Ngokuya ngemininingwane eshicilelwe yi-IAB Spain, abasebenzisi baseSpain be Facebook bathintana nenethiwekhi nsuku zonke, nokuthi basebenzisani Instagram y Twitter zixhuma izinsuku ezi-4 nezingu-5 ngeviki ngokulandelana. Ngaphezu kwalokho, ngokusho kwedatha eyethulwe ngu I-Oxatis, Ama-51% wabalandeli bekhasi le-Facebook bazimisele ukuthenga imikhiqizo yakho. Le mininingwane iqinisa ukubaluleka kokusebenza ebukhoneni be- eCommerce ku amanethiwekhi omphakathi.
Kungakho i-eCommerce kufanele ishicilele okuqukethwe njalo kumanethiwekhi abo omphakathi, ngoba kubalulekile ukugcina ukunakwa kwabasebenzisi be-Intanethi futhi basebenzise izinzuzo zokuba nomphakathi osebenzayo. Kepha i ukuphathwa kwabezindaba kwezenhlalo Isitolo esiku-inthanethi akuyona into okufanele ishiyelwe ethubeni, kepha kufanele senziwe ngokulandela isu elibandakanya ukuphathwa kwesikhathi okusebenzayo.
Ochwepheshe bezixazululo ze-eCommerce eCommerce I-Oxatis sinikeze okhiye becebo elisebenzayo lokukhulisa nokwenza ngcono ukuthengisa ngokwenza ngcono ukusetshenziswa kwezingosi zokuxhumana nabantu ngokuya ngesisekelo esiyisisekelo: ukwenza kube lula ukugqwayiza kwamanethiwekhi omphakathi ukonga isikhathi sokutshala imali emisebenzini edingwa isitolo esiku-inthanethi ngaphandle kokuyeka ikhwalithi kokuqukethwe okushicilelwe.
Hlela okuthunyelwe kwakho
Ukuhlela okuthunyelwe kwakho kwemidiya yokuxhumana nabantu kuyindlela ephumelela kakhulu yokonga isikhathi kanye nesisekelo sokwenza isu lokuqukethwe. Ukuhlela ukushicilelwa kokuqukethwe kumanethiwekhi omphakathi kunamathuluzi ahlukile. U-Oxatis uncoma ukusebenzisa iHootsuite noma iBuffer.
I-Hootsuite Kuyithuluzi elibalulekile lokuphatha ama-akhawunti kumanethiwekhi omphakathi. Kumahhala, noma kukhona futhi nenguqulo ephelele ephelele ekhokhelwayo. I-interface yayo ikuvumela ukuphatha amanethiwekhi wokuxhumana ahlukene ngasikhathi sinye, njenge-Facebook, i-Twitter, i-LinkedIn, i-Google +, i-Instagram, i-Foursquare (nezinye ezifana ne-MySpace, iMixi ne-WordPress). Inzuzo enkulu kaHootsuite yikhono lakhe lokuhlanganisa ukugeleza okuvela kumanethiwekhi ahlukahlukene omphakathi nokuthi kulula kanjani ukuhlela okuthunyelwe. Ithuluzi eliphelele kunguqulo yamahhala futhi elinamandla nakakhulu kunguqulo ekhokhelwayo.
isikhumbulo sesikhana Futhi kuyithuluzi lamahhala lokuhlela okuthunyelwe. Ihlukile kuHootsuite ngoba ayikuvumeli ukwengeza ukugeleza kolwazi. Kulula kakhulu ukuyisebenzisa: vele wenze i-akhawunti bese ufaka amaphrofayili ahlukile. Ungakhetha uma ufuna ukuhlela okuthunyelwe kwakho kusuka ku-Google +, iphrofayili yakho ye-LinkedIn noma ikhasi, i-Twitter noma ikhasi lakho le-Facebook noma iqembu. Uma usebenzisa inguqulo ekhokhelwayo, ungathumela futhi izithombe ku-Pinterest.
Hlaziya izibalo zokuxhumana nabantu
Ukwenza ngcono imiphumela yezenzo zakho zenhlalo kubalulekile ukuthi usebenzise amathuluzi wokuhlaziya wezibalonoma, njenge-Facebook Insights noma i-Google Analytics.
I-Facebook Insights iyithuluzi eliwusizo ikakhulukazi lokuhlaziya imiphumela ku-Facebook. Ukuze ukwazi ukuyisebenzisa, udinga iphrofayili yobungcweti nekhasi labalandeli. Ithuluzi likuvumela ukuthi ulandele ukuvela kochungechunge lwezibalo zesikhathi esithile, njengabasebenzisi abasebenza nyangazonke, "ukuthanda" okusha kwekhasi noma okuvelayo kokuhamba kokushicilelwa, phakathi kwabanye.
-Google Analytics kungenye indlela eyisisekelo yokuhlaziya izibalo. Kumahhala futhi kuvumela ukufinyelela kunani elikhulu lemininingwane ewusizo ukukhulisa ubukhona bakho ku-inthanethi nezenzo zakho zokumaketha. Kumenyu engakwesokunxele, chofoza ku-'Ukutholwa ', bese' ku-Social network '. Ngale ndlela, ungafinyelela izibalo ezahlukahlukene ezikuvumela ukuthi wenze ukuhlaziywa kobukhona bakho kumanethiwekhi omphakathi, amapulatifomu ahlinzeka ngomgwaqo omningi, ukuguqulwa, njll.
Sebenzisa amathuluzi wokugoqa nokuhlaziya okuqukethwe
Ngokusetshenziswa kokuhlaziywa namathuluzi wokugcina okuqukethwe kungenzeka ukuthuthukisa ukuncintisana kwe-eCommerce. IScoop.it noma insizakalo yezexwayiso zeGoogle amathuluzi amabili awusizo kakhulu walokhu.
I-Scoop.it ingasiza ekuhlaziyweni kwemakethe, kepha akuyona ukuphela kwento. Ibuye ivumele ukukhethwa kokuqukethwe kanye namandla okuwabelana kalula ngamanethiwekhi omphakathi. Ngamanye amagama, iScoop.it ikunikeza ukuthi ukwazi ukudala "idayari" yezingqikithi ezenziwe ngezifiso futhi, ngokuhamba kwesikhathi, ushicilele izindatshana kwabezindaba ezifana ne-Twitter, Facebook, Tumblr, LinkedIn, WordPress neBuff. Ngale ndlela, ungakha umphakathi osesihlokweni sentshisekelo efanayo futhi uwusebenzise ukusakaza imininingwane yamanje kumanethiwekhi omphakathi. Ngenxa ye- «bookmarket» etholakala kubha yokuzula, unga «scoop» izindatshana ukuze zengezwe kwi-akhawunti yakho yeScoop.it futhi zahlukaniswa esihlokweni esikhethiwe.
I-Las izaziso ze-google Yimilayezo ethunyelwa ngokuzenzakalela yi-Google uma kunemiphumela emisha ehambelana nosesho oluchazwe ngaphambilini. Kuyithuluzi elinamandla lokuhlaziya imakethe, okulula kakhulu ukuyisebenzisa futhi ekuvumela ukuthi uthole izindaba zakamuva mayelana nomncintiswano noma ngomkhiqizo, kanye nokuthola isexwayiso lapho abasebenzisi be-Intanethi bashicilela izinto ezibhekisela kuwebhusayithi.