni somkhawulo lapho izinga lokungena kokuqukethwe liyobe lingekho. Ngeke uze udinge ukuhlawuliswa yizenzo zeGoogle noma ezinye izinjini ezizenzakalelayo. Esikhundleni salokho, ngokuphambene nalokho, uzojeziswa ngabalandeli bakho abazogcina bengasekho.
Imiphumela emigqeni yebhizinisi eku-inthanethi
Manje kufanele sazi ukuthi yini imiphumela esezitolo ezibonakalayo. Yebo, kunengozi engaphezu kokubona ukuhlupheka a izinga eliphezulu lokubhabha njengomphumela wokunganikeli okuqukethwe okukhangayo nekhwalithi kubamukeli. Lokhu kusho ukuthi ukwenza ukuthi usesho lomsebenzisi luvame ukuqondiswa kwamanye amapulatifomu edijithali. Ngokulahleka okungakhiqiza le miphumela engafuneki.
Uma ubheka ngokucophelela, lapho usesha igama elingukhiye kuGoogle noma enye injini yokusesha, umphumela uhla lwezizinda ezibekwe kahle kakhulu. Kungani? Well ngoba nje azithathwa njengokuqukethwe okuncane. Okusho ukuthi, okuqukethwe kwekhwalithi ephezulu okubonakala ngeminikelo elandelayo esikudalula kuyo ngezansi:
- Amathekisthi, imininingwane noma olunye uhlobo lokuqukethwe kunegama elilinganayo kuzo zonke. Akuyona enye ngaphandle kwekhwalithi yayo enhle futhi ngokuvamile zihambisana nezitolo ezinhle kakhulu nemidiya eku-inthanethi.
- Ulimi olusetshenziswayo luyaqondakala kakhulu kuwo wonke umuntu futhi nakwezinye imishwana eyakhiwe kahle kakhulu ezamukelwa ngokushesha yinjini yokusesha okukhulunywa ngayo.
- Kuzo okuqukethwe okwangempela futhi akukaze kube khona ukuzenza ongeyena noma ukuphindwa kubo. Ziyinkomba yengxenye yamakhasimende nabasebenzisi abafuna ukucinga lolo hlobo lolwazi.
- Ngakho-ke, akukho ukubuyela emuva kwamanye amakhasi e-web emkhakheni wakho nokuthi kungadala umonakalo ongakanani ezithakazelweni zakho zokuhweba noma ezobuchwepheshe. Ngaphezu kwalokho, uzoklonyeliswa ngokuma okuhle kakhulu. Ezimweni eziningi kusuka ku-SEO (Search Engine Optimization).
Yini okuqukethwe okuncane?
Cishe isikhathi ukuze ube sesikhathini ukulungisa isu lakho lokumaketha ledijithali. Okuqukethwe okungalungile kungaguqulwa kube yinto enamandla kakhulu futhi ethokozisayo. Kepha ngalokhu kufanele ube nesisusa sokwenza. Ngalesi sikhathi, indlela engcono yokufeza le nhloso oyifunayo kakhulu ukunikeza okuqukethwe kwakho ifomethi esobala ebathakazelisa ngempela abasebenzisi. Njengoba ubonile, ngeke kukuthathele umzamo owedlulele ukufinyelela kulezi zindlela.