Ukubonisana Kwebhizinisi, Uphiko olubonisana nabakwa-Indra, lusanda kwethula lolu cwaningo Izinselelo zamasu we-FMCG nokuThengisa. Lolu cwaningo luyisiqondisi esisebenzayo sendlela yokubhekana nezinselelo ezivela imikhuba yabathengi emphakathini waseSpain. Enye yalezi zitayela ukuvela kwendabuko yedijithali. Ukuze benze lokhu, labo abanesibopho babuze konke lokhu kubathengi.
«Umdabu wedijithali ngaphezu kwakho konke ufuna ukuhamba nokusetshenziswa ngokubambisana. Bazisa inani lentengo / inani ngokulingana ngaphezulu », kuchaza umphathi omkhulu e-Indra Business Consulting nombhali wesifundo, uCristóbal José Colón, ogcizelela ukubaluleka «Ukwazi ukuthi ungalidlulisela kanjani inani lemikhiqizo kulolu hlobo lomthengi».
Kepha lolu hlobo olusha lomthengi lubheka nezici ezinjengokulula, kepha "Kuyaqondakala kuzo zonke izindawo", Ngamanye amagama, uma kukhulunywa ngokuthola umkhiqizo, ukukhetha izindlela zokukhokha ngisho nokusebenziseka okulula futhi ukwabe nabantu besithathu ukuze "Unganikezwa zonke izinhlobo zamasevisi ongezwe ngenani."
Lolu hlobo lwamakhasimende luzophoqa izinkampani ukuba zihambe igxathu elilodwa phambili emakethe enjalo yokuncintisana futhi ifune i- "Into ehlukile", ngoba esikhathini esiyiminyaka engama-20 inani labomdabu bedijithali lizokhuphukela kumaphesenti angama-56 futhi lizofinyelela kumaphesenti angama-75 nakwamanye amashumi amabili eminyaka.
Kulesi simo, esifundweni sokwehlukaniswa kokubonisana kwe-Indra Consulting, kubhalwe njengento edingekayo ukuqinisa amasu wokumaketha emkhakheni wedijithali obheke lwekucocisana (noma ukuzibophezela) kumikhiqizo, ukuqonda 'uhambo lwabathengi' futhi ngaleyo ndlela ukwazi ukuzivumelanisa ngokushesha nezidingo zamakhasimende futhi ubamangalise.
«Isincomo sethu ukufuna 'ukuzibandakanya' neklayenti ledijithali, kusuka ekwakhiweni komqondo omusha wokumaketha, ukuphatha amanani ngokukhalipha nokukhushulwa, ukuthuthukisa imodeli yenhlangano nesevisi ehambisana nezinhlobo ezintsha zokuxhumana nomthengi, futhi konke kusekelwa yimodeli yokuqanjwa okusha okuvumela ukukhiqiza umehluko nomthengi ", UColumbus uyachaza.
Abathengi bathenga kaningi kangakanani ku-inthanethi?
Ngokusho kocwaningo Izinselelo zamasu we-FMCG nokuThengisa, kuyabonakala ukuthi ama-35% wesampula athenga okungenani kanye ngenyanga, alandelwe ngama-47% athenga phakathi kokukodwa kuya kane ngonyaka. Bangu-19% abasele abavuma ukuthi abakaze, noma ngezikhathi ezithile, bathenge insizakalo ngenethiwekhi.
Akukho mehluko omkhulu phakathi kwamaqembu eminyaka yobudala, kepha umkhuba njengoba sisondela eminyakeni yobudala ukuthenga kaningi cishe.
Iziphi izizathu ezikhuthaza umthengi wami ukuthi athenge ku-inthanethi esikhundleni sokuya esitolo?
Isizathu esikhulu sokuthenga online amanani ashibhile noma ukukhushulwa okuhle, kulandelwa inketho yokuyithola ekhaya. Okwesithathu, ngenkathi 4.2.2 Thenga Ukuba khona esiteshini esiku-inthanethi namuhla kuyisibopho sazo zonke izinkampani. Njengoba kuchaziwe esigabeni esedlule, i-inthanethi iyindawo yokungena esiza umthengi ukuthi akhethe umkhiqizo noma insiza.
Abathengi bathenga kaningi kangakanani ku-inthanethi?
Ngokwemiphumela, kuyabonakala ukuthi ama-35% esampula athenga okungenani kanye ngenyanga, alandelwe ngama-47% athenga phakathi kokukodwa noma kane ngonyaka. Bangu-19% abasele abavuma ukuthi abakaze, noma ngezikhathi ezithile, bathenge insizakalo ngenethiwekhi. Iningi labantu abadala liyaqinisekisa ukuthi liyabasiza ukuqhathanisa neminye imikhiqizo efanayo ngaphambi kokuthenga, kuyabonakala ukuthi abancane kunabo bonke baphenya imibono yabanye abathengi asebevele bakujabulele lokho okuhlangenwe nakho ukuqinisekisa ukuthi umkhiqizo abawuthengayo yiwo okulungile. Kulungile. Kungakho kubalulekile ukuthi unake okuphakathi ku-inthanethi, ngoba njengoba nje kungavuna umkhiqizo noma insizakalo, "kungangcolisa umkhiqizo".
Yini abayaziyo labo abalokhu beya esitolo sangempela?
Amandla okubona, ukuthinta nokunambitha umkhiqizo ubonakala uyinto ebaluleke kakhulu kuningi (i-88%), elandelwa eduze ngokwazi ukuthola umkhiqizo khona lapho futhi ngaphandle kwezindleko zokuthumela.
Ukubaluleka kweselula ekuthengeni online
Ngabe kubalulekile ukuthi ngifake iwebhusayithi eguqulelwe kumaselula? Noma uhlelo lokusebenza olwengeziwe? Ngokuphambene nalokho, ingabe iwebhu yekhompyutha yanele? Ngokufingqa, yini abathengi abayisebenzisela omakhalekhukhwini ngenkathi bethenga futhi bacabanga ukuthi izobasebenzelani ngokuzayo?
Njengamanje, ukufuna imininingwane (22%), okunikezwayo nezenyuso (20%), nokuyisebenzisela ezinye izinjongo ngaphandle kokuthenga (19%) yizizathu eziyinhloko zokuphatha iselula uma uyothenga. Kodwa-ke, impendulo enkulu kubo bonke labo okuhloliwe ukuthi kulezi zinsuku abayisebenzisi ifoni ephathekayo ngenkathi bethenga, yize lokhu kwenzeka kuphela uma kwenzeka u-40% wabancane kunabo bonke uma kuqhathaniswa nabangu-70% wabadala kunabo bonke.
Naphezu kwakho konke, ngokuzayo kubonakala sengathi abathengi bazoguqula imiqondo yabo. Ukusetshenziswa okuyinhloko kwedivayisi yeselula kuzoba ukucinga imininingwane ngomkhiqizo (i-39%), kulandelwe ukufunwa kokukhushulwa (38%). Kuyabonakala ukuthi, ikakhulukazi omncane kunabo bonke, balindele ukuthi kunohlelo oluzobasiza kulo lonke uhlelo lokuthenga, nokuthi abomdabu base-digital bazosebenzisa omakhalekhukhwini babo nganoma yisiphi isizathu.