Iyini futhi isebenza kanjani isango lokukhokha le-ecommerce?

Impela uke wazibonela njengekhasimende ezitolo ezisebenza ngogesi, ngezikhathi ezahlukahlukene futhi manje njengoba ungumnikazi wesinye sazo, uyazibuza ukuthi ungasithuthukisa kanjani isipiliyoni samakhasimende akho kusayithi lakho.

Ikhasimende elinelisekile yi- uvikele ikhasimende ukuze livakashelwe futhi lithenge esikhathini esizayo, inani lokwandiswa ngokusebenzisa amanethiwekhi omphakathi noma ngomlomo.

Lapho ikhasimende lingena esitolo, balindele ukusithola kwemikhumbi enembile wesayithi, a design ecacile lokho akuholeli ekudidekeni, izinketho sesha nezinye izinsiza eziqondile noma ezingaqondile ezizobanxenxa ukuthi bahlale ekhasini lakho baze babuye.

Uma isitolo sakho siyindawo ephephile, enokuzulazula okuhle futhi enezinsiza ezisiza ikhasimende lakho esinqumweni salo mayelana nemikhiqizo futhi ekugcineni ukuthengwa kwalo, awukwazi ukuphuthelwa yinsizakalo yenkanyezi ngokungangabazeki isango lokukhokha.

Lithini isango lokukhokha?

La isango lokukhokha insizakalo esetshenziswa ezitolo zobuchwepheshe, ukwenza kube lula ukuthi amakhasimende akhokhe. Ngokuya ngesango lokukhokha olisebenzisa esitolo sakho, uzothola ulwazi olungcono noma olubi kumakhasimende akho uma kukhulunywa ngokukhokha.

Ngokusobala, okufunayo ukuthi amakhasimende akho abhekabheke, abonisane futhi athenge ngendlela entofontofo, esheshayo nephephile futhi uma kukhulunywa ngokukhokha awufuni ukuthi izinga lehle. Akusizi ngalutho ukuba ne- umklamo omuhle kakhulu noma imikhiqizo oyifunayo kakhulu, uma lapho ikhasimende lakho lifuna ukukhokhela okuqukethwe kwalo enqoleni yokuthenga, konke kuba nzima ngalokho abangakwazi noma abangakwazi ukukhokha.

Uma sibuyekeza okwenzekile kwamakhulu abathengi be-e-shop uma bekhokha, sithola uchungechunge lwezeluleko nezincomo ezizokwenza isitolo sakho sibe yindawo ekahle lapho ukhokha, sigweme amaphutha enziwa ngamanye amasayithi ngokungaliqondi ikhasimende.

Ukusebenza kwesango lokukhokha kulula kakhulu:

Lapho ikhasimende liqeda ukuthenga futhi liqhubeka nokukhokha, lisebenzisa inombolo yedebhithi noma yekhadi lesikweletu bese lifaka imininingwane yalo esikhaleni esiceliwe yipulatifomu.

El Isiphequluli sekhasimende sibhala ngemfihlo idatha ukuze siyithumele esitolo lapho ithenge khona. Okwenziwa ngemfihlo ukuthumela idatha evikelwe ukuze ingakwazi "ukufihlwa" ngabantu besithathu futhi ifundwe. Isistimu ye-SSL (Secure Socket Layer) noma i-TLS (Transport Layer Security) isetshenziselwa ukubethela imininingwane.

Manje idatha yekhasimende ifakiwe kupulatifomu yokukhokha yesitolo, nayo ebethelwe futhi ivikelekile.

Ipulatifomu yokukhokha ixhumana ne- ipulatifomu yasebhange yabathengisi futhi ikunikeza imininingwane yekhadi lekhasimende.

Ibhange, lona, ​​bese lidlulisela imininingwane ku- ipulatifomu yekhasimende ekhonjiwe, ukuqinisekisa ukuthi idatha ilungile nokuthi kwenziwe ukugunyazwa.

Ibhange lekhasimende liqinisekisa idatha futhi, uma lilungile, lithumela ukugunyazwa ebhange lomthengisi kanye nomyalezo ovunyelwe. Uma ibhange lekhasimende lingakuvumeli ukusebenza, liphinde lithumele umlayezo onembangela, isibonelo "ukuntuleka kwezimali"Noma"ukuxhumeka akutholakali".

Yize ekuboneni kokuqala kungabonakala njengokusebenza okuyinkimbinkimbi, kuthatha imizuzwana embalwa kuze kube yilapho wonke amapulatifomu exhumana futhi ibhange lekhasimende likhipha umyalezo ovumela noma owenqaba ukusebenza.

Isipiliyoni seKhasimende lapho ukhokha

Uma sibheka izifiso zamakhasimende ethu lapho sikhetha imikhiqizo esiyithengisayo, siyabalalela lapho begxeka umbala ogqamile womklamo wethu noma beseluleka ukuthi senze ushintsho esitolo, akumele singayinaki ingxenye ebaluleke kakhulu ebaluleke kakhulu kukho konke: ukukhokha.

Ikhasimende lihlala lizimisele njalo tshela isipiliyoni sakho Lapho usuqedile ukusebenzisa isiza futhi uma senza isifingqo sezinkinga oye waba nazo kulo lonke ukuvakasha kwakho futhi phakathi kwazo ubunzima lapho usebenzisa ipulatifomu yokukhokha, akuyona into enhle.

Ikhasimende lami lithathe isikhathi salo linquma ukuthi lifuna ukuthenga ini kimi, likuthathe laya enqoleni yalo noma kubhasikidi wezitolo, lenze i-akhawunti yalo bese lilungele ukukhokha kepha ... bekungenzeki ngezizathu ezahlukahlukene. Yini iklayenti lami elizoyenza? Impela, lokhu okucabangayo, kuzoshiya isitolo sami ngaphandle kokuthenga futhi kube nokuhlangenwe nakho okubi azokujabulela ukukuhlanganyela nanoma ngubani ofuna ukumlalela.

Ngakho-ke, kusobala ukuthi isango lokukhokha elibi esitolo sethu liyisici esinqumayo nalokho ingenelela ngqo ekuthengiseni okungekuhle kwesitolo sethu.

Okunye okuhlangenwe nakho kwamakhasimende amabi uma kuziwa ekuphumeni kufanele kukuhlehlise ukuze isitolo sakho singenzi amaphutha afanayo. Ake sibheke obunye bobunzima obuboniswa amakhasimende lapho esebenzisa isango lokukhokha:

• "Kubonakala kimi kungamukelekile ukuthi isitolo se-elektroniki asinayo inketho yokukhokha nge-PayPal. "
• “Uma uzama ukukhokha ngekhadi, libuyisa umyalezo wephutha futhi ngizamile ngamakhadi amaningi. Ngeke usachitha sikhathi uzama ukukhokha. "
• "Inkundla yokukhokha ayibonakali iphephile kimi, inesakhiwo engingakaze ngisibone futhi angithembi kakhulu."
• “Uma ngikhetha indlela yokukhokha, ingithumela ekhasini elingaphandle kwesitolo uma nginikeza isaziso futhi angithembi."

I-athikili ehlobene:

Isipiliyoni seKhasimende ngemuva kokuthenga

Ngingalithuthukisa kanjani isango lokukhokha?

Sesivele sicacile ukuthi sifuna amakhasimende ethu abe nohambo oluhle esitolo sethu, kusukela ekuqaleni ekhetha imikhiqizo, ukuphequlula, ukubuza imibuzo futhi ekugcineni akhokhe. Manje kusele ukukwenza.

Okokuqala kufanele uqaphele ukuthi ngabe isango lakho lokukhokha liqukethe noma yimaphi ala maphutha:

• Akuvezi ukuzethemba
• Kunzima noma kuyadida ukusebenzisa
• Kuvela endaweni noma kuklanywe kabi noma
• Qondisa kabusha kwamanye amakhasi ngaphandle kweklayenti lezinyoni

Kuphela uma kunalezi zimo ezedlule kungaba nesizathu esanele sokushintsha izinto, uma kunjalo, uthola wonke amaphutha esangweni lakho lokukhokha, kusobala ukuthi amakhasimende akho ashiya isitolo sakho ngendlela ethusayo ... ngaphandle kokuthenga.

Kubalulekile ukuthi uthathe isinyathelo futhi uvuselele isango lakho lokukhokha. Ukuze amakhasimende akho angathembi futhi enze inkokhelo yawo iphephe futhi ngaphandle kokudonsa izinwele zawo, kufanele uthathe izinyathelo:

IZINDLELA ZOKUKHOKHWA KOMKHAYA. Zonke izindlela zokukhokha ezivame kakhulu kumele zinikezwe, kusetshenziswa ama-logo aziwa ngeso lenyama (i-Visa, Mastercard ...), ukuze ungadukisi ikhasimende. Uma ukhokha futhi ubona ngokushesha uphawu lwekhadi lakho, uzizwa ukhonjwa futhi awuyindawo.

ISAZISO SE-SECOND_ REDIRECTION. Uma ukhethe inketho yokukhokha othunyelwa kuyo ngqo ekhasini noma kuseva yomuntu onikeza leyo nkokhelo (njenge-PayPal), kubalulekile ukuthi ukhulume nalokhu neklayenti lakho ngomyalezo we-pop-up obazisayo. Kufanele wazi ukuthi ukuqedela ukuthengiselana kokukhokha, uzoya kwelinye ikhasi elingaphandle kwesitolo sakho, kepha kuphephile. Uma usebenzisa amapulatifomu okukhokha athumela ikhasi lawo kuklayenti lakho, njenge-PayPal, imvamisa kuyithemba elengeziwe leklayenti, ngoba liyikhasi elaziwayo nelivikelekile lokukhokha.

OKWESITHATHU SEBENZISA IZIMPAWU EZIPHEPHILEYO. Uma usebenzisa i-logo futhi iklayenti lichofoza kuyo ukwenza inkokhelo, kufanele kube isixhumanisi esiphephile nesitifiketi se-SSL. Kumele uthenge isitifiketi se-SSL bese usifaka esitolo sakho ukuqinisekisa ukuthengiselana kokukhokha kwamakhasimende akho.

Izinzuzo nezingozi zezindlela zokukhokha ezivela eceleni

Njengoba sishilo ngaphambili, ku kwesinye isikhathi sisebenzisa izindlela zokukhokha ezifana ne-PayPal, elisebenzisa ikhasi lalo ukwenza inkokhelo, ngakho-ke ikhasimende lizophoqeleka ukuba lishiye isitolo ebesilithenga, ukuze likwazi ukukhokha. Kubalulekile ukwazisa ikhasimende njalo ukuthi lizoshiya isitolo sakho lingene kwenye, kepha kufanele ubazise njalo ukuthi konke okwenziwayo kuphephile ngo-100%.

Ngakolunye uhlangothi, kuwumkhuba ophephe kakhulu, ngoba uyakugwema ukusebenzisa izitifiketi zokuphepha ngoba ipulatifomu yokukhokha uqobo inayo. Ugwema ukuthi ikhasimende lifake idatha yalo yomuntu siqu neyokukhokha, ngoba ikhadi lasebhange noma lesikweletu selivele lixhunywe kungxenyekazi yokukhokha.

Okubi kwezindlela zokukhokha ezivela eceleni:

Akuwona wonke amakhasimende amukela ngokuzithandela Shiya ikhasi lokufaka elinye bese wenza inkokhelo, noma ngabe kwaziwa kahle.

Kuyaxaka ukuthumela amakhasimende akho ukuthi akhokhe enye indawo ngaphandle kwesitolo sakho.

Izinzuzo zezindlela zokukhokha ezivela eceleni:

Lapho ipulatifomu oyisebenzisayo ukuze amakhasimende akho akwazi ukukhokha esitolo sakho, kunjalo kwaziwa njenge-PayPal, i-Google Wallet noma i-Stripe, ikhasimende lizizwa livikeleke nakakhulu.

Kwezinye imibala, ukukhokha ngokusebenzisa amapulatifomu avela eceleni, kuyinkokhelo eyaziwa kakhulu nethembekile. Uma uzothengisela amanye amazwe, thola ukuthi ngabe abheka lawa mapulatifomu ukuthi aphephe kunezitolo uqobo.

Mangaki izikrini ezimbalwa ukuthi iklayenti lizulazule, kube ngcono. Ngokubathumela kwelinye ipulatifomu ukuze bakhokhe, wenza inqubo yonke ibe lula.

Ugwema iklayenti inqubo ende ye- ukubhalisa nokungena kwe- idatha lokho kungabenza bacabange kabili ngokuqhubeka nokuthenga esitolo sakho.

Ukuphetha: Ingxenye ebalulekile ekuhlangenwe nakho komsebenzisi wesitolo sakho, isango lokukhokha, funda kahle ukuthi yiziphi izindlela ongazisebenzisa, futhi unikeze imininingwane nezindlela ezisheshayo nezinembile, futhi isilinganiso sakho sezinqola zokuthenga ezishiyiwe sizokwehla, futhi ukwaneliseka kwamakhasimende akho kuzokwanda.