Qalisa i- ezokuhweba ngekhompyutha noma i-e-commerce idinga izinto eziningi kakhulu. Kepha okunye okubaluleke kakhulu ukudala umkhangiso wokwenza imali konke okokufaka komsebenzisi. Kungaba umthombo wemali ongenayo ekuqaleni futhi ngeke ukhiqize noma yikuphi ukutshalwa kwezimali. Ngaphandle kokwakhiwa nokugcinwa, yize lezi zinqubo zingenziwa futhi yizinkampani ezifuna ukubeka ukukhangisa kuwebhusayithi yakho.

Njengamanje, ukukhangisa kungenye yemikhakha engavuna kakhulu ukuthuthukiswa komklamo wakho wobuchwepheshe online. Kepha kulula ukuthi ungavumeli ukungena kunoma yisiphi isikhangiso ngoba kwezinye izimo kungalimaza izintshisekelo zakho nokuthi yini okukhathaza kakhulu, ochwepheshe. Kunoma ikuphi, sizokufundisa kusuka kulokhu ngokunembile ukwenza iposi eliphumelelayo. Kungaba yinto ezuzisa kakhulu nokuthi yini engcono, ungenza le midlalo yenzuzo.

Izikhangiso zingenye yemidiya oyithandayo ukuze kusukela manje uthole imbuyiselo kuphrojekthi yakho yedijithali. Akumangalisi ukuthi umkhangiso ophumelelayo uhlinzeka ngochungechunge lwezici okufanele uzicabangele uma unentshisekelo yokwenza leli qhinga lokuhweba eliphezulu phakathi kwalabo ababhekele ikhasi lewebhu. Sizokusiza ukuthi ufeze lezi zinhloso ngendlela elula, enengqondo futhi elinganiselayo. Ingabe lo mbono esiwuphakamisa kuwe njengamanje?

Isibhengezo sesikhangiso: ungayiklama kanjani ngempumelelo

Isikhangiso sohlobo lwesikhangiso akusona isihloko esincane ekhasini lewebhu. Uma kungenjalo, kunalokho, uthola ukubaluleka okuphawulekayo njengoba uzobona kusukela manje kuqhubeke. Ngoba zingakwenza ufinyelele kwinani elikhulu labantu abatshala imali encane kakhulu yezinsizakusebenza futhi uthole inani elikhulu kakhulu lezinzuzo ezikhona. Ngamasu ahlukene ekumaketheni kwanamuhla. Ngabe ufuna ukwazi okunye okufanele kakhulu?

Ukukhangisa ngezinjini zokucinga

Ingenye yokusetshenziswa kakhulu ngabasebenzisi abaningi. Ngoba empeleni, zikuvumela ukuthi ufinyelele kumafomethi wokukhangisa asevele enzelwe wena kanye nemikhiqizo yezentengiselwano ebaluleke kakhulu. Ngokusesha izinjini ezibaluleke njenge-Google kungaba njengamanje. Inzuzo enkulu yokwenza lolu hlelo lwesikhangiso ihlala eqinisweni lokuthi lolu hlobo lwezikhangiso ikuvumela ukuthi uthuthukise ukuma kwewebhusayithi yakho ngokukhangisa okukhokhelwayo. Lolu hlobo lokukhangisa luvame ukusebenza ngokukhokha ngakunye ngokukhokha (PPC); Ngamanye amagama, ukhokhela kuphela ngokuchofoza ngakunye okwenziwe esikhangisweni sakho. Ngakho-ke unentshisekelo yokwethembeka okukhulu okuvela kumakhasimende noma kubasebenzisi.

Ukukhangisa kwezokuxhumana

Yiqiniso ukuthambekela kwamuva emkhakheni futhi ezimweni eziningi bakunikeza ithuba langempela lokudala ukukhangisa kuzingxenyekazi zabo. Njengesibonelo, i-Facebook, i-Twitter, i-Linkedin, i-Instagram noma i-YouTube. Ingxenye eyakhiwe yohlelo lwebhizinisi lokuthuthukisa ibhizinisi lakho online. Inenzuzo yokuthi uhlelo lokutshala oluguquguqukayo olunamandla angaphezu kokufanele okungena.

Dala amabhanela akho

Amabhanela kungenzeka indlela ethandwa kakhulu yokukhangisa online futhi ubukhulu becala iningi lalabo ozibona emakhasini ewebhu livela kulawa mafomethi. Zindala, kepha-ke zisasebenza kakhulu ezinhlosweni abazilandelayo. Siqukethe ukubeka isikhangiso samafomethi ahlukahlukene, osayizi kanye nokwakhiwa kusayithi lamasu ngaphakathi kwekhasi lewebhu.

Ubuhle balesi simiso ukuthi ungaziqamba ngokwakho bese usilungisa ngokwezidingo zewebhusayithi yakho. Ngezinyathelo ezahlukahlukene ngokuya ngokutholakala, izinsiza zobuchwepheshe kanye nokukhulisa ofuna ukukunika lolu hlobo lwemiyalezo. Kunoma ikuphi, kuyisixazululo esiseduzane onaso ukwanelisa lesi sidingo esivela ebuhlotsheni bakho nomkhakha wokukhangisa.

Kuwo wonke amacala aveziwe, ngeke ube nenye indlela ngaphandle kokuhlola umkhiqizo. Kusho ukuthini ngempela lokhu? Yebo, into elula uma uthi nhlá njengoba kufanele usungule, okwamanje, ukuthi yini okudingeka uyenze khiqiza isikhangiso sakho. Lapho le nkinga isixazululiwe, uzokwazi ukubeka isikhangiso ngempumelelo. Lokhu kulula, kepha ngasikhathi sinye kuyinkimbinkimbi. Ungakhohlwa uma ubhekene nalesi simo sobungcweti.

Ezinye izinto ezibaluleke kakhulu ukuklama ukukhangisa

Mhlawumbe usuvele ugaya kancane ukuthi ungaklama kanjani ukukhangisa kusuka manje. Kepha ngaphambi kokwenza lokho, kuzobaluleke kakhulu ukuthi wazi ukuthi ngubani okufanele uqondise ukukhangisa kwakho, futhi ikakhulukazi uhlaziye okwenziwa umncintiswano wakho maqondana nalokhu. Funda ukuthi benzani abanye abantu nabo sebenza ku-niche yakho yebhizinisi ledijithali ukuze ngale ndlela ukwazi ukuthola okuphindaphindayo nokuthi yini okusashoda kulowo makethe. Ungesinye sezihluthulelo zokuhambisa le nkinga ngempumelelo.

Ngenkathi ngakolunye uhlangothi, kuzohlala kubaluleke kakhulu kuwe ukuthi uthathe lolu hlobo lokusebenza nge emisha enkulu. Njengoba ngalo mqondo, uma udala futhi unalolo hlobo lomqondo, kungcono kakhulu, ngoba umkhiqizo wakho uzoba ngowangempela ngokuphelele.

Qalisa umlayezo kunoma yisiphi isikhangiso kusikisela ngempela njalo isu eliholela empumelelweni. Ngoba ekugcineni kosuku kumayelana nokukhombisa ukuthi abanye bayakubona ukuthi uyakwazi ukwethula umyalezo wokuqala kuzethameli. Futhi lokhu akungabazeki ukuthi kufanele kube okusha kakhulu, ukudala, ukusikisela nokuthi kuheha abathengi abangahle noma abasebenzisi. Kuzoba yipasipoti ezokuyisa endleleni yempumelelo emsebenzini wakho wokwenza isikhangiso kubhizinisi lakho ledijithali noma kuwebhusayithi.

Kufanele kube kanjani ukukhangisa?

Vele, ifomethi oyikhethayo incike kuzithameli zakho, ngakho-ke udinga ukucabanga ngeziteshi zokuxhumana ezifanele kakhulu ukuyibeka kusayithi lakho. Kepha ungacabangi ukuthi kunendlela eyodwa kuphela yokuyisebenzisa. Uma kungenjalo, kunalokho, usesimweni sokukhetha ukuthi mangaki ocabanga ukuthi ayadingeka. Ngakolunye uhlangothi, kuzoba isikhathi lapho kufanele uphinde uhlaziye i- izindleko ezithathwe kulesi senzo emkhakheni wokukhangisa ukuze ngale ndlela ukwazi ukukhetha ifomethi evumelana kahle kakhulu nesabelomali sakho sobuchwepheshe.

Kepha empeleni, ukukhangisa ozofaka kufanele kube kanjani? Vele, kufanele uqoqe uchungechunge lweminikelo eyisisekelo engasoze yantuleka lapho ucubungula leli su lokuhweba kuwebhusayithi yebhizinisi lakho ledijithali. Kunoma ikuphi, sizokubhalela eminye imibono ukuze ukwazi ukuyisebenzisa kusukela manje. Njengesibonelo, lezo esikudalula kuzo ngezansi:

• Ukukhangisa akufanele Ngokuphazima kweso. Uma kungenjalo, kunalokho, kufanele uhloniphe amalungelo wabasebenzisi.
• La ikhwalithi ngamafomethi Kuyinani elengeziwe elingathuthukisa nokwakhiwa kwewebhusayithi. Awukwazi ukunganaki isici sobuhle sanoma iyiphi ifomethi yedijithali, noma ngabe kuyizikhangiso uqobo.
• Akungabazeki ukuthi izikhangiso kufanele zixhunyaniswe ne- umkhakha owenzayo: imfashini, isiko, ubuchwepheshe obusha noma olunye uchungechunge lwemikhiqizo noma izinsizakalo.
• Akufanele ufake amafomethi empeleni ungenayo noma lokho kungalimaza isithombe sakho ngaphakathi komkhakha. Kufanele ungabandakanyi izinkomba zokugembula, utshwala, ugwayi noma ezinye izinhlobo zemikhiqizo enesithombe esibi senhlalo.
• Kubaluleke kakhulu ukuthi amathoni abe umphelelisi ngesizinda sekhasi lakho le-web. Ukuze ngale ndlela umphumela ube namandla kakhulu phakathi kwabasebenzisi noma amaklayenti.
• Izikhangiso ze- imikhiqizo emikhulu yezohwebo bahlala benika udumo ezinkampanini eziphethe ukukhombisa lezi zakhiwo. Uma ukwazi, ncika kulelisu ukuze libe nomthelela ebhizinisini lakho kusuka manje.
• Futhi ekugcineni, ungakhohlwa ukuthi akukuhle kakhulu ukuthi iwebhusayithi yakho igcwele le midiya yokukhangisa. Akumangalisi ukuthi imiphumela ingakulimaza kakhulu ezinhlosweni ozilandelayo. Zimbalwa izikhangiso nekhwalithi ephezulu ezingcono lokho kunambitheka okuningi nokungabazisayo.

Njengoba kungenzeka ubonile, unamamodeli amaningi wokuphatha atholakalayo wokukhulisa lesi sici sokuhweba kuwebhusayithi. Lapho konke okumele ukwenze kungamanje ngenjabulo ukuzama ukwenza lo msebenzi wobungcweti ube nenzuzo kusukela ekuqaleni. Ekuqaleni kungakubiza kancane, kepha eminyakeni edlule uzobona ukuthi uthuthuka kanjani ngokusebenza kahle okuthile.

Akukhona ukuthi uzoziphilisa ngokukhangisa, kepha usizo lwemali alulimazi muntu, ingasaphathwa eyomkhakha wedijithali. Ukuthi ingakunika okumangazayo okuhle kusuka manje. Kungani ungazami ukukwenza kuphrojekthi yakho yobungcweti?