Wenzani umphathi womphakathi?

Imenenja Yomphakathi

Uma uthanda amanethiwekhi omphakathi, ngokuqinisekile uzwile igama elithi Umphathi Womphakathi. Mhlawumbe usuze wafunda izindaba ngabo (i-CM Yamaphoyisa, i-Netflix...). Kodwa ingabe uyazi ukuthi umphathi womphakathi wenzani?

Lo msebenzi uqukethe ukuba nesibopho sokuphatha nokuphatha amanethiwekhi omphakathi yenkampani noma umkhiqizo ku-inthanethi futhi isebenza njengebhuloho phakathi kwamakhasimende, noma amakhasimende angaba khona, kanye nomkhiqizo. Kodwa iyini ngempela imisebenzi? Sikuchazela ngezansi.

Umphathi womphakathi, umsebenzi odingeka kakhulu?

Eminyakeni embalwa edlule, lapho i-Facebook ne-Twitter iphuma, isikhundla somphathi womphakathi sazalwa, noma yini efanayo, "umphathi womphakathi". Umsebenzi wakhe kwakuwukushicilela imiyalezo eyanelisa amakhasimende futhi esebenza njengebhuloho phakathi kwabalandeli nenkampani.

Kodwa uma kucatshangelwa ukuthi isibalo sezinkundla zokuxhumana senyukile futhi sinezintsha njalo, akunakuphikwa ukuthi imisebenzi yoMphakathi mikhulu kakhulu kunalokho umuntu angakucabanga.

Ingabe yisikhundla esifunwayo? Iqiniso linguyebo. Izinkampani azikwazi ukuphatha wonke amanethiwekhi, futhi kuncane kakhulu ukubeka imilayezo ehlukene, noma ukwenza amasu ahlukene, kuleyo naleyo, futhi lokho kubenza badinge uchwepheshe. Kodwa ngezinye izikhathi lo msebenzi awumuhle njengoba ubonakala futhi abaningi baqondiswa yimiphumela ukuze bazi ukuthi umuntu uyasebenza noma cha.

Imisebenzi yomphathi womphakathi

Umphathi womphakathi osebenza kumakhalekhukhwini

Uma ufuna ukuzinikela ekubeni umphathi woMphakathi, noma kuyinto ekubambayo, kufanele wazi ukuthi incazelo yayo, yokuphatha umphakathi noma izinkundla zokuxhumana zenkampani, empeleni incane kakhulu uma uyiqhathanisa nakho konke onakho. yenza. Sizokhuluma nawe ngakho?

Yazi inkundla yokuxhumana ngayinye ngokujulile

Lokho kusho ukuthi kufanele wazi yonke into nge-Facebook, Twitter, Instagram, TikTok, Youtube… noma ngabe inkampani iyazisebenzisa noma cha.

Akuzona zonke izinkampani ezisebenzisa zonke izinkundla zokuxhumana kodwa, njengochwepheshe, kufanele azazi, ngisho nezintsha. Lokhu kufaka phakathi izinguquko ezingase zenzeke, ama-algorithms nokunye.

Futhi ukuthi inhloso yakhe lapho ejula kuzo akuyona enye ngaphandle kwalena shintsha umlayezo inkampani efuna ukuwufaka kumanethiwekhi omphakathi ahlukene. Cha, akufanelekile ukuthumela into efanayo kuwo wonke amanethiwekhi omphakathi. Umphakathi weqiniso kuzodingeka usungule amasu ahlukene.

Yazi ngokujulile inkampani

Cabanga ukuthi uyisixhumanisi phakathi kwenkampani nomphakathi ku-Facebook. Futhi ubeka okuthunyelwe kodwa lokhu akubonisi inkampani ngempela, kodwa kuvame kakhulu.

Lokhu kungasho ukuthi umuntu ophethe amanethiwekhi akayazi kahle inkampani; ayiyona ingxenye yayo, noma ayihileleki.

Siqonde ukuthini ngalokhu? Nokho, ngaphezu kokwazi amanethiwekhi, uma uzophatha inkampani kubalulekile ukwazi kahle. Yazi ukuthi yini inhloso yakho, umbono kanye nesikhathi sakho esedlule, samanje nekusasa. Ngisho uzizwe uyingxenye yakho. Kulapho kuphela ozokwazi ukuveza ngamagama nangezithombe ukuthi leyo nkampani isho ukuthini.

Lokhu akubandakanyi nje ukuthola ulwazi oluningi ngangokunokwenzeka enkampanini, kodwa futhi  yazi ukuthi ayini amathuba, izinsongo, amandla kanye nobuthakathaka ukuthuthukisa zonke izici sezizonke.

Phatha umphakathi

Umuntu osebenza nezinkundla zokuxhumana

Ngomphakathi sibhekise kumanethiwekhi omphakathi. Engosini ngayinye kunendlela yokuveza umlayezo wenkampani. Ngamanye amazwi, umyalezo osakazwa ku-Instagram awufani nowe-TikTok, noma ku-Facebook naku-Twitter. Ngalokho futhi Kufanele unake amaphrofayili ahlukene, uphendule imibuzo nokuphawula, futhi ubhekane nanoma yisiphi isimo, kungaba kuhle noma kubi.

Kufanele ukhumbule ukuthi iba yinsika eyisisekelo nokuthi "iwubuso obubonakalayo" benkampani, yingakho kufanele wazi konke ngayo ukuze uyidlulisele kubalandeli.

Dala ishejuli yokuthumela

Ubucabanga ukuthi umphathi womphakathi uhlala ekhompyutheni futhi uyazibuza ukuthi uzokwabelana ngani ngalolo suku? Hhayi kancane kancane. Empeleni uchwepheshe omuhle unekhalenda, ngokuvamile nyanga zonke, abanye njalo ngemva kwezinyanga ezintathu, lapho bethola khona zonke izincwadi ezizokhishwa.

Ngale ndlela, zingalindelwa. Yebo futhi kufanele ushiye indawo ethile ukuze wenze izinguquko ngomzuzu wokugcina, okungaba.

Lungiselela imilayezo yenethiwekhi yokuxhumana nomphakathi ngayinye

Yini evame ukubizwa ngokuthi "ikhophi". Futhi yilokho Le milayezo kufanele yehluke kuye ngenethiwekhi yokuxhumana nabantu lapho izoshicilelwa khona..

Ngaphezu kwalokho, kufanele ihambisane nesithombe noma ividiyo, futhi imihlahlandlela yokuzakha kumele inikezwe yilo muntu owazi abalandeli kakhulu futhi uzokwazi ukuthi yini esebenza kangcono futhi yini engekho kunethiwekhi ngayinye yokuxhumana nabantu.

Futhi yebo, lokho kusho ukuthi kunethiwekhi ngayinye yokuxhumana nabantu kufanele udale umlayezo, nakuba iningi lezinkampani kanye nezinkundla zokuxhumana imiyalezo iphindaphindwa kuwo wonke amanethiwekhi (into evele ishiwo ukuthi ayiyinhle ngoba kubukeka sengathi bonke abalandeli ubaphatha ngokufana).

ukuphatha izinkinga

umuntu osebenzayo

Kulokhu sibhekisela ezimweni ezingalimaza isithombe senkampani. Kubalulekile ukuthi kube uMphakathi, ikakhulukazi uma ekhiqizwe yizinkundla zokuxhumana, yiwona lowo zama ukunikeza isixazululo, ukuze ukwazi ukuba positive, nomuntu ukuze agweme "ukungcolisa" ngokuqhubekayo igama lenkampani.

Kulokhu kufanele ube nokulawula okuningi lapho uxhumana nalowo muntu bese uzama ukuthola isixazululo esilungele zombili izimo.

Ukuqapha kanye nokukalwa kokushicilelwe

Futhi kuyadingeka ukucabangela ukuthi izincwadi, kanye nama-raffles, ucwaningo, njll. benzelwe okuthize. Kufanele wazi ukuthi yikuphi okuqukethwe okufanele kakhulu, okuthakasela umsebenzisi kakhulus, lapho bezizwa bekhululeke kakhulu, njll., ukuze bazi ukuthi imiphi imiphumela enikezwa izincwadi zabo kanye nokuthi izinguquko kudingeka zenziwe noma cha.

Impela, kulokhu kuqapha ungathola ukuguqulwa kwabasebenzisi kube amakhasimende, ingxenye yolwazi nayo ebaluleke kakhulu ukwazi ukuthi iyini iphesenti lempumelelo mayelana nokushicilelwe.

Kuye ngomsebenzi, kungase kube nemisebenzi eminingi noma emincane, kodwa cishe uyazi ukuthi umphathi womphakathi wenzani. Uyalokotha uzinikele kukho?


Yiba ngowokuqala ukuphawula

Shiya umbono wakho

Ikheli lakho le ngeke ishicilelwe. Ezidingekayo ibhalwe nge *

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  1. Ubhekele imininingwane: Miguel Ángel Gatón
  2. Inhloso yedatha: Lawula Ugaxekile, ukuphathwa kwamazwana.
  3. Ukusemthethweni: Imvume yakho
  4. Ukuxhumana kwemininingwane: Imininingwane ngeke idluliselwe kubantu besithathu ngaphandle kwesibopho esisemthethweni.
  5. Isitoreji sedatha: Idatabase ebanjwe yi-Occentus Networks (EU)
  6. Amalungelo: Nganoma yisiphi isikhathi ungakhawulela, uthole futhi ususe imininingwane yakho.