Ungahle ungazi incazelo yalezi zifinyeto ezixhumene kakhulu nokumaketha kwedijithali futhi okudingeka ufunde ngoba zingaba wusizo olukhulu ekuthuthukiseni umsebenzi wakho wobuchwepheshe online. Yebo, i-ROI (Return On Investment) noma buyela ekutshalweni Kuyinani lezomnotho elakhiwe ngenxa yokusebenza kwemisebenzi ehlukahlukene yokuthengisa.
Kungumqondo onzima ukuthi sizokuchazela wona kancane kancane ukuze wazi ukuthi ungakusebenzisa kanjani kahle emkhankasweni wokumaketha nokuthi ungawukhulisa kanjani. Ngoba omunye wemiphumela yawo esheshayo ngukuthi uzothuthukisa ukuthengiswa kwemikhiqizo yakho, izinsizakalo kuma-athikili. Noma kunjalo akusikho ukusetshenziswa kwayo kuphela, kepha kunalokho kukhona abanye abaningi futhi abanesimo esihlukile njengoba uzokwazi ukucabanga ngaso kusukela manje kuqhubeke.
Ngoba i-ROI noma i-Return On Investment iyimbuyiselo engakulethela izinto eziningi kakhulu kunendlela ocabanga ngayo kwasekuqaleni. Ekupheleni kosuku, okubandakanyekayo ngaleli su elikhethekile ukunquma izikhathi lapho ubuyise khona yonke imali oyitshalile kokuthile, ifomula yayo ilula kakhulu, kungumphumela wokuhlukanisa yonke imali oyitholile noma ingqikithi ukuthengisa phakathi kwayo yonke imali oyisebenzisile noma izindleko eziphelele.
I-ROI: ungayinyusa kanjani emkhankasweni wedijithali
Empeleni, yini ezosikhathaza kakhulu imiphumela yayo emkhankasweni ozowenza esitolo sakho se-inthanethi noma kwelinye ibhizinisi elinezici ezifanayo. Ngezimfundiso ezithile ezingakusiza kakhulu ukuthi uzisebenzise kusukela kulo mzuzu. Ngenhloso yokuthengisa imikhiqizo noma izinsizakalo zakho. Ngamasu alandelayo esizokuphakamisa ngawo ngalesi sikhathi.
Khomba izinhloso
Kungenzeka kanjani ukuthi kube ngenye indlela, lokhu kuzoba yingxenye yokuqala yenqubo. Lapho kuzodingeka khona ekuqaleni ukuthi umise izinhloso ezicace bha futhi ngaphezu kwakho konke kuchazwe kahle. Akudingeki ukuthi kube isikhathi esifushane kakhulu, kepha kunalokho, ukusebenza kwayo kwangempela kuzotholakala esikhathini esimaphakathi nesikhathi eside. Ngokusebenzisa imihlahlandlela echazwe ngokuphelele yezenzo futhi yikuphi okulandelayo esizokwethulela kona:
- Umgomo owufunayo kufanele ulinganiswe ngaphezu kwakho konke ukuze uthole inzuzo enkulu kunakuqala.
- Kanye nokufinyeleleka ngoba lokhu isici esiveza ngaphezu kwakho konke ukubuya kotshalo-mali yinani lezomnotho.
- Kubuye kuhlangatshezwane nenye imfuneko njengokuthi lokhu kusebenza kunqunyelwe ngesikhathi futhi hhayi ngokuphambene nokuthi kuyingxenye yesimiso njengabanye abaningi ebhizinisini lakho lobuchwepheshe.
- Futhi ekugcineni, ungakhohlwa ukuthi kuthinta amanye amaqiniso abaluleke ngempela. Ungalokothi wenze ngezenzo ezinencazelo encane noma engenayo nakancane enkampanini yakho yedijithali.
Gxila kuzithameli ezifanele
Iqiniso lokuthi bathanda kakhulu amanye amaklayenti kunamanye kungenye yezindlela ezivamile zalo mqondo emkhakheni wezentengiso wedijithali. Ngalo mqondo, akukho okungcono kunokuthola impumelelo oyifunayo kunokuthola okulungile hlukanisaisimo yezikhangiso zakho ezilalelini ngasinye ofuna ukuzifinyelela. Akufani nokuyiqondisa esigabeni sobuchwepheshe esinamandla amakhulu okuthenga kunokukwenza nomncane kunabo bonke. Ngoba phakathi kwezinye izizathu izoba nokwelashwa okwehlukile.
Kuyisu langempela elikuvumela ukuthi ushintshe i-chip kwesinye isikhathi noma kwenye ukuze ukwazi ukwakha imikhakha engezansi kulokho okubhekiswe kukho okuzokwenza wenze imikhankaso yakho yokukhangisa ibe ngeyakho ngaphakathi kwenkampani njengesinye sezibonelo ezifanele kakhulu zaleli qhinga. Kuze kuchazwe izinga lamakhasimende ngokususelwa kokunye okuguqukayo ekugcineni okufakwe kuzigaba ezilandelayo:
- Amakhasimende amasha, lawo esikhathi sokuphila konke
- Amaklayenti afika ngesikhathi adinga ukunakwa okuhlukile.
- Futhi nalabo okuthiwa abasebenzisi abasebenzisa izinsizakalo zakho kuphela ngezikhathi ezithile futhi njalo kakhulu kuyaqabukela.
Thuthukisa ukuqina ngaphezu kwakho konke
Esinye sezici okufanele sizichaze kahle kakhulu ukuthi leso sihlobene ngqo nokufunda izinhlelo ezintsha ekumaketheni kwedijithali. Vele, umqondo omuhle kakhulu ukukhombisa ifayili le- ukunakwa okwengeziwe ekushayeleni izitayela ezintsha nezindawo ongahlakulela kuzo izindlela eziningi zokwenza uhlobo oluthile lwezinzuzo enkampanini yakho. Ngakho-ke, isincomo esihle kunazo zonke ukwenza isu lakho lokumaketha futhi unake ukunyakaza okungenziwa kusukela manje kuye phambili ukuzivumelanisa nezidingo zakho zangempela.
Leli qhinga liyinkimbinkimbi ngokwengeziwe ukulenza, kepha ngokusebenzisa imihlahlandlela yesenzo kuzoba lula ukuyisebenzisa. Isibonelo, ngalezi zenzo ezilandelayo esizozikhombisa ngezansi.
- Yiba nozwelo kakhulu kuyo yonke iminyakazo ekhiqizwa kulo mkhakha futhi ikakhulukazi leyo evela ezindaweni ezinobuhlakani obukhulu eminyakeni yamuva.
- Ukuzama ukuphindaphinda izenzo eziholayo emkhakheni ngamunye lapho kwenziwa khona imisebenzi yawo yebhizinisi.
- Kubonisa intshisekelo efanelekile yokwazi ukuthi iziphi izitayela zakamuva emkhakheni wokumaketha kwedijithali.
- Kusetshenziswa amasu ajwayelekile ukutholakala kumadivayisi eselula futhi okufanele agxile kulabo abawasebenzisa kakhulu, okungukuthi, abantu abasha.
- Yenza izinto ezintsha eminyakeni edlule futhi ungazami ukungena ebhizinisini lakho ukuze kube lula. Akumangalisi ukuthi lelisu ngokungangabazeki lizokuholela ekwehlulekeni okukhulu kakhulu futhi ungashiya nomsebenzi wakho wobuchwepheshe ngesikhathi esifushane.
Ukubaluleka kwe-ROI
Vele, i-ROI ibaluleke kakhulu ukuthuthukisa noma ukwenza ifayili le- umkhankaso wokumaketha osebenzayo. Kepha uyazi ukuthi ungayibona kanjani kusuka kulezi zikhathi? Yebo, ngalokhu sizodalula eminye yeminikelo yabo ebaluleke kakhulu futhi lokho kungakusiza ukuphatha inkampani kangcono.
Kuyisu elenza izinto ezintsha elikunikeza ulwazi oluphakeme kakhulu ukuletha ezishisayo izigaba ezithile ezifanele kakhulu esitolo sakho esiku-inthanethi.
Umthelela wayo kubuchwepheshe obusha ungaphezu kokudume kakhulu futhi ungakhuthaza ezinye zezinyathelo okufanele uzenze ngesikhathi esithile empilweni yakho yobungcweti.
Uma usephrojekhini yedijithali, uzobona ukuthi ngesikhathi esifushane inani lezomnotho elenziwe njengomphumela wokwenza imisebenzi ehlukahlukene yokuthengisa lingumthombo wokusekelwa amanye amasu angahambisani nesikhathi angeke awanikeze.
Futhi-ke ngeke ukhohlwe ukuthi i-ROI iyisiyalo esisha esizokusiza ukuthi uthuthukise ukuthengiswa kwemikhiqizo yakho, izinsizakalo kuma-athikili. Kepha ngezindlela ezilungiselelwe kakhulu kunalezo obukade uzisebenzisa kuze kube manje.
Isisindo sesincomo ekuthengeni
Eqinisweni, ngokuya ngemininingwane ye-Audiense ngokuziphatha kwabathengi ku-Black Friday phakathi kuka-2015 no-2017, izincomo zalabo osondelene nabo ziphezulu ngama-48,37%, nangaphambi kokuxhumana nabantu (45,16%), uphawu (43,05%) noma ukukhangisa online (41,31%). Imininingwane ekhombisa ukuthi ukumakethwa kokudluliselwa kungaba ngezinga elingakanani ukwenza inqubo yethu yokuthenga.
Lobu ngabunye bobufakazi obungcono kakhulu bokuthi umthelela ongangabazeki wokuthi i-ROI (Return On Investment) noma ukubuya ekutshalweni kwemali kungakhiqiza ebhizinisini lakho ledijithali kusukela manje. Ngoba amanethiwekhi abo ahamba ngaphezu kwalokhu esikuchazele kona phambilini. Uma kungenjalo, kunalokho, zithinta nezincomo ekuthengweni.
Ukusuka kule ndlela ebhekeke kakhulu, uzoba namathuluzi amasha wokuqhakambisa amanye amasu ahlukene wokumaketha imikhiqizo yakho. Ukuze ngale ndlela wenze lezi zenzo ezilandelayo esikuvezela zona ngezansi:
Nikeza ukubonakala okukhulu kuwebhusayithi yephrojekthi yakho eku-inthanethi noma yedijithali, ngendlela elinganiselayo futhi esebenza kahle.
Kuzoba ukwesekwa okusha okuzoza ocingweni lwakho ukuze ukwazi ukuthuthuka uqhathanise nempumelelo yomncintiswano. Ngaphandle komzamo omkhulu ohlangothini lwakho futhi lokho futhi ngeke kubandakanye ukukhokhelwa kwemali.
Vele, kungenye yezindlela ezinhle kakhulu zokwazi izitayela zakamuva emkhakheni wokumaketha kwedijithali. Futhi ngenxa yalokho ukwazi ukuwasebenzisa emkhakheni womsebenzi wakho wobuchwepheshe ngendlela efaneleke kakhulu yezintshisakalo zakho.
Kungasebenza futhi njengesikhuthazo sokuzama ukuthuthuka emkhakheni, ngendlela enobuhlakani kunamanye amacala ajwayelekile noma endabuko.
Futhi ekugcineni, njengento ehlukanisayo emkhakheni onokuncintisana njenge-digital okwamanje. Ungayikhohlwa kusukela manje kuqhubeke ngoba ingakukhipha ezinkingeni ezithile kusukela manje kuqhubeke.