Ngabe usengomunye walabo bantu abazinikezela kwezentengiselwano zedijithali futhi abazi kahle ukuthi ukumakethwa kokusebenzisana kuqukethe ini? Yebo, usesikhathini esifanele ukulungisa lesi sehlakalo ukuze sikusize uthuthukise ukuthengisa kwakho nge-Intanethi. Kufanele wazi ukuthi ukumaketha okuhambisanayo uhlelo olususelwa kwimiphumela ekhulayo yabasebenzisi abasebenza online. Ngokuyisisekelo iqukethe izizinda zewebhu eziphethe ukukhangisa ezitolo ezibonakalayo ngemilayezo yokukhangisa noma nangokwenyusa ezentengiselwano.
Uma unesibopho sanoma yikuphi ukuhweba ngogesi, ukusetshenziswa kwaso kungakuzuzisa. Inqobo nje uma uqhuba le nqubo ngendlela enengqondo futhi elinganiselayo. Lokhu kungukhiye wempumelelo kulokho okubizwa ngokuthi ukumaketha kokusebenzisana. Ngoba hhayi kuzo zonke izimo kuzoba isu lokuphatha elizuzisayo lezintshisekelo zakho, njengoba uzobona kule ndatshana. Ngoba ekugcineni kosuku konke kuzoncika endleleni oyinikeza ngale ndlela yokuthengisa.
Kunoma ikuphi, unezinhlobo ezahlukahlukene zamasu webhizinisi wokukhulisa ukuthengisa ngezimakethi ezihambisanayo. Akufanele uphakamise kuphela izixazululo ezisebenzayo, kepha ngaphezu kwakho konke okwangempela ukuzihlukanisa nomncintiswano. Lapho enye yezikhiye zokufeza izinhloso kuzoba ukuvumelanisa lezi zenzo nephrofayili yebhizinisi lakho. Ngoba empeleni, akuyona into ongayithuthukisela isitolo sezemidlalo online kunesinye sezinto ezibukwayo.
Khulisa ukuthengisa ngokuthengisa okuhambisanayo: amakhuphoni esaphulelo
Ngokuqinisekile akuwona umqondo woqobo ukukhulisa ukuthengisa, kepha okungenani kuyasebenza kakhulu futhi cishe akusoze kwehluleka. Amakhuphoni esaphulelo asetshenziswa kuzintengo noma amanani wokuthenga enziwe ngamakhasimende akho. Nge- ukungena kabili, ngoba ngakolunye uhlangothi kuveza ukwaneliseka okukhulu nokwethembeka kubo. Ngenzuzo ekusebenzeni kwakho kokuthenga kusuka kumikhiqizo kuya kuma-athikili.
Ngenkathi ngokuphambene nalokho, umnikazi wesitolo esiku-inthanethi (okungukuthi, ngokwakho) uphatha ekugcineni ukuthuthukisa umkhiqizo waso wentengiso ngokuthengisa. Ngomphumela ongokwengqondo ngenxa yokusetshenziswa kwalesi silinganiso okungakhuphula iphothifoliyo yamakhasimende esikhathini esingeqile ngokweqile. Ukuze uqale ezinye amanani wokuncintisana kunakuqala ngenxa yamakhuphoni esaphulelo.
Leli su lokuhweba, noma kunjalo, liletha izinzuzo ezilandelayo esikuvezela zona ngezansi:
Yenza okuqukethwe kwemikhiqizo yakho noma amasevisi kwaziwe.
- Khiqiza izaphulelo noma amabhonasi hhayi njengenhloso ekuthengiseni, kepha ukuze ukufinyelela inani elikhulu amakhasimende.
- Thola okuphezulu ubudlelwane nabasebenzisi futhi ngale ndlela ukuxhumana kutholakala phakathi kwezinhlangothi zombili.
- Ser ukuncintisana ngokwengeziwe kunakwamanye amabhizinisi emkhakheni wakho webhizinisi eliku-inthanethi.
Eminye imigqa yesenzo ekukhangiseni okuhambisanayo
Enye into okungafanele iswele ukuthuthukisa uhlelo lomsebenzi oluthembekile kwezentengiselwano ngogesi ukuthi kumele yenza lula izenzo zakho ngemidiya yokuphromotha okudingeka kakhulu ngaso sonke isikhathi. Ngochungechunge lokuthengisa esikuhlosele lona njengamanje:
- Lungiselela okokusekela ukwenza ukuthengiswa kwemikhiqizo.
- Ishintshe ngaphansi kwecebo elifanayo lomsebenzi ukuze uqede izindleko kukho konke ukwenza.
- Khetha iziteshi zokuxhumana ezisebenza kahle kakhulu ezijwayela iphrofayili ye-e-commerce oyiholayo.
Sebenzisa izinsuku ezikhethekile ukukhuthaza ukuthengisa
Ungahle ungakwazi ukuhlangabezana nokulindela kwakho njengosomabhizinisi omncane nophakathi nedijithali ngamathiphu angenhla. Ngeke ube nokhetho ngaphandle kokukhetha okunye okusha. Enye yazo ukusebenzisa amadethi amakhulu okusetshenziswa: ULwesihlanu Olumnyama, Amaholide, uKhisimusi, njll. Leli isu lamabhizinisi lesimanjemanje, kepha eletha imiphumela emihle. Hhayi nje ukwenza ukuthengisa okuningi, kepha futhi nokuxhasa imiphumela yokuhambisana. Lapho kufanele ugcine lezi zinto engqondweni:
- Ukwenziwa kwe- amathebhu akhethekile kuwebhusayithi yebhizinisi.
- Memezela okunikezwayo ngokusebenzisa impahla efundisayo- I-imeyili, ukushicilelwa, amabhulogi, noma ezinye izinto zokuxhasa ukuthengisa.
- Dizayina a inqubomgomo yesaphulelo evumayo nenengqondo ngezintshisekelo zebhizinisi lakho.
- Zama ukwakha kabusha ukwakheka kwewebhu ngefomethi ekhanga ngokwengeziwe nokuthi ingakhonjwa ngalezi zinsuku ezikhethekile.
Nikeza iklayenti imibandela ekhethekile
Akungabazeki ukuthi leli qhinga lebhizinisi ekuphathweni lihlala likhiqiza imiphumela emihle kakhulu. Ukuze amakhasimende noma abasebenzisi bakwazi thuthukisa izimo ekutholakaleni kwemikhiqizo noma ama-athikili. Ubani ongenantshisekelo yokwamukela iziphakamiso zalezi zici?
Kodwa-ke, ukwenza lolu hlelo lokumaketha kufanele ulazi kahle ikhasimende ngoba lingaba nemiphumela engemihle kuzintshisekelo zosomabhizinisi emkhakheni wezohwebo wedijithali. Ngakho-ke, ukuze unikeze iklayenti izimo ezikhethekile, uchungechunge lwezidingo eziyisisekelo kufanele kuhlangatshezwane nawo wonke umuntu. Njengalezo esizozidalula ngezansi:
- Yenza isenzo eqenjini elikhetha kakhulu kumanxusa ukuze isilinganiso esizosithatha sisebenze empeleni.
- Dala futhi udizayine amakhuphoni ikakhulukazi yenzelwe iphrofayili yekhasimende ethembeke kakhulu.
- Lezi zimo ezikhethekile akufanele zinikeze ngokuqhubekayo. Uma kungenjalo, kunalokho, kube yingxenye yokunikezwa okukodwa futhi ngenhloso echazwe kahle: ukuthengisa okuningi kusukela manje kuqhubeke.
- Njengecebo ukuze ekugcineni umsebenzisi unqume ukwenza ukuthengwa kube semthethweni komkhiqizo ngakho-ke kusebenza njengendlela yokuvimbela.
Idala okuqukethwe kwemininingwane esezingeni eliphakeme
Leli isu elisetshenziswa nemvamisa ethile emhlabeni we-Anglo-Saxon futhi engaba nemiphumela emihle kakhulu uma ithunyelwe ngendlela efanele. Kungasuselwa ekuthumeleni abaxhumana nabo ukwesekwa kolwazi okubathakazelisa ngempela. Ngendlela yamabhulogi, okubonakalayo, izibalo ngisho nokukhethwa kwezindaba ngabezindaba abafanele kakhulu. Akudingeki ukuthi kube isenzo sokungenela, kepha kunalokho, kufanele sisekelwe kusuka kwelinye iqembu lapho amakhasimende nabahlinzeki bamelwe khona.
- Ukuze yonke into ihambe kahle, ngeke kubekhona okunye ngaphandle kokulandela imithetho elula yokwenza.
- Imininingwane esiyithumela kwiklayenti kufanele kube mnandi kakhulu futhi okuzokwenzelwa ukuthi kuhlungwe amaphrofayili alaba bantu.
- Okuqukethwe kufanele kube ihlukile kweminye imidiya, ngenani elengeziwe elehlukanisa lolu lwazi kokunye.
- Kumele sinikeze elinye iqembu lokho uzizwa uyingxenye yaleli su nokwazi ukuthi ngeke siphumelele kuzo zonke izimo.
- Kubaluleke kakhulu babe nabachwepheshe kulo mkhakha abakwaziyo ukwethula lezi zinto zokwazisa ngokuqina okukhulu kolwazi futhi-ke ngophawu lwekhwalithi.
- Ekugcineni, ngeke sikukhohlwe lokho inhlonipho ngezinqumo zamakhasimende akufanele iswele uma kwenzeka bengazamukeli iziphakamiso zethu maqondana nalokhu.
Amakilasi amamodeli wobulungu
Ngaphakathi kwalesi simo jikelele, akufanele ukhohlwe ukuthi kunezinhlobo ezahlukahlukene zokumaketha ezihambisanayo. Ngabe ufuna ukwazi ukuthi yikuphi okuhambisana kakhulu okwamanje? Kungaba iphuzu losizo emholweni wakho (noma ekuthengiseni) ukukhuphuka, kepha futhi unikeze ukubonakala okukhulu esitolo sakho esibonakalayo. Ngokwehluka okunengqondo phakathi kokunye nokuthi uzohlola okulandelayo:
Amanethiwekhi Okubambisana: yibo abasebenza njengabaxhumanisi phakathi kwabakhangisi nezinhlangano eziphethwe nabo. Ngezinhlobonhlobo zezikhangiso noma imilayezo yokukhangisa engathuthukisa ukubekwa kwekhasi lewebhu esikhaleni esifushane.
Kuyisu elisebenza kahle kakhulu, noma kungelona elangempela, yamabhizinisi amancane online futhi lokho kudinga ukwesekwa kweminye imikhiqizo yezentengiso. Ngaphezu kwalokho, inikeza ukuqapha kokuthengisa okuhle okuzokwenza uhlele kangcono noma yiliphi isu ekumaketheni kwedijithali.
Inhlangano ye-PPCs: iyithuluzi eliyinkimbinkimbi ngokwedlulele inhloso yalo isuselwa kwababambisene nabo ekukunikeza ithrafikhi eyanele kuzintshisekelo zesitolo esibonakalayo osisebenzisayo. Kulokhu, kuyisistimu yokumaketha eyisisekelo ukuthatha izinyathelo zokuqala kwezentengiselwano kagesi. Ukuthi ikunikeze ukubonakala okwengeziwe kunetha.
Yolwazi: kungenye ithuluzi lokumaketha kwedijithali okusebenza kwalo kudluliswa kwedatha ngabasebenzisi obabhalisile. Ngochungechunge lwamakhomishini futhi okunye okuvame kakhulu yi-CPM (Cost Per Thousand Impressions). Kunoma ikuphi, ukusetshenziswa kwayo engxenyeni enhle yezitolo zedijithali akuphumelelanga njengamamodeli wangaphambilini. Phakathi kwezinye izizathu, ngoba kufanele ube nesisekelo samakhasimende esibaluleke kakhulu ukuze wenze lo msebenzi ube nenzuzo kuwebhusayithi.