Yini u-Etsy

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Impela, uma uke wacinga isitshalo, noma umkhiqizo othize wendabuko, u-Etsy uqhamuke phakathi kwemiphumela yosesho. Kodwa uyini u-Etsy?

Uma usuyibonile izikhathi eziningana kodwa ungazi ukuthi iyini, noma isebenza kanjani, noma ithembekile, namuhla sifuna ukukhuluma nawe mayelana nale nkundla ngoba, njenge-eCommerce, kungathakazelisa ukuba nesiteshi esengeziwe ukuze uthole amakhasimende. Kwenze?

Yini u-Etsy

Uma siya ekhasini elisemthethweni le-Etsy futhi sibheke ukuthi u-Etsy uyini, impendulo izenzakalelayo:

ethi ixhuma abantu abafuna izinto ezikhethekile nabathengisi abazimele emhlabeni jikelele. Uma uthenga ku-Etsy.com, ungakhetha ezigidini zezinto ezenziwe ngezandla, zakudala, nezobuciko ezidalwe futhi zakhethwa izigidi zabathengisi abazimele."

Ngamanye amazwi, singakusho lokho Kuyinkundla yokuthenga nokudayisa izinto ezivela emhlabeni wonke lapho ungathola khona imikhiqizo eyenziwe ngezandla, ubuciko, izitshalo nokunye okungapheli. yezinye izinhlobo.

Igcwele izihloko eziningi, ezinye zaziwa kangcono kunezinye. Kwesinye isikhathi amanani abo ashibhe kakhulu kunezinye izitolo, kanti ezinye zibiza kakhulu (ikakhulukazi izindleko zokuthumela).

Umsuka we-Etsy ungo-2005, lapho isungulwa. Indlunkulu yale nkampani isendaweni yaseDUMBO eBrooklyn, eNew York., kodwa iqiniso liwukuthi selikhule kakhulu kangangokuthi manje selinamahhovisi kwamanye amadolobha nasemazweni anjengalawa: Chicago, San Francisco, Toronto, Dublin, Paris, New Delhi noma London.

Kungenzeka ukuthi lapho ufunda konke lokhu uke wacabanga nge-Ebay. Futhi iqiniso liwukuthi awudukile, kufana ne-Ebay emhlabeni wonke kuphela ukuthi ukusebenza kuhlukile kanye nohlobo lwemikhiqizo ozokwazi ukuyithola.

Isebenza kanjani i-Etsy

Ikhasi lasekhaya

Kujwayelekile ukuthi ungene e-Etsy ushiywe ukhamisile ngoba awazi ukuthi leli khasi ngelani noma kungani emiphumeleni likunikeza inani bese kuba ngenye. Kujwayelekile ngokuphelele. Kodwa ukugxila kucacile: Kuyiwebhusayithi “yemakethe yezeze” lapho ungathola khona imikhiqizo okungajwayelekile ukuthi uyibone ezitolo ezinkulu. Isibonelo, insipho ye-rosemary eyenziwe ngezandla neyemvelo? Iketango lokhiye elinezimbali ezithile ngaphakathi kwalo? Unodoli oqondene nawe ngokuthanda kwakho?

Le mikhiqizo, neminye eminingi, iyona onamathuba amaningi okuyithola ku-Etsy.

Kodwa isebenza kanjani? Inqubo ilula.

Okokuqala, wenza usesho esipheqululini sakho ngalokho okufunayo. Izokunikeza imiphumela ethile ongayigqamisa, ukusuka eqolo kuya eshibhile noma ngokuphambene nalokho, njll. Bonke, noma okungenani bonke, kufanele babe nesithombe esizoba yisona abazokubonisa emiphumeleni, kodwa futhi lapho ufaka isihloko.

Uyacelwa ukuthi uqaphele lokho into ngayinye oyitholayo ivela kumdayisi ohlukile, ngakho-ke ingaba nemikhiqizo eminingi futhi amanani anjalo ahlukene phakathi kwayo (yize imikhiqizo ezothengiswa ifana).

Uma usungenile, into yokuqala ekubeka kwesokudla inani. Kodwa qaphela, ngoba akulona inani eliqondile, kodwa, ezintweni eziningi, yilokho okubiza umkhiqizo ngaphandle kwezindleko zokuthumela. Lezi ziphansi phansi futhi zingaba phezulu kakhulu noma zibe nenhlanhla futhi zikhululeke.

Uma into oyithandayo, kufanele nje uyengeze kubhasikidi futhi uma usuqedile ukubukeza, yithenge.

Lapha ungakha i-akhawunti yakho (Sincoma ngoba ngaleyo ndlela bazokuthumela izaziso uma umkhiqizo uthunyelwe, noma ungakhuluma nomthengisi ukuze ubuze imibuzo noma ukuphawula).

Inkokhelo ikuvumela izinketho eziningi (kulabo abamanqikanqika ukungalibeki ikhadi lesikweletu) futhi unemibono eminingi evela kumakhasimende athenge ngaphambi kwakho. Manje, kufanele ukuqaphele lokhu ngoba izikhathi eziningi imibono (ebalwe ngezansi kwesithombe) ayiyona ncamashi yomkhiqizo onentshisekelo kuwo, kodwa u-Etsy uqoqa imibono yawo wonke amakhasimende athengwe kuleso sitolo noma umthengisi. kanye nohlu (lweluleka ngokuthi uyini umkhiqizo kodwa lungakunikeza iphutha).

Ungathengisa kanjani ku-Etsy

Ikhasi Lezimali Ze-Etsy

Kanjani i-eCommerce Ungase ube nentshisekelo enkulu yokuba lapha, ikakhulukazi uma uthengisa imikhiqizo edumile kulesi sitolo. Futhi, Kungenye indlela yokwazisa ibhizinisi lakho. kanye nokufinyelela abanye abangaba amakhasimende. Hhayi kuphela eSpain, kodwa emhlabeni wonke.

Kodwa sicabanga ukuthi ucabanga ukuthi ukuthengisa kule nkundla ngeke kube lula noma kube nenzuzo. futhi kulapho Sizophawula ngemibandela abakunikeza yona..

Into yokuqala okufanele uyazi ukuthi ku-Etsy ungathengisa izinto ezenziwe ngezandla, izinto zakudala, izinto zobuciko, izitshalo...

Uma unalezi zinto ngeke kube nenkinga. Ukufaka into yakho yokuqala endalini kubiza amasenti angu-20. Y uzokhokha kuphela imali yokuthenga, ukucutshungulwa kwenkokhelo kanye nokukhangisa ngaphandle kwendawo lapho ukudayisa.

Manje kukhona okwengeziwe:

  • Unemali yokuthenga engu-6,5%..
  • 4% + €0,30 inkokhelo yokucubungula inkokhelo.
  • Kanye nenkokhelo engu-15% yokukhangisa okungaxhunyiwe ku-inthanethi. Kodwa ukhokha lokhu kuphela uma wenza ukuthengisa ngezikhangiso ezibekwe ku-Google noma ku-Facebook.

Kulokhu ikhasi Ungabona wonke amanani azosebenza kuwe.

Kungani njenge-eCommerce nginentshisekelo yokuthengisa ku-Etsy

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Manje njengoba usuyazi ukuthi i-Etsy iyini, nokuthi ingahambisana nebhizinisi lakho, kungani uthengisa lapho futhi ungagxili yonke into kuwebhusayithi yakho? Kufana nesisho esithi "ungawafaki wonke amaqanda akho kubhasikidi owodwa." Ngamanye amazwi, uma unikeza uhlobo olulodwa lokuthengisa, baningi abantu ongeke ubafinyelele (ngoba abathembi ukuthenga, ngoba abasazi isitolo sakho, ngoba awubaniki izinsiza zokukhokha ...).

Ngakolunye uhlangothi, ku-Etsy, njengoba kungenzeka nge-Amazon, Ebay... bathembela kakhulu futhi futhi Ziyiziteshi ezizimele zokuthengisa lapho zikuvumela ukuthi ufinyelele inani elikhulu labantu futhi ngesikhathi esifanayo ukhangise iwebhusayithi yakho.. Eqinisweni, abaningi abakwenzayo ukuphakamisa intengo kancane kulawa mapulatifomu (ukuze ungabakhokhisi ngamakhomishini) futhi ugcine intengo iphansi kumawebhusayithi abo.

Yini efinyelelwayo? Hhayi-ke, mhlawumbe bathenga okokuqala ku-Etsy. Kodwa okulandelayo, ukwazi iwebhusayithi yakho nokuthi usuyifezile, bangakubuza ngqo.

Manje uyazi ukuthi i-Etsy iyini, isebenza kanjani, nokuthi kungani kufanele uyisebenzise. Wake wakucabangela?


Yiba ngowokuqala ukuphawula

Shiya umbono wakho

Ikheli lakho le ngeke ishicilelwe. Ezidingekayo ibhalwe nge *

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  1. Ubhekele imininingwane: Miguel Ángel Gatón
  2. Inhloso yedatha: Lawula Ugaxekile, ukuphathwa kwamazwana.
  3. Ukusemthethweni: Imvume yakho
  4. Ukuxhumana kwemininingwane: Imininingwane ngeke idluliselwe kubantu besithathu ngaphandle kwesibopho esisemthethweni.
  5. Isitoreji sedatha: Idatabase ebanjwe yi-Occentus Networks (EU)
  6. Amalungelo: Nganoma yisiphi isikhathi ungakhawulela, uthole futhi ususe imininingwane yakho.