Ungayifaka kanjani ipiramidi kaMaslow ku-eCommerce?

Lokhu kungenye yezinkinga eziyinkimbinkimbi kunazo zonke ongazichaza kwezentengiso zedijithali ngoba ziyimiqondo engafakwanga ingxenye enkulu yabasebenzisi bedijithali. Kepha okokuqala, kufanele kushiwo ukuthi iphiramidi likaMaslow empeleni liyisigaba sabaphathi bezidingo zabantu. Ukuze ukwazi ukuchaza indlela abaziphatha ngayo nezenzo zabo nokuthi kungaba ngaphansi kanjani ngaphambi kokuphendula kweziphakamiso ze-eCommerce noma ezentengiselwano ezisebenza ngogesi.

Ukubaluleka kwayo kuxhomeke ekutheni ayigcini nje ngokuba nomthelela ophawuleka engxenyeni yezengqondo yomuntu, kepha nasekukhangiseni. Futhi lesi yisici sephiramidi kaMaslow esisithanda kakhulu ngoba singathinta ubudlelwane bebhizinisi nanoma iyiphi iphrojekthi yedijithali lapho ukuthengiswa kwensizakalo noma umkhiqizo kwenzeka khona.

Ngaphakathi kwalesi simo jikelele, kubaluleke kakhulu ukwazi ukuthi le phiramidi ekhetheke kakhulu ingasetshenziselwa ukukhulisa ukuthengisa kwethu nganoma yisiphi isikhathi futhi kunoma yisiphi isimo. Ukuze senze ibhizinisi lethu libonakale kakhulu phakathi kwamakhasimende noma abasebenzisi abangahle babe khona. Kanye nokukhombisa noma ukusabalalisa imikhiqizo noma izinsizakalo ezimakethwa ngebhizinisi lethu eliku-inthanethi.

Iphiramidi kaMaslow, yiziphi izici zayo?

Le phiramidi inganikela ngochungechunge lwezici ezehlukile ebhizinisini lakho okufanele wazi ukuzisebenzisa kusukela manje. Njengesibonelo, lezo esikudalula kuzo ngezansi:

  • Kubandakanya umuzwa wokuba yingxenye yeqembu lomphakathi. Futhi le nto ingadluliswa kalula ngandlela thile yedijithali oyimele ngaphandle kokushintsha isu lokuphatha.
  • Izidingo zokuqashelwa. Omunye wemiphumela isicelo sayo kwezentengiselwano ngogesi ongaba nayo ukuthi ekugcineni usesimweni esingcono sokufeza izinhloso zakho zezezimali.
  • Ukuphumelela kwezebhizinisi. Lelisu ekuphathweni komuntu lingadlulela phambili limboze umkhakha wobungcweti. Kanjani? Ukukuthatha ube nomuzwa wangempela wokuthi uzuze impumelelo emisebenzini yakho yobungcweti.
  • Phrinta uhlamvu olulodwa. Akunakwenzeka ukuthi enye yezimfundiso eziyinhloko iPhiramidi kaMaslow engakunika yona ukuthi uziqinise kukho konke okwenzayo kuze kube manje. Njengombono wokushayela wokuthuthukisa ibhizinisi lakho noma isitolo se-elekthronikhi.

Imiphumela enayo kwezohwebo ze-elekthronikhi

Kusukela manje kuqhubeke, sizofunda ngemiphumela iPyramidi kaMaslow elinayo emsebenzini wakho wobungcweti. Uzobona ukuthi bangaphezu kokucabanga kwakho kwasekuqaleni futhi nangohlobo oluhlukile, njengoba uzokwazi ukuqinisekisa ngemizuzu embalwa.

IPyramid kaMaslow ingenza ibhizinisi lakho libukeke lithuthukile, kokubonakala kwalo nasekukhangiseni imikhiqizo, izinsizakalo noma ama-athikili. Ngochungechunge lwemidlalo esizozama ukuyichaza njengamanje.

Okokuqala, enye yezinzuzo zayo eziyinhloko ukuthi iPhiramidi iMaslow izokufundisa ukuqonda nokufaka esikhathini esifushane izinhloso zangempela zeklayenti noma zomthengi. Lesi sici sizokhiqiza eminye imiphumela emibi efana nale elandelayo:

  1. I-Poder nokwandisa ukuthengisa kuya ngezidingo zangempela zemakethe.
  2. Ungachithi izinsiza ezingasizi ngalutho ukuzama ukusekela imikhiqizo yakho.
  3. Thuthukisa isu elichazwe kahle lebhizinisi maqondana nokufunwa kwamakhasimende.
  4. Gxila kuphela ku- izinjongo ezingafinyelelwa futhi uziqhenye ngalezo ongeke ukwazi ukuzenza esikhathini esifushane.
  5. Uzoba ne- isabelomali esiqine kakhulu futhi wenze ukugxila kubhizinisi lakho ledijithali kusuka manje.
  6. Kubandakanya uhlelo lokuhlaziya lwe- ukukwazi kangcono futhi ngaphezu kwakho konke ukwazi ngokuqiniseka okuthile okufanele ukwenze ngebhizinisi lakho noma umsebenzi wobungcweti.

Ngalezi zinkombandlela zokuziphatha ezilula manje ungafinyelela ushintsho emcabangweni wakho wokuthi liyini ibhizinisi ledijithali. Ngaphandle kolunye uchungechunge lokucatshangelwa kwezobuchwepheshe.

Ukusetshenziswa kwayo kwezentengiselwano ezidijithali

IPhiramidi likaMaslow lingenza izehlakalo eziningi kakhulu kunalokho ucabanga kwezentengiselwano kagesi. Ngokusebenzisa uchungechunge lwemiboniso eqondiswe kulezi zenzo ezinengxenye yomphakathi eqinile.

Izidingo zokuzenzela

Manje usungazitholela ukuthi ungubani njengomuntu futhi ubheje impilo yakho kwimishini enencazelo kuyo. Isibonelo, ukwenza uhlelo lokuthengisa ebhizinisini lakho olutholakala ngokuphelele. Lapho omunye wemibuzo esemqoka ukuhlangabezana nalesi sidingo ukuzibuza, ngokwesibonelo, ukuthi okulindelwe kubekwa kuphi ebhizinisini.

Shintsha isimo sakho sengqondo

Ukusetshenziswa kwalolu hlelo lokuphatha kungakunika amathuba amasha emsebenzini wakho wobuchwepheshe ongeke uphuthelwe. Lapho kudingeka khona ukuthi ungenise izinguquko ezintsha esimweni sakho sengqondo ukuthuthukisa umkhiqizo wezentengiselwano kusuka kumhlahlandlela wokuhlaziya ongakunikeza wona izimfundiso ezivela eMbhoshongweni waseMaslow. Ngokuqinisekile kuzoba yisinqumo esizokufanelekela ikusasa lakho lobuchwepheshe.

Tshala isikhathi emsebenzini wakho

Lona omunye umlayezo ongawungenisa ngePyramidi kaMaslow. Futhi uma kungenzeka ngecebo lokuphatha, khona-ke kungcono kakhulu ngezintshisekelo zezohwebo ze-elekthronikhi. Akumangalisi ukuthi esinye sezifundo ongasifunda kulo mqondo ukuthi konke impumelelo enkulu idinga umzamo womuntu siqu nowobungcweti. Lapho ukuqondiswa kwezenzo ozenzayo nakho kuzothatha isinqumo sokuthola iphrojekthi yakho.

Finyelela ezinye izinhloso

Olunye ukhiye olunikezwa yile mfundiso ekhetheke kakhulu kuxhomeke ekutheni udinga ukuzibekela imigomo emsebenzini. Kepha akuzona ezingenakwenzeka njengoba kwenzeka kwesinye isikhathi. Uma kungenjalo, ngokuphambene nalokho, kusekelwe ezinhlosweni ezilawuleka ngokuphelele ezingabonakala njengengxenye ebaluleke kakhulu yenqubo yokuhlanganisa yezinkampani zedijithali. Kubaluleke kakhulu ukuthi ungazibekeli imigomo yokuvelela ekuqaleni. Ngemuva kwakho konke, lesi ngesinye sezifundo ezifanele kunazo zonke ongazikhipha kulezi zikhathi zePyramidi kaMaslow. Kunoma ikuphi, sikweluleka ukuthi ungazami nganoma yisiphi isikhathi ukuphoqa isimo.

Izifundo eziningana esingazithola kule mfundiso

Ngenkathi ngakolunye uhlangothi, sekuyisikhathi sokuhlola ukuthi enye into okufanele ibhekwe ukuthi, noma ngamazinga ahlukene, kumuntu ofanayo, kuye ngezikhathi zempilo, kunezigaba ezahlukene zezidingo. Yilezi zidingo okufanele uzilindele lapho uhlela iphrojekthi yakho yedijithali. Ngaphandle kokunye ukucatshangelwa kwezomnotho futhi mhlawumbe futhi kusuka endaweni yokubuka yenkampani uqobo.

Linganisa imikhiqizo noma izinsizakalo esizithengisa

Izimfundiso zabo zingasinquma ukumaka intengo kumikhiqizo noma izinsizakalo zezentengiselwano zethu eziku-inthanethi. Ngomqondo wokuthi lokhu kuphakeme kungakhombisa amandla amaklayenti ethu. Esikalini esichazwe ngokuphelele kuPhiramidi likaMaslow. Yize inkinga enkulu kakhulu esingaba nayo kulezi zikhathi eziqondile ukukhonjwa kwayo okulungile ngaphakathi kwesilinganiso samanani wethu.

Ukuguqulwa kwazo zonke izidingo zethu

Ngeke sikhohlwe nganoma yisiphi isikhathi ukuthi singathonya abasebenzisi ngendlela entsha kakhulu. Njengoba kunjalo, isibonelo, ukuguqula izifiso zibe izidingo. Leli isu elijwayelekile kakhulu lokumaketha phakathi kwezinkampani eziphakathi nendawo nezinkulu. Ukuzama ukudala isidingo kwenye ingxenye yenqubo futhi ngaleyo ndlela kugcinwe ngempumelelo ikhasimende noma umsebenzisi. Ngalesi simiso sokuphathwa kwezohwebo, kungenzeka ukwandisa ukuthengisa noma ukufinyelela inani elikhulu labasebenzisi. Ngabe nawe uyakwazi ukwenza lo mbono omusha?

Thuthukisa ukwethembana phakathi kwamakhasimende         

Kwesinye isikhathi izinto azikwazi ukuntuleka njengokufundisa kulesi sigaba, okutholwe ngokwanda kokuzethemba kweklayenti. Imayelana nokwenza ngcono umugqa wakho wokuzethemba kuwe ukuzama ukukwenza uzwele kakhudlwana ezidingweni ezintsha esikuphakamisa zona kusuka ebhizinisini lethu ledijithali. Leli isu elijwayelekile kakhulu elenziwe yingxenye enhle yabasebenza ngocingo ukuthengisa imikhiqizo yabo kumakhasimende. Ngisho nokubamba labo abavela emncintiswaneni. Ngokukhuthazela okuncane singafinyelela izinhloso ngendlela ephumelela kakhulu.

Inikeza umkhiqizo ohlukaniswe nokunye

Kungenzeka ukuthi abantu abaningi abanamathisele ubuciko obukhulu kakhulu. Kepha okuhlangenwe nakho akusho ukuthi leli nani lingangeniswa ngePiramidi kaMaslow. Kepha kulokhu kuzodingeka ukuthi sibanikeze okuthile okuhlukile kwezinye izitolo ezibonakalayo. Akukhona nje ngokuthengisa, kepha mayelana nokuphakamisa okuhlukile. Lesi ngesinye sezihluthulelo zempumelelo yamaphrojekthi edijithali, ahlinzeka ngenani elengeziwe ngaphezu kwamamodeli amanje.


Shiya umbono wakho

Ikheli lakho le ngeke ishicilelwe. Ezidingekayo ibhalwe nge *

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  1. Ubhekele imininingwane: Miguel Ángel Gatón
  2. Inhloso yedatha: Lawula Ugaxekile, ukuphathwa kwamazwana.
  3. Ukusemthethweni: Imvume yakho
  4. Ukuxhumana kwemininingwane: Imininingwane ngeke idluliselwe kubantu besithathu ngaphandle kwesibopho esisemthethweni.
  5. Isitoreji sedatha: Idatabase ebanjwe yi-Occentus Networks (EU)
  6. Amalungelo: Nganoma yisiphi isikhathi ungakhawulela, uthole futhi ususe imininingwane yakho.