Uma usebenzise noma yisiphi isikhathi ku-inthanethi, kungenzeka ukuthi ubonile ama-athikili nezithombe ezinezihloko ezinjengezibonelo ezingenhla. Zimane nje ziyisampula encane yalokho okwaziwa ngokuthi yi-clickbait.
I-clickbait iyisihloko esikhulu sethebhu esikhuthaza ukuthi uchofoze kusixhumanisi sendatshana, isithombe, noma ividiyo. Esikhundleni sokwethula amaqiniso anenhloso, izihloko eziphambili ze-clickbait zivame ukuheha imizwa yakho nelukuluku lakho. Uma uqhafaza, iwebhusayithi ebamba isixhumanisi ithola imali evela kubakhangisi, kepha okuqukethwe uqobo kuvame ukuba nekhwalithi engabazekayo nokunemba. Amawebhusayithi asebenzisa i-clickbait ukuheha ukuchofoza okuningi ngangokunokwenzeka, ngaleyo ndlela kwandise imali yabo yokukhangisa.
Ngenkathi izinhloko zamaphephabhuku kanye nokuqukethwe kusetshenzisiwe kusukela ngekhulu le-XNUMX, zisabalele emhlabeni wedijithali. Yize kususelwa kumqondo wakudala, i-clickbait isasebenza ngenhloso efanayo naleyo eyandulelayo: ukuheha ukunakwa nganoma iyiphi indlela edingekayo.
Yini i-Clickbait empeleni?
Kalula nje, "i-clickbait" ingukuqukethwe okwengeza ngamabomu noma okungamele kabi ukuheha abasebenzisi kuwebhusayithi ethile. I-Clickbait ivamise ukuheha abasebenzisi ngesihloko esisheshayo, esithandekayo, esifana nokuthi "ngeke ukholwe" noma "awusoze waqagela okwenzekile ngokulandelayo," kodwa bese yehluleka ukuhlangabezana nokulindelwe okuphelele komsebenzisi.
Olunye lwezinhlobo ezaziwa kakhulu zokuqukethwe kwe- "clickbait" ukukhiqiza "ukufakwa kuhlu" okuhlanganisa okuqukethwe okuvela kwamanye amasayithi ukuheha abasebenzisi abaningi kusayithi.
Konke ukuchofoza nokubuka kwendatshana yomthombo ngokuvamile kukhiqiza imali engenayo esuselwa esikhangisweni sokuthunyelwe. Lapho kuchofoza okuningi i-athikili, izothola imali engenayo ethe xaxa. Ngalesi sizathu, i-clickbait yakhelwe ukuheha ukufundwa okukhulu futhi kuyaqabukela isebenzisa imihlahlandlela yekhwalithi kanye nemithombo yocwaningo. Eminye imibhalo ye-clickbait izosebenzisa inani elikhulu lezithombe noma amavidyo kliphu asatshalaliswa emakhasini amaningi ukuqhubekisela phambili ukwandisa inani lokuchofoza komsebenzisi. Ikhasi ngalinye ku- "clickbait" lizoqukatha izikhangiso eziningi.
Kepha kuyaqhubeka nokuthi lokho kusho ukuthini lo mqondo omusha. Ngoba empeleni, awukwazi ukukhohlwa ngalesi sikhathi esinembile ukwazi ngempela ukuthi yini i-Clickbait, okuyiqiniso ukuthi ihlukile kunalokho esikubonile kuze kube manje. Ngakho-ke, ngaphambi kokuthi singene ekutheni i-clickbait isebenza kanjani, ake siyichaze. Ngithanda incazelo kaMerriam-Webster kangcono kunenguqulo yeWikipedia. I-MW ichaza i-clickbait ngokuthi: "Okuthile (njengesihloko) okwenzelwe ukwenza abafundi bafune ukuchofoza kusixhumanisi, ikakhulukazi lapho isixhumanisi siholela kokuqukethwe okungabazisayo noma inzalo."
Kwesinye isikhathi i-clickbait ifana nesithiyelo neswishi. Lokho wukuthi, sifunda isihloko noma isixhumanisi esihehayo, chofoza kuso, bese sizithola sesicwile esikhangisweni. Ama-clickbaits amaningi anhlobonhlobo "yenani elingabazekayo". Kukhona okuqukethwe uma sichofoza kusixhumanisi, kepha kusongwe kakhulu ezikhangisweni. Ngakho-ke, i-athikili noma ividiyo empeleni ingugibe osivezela isikhangiso, okuyinjongo yangempela yalokho okuqukethwe. Lapho abantu abanele bevezwa ezikhangisweni, kuzoba nephesenti lethu eliba abathengi bemikhiqizo emakethwayo. Futhi, siyazi ukuthi le modeli ye- "clickbait" isebenza kahle ngokwanele ngoba ukube ibingenjalo, ibingeke ibe khona. Kungumkhiqizo wobungxiwankulu bukaDarwin.
Ngabe uClickbait usithinta kanjani?
Akunampendulo eyodwa elula kulo mbuzo, kepha sizokhuluma ngesinye sezizathu zokuthi kungani kubonakala ngathi simelana ne-clickbait. Abantu badonselwa ukufuna imininingwane emhlabeni wethu ngoba inenani lokusinda. Sifuna imininingwane ngendlela efanayo nokhokho bethu ababefuna ngayo ukudla. Lokhu "kuxhunywe" kithi. I-Clickbait yisithembiso sokuthi imininingwane emangalisayo, evusa inkanuko noma eshaqisayo izokwembulwa uma nje sichofoza leso sixhumanisi.
Uhlelo lwethu lomvuzo we-dopamine lubandakanyekile kuzisusa zethu zokufunda ngomhlaba wethu. I-Dopamine, i-hormone, ibandakanyekile enjabulweni, kepha inemisebenzi eminingi. Yize lokhu ngokuqinisekile kunenkinga futhi kungaba ubuchwepheshe obukhulu, kukhona umzimba wocwaningo ophakamisa ukuthi i-dopamine ikhuthaza ukuziphatha ngokwengeziwe ngesifiso (esibizwa ngokuthi yisikhuthazo sokuqina) kunokunambitha. Empeleni, i-dopamine idala ukulunywa okudinga ukuklwebheka.
I-Clickbait isebenza, ngokwengxenye, ngoba isithembiso solwazi olucindezelayo lusebenzisa indlela ethile ye-dopamine. I-Dopamine ikhishwa futhi idala lokho kulunywa okungaklwebheka kuphela ngokuthola imininingwane ethenjisiwe. Ukuluma i-hook (okungukuthi, ukuthola imininingwane) akusiniki injabulo enkulu. Okusinikeza ukukhululeka kulokho "ukulunywa" kokungachofozi isixhumanisi. Ngale ndlela, kungabhekwa njengohlobo lokuqiniswa okungalungile.
Umphumela we- "Vegas Effect"
Enye indlela i-clickbait esidonsela ngayo ngohlelo lokulinganisa okuguquguqukayo. Lokhu kwesinye isikhathi kwaziwa njenge- "Las Vegas Effect" ngoba izinhlelo eziguquguqukayo zamazinga wokuzibandakanya ziyabandakanyeka ekugembuleni. Ngibhloga mayelana ne- "Vegas Effect" yezikrini zethu engxoxweni yokuthi kungani izikrini kungaba nzima kakhulu ukumelana nazo.
Lezo zihloko ezisematheni "zokuchofoza" zisenza sifune ukubona ukuthi yini esemuva kwekhethini, ngomqondo ongokomfanekiso. Ukucaphuna uForrest Gump onobuhlakani, ocaphune umama wakhe, "Impilo ifana nebhokisi likashokoledi." Ngeke wazi ukuthi uzotholani. Asazi ukuthi lezi zimpendulo zizothusa kanjani. Uzobukeka kabi kangakanani umlingisi wengane yami engimthandayo? Ngobani ababengabadubhu be-rock & roll abahamba phambili kunabo bonke? Kumele ngazi ukuthi kungani le mishado yosaziwayo yaphela ngokungazelelwe!
Izihloko zezindaba ze-Clickbait nokuqukethwe
Isihloko sendatshana yokuchofoza yinto ebaluleke kakhulu. Izihloko zezindaba zeClickbait zivame ukubhalwa ukuze zilawule imizwa noma zinakwe. Isibonelo, isihloko esikhulu singadala imizwa yokuthukuthela ("Uzothukuthela ngokwenzekile kule ntombazane"). Ezinye izinhlobo zebhokisi lokuchofoza zenzelwe ngobuhlakani ukuheha ilukuluku labantu ("Le ndoda ithole imvilophu evaliwe. Ngeke ukholwe obekuphakathi!").
Izikhathi eziningi, isihloko nesihloko se-clickbait kuyamangaza, kuyashukumisa, noma kuyimpikiswano ngokwemvelo. Lezi zinhlobo zezihloko zezindaba, kanye nezithombe ezithinta amehlo nokwabelana ngemidiya yezenhlalo nokuphawula, kuyizinto ezivamile zokuchofoza.
Ingwegwe ezosetshenziswa ngabasebenzisi
Uma ufana nami, i-Intanethi iyindawo yokuphazanyiswa okwamukelekayo. Ngizohlala phansi ngibhale i-athikili eyomile entweni efana nokuvela kwamakhola wehembe phakathi nekhulu le-XNUMX, futhi maphakathi nekhasi elifanele lokwenza ucwaningo lwami, ngizobona isixhumanisi esithembisa ukungisusa kule nto eyisicefe futhi umhlaba onothuli wesitashi nezikhonkwane. Futhi ngaphambi kokuthi ngikwazi, kudlule amahora ayishumi futhi ngibuka amavidiyo e-otter enduku ye-pogo. Ngithanda ukukucabanga njengomphumela we- "Rabbit Hole".
Amawebhusayithi athile azi kahle ukuthi abantu "abanjengami" baphazamiseka kalula, ukuthi abantu banelukuluku, nokuthi abantu bazocofa noma yini ukuze bagweme ukwenza umsebenzi "wangempela", futhi basebenzise leli qiniso.
Ezinye izixhumanisi esichofoza kuzo ziyafundisa, ziyajabulisa, futhi ziyafaneleka ... Yize zisaphazamisa, kodwa kukhona ezinye izixhumanisi ezilingayo ezinenani elincane noma elingenalo nhlobo futhi ezenzelwe ngokukhethekile ukuyisa ekhasini futhi likugcine lapho unomphela, ngokuchofoza Ukuzama ukuba sematheni ngokulandelana… Lokho kusiletha ezihlokweni ezilingayo ezingaphezulu zokuchofoza kuzo, futhi lokhu kuyinkinobho yokuchofoza.
I-Clickbait kungenye yeziphazamiso emhlabeni osekuvele kuyisiphazamiso. Nsuku zonke sihlaselwa ngemininingwane, imiyalo yokuchofoza lapha, noma ukuthenga lokhu futhi ubale ukuthi yini okuwusizo ngempela noma enenani elithile kuya ngokuya kuba nzima. Ukwengeza kulokhu kuphila kwedijithali okunomsindo, kukhona izihlokwana zokuchofoza, ezimfushane, ezithokozisayo ezenzelwe ukukuphazamisa futhi zikwenze ufunde amakhasi amaningi ekhasini lombhedo ongabalulekile nongafanele.
I-Clickbait isebenza kumgomo olula, ugcwalise isikhala selukuluku. Lokhu kulula njengokuletha okuthile okunelukuluku nokwethembisa ukwaneliseka. Ngamanye amagama, ukuze uyiqonde kangcono kusukela kulo mzuzu kuqhubeke. I-Clickbait iqhinga elaziwayo (futhi elisetshenziswe ngokweqile) lokukopisha elifuna ukukhiqiza ukuchofoza noma imali engenayo ngezihloko ezithokozisa ngokweqile. Umsebenzisi, onelukuluku ngokwemvelo, uwa ngaleli qhinga kaninginingi, yingakho igama, elihunyushwe kaningi ngokuthi "chofoza kokudla kokuloba" noma "kuyi-cyber bait".
Clickbait ngaphezu kwencazelo eyinkimbinkimbi yawo wonke umuntu
Ukuthengisa kuyindlela yokuthengisa ekhuthaza umthengi ukuthi akhuphule ukuthenga kwakhe okuphakathi ngamandla. Lapho ukhiye wentuthuko yayo. Ukumaketha kokuqukethwe kumayelana nokwenza ithrafikhi. Uma ungakwazi ukuheha izivakashi kusayithi lakho, amathuba akho okuphumelela ku-inthanethi awatholakali.
Kodwa-ke, kule minyaka emibili edlule, kube negagasi labakhangisi kanye nosomabhizinisi abancane abazama ukuthola indlela elula yokwengeza ithrafikhi ngokukhiqiza nokuphakamisa lokho okubizwa ngokuthi 'yi-clickbait'.
Uma isetshenziswa ngokuhlakanipha nangokungagodli, i-clickbait ingaba ithuluzi eliphumelelayo lokumaketha, kepha kufanele uqaphele. Ezimweni eziningi, i-clickbait iyindlela yokupheka yenhlekelele.
Kalula nje, "i-clickbait" ingukuqukethwe okwengeza ngamabomu noma okungamele kabi ukuheha abasebenzisi kuwebhusayithi ethile. I-Clickbait ivamise ukuheha abasebenzisi ngesihloko esisheshayo, esithandekayo, esifana nokuthi "ngeke ukholwe" noma "awusoze waqagela okwenzekile ngokulandelayo," kodwa bese yehluleka ukuhlangabezana nokulindelwe okuphelele komsebenzisi.
Olunye lwezinhlobo ezaziwa kakhulu zokuqukethwe kwe- "clickbait" ukukhiqiza "ukufakwa kuhlu" okuhlanganisa okuqukethwe okuvela kwamanye amasayithi ukuheha abasebenzisi abaningi kusayithi.
Izindatshana ze-Clickbait zivame ukuba ngaphansi kwamagama angama-300 ubude, futhi ngokuvamile azifaki imibono yasekuqaleni noma okuqukethwe. Esikhundleni salokho, ukufingqwa kwezindaba ezinde noma amavidiyo ashumekiwe angatholwa kwenye indawo, futhi lapho kuhlolisiswa akufani nesihloko saso esihambisanayo noma isibonelo.
Abaninimabhizinisi abaningi abancane kanye nama-ejensi wokumaketha bathanda ukusebenzisa i-clickbait ngoba kuyindlela eshesha kakhulu yokwenza ithrafikhi kuwebhu - futhi ingaveza imiphumela. Ukufakwa kuhlu okuqondene nomkhakha ikakhulukazi kungonga abasebenzisi isikhathi esiningi namandla bezama ukuzengeza imininingwane yabo. Ukwanda okulandelanayo kwethrafikhi okwenziwa yilokhu okuqukethwe kungathuthukisa ubukhona besiza ezinjinini zokusesha ngokumangazayo. Ngokuvamile, lokho kuwina-win.
Kunzima ukusho ukuthi lowo mgwaqo uhumusha ngqo kumazinga aphezulu wokuguqulwa kanye nokuthengisa okwandisiwe. Kepha uma izinkampani zithembela kakhulu ekuchofozeni, zingabuya zibuye zizilume kanzima.
Inkinga ithembisa ngokweqile futhi ayilethanga, ngakho-ke amakhasimende amaningi angahle azame ukukugwema lokhu noma nini lapho kungenzeka khona. Ngemuva kwakho konke, akekho noyedwa othanda ukuzizwa sengathi udukisiwe noma uchithe isikhathi, ngakho-ke uma uqala ukuthumela noma ukuphromotha i-clickbait kaningi kakhulu, umkhiqizo wakho ungaba isichazamazwi esinobuthi solwazi olungabazekayo noma imali elahlekile. Isimo sezulu.
Futhi okubaluleke kakhulu, ungazishaya wena ngokwe-SEO.
Izinjini zokusesha ezifana ne-Google zifaka izindlela eziningi kuma-algorithms azo ukukhiqiza amakhasi wemiphumela yabasebenzisi, futhi enye yalezo zinto yikhwalithi yokuqukethwe kwewebhu. Njalo ezinyangeni ezimbili, iGoogle ikhipha uchungechunge lwezibuyekezo ezenzelwe ukuhlola ukuchofoza, ukuphindaphinda okuqukethwe, nezindaba ezingezona, bese kuthi ngemuva kwalokho ijezise amakhasi namawebhusayithi ahlobene nalokhu okuqukethwe kwekhwalithi ephansi ngokubacindezela ezansi emakhasini emiphumela.
Esinye isici izinjini zokucinga esizicabangayo lapho zikala amasayithi ahlukahlukene isilinganiso sokuxhuzula kwekhasi lewebhu. Uma abasebenzisi bechofoza ekhasini, bekhomba okuqukethwe njengokungenamsebenzi, futhi ngokushesha "bounce" kusayithi ngaphandle kokuchofoza elinye ikhasi, iGoogle ngokujwayelekile ibheka lelo sayithi njengelingabalulekile kangako ngokombono womsebenzisi. Lapho abasebenzisi abaningi benciphisa okuqukethwe okungenamsebenzi, kulapho iwebhusayithi izohlupheka khona.
I-Facebook nayo ithathe izinyathelo zayo ngokulwa ne-clickbait. Ngehlobo eledlule, i-giant media giant ikhiphe isibuyekezo esisha se-algorithm esikhomba i-clickbait amabhizinisi ayithumelayo, futhi evimbela lokho okuthunyelwe ukuthi kungaveli kuma-News Feeds wabasebenzisi.
Unalokhu engqondweni, kufanelekile ukucatshangelwa okwesibili ngaphambi kokusingatha i-clickbait kuwebhusayithi yakho yebhizinisi noma ukuyabelana ngayo ezinkundleni zokuxhumana. Uma isetshenziswa kancane futhi ngobuhlakani, ingakhiqiza ithrafikhi enhle engaqinisa ubukhona bakho online. Le phrofayili eyandisiwe ihambisana nochungechunge lwezinzuzo ezingaqondile.
Kepha ukuthembela kakhulu ku-clickbait kuyindlela eqinisekile yomlilo yokulimaza i-SEO yakho, ukulahlekelwa ngabalandeli ezinkundleni zokuxhumana, nokucekela phansi ukuthembela kumkhiqizo wakho. Ngakho-ke, kufanele uqaphele. Kwesinye isikhathi kuhle ukuthi ungagxili kwi-bandwagon, futhi ngaphandle kokuthi ungumthengisi ozethembayo, kusho ukuthi kufanele ugweme ukucindezelwa.
Uyitholaphi i-clickbait?
Ungayithola cishe noma yikuphi kwi-Intanethi, okwenza kube nzima ukukugwema. Izihloko zezindaba zeClickbait zivamile ezindaweni ezinjengemithombo yezokuxhumana namabhulogi, kuyilapho amasayithi amaningi anamagama amakhulu afana nemibiko yesimo sezulu kanye nama-ejensi wezindaba anikela ngesikhala sesikhangiso sokuqukethwe kwe-clickbait. Lokhu kusho ukuthi udinga ukuthi uqaphele ngaphambi kokuchofoza kusixhumanisi, noma ngabe ukuwebhusayithi yekhwalithi.
Ngingayibona kanjani?
Imvamisa ungabona i-clickbait ngesihloko noma isithombe esilihlazo, kepha akulula njalo. Kwesinye isikhathi kunzima ukutshela umehluko phakathi kokuchofoza kokudla kokukodwa nesihloko esisemthethweni. Ngemuva kwakho konke, zonke izindaba zifuna ukunaka wena.
Kunezinto ezithile ezivamile ezisetshenziswa kokuqukethwe kwe-clickbait, njengezihloko zezindaba ezingacacile nezithombe eziqanjiwe. I-clickbait futhi isebenzisa ukwethuka nentukuthelo ukuze unake, kanye nohlu olunezinombolo. Izixhumanisi eziningi zisebenzisa inhlanganisela yalezi zinto ukuheha wena.
Nansi indlela elula yokutshela uma ubheka i-athikili ye-clickbait: Uma isihloko sikutshela ukuthi kufanele uzizwe kanjani kunokukuvumela ukuthi uphendule ngokwakho, mhlawumbe yi-clickbait.