eCommerce: yini leyo

yini i-eCommerce

Siyagula ukuzwa mayelana eCommerce, igama langaphandle elisho izitolo eziku-inthanethi kodwa, ingabe kunjalo ngempela? Ingabe i-eCommerce isitolo se-Intanethi noma kukhona okunye okunye?

Uma futhi usanda kubona ukuthi awazi ngempela ukuthi uyini umqondo waleli gama, khona-ke unentshisekelo kulwazi esikuqoqele lona. Impela uma usuyifundile uzoqonda kangcono kakhulu ukuthi yini i-eCommerce.

Yini i-eCommerce

Yini i-eCommerce

Ake siqale ngokuchaza leli gama. Ngalokhu, sikulethela incazelo i-Wikipedia enayo, lapho ithi i-eCommerce yile:

"Uhlelo lokuthenga nokuthengisa imikhiqizo nezinsizakalo ezisebenzisa i-Intanethi njengezindlela zokushintshanisa."

Ngempela, i- Ukuhumusha kwe-eCommerce "ukuhweba ngogesi", ungathengi online, yize womabili la magama ahlobene.

Lokho wukuthi, ngabe sikhuluma ngendlela yokuthenga nokuthengisa, yomibili imikhiqizo nezinsizakalo, kepha esikhundleni sokusebenzisa isitolo esijwayelekile, lapho uya khona ukuthola leyo mikhiqizo, noma kungenjalo umuntu uza ukukunikeza izinsizakalo onazo contracted., konke kwenziwa online. Kepha akudingeki ukuthi kube ngokusebenzisa isitolo esiku-inthanethi, kepha noma kuzithangami, izinhlelo zokusebenza, amabhulogi, njll. lapho abantu behlinzeka ngemikhiqizo kanye / noma izinsizakalo, kungathathwa njenge-eCommerce.

Uma sincika kudatha, ukukhula kwe-eCommerce kuyinto impela. Njalo ngonyaka kuyaziwa ukuthi kunamabhizinisi amaningi we-elektroniki asebenzayo. Endabeni yeSpain, lokhu kwenzeka ngo-2017, lapho ukuthengiselana kwabathengi nge-Intanethi kukhuphuka. Kepha ngo-2020, ngenxa yobhadane lweCovid, lokhu kusetshenziswa online bekuphakeme kakhulu.

Kancane kancane isibalo se-eCommerce sejwayelekile, kwaze kwaba sezingeni lokuthi izitolo zomzimba nezinkampani ziliphindaphinde ibhizinisi labo online ukuze zikwazi ukumboza inani elikhulu lamakhasimende edolobheni lapho zizinze khona nakulo lonke izwe futhi lomhlaba wonke.

Amafomu eCommerce

Amafomu eCommerce

Imvamisa, lapho ubheka izinhlobo ze-eCommerce ezikhona, uhlangabezana nezigaba ezimbili ezivamile: ngakolunye uhlangothi, ngokwephrofayili yezentengiso; kolunye uhlangothi, ngokuya ngemodeli yebhizinisi.

Zombili ziyasinikeza izinhlobo ezimbili ezihlukene ze-e-commerce. Siyazibuyekeza.

Izinhlobo ze-eCommerce ngokuya ngephrofayili yezentengiso

Kulokhu, uzoba nokuhlukaniswa komhlaba wonke okususelwa ekuhlonzeni ukuthi ngubani umuntu noma inkampani ethengisayo nokuthi ngubani umuntu noma inkampani ethengayo.

Ngakho-ke, sizoba:

  • B2B. Ziyisichasiselo seBhizinisi kuya kwezebhizinisi, okusho ukuthi, kusuka ebhizinisini kuya ebhizinisini. Ngamanye amagama, amakhasimende ahlala ezoba ngenye inkampani.
  • B2C. Isifinyezo seBhizinisi kuya kuMthengi, okusho ukuthi, kusuka ebhizinisini kuya kumthengi. Lokhu kuvame kakhulu, okungukuthi, izitolo noma izinkampani ezithengisa umkhiqizo nokuthi amakhasimende azithengela wona.
  • C2B. Lokho okungukuthi, Umthengi Kwezebhizinisi. Ngokuphambene naleso esedlule, abathengi baba "abathengisi", ngenkathi izinkampani zibhida kulabo bathengisi.
  • C2C. Umthengi oya kumthengi. Lokho wukuthi, kusuka kumthengi kuye kumthengi. Bangamabhizinisi angamasekeni.

Ngokusobala, kunezigaba eziningi, njenge-G2C (Government to Consumer) noma okuphambene nayo, i-C2G; noma i-B2E okungaba yiBusiness to Employee, okuwukuthi, kusuka enkampanini kuye emsebenzini.

Ngokwendlela yebhizinisi

Ngakolunye uhlangothi, okunye ukuhlukaniswa, mhlawumbe okucacisa kakhulu kunakho konke, yilokhu, lapho ngokwalokho ibhizinisi elizinikele kukho ihlukaniswa ngandlela thile.

Okuqondile:

  • Isitolo esiku-inthanethi. Kuyinto eyaziwa kakhulu, ikhasi lewebhu lapho amakhasimende angathenga khona imikhiqizo noma izinsizakalo.
  • Ukulahla. Ihlukile kweyedlule ngoba akuyena umthengisi, okungukuthi, inkampani oyibona kuwebhu enakekela ukuthunyelwa, kepha kunalokho umuntu wesithathu uyakwenza.
  • Inhlangano eCommerce. Kubonakala ngokuthenga umkhiqizo kepha hhayi ekhasini elifanayo lapho ubonakala khona, kodwa kolunye. Singasho ukuthi kusebenza njengomlamuleli ukunikela ngemikhiqizo yezinye izinkampani.
  • Ubulungu: Kubhaliselwe ngezikhathi ezithile okuthunyelwa njalo ngesikhathi esithile. Isibonelo, ukuthumela umkhiqizo njalo ngenyanga.
  • Emakethe. Zaziwa njengenethiwekhi yesitolo, okungukuthi, yakhiwa yizitolo eziningi ezihlangane ukuthengisa imikhiqizo yazo.
  • Imisebenzi. Bangamabhizinisi kagesi lapho, esikhundleni sokuthengisa imikhiqizo, abakwenzayo ukuthengisa izikhungo zokubonisana, ukuqeqeshwa, njll.

Ubuhle nobubi

Akungabazeki ukuthi i-eCommerce iletha izinzuzo eziningi, kepha futhi nokubi. Ngakho-ke, lapho kwenziwa noma yisiphi isinqumo esihlobene nokwenziwa kokuhweba ngogesi, kufanele kubhekwe nakho.

Phakathi kwezinzuzo ezinikezwa yi-eCommerce ngu ukungabi namashejuli, ngalokho abangakuthenga nganoma yisiphi isikhathi; kunezindleko ezincane nenzuzo eningi yenkampani; futhi ifinyelela kwinani elikhulu lamakhasimende.

Manje, izinselelo obhekana nazo ngalesi sivumelwano yi ukungathembeki, ikakhulukazi ekuqaleni, lapho kungekho muntu okwaziyo; ukuthi imikhiqizo noma izinsizakalo azikwazi ukubonwa noma ukuthintwa; futhi, ngaphezu kwakho konke, iqiniso lokudinga i-Intanethi, nokwazi ukuzulazula kusayithi, ukuze uthenge.

Kikho konke lokhu okungenhla, kufanele sengeze ukuthi isikhathi sokulinda (esivele sifushane ezimweni eziningi), sikhona. Akunjalo ngokushesha. Yize ngokwengxenye yayo, intengo iba eshibhile (siyadela silinde intengo engcono).

Isebenza kanjani

Isebenza kanjani i-eCommerce

I-eCommerce ayinayo imfihlakalo eningi. Eqinisweni, ukuphathwa kwayo kusekelwe emsebenzini ofanayo obuzokwenziwa ngokomzimba ngesitolo noma ngokushintshaniswa. Ukuyakha, kufanele ucabange ngombono onikeza ngamathuba wokuthola izinzuzo, okuthile okungelula ukukufeza. Futhi, kufanele hlela futhi ube nokubekezela okuningi kwazise impumelelo ayizi ngobusuku obubodwa.

Kunezinto okufanele uzigcine engqondweni ezifana nalezi:

  • Fundisisa isimo semakethe.
  • Yenza uhlelo lwebhizinisi.
  • Yakha ukwethembeka kwamakhasimende.
  • Khetha ipulatifomu okulula ukuthi amakhasimende ayisebenzise.
  • Nakekela ukusetshenziswa kwempahla kanye nezindlela zokukhokha.
  • Ukuqapha ukuthengisa.
  • Khangisa.

Njengoba ukwazi ukubona, igama elithi eCommerce lingaphezu kokucabanga kwakho ekuqaleni, kepha manje njengoba unemibono ecace bha, maningi amathuba okuthi uzobona izibonelo zezinhlobo esixoxe ngazo.


Yiba ngowokuqala ukuphawula

Shiya umbono wakho

Ikheli lakho le ngeke ishicilelwe. Ezidingekayo ibhalwe nge *

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  1. Ubhekele imininingwane: Miguel Ángel Gatón
  2. Inhloso yedatha: Lawula Ugaxekile, ukuphathwa kwamazwana.
  3. Ukusemthethweni: Imvume yakho
  4. Ukuxhumana kwemininingwane: Imininingwane ngeke idluliselwe kubantu besithathu ngaphandle kwesibopho esisemthethweni.
  5. Isitoreji sedatha: Idatabase ebanjwe yi-Occentus Networks (EU)
  6. Amalungelo: Nganoma yisiphi isikhathi ungakhawulela, uthole futhi ususe imininingwane yakho.