Ungakhuphula kanjani ukuthengiswa kwe-ecommerce

Uma unenkinga yokuthola izindlela ezintsha zokuthola amakhasimende amaningi futhi wandise imali, ngingakunika amathiphu. Izindlela zakho zangaphambilini kungenzeka zisebenze ngesikhathi esithile, kepha ngokuhamba kwesikhathi, amasu afanayo amadala angaphelelwa yisikhathi.

Noma ngabe uyibhizinisi elisha noma ubusebhizinisini iminyaka eminingana, ukuthola ukuthengisa okuningi kwe-ecommerce kuzozuzisa inkampani yakho. Ngeshwa, ibhizinisi lidabula amathafa bese liyancipha. Lezi zinto ziyenzeka, kepha ungadangali.

Kubalulekile ukuthi ibhizinisi lakho lihlale lisesikhathini ngamathrendi amasha. Imikhuba yabathengi ishintshile, ikakhulukazi embonini ye-e-commerce. Ukusuka kuleli phuzu lokubuka, nazi izindlela ezinhle kakhulu zokwenza ukuthengisa okuningi kusayithi lakho le-ecommerce.

Khulisa ukuthengisa: khomba amakhasimende akho amanje

Lapho amabhizinisi enenkinga yokukhula, ngokushesha bacabanga ukuthi kungenxa yokuthi awanamakhasimende anele. Lokhu ukucabanga okungajwayelekile okuvamile, ngakho-ke ungagxili eziphethweni. Esikhundleni sokugxila kuyo yonke imizamo yakho ekuzuzweni kwamakhasimende, udinga ukuthuthukisa isu lakho lokugcinwa kwamakhasimende.

Uma kuqhathaniswa namakhasimende amasha namakhasimende athenge into eyodwa kuphela kuwebhusayithi yakho, amakhasimende athembekile:

engeza izinto eziningi ezinqoleni zabo zokuthenga

ube nezinga eliphezulu lokuguqulwa

yenza imali engenayo njalo lapho bevakashela isayithi lakho

Ungangizwa kabi njengoba kusobala ukuthi lihle kakhulu ebhizinisini lakho uma ungaqhubeka nokuthola amaklayenti amasha. Kepha lelo isu lokumaketha elibiza kakhulu. Kunenzuzo enkulu ukulandela isisekelo samakhasimende esivele sikhona. Kungani? Yebo, ngento elula njengokuthi laba bantu sebevele bajwayelene nomkhiqizo wakho. Bayakwazi ukusebenzisa imikhiqizo yabo, futhi ayikho ijika lokufunda.

Ngakho-ke gxila ezindleleni zokuthuthukisa umuzwa wakho. Zama ukudala uhlelo lokuthembeka kwamakhasimende olunikeza abantu isisusa sokusebenzisa imali eningi isikhathi ngasinye lapho bethenga. Yonke i-euro esetshenzisiwe ingahumushela kuphoyinti lomvuzo. Lapho ikhasimende liqoqa inani elithile lamaphoyinti, lingawashintshanisa ngezaphulelo noma okunye ukukhushulwa.

Thola ekugcineni isayithi elinokwethenjelwa. Akekho umuntu oyofuna ukuthenga kusuka kusayithi lakho le-ecommerce uma libukeka lingaphelele noma lingathembekile. Enye yezinto zokuqala okufanele ukwenze ukuqinisekisa ukuthi iwebhusayithi yakho iphephile.

Sebenzisa ama-demos evidiyo

Abathengi bathanda amavidiyo. Eqinisweni, ngaphezu kwesigamu sabakhangisi emhlabeni bathi leyo vidiyo inembuyiselo ephezulu kakhulu ekutshalweni kwemali uma iqhathaniswa namanye amaqhinga wokukhangisa. Amawebhusayithi anamavidiyo angenza umsebenzisi ojwayelekile asebenzise isikhathi esengeziwe esingu-88% emakhasini abo.

Futhi, amavidiyo enza nje kanye nezikhangiso. Le yindlela ama-eCommerce brand akhiqiza ngayo izigidi zamadola kumali engenayo evela kuzikhangiso zamavidiyo. Lokhu kudala ukwanda kokuzibandakanya kanye nentshisekelo kunoma yini ozama ukuyithengisa.

Amavidiyo azwakala kakhulu kubantu, ngakho-ke kungenzeka bakhumbule abakubonile kunokufunda nje ngakho. Iyiphi indlela enengqondo yokufaka amavidiyo afanele kusayithi lakho le-ecommerce?

Sebenzisa izithombe uma ufaka ubufakazi bamakhasimende

Ukubuyekezwa komsebenzisi nobufakazi kuyindlela enhle yokukhombisa ubufakazi bomqondo. Kepha umlayezo ovela kumuntu ongenagama, ongenacala akanakho ukukholisa lokho.

Thatha ubufakazi bakho isinyathelo esisodwa. Faka isithombe bese ufaka igama eliphelele lomuntu nesihloko (uma kufanele umkhiqizo wakho).

Yazi ukuthi amakhasimende akho afuna ukuthenga kumadivayisi wabo weselula. Ukuthi unewebhusayithi ye-ecommerce akusho ukuthi ungacabanga ukuthi amakhasimende akho athenga kuphela kumakhompyutha awo. Iqiniso ukuthi abantu basebenzisa omakhalekhukhwini namathebulethi ukuthenga ku-inthanethi.

Ucwaningo lukhombisa ukuthi ama-40% wabasebenzisi beselula bathenga okuthile online kumadivayisi abo. Ngokwengeziwe, ama-63% weminyaka eyizinkulungwane athenga kumafoni abo.

Lezi zinombolo azikwazi ukushaywa indiva. Ngakho-ke, qiniseka ukuthi iwebhusayithi yakho yenzelwe amadivayisi eselula. Uma isiza sakho singekho mobile mobile, sizokwenqaba ukuthengisa okungahle kube khona. Kulabo kini abangenawo amasayithi ahlelwe ngamaselula, kungaba ngesinye sezizathu lapho nibona ukwehla kokuthengisa. Ngingakwenza lokho kuqala ohlwini lwakho lwezinto okufanele zenziwe. Enye into ongayicabangela ukwakha uhlelo lokusebenza lweselula.

Lungiselela izigaba zenqubo yokuthengisa

Abanikazi bezitolo bavame ukubona abanye abanikazi bezitolo ze-ecommerce beziqhayisa ngenani lokuthengisa abavame ukukwenza nsuku zonke. Okwamanje, kuyathakazelisa, ngasikhathi sinye, kuyadumaza kulabo banikazi bezitolo abenza konke kodwa abangakwazi ukukhiqiza inani elibonakalayo lokuthengisa.

Empeleni, awukho umthetho onzima futhi osheshayo wokuthola ukuthengisa okuningi esitolo sakho se-ecommerce. Konke kuncike ohlotsheni lwesitolo se-e-commerce osisebenzisayo, izethameli obhekise kuzo, kanye nendlela osebenzisa ngayo isitolo sakho.

Izizathu zokuthi kungani ungeke ukwazi ukwandisa ukuthengiswa kwe-ecommerce. Ake sidlule ohlwini bese sithola izizathu ezikuvimbela ekuthengiseni eminye imikhiqizo nezinsizakalo zakho ku-intanethi.

Wena usemcabangweni wokuthi abantu banephutha

Esinye sezizathu ezinkulu zokuthi kungani isitolo sakho singakhiqizi ukuthengiswa okuhle kwe-ecommerce mhlawumbe yingoba mhlawumbe sibhekise emakethe engalungile. Abantu kungenzeka bangabi nentshisekelo kumikhiqizo yakho, noma kungenzeka bangabi imakethe yakho eqondiwe. Kufanele ugcine zonke lezi zinto zigxile ngenkathi umaketha imikhiqizo yakho.

Awuvelanga kahle oxhumana naye odingekayo. Esinye isizathu esingathikameza ama-akhawunti wakho wokuthengisa we-ecommerce iqiniso lokuthi awusethanga ifanele yokuthengisa kahle. Iningi labantu abeza kuwebhusayithi yakho abakwazi ukuthola imikhiqizo abayifunayo.

Nakhu ukuthi uhambo olujwayelekile lomsebenzisi luhamba kanjani:

  • Isivakashi sibona isikhangiso bese sisesha umkhiqizo
  • Vakashela iwebhusayithi efanele yemikhiqizo
  • Sesha umkhiqizo kuwebhusayithi bese uhlola intengo yawo
  • Uthanda umkhiqizo bese ubeka i-oda

Manje, uma isivakashi singatholi umkhiqizo ekhasini, ngeke zisathatha esinye isinyathelo. Esikhundleni salokho, isivakashi kungenzeka sichofoze inkinobho "emuva" bese sidlulela kwelinye ikhasi lewebhu, okuholele ekukhuphukeni kwezinga eliphakeme nokukalwa okuphansi.

Amakhasimende awathembi iwebhusayithi yakho

Uma amakhasimende engayethembi iwebhusayithi yakho, ngeke athenge kuwe. Kuyiqiniso. Zama ukuthola isizathu sokungazethembi. Ukubhekana nenkinga yokwethenjwa, kufanele ucabangele:

Faka isitifiketi se-SSL kuwebhusayithi yakho. Izitifiketi ze-SSL ziqinisekisa ukuthi iwebhusayithi yakho iphephile ngokuthengiselana.

Cela amakhasimende akho ukuthi akukhuthaze kahle ezinkundleni zokuxhumana. Bangakunika ukumemeza noma bengeze isibuyekezo esihle sesitolo sakho kumawebhusayithi wokulinganisela ukubuyekeza.

Ukuqinisekisa ukuthi uxazulula imibuzo yamakhasimende ngokushesha nje lapho ithunyelwe. Izokwehlisa ukuphawula okungekuhle ngokumelene nesitolo sakho esiku-inthanethi.

Izintengo zakho ziphakeme kakhulu

Iningi labanikazi bezitolo likuthola kanzima ukuqonda ukuthi ukuthengisa umkhiqizo ngentengo ephezulu ngeke kubasize ngalutho. Inkinga ukuthi abantu bazothenga kuphela kumawebhusayithi anikezela ngemikhiqizo enamanani aphansi. Uma umuntu ethengisa umkhiqizo ngentengo ephezulu kunokujwayelekile, abantu ngeke bathenge kuleso sitolo esiku-inthanethi. Kunamawebhusayithi amaningi wokuqhathanisa amanani asetshenziswa amakhasimende ukuqhathanisa amanani wemikhiqizo etholakala ku-inthanethi. Benza lonke ucwaningo ngaphambi kokuthenga noma yimuphi umkhiqizo. Qiniseka ukuthi ithegi yentengo kumikhiqizo yakho ilungile.

Iwebhusayithi ayilungiselelwe kahle noma kunzima ukuyisebenzisa. Naka kakhulu uhambo lomsebenzisi kuwebhusayithi yakho. Ucwaningo luphakamisa ukuthi abathengi kungenzeka bakhokhe ngaphezulu uma behlangabezana nohambo lomsebenzisi olungenamthungo esitolo sewebhu. U-57% wabasebenzisi be-Intanethi bathi ngeke bancome ibhizinisi eline-mobile site eyakhiwe kabi, ngokusho kocwaningo olwenziwe yiSweor.

Awunalo uhlu lwama-imeyili

Ochwepheshe bezokumaketha banombono wokuthi ukumaketha nge-imeyili kusengenye yezindlela ezingcono kakhulu zokwandisa ukuthengiswa kwe-ecommerce. Kodwa-ke, inkinga ukuthi abanikazi bezitolo abaningi be-ecommerce abanalo uhlu lwama-imeyili. Abatshali imali ekukhiqizeni okuholayo futhi bathembele kuphela kuziteshi eziphilayo noma ezikhokhelwayo. Ngokuya Kwezezimali Eziku-inthanethi, ukumaketha nge-imeyili kukhiqiza iRest Return on Investment (ROI) ephezulu kakhulu.

Insizakalo yakho yamakhasimende akuyona i-ta oyifunayo

Ukubuyekezwa okuku-inthanethi kungenza noma kuphule ibhizinisi lakho le-ecommerce. Uma amakhasimende akho ekunikeza isibuyekezo esibi, kusho ukuthi abajabuli ngensizakalo yakho. Kufanele uhlanganyele nalawa makhasimende futhi uwaxolisele ngomsebenzi ongemuhle bese uwabuza ukuthi ungawanelisa kanjani futhi yiziphi izikhalazo abenazo? Ungathola kalula ukubuyekezwa kwamakhasimende kumawebhusayithi afana neTrustPilot, i-HostAdvice, nabanye abaningi. Vele useshele izibuyekezo ze- "YOUR BRAND" + kusesho lwe-Google.

Isikhathi sokuthumela sinolaka

Ungahle ungatholi ukuthengiswa kwe-e-commerce ngoba isikhathi sakho sokuthumela siphezulu kakhulu. Iningi labantu lifuna ukuthola imikhiqizo yalo ngosuku noma ezimbili. Njengoba i-Amazon inikeza ukulethwa kwe-premium (ukulethwa kosuku olulodwa), abantu bakhetha izinsizakalo zabo. Ngaphandle kokuthi uthumela imikhiqizo evela eChina, imikhiqizo yakho kufanele ithunyelwe kungakapheli isonto.

Qiniseka ukuthi uyisho ngokusobala yonke imininingwane yokuthumela ekhasini lokuphuma, nasekhasini lencazelo yomkhiqizo ukuze abantu bazi ukuthi bangalindela ukuthola umkhiqizo wabo oyifunayo.

Izindlela Zokukhulisa Ukuthengiswa Kwe-inthanethi

Manje njengoba usazi izizathu ezivamile ezinomthelela ekwehliseni ukuthengiswa kwe-inthanethi, nazi ezinye izindlela ongakhuphula ngazo ukuthengiswa kwe-ecommerce ezitolo zakho.

Yakha ukwethemba umkhiqizo wakho

Buyekeza amanye amaqhinga ongawasebenzisa ukwakha ukwethenjwa kwamakhasimende ngomkhiqizo wakho:

Thuthukisa ikhwalithi yemikhiqizo yakho. Thengisa ukuthi incazelo yomkhiqizo wakho ithini. Lokhu kukhombisa ukuthi uthembekile kumakhasimende akho.

Gcina amakhasimende ebandakanyekile kumakhasi wakho wezokuxhumana. Ungaqhuba ama-webinar, urekhode ividiyo ebukhoma yendawo yakho yokugcina impahla / ihhovisi, bese uqala ukupha. Yonke le misebenzi ikusiza ukuthi uhehe amakhasimende akho.

Yabelana ngokuqukethwe okwenziwe ngumsebenzisi kuma-blog akho, amakhasi ezokuxhumana nabantu, kuwebhusayithi. Lokhu kungaba ngubufakazi bemikhiqizo yakho noma ama-tweets avela kubasebenzisi bakho abanolwazi oluhle lokuthenga esitolo sakho sewebhu.

Cela abasebenzisi ukuthi banikeze ukubuyekeza okuthembekile kwensizakalo yakho kumawebhusayithi wokubuyekeza nokukala.

Setha izintengo zakho kahle

Manje njengoba wakhe ukwethembana, abantu bazovakashela isitolo sakho esiku-inthanethi. Isikhathi sokubeka izingcaphuno ezifanele ukuze laba bantu bakwazi ukuthenga esitolo sakho.

Funda ngezindleko ezinye izitolo ezikhokhisa zona ngomkhiqizo ofanayo. Mhlawumbe ungasebenzisa ngokunenzuzo izindleko njengendawo yakho ehlukile yokuthengisa.

Shintsha i-wholesaler yakho uma ithengisa umkhiqizo ngezindleko eziphakeme. Kungadingeka ukuthi useshe imakethe ngalokhu kepha kuzokuzuzisa ngokuhamba kwesikhathi

Cabanga ukwehlisa amanani entengo noma ukuhlinzeka ngemikhumbi yamahhala uma abantu bechitha ngaphezulu kwenani elithile esitolo sakho, yisho ama-euro angama-100 noma amadola.

Dala Isiphakamiso Sokuthengisa Esiyingqayizivele (USP)

Zibuze le mibuzo elandelayo:

  1. Yini ekwenza ugqame kwezinye izitolo eziku-inthanethi?
  2. Ziyini izindleko zomkhiqizo wakho?
  3. Linjani ikhwalithi yomkhiqizo?
  4. Hlobo luni lwenkonzo yamakhasimende oyinikezayo?

Manje sebenzisa la maphuzu

Kwesinye isikhathi awazi nokuthi i-USP yakho iyini. Uma kunjalo, vakashela amawebhusayithi wokubuyekeza bese ubona ukuthi amakhasimende akho abhala ini ngawe nokuthi imaphi amagama asemqoka abawasebenzisayo. Lawa ngamagama angukhiye achaza insizakalo yakho kuzithameli zakho. Wasebenzise ezintweni zakho zokumaketha njengoba kungamazwi noma imibono yamakhasimende.

Lungiselela futhi uhlukanise iwebhusayithi yokuhlola

Unemizuzwana engu-15 kuphela ukunakwa ngumsebenzisi. Uma ungakwazi, ulahlekelwa yibo. Lokhu kubizwa ngokuthi umthetho we-15-second of usability webhusayithi. Umthetho wesibili obaluleke kakhulu we-Conversion Rate Optimization (CRO) umyalo wokuchofoza okungu-3. Ithi umsebenzisi wesayithi kumele adinge ukuchofoza okuthathu kuphela ukufinyelela ikhasi lokuphuma. Qiniseka ukuthi wandisa iwebhusayithi yakho ngokuya ngezidingo zakho.

Nikeza insizakalo yamakhasimende ehlukile

Abantu kungenzeka bathenge ezinkampanini ezixazulula izikhalazo zabasebenzisi kahle. Kungakho isitolo sakho kufanele sinikeze insizakalo esebenza kahle kumakhasimende akho. Unomsebenzi othile okufanele uwenze:

Faka inketho ye-Live Chat esitolo sakho se-eCommerce.

Vumela izingxoxo zokuxoxa ukuthi ziphendule imibuzo eminingi ebuzwa ngabantu. Lokhu kuzokwehlisa inani lezingxoxo okufanele uziphendule ngesandla futhi kwandise inani lezicelo ozitholayo.

Thumela ama-imeyili enziwe waba ngewakho kumakhasimende akho bese uwaphendula ngokushesha uma kwenzeka kuba nezikhalazo

Sebenzisa ukwesekwa kwefoni okulungile njengoba kungakhulisa ukwethenjwa kwesitolo sakho.

Nciphisa izikhathi zokuthumela

Benzani abantu uma bengatholi ama-oda abo ngesikhathi? Banokukhethwa kukho okumbalwa. Bangakhansela ama-oda abo, bakhokhise amakhadi abo esikweletu, noma bathumele isibuyekezo esingesihle mayelana nesitolo se-e-commerce.

Ku-ecommerce, izikhathi zokuthumela zidlala indima enkulu ukukala isitolo sakho. Kufanele uqiniseke ukuthi uthumela ama-oda ngesikhathi esisheshayo. Unganciphisa inani lokulethwa sekwedlule isikhathi ngo:

Ukunikeza ukuthunyelwa kwamahhala. Amakhasimende akho kufanele abe nenketho yokukhetha uhlobo lokuthumela abalifunayo. Uma befuna ukuthumela ngokushesha, kufanele bakhokhele imali ethe xaxa ngayo. Ngaphandle kwalokho, bangahlala befuna inketho yokuthumela yamahhala.

Usebenzisa ukwenziwa kwempahla yomuntu wesithathu (3PL) ukusingatha ukusebenza kwempahla yakho nokulethwa kwezitolo.

Uma unenkinga yokuthola izindlela ezintsha zokuthola amakhasimende amaningi futhi wandise imali engenayo, lawa macebiso angakusiza manje.


Okuqukethwe yi-athikili kunamathela ezimisweni zethu ze izimiso zokuhlelela. Ukubika iphutha chofoza lapha.

Amazwana, shiya okwakho

Shiya umbono wakho

Ikheli lakho le ngeke ishicilelwe. Ezidingekayo ibhalwe nge *

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  1. Ubhekele imininingwane: Miguel Ángel Gatón
  2. Inhloso yedatha: Lawula Ugaxekile, ukuphathwa kwamazwana.
  3. Ukusemthethweni: Imvume yakho
  4. Ukuxhumana kwemininingwane: Imininingwane ngeke idluliselwe kubantu besithathu ngaphandle kwesibopho esisemthethweni.
  5. Isitoreji sedatha: Idatabase ebanjwe yi-Occentus Networks (EU)
  6. Amalungelo: Nganoma yisiphi isikhathi ungakhawulela, uthole futhi ususe imininingwane yakho.

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