Ngaphambi kokufinyelela eziphethweni mayelana nokusetshenziswa kwalolu hlelo kwezentengiselwano ngogesi, kufanele sazi ukuthi yini ngempela ukubekwa kwamaphuzu okuqukethe.. Yebo, inqubo ehlelekile neqhubekayo yokuhlola imikhiqizo, izinsizakalo nezinqubo zokusebenza zezinhlangano ezaziwa njengezindlela ezinhle kakhulu, lezo zincintisana ezinzima. Lokho kusho ukuthi, futhi njengesifinyezo ukuze ukuqonde kangcono, ukusetshenziswa kwamasu afanele kakhulu ukufeza izinhloso, kulokhu ezitolo ezibonakalayo.
Okutholakele okuningi kokulinganisa kumkhakha webhizinisi kuyaziwa, kusuka emibonweni eyehlukene kuya ngezidingo zangempela. Kepha yini ingxenye enkulu yabasebenzisi engazi ukuthi iwusizo le ndlela ekhethekile engaba nayo yokuthuthukisa ukuncintisana kwebhizinisi lakho ledijithali.
Lokhu kungukuqaliswa kwayo ukuthi ngalolu hlelo lomsebenzi uzokwazi ukwengeza ukuthengiswa kwemikhiqizo noma izinsizakalo zakho noma unikeze iwebhusayithi yakho ukubonakala okukhulu. Kumele uphakamise umgomo ofinyelelekayo wokufeza izinhloso ezifunwayo. Ngokusuka kule mibono, kunezinzuzo eziningi ezingahle zikhiqizwe yizilinganiso kusukela manje kuqhubeke, njengoba uzobona.
Ukwenza umaki: yiziphi izinhloso zakho eziyinhloko?
Ngaphambi kokwenza izincazelo zokuthi ungayithuthukisa kanjani i-eCommerce yakho ngamasu wokulinganisa, kuyadingeka ukuthi uchaze ngeminikelo yalolu hlelo lomsebenzi omusha. Ungahle uzazi ezinye zazo, kepha-ke ezinye zizokumangaza kusukela manje, lungisa iphepha nepensela ngoba zingakusiza ukuphatha ibhizinisi lakho ledijithali.
Thuthukisa umkhiqizo
Lokhu kungenye yezinhloso ezifunwa kakhulu ngokulinganisa. Ngomqondo wokuthi izinkampani, kufaka phakathi ezidijithali, ziqhathanisa imikhiqizo yazo nokusebenza kwezinqubo zokuphatha. Ungakufezekisa lokhu ngokusebenzisa le nhlangano yenhlangano.
Khulisa ikhwalithi
Akungabazeki ukuthi uzocabangela intengo yayo nezindleko ezidingekayo ekwakhiweni nasekuthengisweni kwayo. Lokho wukuthi, uzokwazi ukumaketha imikhiqizo, izinsizakalo noma izinto ezinikwe amandla kwezentengiselwano oziqondisayo noma oziphethe ngaphansi kwezimo ezingcono.
Khulisa ukuncintisana
Omunye wemiphumela yawo eqonde ngqo ukuthi ekugcineni imikhiqizo yakho izoba nenzuzo enkulu ngokusetshenziswa kwale modeli yomsebenzi. Ukugqama ngokuncintisana nomncintiswano ukuze ngale ndlela kubonakale kwinani lokuthengisa okwenziwe kusukela ekuqaleni kwalo.
Thuthukisa i-eCommerce yakho ngamasu wokulinganisa
Kusukela manje uya ekubhekeni ukuthi yimiphi imiphumela ukulinganiswa okungakuletha ekwenzeni ngcono ibhizinisi lakho ledijithali. Kuningi kakhulu ukuthi sizokunikeza okunye okufanele kakhulu ukuze ukwazi ukugxila kuzo ngokuzinikela okukhethekile.
Ukwenza ibenchmarking kungakusiza uqonde kangcono izinkampani ezincintisanayo ukuze umbono wakho ezweni lebhizinisi ukhule ngokuhamba kweminyaka. Akudingeki ukuthi ibe khona ngesikhathi esisodwa, kodwa kwanele ukwenziwa kancane kancane ukuze le nqubo ikwazi ukwenziwa ngokuphepha okuthe xaxa nokusebenza kahle. Ngalo mqondo, kufanele wazi ukuthi noma yiluphi ulwazi lwekhwalithi nokuqhathanisa lusebenza njengesiqondisi sokwenza ngcono le nqubo ekuphathweni kwesitolo sakho esiku-inthanethi.
Khetha ukuthi yimiphi imigomo ofuna ukuyifinyelela kusukela manje kuqhubeke futhi ikakhulukazi imikhiqizo noma izindlela ofuna ukuzihlaziya futhi uziqhathanise. Ngalokhu kuzobaluleka kakhulu ukuthi kucace bha mayelana nalokho ofuna ukukufeza nokuthi ufuna ukuya kuphi. Kufanele uhlinzeke ngokuhlela ebhizinisini ledijithali ukuze kwenziwe umaki wokulinganisa ukuze uphumelele ekugcineni.
Esinye sezici eziyisisekelo okufanele uzenze manje sihlobene nokusungulwa kanye nokwenziwa kwezinyathelo zokwenza ngcono. Ngaphandle kokusetshenziswa kwalesi silinganiso, imiphumela kungenzeka ingabi njengoba bekulindelwe kusukela ekuqaleni.
Ngakolunye uhlangothi, akufanele ukhohlwe ukuthi ngalokho okwaziwa njengokuma kwezilinganiso usesimweni esifanele ukwengeza cishe yonke imithombo yenkampani yakho eku-inthanethi. Kulokho okungenye yezinzuzo ezinhle kakhulu zokuthuthukisa ibhizinisi lakho kuyo yonke imibono.
Eminye iminikelo enikezwa ngokulinganisa
Futhi akukufanele ukungayinaki eminye imiphumela edalwe ukusetshenziswa kwaleli su emsebenzini wezinkampani. Hhayi ekuphatheni kwabo kuphela, kepha nakulabo lapho abasebenzi baxhunywe khona. Njengesibonelo, lezo esizichaza ngezansi:
Thuthukisa umoya weqembu. Lokhu kungenxa yokuthi abasebenzi bangakuqonda kangcono ukusebenza kwezinqubo zangaphakathi futhi kungenzeka ukuthi ngeke bakwazi ukukusebenzisa kahle. Ekugcineni, umphumela oqondile ngukuthuthuka okunengqondo enhlanganweni yangaphakathi futhi lokho kuzosho ukuthi yonke inqubo yokumaketha kwezentengiselwano yakho ye-elekthronikhi isebenza kangcono kakhulu kunamanje.
Ukushintshana kwemibono. Akungabazeki ukuthi ukubekwa kwamabhentshi kungenye yezindlela ezingcono kakhulu zokushintshisana ngemibono futhi umphumela wayo kube ngcono ekuphatheni. Lapho umuntu ngamunye oyingxenye yenqubo enikeza umbono wakhe kokuhle kakhulu futhi anikele ngemibono emisha noma izinhlelo zokuthuthukisa ezikhona. Ukuze wenze lokhu, kufanele ube ngumuntu ovulekile futhi ufuna ukuthuthukisa iphrojekthi ngaphezu kokunye ukucatshangelwa kobuchwepheshe. Lapho ukuqamba okusha kunqoba amanye amanani wendabuko emhlabeni webhizinisi ledijithali.
Ukwenza kahle izinsiza. Alikho isu elibi kakhulu emkhakheni wezohwebo wedijithali kunokungazami ukwenza ngcono ukuphathwa kwemikhiqizo noma izinsizakalo zakho. Kufanele ufune izixazululo ezinhle kakhulu esimweni ngasinye futhi lokhu kuguquguquka kwenzeka kaningi ngohlelo olufanele lokumaka.
Imiphumela ekuhwebeni kwedijithali
Njengoba kungenzeka wazi kuleli phuzu, ukubekwa kwamabhekhimakhi kuyisilinganiso lapho izinkampani zedijithali ngokwazo ziqhathanisa ezinye zezindawo zazo. Ungabi nandaba nalesi sihloko. Akumangalisi ukuthi kungenye yalezo ezizokusiza ukuthi ukhule ekuthengiseni noma zenze iwebhusayithi yakho ibonakale kubasebenzisi. Uma ungazweli kuleli phuzu, ungaba nezinkinga ngokuphathwa kwephrojekthi yebhizinisi kusukela manje kuqhubeke. Ngakho-ke, isikhathi esifanele sokuqhathanisa ezinye zezindawo zakho emsebenzini. Ngemuva kwalokho, kungenye yezikhiye ezingakunika impumelelo endimeni yakho njengosomabhizinisi wedijithali.
Esinye seziphakamiso ezifanele kakhulu yileso esihlobene nokuhlonza ezinye izinkampani. Lokho wukuthi, lolu hlelo lomsebenzi likuvumela ukuthi ube sesimweni sokukhomba izici nezici zamasu wedijithali ezinkampani eziphumelelayo ezinesilinganiso sokukhula esiphakeme.
Esinye isifundo ongasifunda sisuselwa ekukwenzeni uze uhlangabezane nezinhloso ezisungulwe ebhizinisini lakho noma ekuhleleni kwezebhizinisi. Lesi sici sisebenza kusho ukuthi kudingekile ngokuphelele ukuthi ukwenze ngokucophelela futhi nokuthi kuhlanganiswe nohlelo lwethu lokukhangisa lwedijithali olubanzi, esikhathini esimaphakathi nesikhathi eside. Akusizi ngalutho ukuyithuthukisa izinyanga ezimbalwa ngoba imiphumela yayo izobe ingekho kunoma yiluphi uhlobo lwamasu.
Akungabazeki ukuthi omunye wemiphumela ecacile ozoyibona ukuthi ibhizinisi lakho online lizohlala lisesikhathini. Noma yini eyenzekayo emkhakheni wakho, ngochungechunge lweminikelo ozoyibona ngesikhathi esifushane kakhulu. Njengesibonelo, ngezenzo ezilandelayo esikuvezela zona manje:
- Ukuthengiswa kwemikhiqizo noma izinsizakalo zakho kuzothola umfutho ekukhangiseni kwabo.
- Umkhiqizo wezohwebo omele wona uzokwaziwa kangcono kakhulu phakathi kwabasebenzisi noma amaklayenti ngakho-ke uzokusiza ungene kulayini wakho webhizinisi online.
- Kuzoba nokuxhumana okusamanzi okuningi phakathi kwabasebenzi noma abahlanganyeli ngenxa yokuqalisa kwalolu hlelo lokuphatha olusha nolwesimanje.
- Esinye sezici eziyisisekelo okufanele uzenze manje sihlobene nokusungulwa kanye nokwenziwa kwezinyathelo zokwenza ngcono. Ngaphandle kokusetshenziswa kwalesi silinganiso, imiphumela kungenzeka ingabi njengoba bekulindelwe kusukela ekuqaleni.
Ngaphandle kokungabaza ukuthi kusukela kulo mzuzu uzokwazi ngokwengeziwe ubuthakathaka, amandla, amathuba nezinsongo. Kuze kube seqophelweni lokuthi amathuba amabhizinisi amasha futhi athakazelisayo azovula lokho kuze kube manje abengakathuliswa.
Ngamafuphi, yini Ngalesi simiso somsebenzi uzokwazi ukwandisa ukuthengiswa kwemikhiqizo noma izinsizakalo zakho noma unikeze nokubonakala okukhulu kuwebhusayithi yakho. Kungenzeka ukuthi ekugcineni kosuku yibo obafunayo ngesikhathi esithile empilweni yakho yobungcweti. Noma kunjalo, ungangabazi ukuthi uzothola izindlela zokupheka zemilingo ongaxazulula ngazo izinkinga zakho zobungcweti. Ngoba ngaphandle kokungabaza uzoba nephutha emigomweni oyilandelayo.