Uma une-ecommerce, umgomo ofuna ukuwufinyelela uwukuthengisa. Okungcono kakhulu. Kodwa ngezinye izikhathi amakhasimende akho, ngenxa yokuthi ayimikhiqizo esezingeni eliphezulu (ebizayo) noma ngoba abakwazi ukukukhokhela, abakwazi ukukucela lutho ngoba abakwazi ukukukhokhela ngokugcwele. Ngakho-ke, ingabe uyazi ukuthi iyini inkokhelo ehlehlisiwe nokuthi yini engayenzela ibhizinisi lakho?
Uma uke wacabanga ngakho hlanganisa inkokhelo ehlehlisiwe ku-eCommerce yakho kodwa awuyazi kahle yonke imininingwane, sizobe sesikutshela ngakho.
Yini inkokhelo ehlehlisiwe
Itemu elihlehlisiwe, noma ukuhlehliswa kwenkokhelo, akuyona into engaphezu kwe-a ukuhlehliswa okwenzeka kwenkokhelo okufanele yenziwe. Ngale ndlela, esikhundleni sokukhokha ngesikhathi esifanayo umkhiqizo uthengwa, inkokhelo yenziwa isikhathi esithile kamuva.
Yilokho singakubiza ngokuthi "thenga manje, ukhokhe kamuva" ukuthi kwezinye izitolo ezinkulu isiqala ukuzwakala (isibonelo i-Amazon esigabeni sayo sokugqoka lapho ikuvumela ukuthi uthenge izingubo ezihlukahlukene ngaphandle kokuzikhokhela kuze kube isonto elizayo).
Yebo, ukugwema izinkinga, Yonke imininingwane yomuntu iqoqwa ukuze, uma kwenzeka kungekho mbuyiselo, imali yaleyo mikhiqizo ethengiwe ingakhokhiswa.
Esinye isibonelo okungenzeka ukuthi uke wasisebenzisa esokubhukha, lapho kukuvumela ukuthi ubeke amagumbi kodwa ungakhokhi lutho uze uye ehhotela uyobhalisa (yize belawula ukukhokha ngekhadi ukuze, uma ungezi, uma ungezanga. ukwaziswa noma kukhanseliwe , angakukhokhisa ku-akhawunti yakho).
Izinhlobo zenkokhelo ehlehlisiwe
Manje njengoba usuyazi ukuthi iyini inkokhelo ehlehlisiwe, kufanele wazi ukuthi kunamaqembu amabili amakhulu. Okusho ukuthi, phakathi nesikhathi esihlehlisiwe kunezinhlobo ezimbili:
- Imigomo yokukhokha. Kulokhu "inkontileka" yenziwa phakathi komthengi nomthengisi. Kwenzekani? Nokho, i-invoyisi yokukhokha ikhishwa ngalokho okuthengiwe isikhathi esithile ngemva kokuyithenga ukuze yaneliswe.
- Izindlela zokukhokha. Lapho kusungulwa khona ukuthi ukhokha kanjani: ngokudluliswa kwebhange, idebhithi eqondile, inkokhiso eqondile, ikhadi lesikweletu, ukheshi...
Kuneqembu lesithathu elizuza abalandeli abaningi ngokwengeziwe, ikakhulukazi phakathi kwe-e-commerce. Futhi yilokho kulesi simo "inkontileka" yemigomo yokukhokha ayisungulwa phakathi komthengi nomthengisi kodwa ilamula inkampani yesithathu. Lona "oboleka" imali kumthengi futhi ophethe ukukhokha umdayisi, kodwa-ke lowo ofuna imali uvela kumthengi (hhayi ngokushesha, kodwa esikhathini esizayo). Nakuba kungaphakathi komqondo wokukhokha ngezitolimende, uma kukhokhwa esikhathini esingaphansi kwenyanga (noma ngisho nezinsuku eziyi-15) kungase kuthathwe njengenkokhelo ehlehlisiwe (lapho “unomqinisekisi” okunguye okhokhelayo. athenge bese embuyisela imali).
Izinzuzo nokungalungi
Njengakuyo yonke into, inkokhelo ehlehlisiwe inenani lezinzuzo kokubili umthengisi nomthengi. Kodwa kukhona nezingqinamba okumele zibhekwe ukuze singabanjwa singalindele.
Izinzuzo zenkokhelo ehlehlisiwe
Ngaphakathi izinzuzo elisinika zona le ndlela yokukhokha esinayo:
- Kuyindlela yokuxhasa ngemali ukuthenga, njengoba kwenziwa kodwa akukhokhelwa kuze kube isikhathi esithile kamuva.
- Ikuvumela ukuthi uthenge noma ungenayo imali. Isibonelo, ukuthenga umkhiqizo bese ukhokha kamuva, ngethemba lokuthi bazokwenza imali ngalolo suku.
- Kubathengisi alikho ibhuleki elingathengiswa. Futhi kungenxa yokuthi umthengi athenge ngaphandle kokwesaba futhi nabathengisi bangakwazi ukuthengisa.
- Kwesinye isikhathi labo bathengisi bangakhokhisa inzalo enxephezela ukulinda inkokhelo isikhashana.
nebubi
Ngakolunye uhlangothi, kufanele ukhumbule ukuthi kukhona ukungalungi okufanele kube khona cabanga ngaphambi kokwenza isinqumo sokugcina:
- Umthengi angase angathobeli futhi angakhokhi inkokhelo yemikhiqizo, ngakho-ke nakuba inhlawulo ingabekwa, uma eqhubeka nokukhokha, kuzodingeka aqedele ukucubungula izikhalazo, izindleko zommeli, njll.
- Abathengisi bangathinteka ngokungakhokhelwa kwemikhiqizo abayidayisile futhi kuthinte izinkokhelo zabo.
- Inkokhelo ehlehlisiwe ingase ihlanganise ukukhokhwa kwenzalo noma izinhlawulo esimweni lapho inkokhelo ingenziwanga.
Inkokhelo ehlehlisiwe isebenza kanjani ku-eCommerce
Akungabazeki ukuthi inkokhelo ehlehlisiwe ihluke ngokuphelele kulokho esikujwayele lapho sithenga, kungaba kusesitolo se-inthanethi noma esitolo esiphathekayo. Nokho, kuyindlela yokukhokha engasetshenziswa ku-eCommerce.
Okuqukethe nikeza uhlobo "lwesikweletu" okwamanje ngaphandle kokuthi kube khona imali ebolekiwe esheshayo noma izinkampani zangaphandle ezibambayo. Manje, yi-eCommerce ngokwayo ezothatha ubungozi bokuthengisa.
Enye inketho iwukusebenzisa izinkundla ezithile eziphethe ukukhokha i-eCommerce kuyilapho ubudlelwano buyenziwa nekhasimende kuze kube yilapho lanelise imali elibolekiwe.
Ezitolo eziku-inthanethi, ukukhokha kuhlehlisiwe nge-eCommerce kuyivelakancane kakhulu; kodwa akuvamile ukubona inketho yokukhokha isitolimende ngamapulatifomu ezinkampani zangaphandle. Eqinisweni, lezi zinkundla zikhokha isitolo ngokugcwele, kodwa-ke kufanele ziqaphele ukuthi umthengi ubuyisela imali ayithuthukisile.
Ingabe kufanelekile ukuyihlanganisa esitolo se-inthanethi?
Uma uyothenga esitolo se-inthanethi, ukuba nezinhlobo eziningi zokukhokha kuyinto ebaluleke kakhulu. Kusenabantu abamanqikanqika ukunikeza amakhadi abo okuthenga ngesikweletu, ikakhulukazi uma beqala ngqa ukuthenga futhi isamba okumele sikhokhelwe siphezulu. Ngakho-ke ukuba nezinye izinketho, njenge-Paypal, ukheshi ekulethweni, ukudluliswa ... kubanikeza ukuphepha nenkululeko ngesikhathi esifanayo.
Kodwa ngokufaka inkokhelo ehlehlisiwe, kuvumela umuntu ukuba azizwe ekhululekile ngokwazi ukuthi akudingeki akhokhe yonke into ngesikhathi esisodwa kodwa angakwenza kancane kancane.
Eqinisweni, enye yezinzuzo ezigxile ku-eCommerce ukuthi ikhuthaza ukuthenga ku-inthanethi. ukuba izitolimende ezithengekayo, abaningi babona ithuba lokuzelapha kakhulu futhi ukwandise ubhasikidi wokuthenga, ngendlela yokuthi ekugcineni uzothengisa okuningi.
Ingabe sekucace kakhudlwana kuwe manje ukuthi iyini inkokhelo ehlehlisiwe nokuthi kungani kufanele uyicabangele ku-eCommerce yakho? Yebo, kufanele ubheke zonke izinzuzo nezingozi ngaphambi kokuyibeka ukuze ingalimazi imali yakho.