Okokuqala, futhi ukuqala, umbono mayelana nento yethemu yale ndatshana kusukela nge-SEO ikhasi elivaliwe ukwenziwa kochungechunge lwamasu agxile ekufinyeleleni kwezixhumanisi zangaphandle ezikhomba kuwebhusayithi yethu thuthukisa ukuma kwakho kumaphoyinti ahlukene isu elizokwenziwa. Lapho ungathuthukisa khona izinyathelo eziningi zekhasi ukuthuthukisa i-SEO ye-eCommerce yakho.
Kule ndlela ejwayelekile sizokukhombisa ngendlela elula futhi ephathekayo eminye yale mithombo yohlelo lokusebenza esitolo sakho noma kwezentengiselwano zedijithali. Abanye babo bazokwaziwa abasebenzisi, kepha-ke abanye bazonikela ukuthinta okungokoqobo nokwengeziwe kulokho okumele ukwenze kusuka manje. Lapho ukulondolozwa kuzintshisekelo zomsebenzi wakho wobungcweti kuzobusa ngaphezu kwakho konke.
Kubaluleke kakhulu ukuthi ubheke manje ukuthi lezi zenzo noma amasu ayinto ebaluleke kakhulu ukukhulisa ibhizinisi lakho nganoma yisiphi isikhathi. Ngamanye amagama, ukwenza i-SEO Off Page bekungeke kusaba ukwakha izixhumanisi, kepha ukukwenza ngokuhambisana nomfanekiso noma inhloso esifuna ukuyihlanganisa newebhusayithi yethu noma nomkhiqizo wethu. Futhi yilokhu esizobhekana nakho nge off izenzo zekhasi ukwenza ngcono i-SEO ye-eCommerce yakho.
Ikhasi elingekho ngaphandle: thola ukubonakala okukhulu
Okokuqala, kuyadingeka ukunikela ngale nto ngaphakathi kwesu lokukhulisa i-SEO ye-eCommerce yakho noma isitolo esiku-inthanethi. Futhi iyiphi indlela engcono ekugcineni kosuku kunokuthola ukubonakala okukhulu nokwaziwa ngaphakathi komkhakha wethu, noma ngabe unganikeza ngezixhumanisi ezengeziwe esakhiweni sethu. Lokho wukuthi, siyaziwa futhi siyaziwa kumawebhusayithi ahlonishwayo ahlobene nomsebenzi wethu noma iphrofayili yezithameli zethu. Kuyindlela ephumelela kakhulu yokuzama ukuthola amakhasimende noma abasebenzisi ukuthi basazi kusuka manje.
Kunoma ikuphi, ukusetshenziswa kwayo kuzodinga amandla amakhulu kuzo zonke izenzo zethu, okungukuthi, ngemuva kwakho konke, isu elingaphezulu kokujwayelekile. Kumele kwenziwe kancane kancane ukukhulisa noma ukufeza ukubonakala nokwaziwa komugqa wethu webhizinisi ngesikhathi esisheshayo. Ngaphandle kokwenza amaphutha nangochungechunge oluphelele lwezinyathelo zokuqapha ukuze ungaphambuki ezinhlosweni ezibekiwe kusukela kulowo mzuzu kuqhubeke.
Thuthukisa uhlobo lokwethembana nekhwalithi
Ngakolunye uhlangothi, elinye lamasu cishe ahlala enikeza imiphumela emihle kakhulu yileli eliqukethe ukuzama ukusivakashela ngokufanele. Lokhu kungafinyelelwa, kungaba ngezixhumanisi zangaphandle noma ngezinye izindlela, ezinjengamanethiwekhi omphakathi noma izikhangiso ezixhasiwe. Ukufika ezingeni lokuthi izinhloso zingafinyelelwa ngokushesha okukhulu kunamanye amamodeli wokuthengisa aqondile.
Ngenkathi ngakolunye uhlangothi, asikwazi ukukhohlwa manje ukuthi uyini umkhiqizo othembekile ngoba ungasinikeza ngezinzuzo ezilandelayo esizodalula ngezansi:
- Thuthukisa uphawu lokuhweba ngaphezu kolunye uchungechunge lwezinto zobuchwepheshe. Ukuze ngale ndlela isikhundla somsebenzi wethu wobungcweti sisendaweni engcono kakhulu kunakuqala ukwenza leli su elikhethekile.
- Vula iziteshi zokuxhumana eziphumelela kakhudlwana namakhasimende ethu nabasebenzisi ukuze sikwazi ukubanikeza imininingwane ethe xaxa mayelana nemikhiqizo noma izinsizakalo zethu. Ngemigudu yokuxhumana ezoba namandla kakhulu futhi ihlanganise.
- Dlulisa umqondo wokuthi ikhasimende liyingxenye yochungechunge olubaluleke kakhulu kule nqubo. Futhi okufanele sibenze babe yingxenye yefilosofi yethu ngaphakathi kwenkampani yedijithali. Ngaphandle kobungozi bokuthi singazethemba ngokweqile ngezinhloso ezibekiwe kusukela manje kuqhubeke.
- Ngemuva kwakho konke, uhlelo olusiza abantu ukuthi bazibandakanye nomkhiqizo wezentengiso esiwukhulayo. Ukunikeza umbono wekhwalithi nensizakalo engenakungatshazwa ezindleleni esizenzayo.
- Futhi ekugcineni, isifiso sokuzivumelanisa nezitayela ezintsha esinikezwa ukumaketha kwedijithali futhi esinenombolo engenamkhawulo yezicelo nakuwo wonke amaphuzu wokubuka wokuthuthukiswa kwephrojekthi yethu emkhakheni wedijithali.
Nikeza ngokuqukethwe kwekhwalithi ephezulu
Esinye isici esizohlolwa ngalesi sikhathi yiso esihlobene nekhwalithi yokuqukethwe esinikela kuwebhusayithi yesitolo sethu noma isitolo esiku-inthanethi. Ngalo mqondo, asikwazi ukukhohlwa kule ngxenye yenqubo ukuthi le nto ebalulekile izuzisa kakhulu i- izintshisekelo zebhizinisi yalezi zici. Kufika eqophelweni lokuthi nokuvakasha kwakho ngeke kuhlanganyele kunoma imiphi imiphumela, ngaphezu kwesibalo esingenanzuzo yangempela.
Ngakolunye uhlangothi, kufanele kucatshangelwe ukuthi ukwenziwa okuhle kwe-SEO lapho kukhonjwa amagama asemqoka noma kuhlaziywa ukuthi umncintiswano uzibeka kanjani, kungasenza silahlekelwe ngamathuba okuheha izixhumanisi noma ukuvakashelwa. Ngoba le nto ingadala ukuthi abasebenzisi bangahlobanisi iwebhusayithi yethu noma uphawu lwethu ngamagama asemqoka axhumene nomsebenzi wobungcweti esiwenzayo kuleli bhizinisi. Ngaphandle kolunye uchungechunge lokucatshangelwa kwezobuchwepheshe.
Njengo-yebo, ekugcineni senze umsebenzi omuhle wokuqhakambisa i-Off Page, uphawu lwethu lokuhweba, kanye nezixhumanisi zethuUzoba nokuphathwa okukhethekile kwabezindaba okuxhumene nomsebenzi wethu wobungcweti. Umphumela oqonde kakhulu walelisu ebelibalwe ngaphambilini kuzoba ukuthi ekugcineni bazocatshangelwa ngokwengeziwe ukuqedela ukuguqulwa okulungile kuwebhusayithi yethu. Ngakho-ke, ukuma kwayo kuzothuthukiswa kakhulu ngakho-ke inani elikhulu lamakhasimende nabasebenzisi lizofinyelelwa.
Phakamisa itimu efanelekile ngomsebenzi wethu
Asikwazi ukushiya ngemuva iqiniso lokuthi kumele singenise izixhumanisi ezivela kumawebhusayithi ezinokuningi okuphathelene nomsebenzi wethu noma okuqukethwe yiwebhusayithi yethu. Ngoba kungenjalo, ingahle ibe nayo ngokuphelele kungakhiqizi ezinhlosweni esizifunayo. Kufike ezingeni lokuthi kungalimaza izintshisekelo zethu emkhakheni esikuwo.
Ngokuphambene nalokho, ukukhetha ingqikithi efanelekile ngomsebenzi wethu kungaletha izinzuzo eziningi kakhulu kunalokho ebesikucabanga kwasekuqaleni. Ngokukhulisa ibhizinisi lethu ledijithali kulezi zenzo ezilandelayo esizozethula kuwe okwamanje:
- Sizokuthola lokho khuluma kabanzi ngathi nokuthi yini ebaluleke kakhulu ngombono omuhle kakhulu kunakuqala.
- Ungahle ungazi, kepha ukuphakamisa itimu efanelekile ngomsebenzi wethu kungaholela ezingeni le- ukwethembeka kwamakhasimende noma abasebenzisi bakhulu kakhulu selokhu kwaqalwa lelisu kwezentengiso zanamuhla.
- Ingabeka ibhalansi kubathengi ukuthi bamukele kakhudlwana iziphakamiso zakho zokumaketha zemikhiqizo noma izinsizakalo ozinikezayo kusuka emsebenzini wakho wobungcweti.
- Omunye wemiphumela eqonde kakhulu yilowo ohlobene nezinga le- ukuzethemba kufakwe ezinye izingxenye zenqubo. Futhi kuzo zonke izimo kungaba yisikhuthazo sangempela sokuqinisa ubudlelwane bezohwebo phakathi kwezinhlangothi zombili, futhi okuhle kakhulu, ngendlela esebenza kahle kakhulu.
- Enye yeminikelo yakhe efanelekile isuselwa eqinisweni lokuthi ukuphakamisa ingqikithi efanelekile ngomsebenzi wethu kukhombisa okuthile okucacile njengokuthi ufuna ukwenza ngokukhethekile emakethe ethile. Lapho isenzo esisheshayo nesinqumayo emiphumeleni engaphinde yenziwe kusukela kulezi zikhathi sizothatha isinqumo.
Gxila ku-SEO kumashidi athile womkhiqizo we-ecommerce
Akungabazeki ukuthi leli qhinga lizokwenza ukuthi ufeze izinhloso zakho eziseduze kakhulu. Kanjani? Yebo, ngokusebenzisa into elula njengokufuna kakhulu izinhlobo ezithile zomkhiqizo. Futhi okuqondene nokuthiwa, kufanele ubanikeze isu langempela elinconyiwe elisuselwe thuthukisa ikhasi lomkhiqizo. Ekupheleni kosuku kuzobaluleka ukuze ukwazi ukuthengisa imikhiqizo yakho, izinsizakalo noma izinto ngempumelelo enkulu kunanamuhla.
Lesi ngesinye sezizathu sokuthi kungani kuwebhusayithi yakho kufanele unikeze ngamafayela womkhiqizo we-ecommerce amaningana. Ukuze amakhasimende abe nemibono eminingi yokuthi angasisekela kuphi isinqumo sabo kunqubo yokumaketha. Uzobona ukuthi ngesikhashana nje uzofinyelela kanjani ezinhlosweni zakho ozifunayo kulo mkhakha wezohwebo. Kukufanele kakhulu ukwenze ngoba cishe akukaze kukudumaze futhi kukuvumela ukuthi uzuze imigomo eminingi ozibekele yona emsebenzini wakho wobungcweti. Lapho kuzodingeka ubeke ingxenye yakho ezinye zezenzo ezingekho ekhasini ukuthuthukisa i-SEO ye-eCommerce yakho esiyiphakamisile.