Umjikelezo wempilo womkhiqizo

Into yokuqala okufanele siyazi ukuthi iyini i- Umjikelezo wempilo womkhiqizoNjengoba sazi, imijikelezo yakhiwa ngezigaba futhi isigaba ngasinye sihlukile kwesinye, Ziyingxenye yenqubo ephetha, njenganoma yimuphi umjikelezo.

Izigaba zalo mjikelezo wempilo zehlukaniswe zaba zine

 Izigaba zomjikelezo

1. Isingeniso
2. Ukukhula
3. Ukuvuthwa
4. Umthambeko

Ngokubona lezi zigaba singathola ukuthi yilowo nalowo ubhekisa kuphi, kepha akucaci ngendlela ebukeka ngayo, ngakho-ke ngezansi sizokwethula imininingwane ebonwe ku umbono webhizinisi.

Siyini isigaba ngasinye sempilo yomkhiqizo?

Isigaba 1: Isingeniso

Lesi sigaba sisho ukuqalwa noma “ukwethulwa” komkhiqizo emakethe, kulesi sigaba sokuqala emikhiqizweni eminingi nasemikhiqizweni kuyinto okubaluleke kakhulu, ngoba impumelelo yalokhu izoncika "kumbono wokuqala".

Ezinye izinyathelo eziyingxenye yalesi sigaba yilezi:

• El sungula uphawu lokuhweba ne-patent; Lokhu kwenzelwa ukuqinisekisa ikhwalithi yomkhiqizo ebusweni bemakethe yokuncintisana eseduze, futhi kunikeze umthengi olandelayo ukuvikeleka nokuzethemba.
• Elinye iphuzu lithi inani eliyimpikiswano, bekulokhu kukhona izinhlobo ezimbili zamasu okwamanje, nikela amanani aphansis ukuwina imakethe nabathengi noma, qala ngo- amanani aphezulu ukuthola kabusha utshalomali ukuze kamuva wehlise amanani abo.
• Khetha indlela efanelekile yokusatshalaliswa okuhle komkhiqizoUkuhanjiswa kwempahla kubalulekile, ubukhulu bomkhiqizo buzoncika kulokhu, kubalulekile ukuthi unake ukukhetha izinhlobo zabasabalalisi noma izitolo ezifanele ukuzungezwa komkhiqizo wakho nezindawo ezinenhlangano enkulu yezentengiselwano.
• Futhi ekugcineni kwalesi sigaba, kodwa okungenani, ukukhangisa nokwenyusa kokuqala okuzomemezela umkhiqizo wakho olandelayo emaketheKungakuhle ukwenze endaweni ematasa kakhulu, i-intanethi. I-intanethi iyindlela ephumelela kunazo zonke futhi eyongayo yezinkampani nemikhiqizo eqala ukwenza indlela yayo.

Isigaba 2: Ukukhula

 

Lesi sigaba siqala ukuba okuzinze kakhulu ozoba nakho kuwo wonke umjikelezo wempilo womkhiqizoNgemuva kokwenza imizamo emikhulu yokwenza umkhiqizo wakho emakethe, kufanele uqale ukushintsha amasu akho nokunyakaza kwakho, okunye izinyathelo okufanele uzicabangele Yilezi:

• Qala ukulawula izintengo zakho, Yize phambilini uqale ukungena emakethe enkulu futhi uzibeke njengenketho enhle yamakhasimende anezintengo ezifinyeleleka kakhulu, sekuyisikhathi sokuqala ukubakhulisa kancane kepha hhayi kakhulu, Kubalulekile thola isisekelo esiphakathi kwenzuzo yakho nenzuzo yomthengi. Ngaphandle kwalokho, ukusebenzisa isu lamanani aphezulu ukuthola kabusha utshalomali kungekudala, kufanele wehliseLokhu, kunokukulimaza, kuzokusiza ukuthi ufinyelele kwezinye izinhlobo zabathengi futhi wandise konke ukuthengisa kwakho, futhi uzoqala ukwaziwa kakhulu kunalokhu okwamanje.
• Elinye iphuzu elibalulekile ukuthi gcina ikhwalithi yakho ukuthi ekuqaleni owethule, emakethe ukuze amakhasimende akho anqobile kuze kube manje angayeki ukuqhubeka nokuthenga umkhiqizo wakho, ungangeza enye insizakalo eyengeziwe ukuze ikwazi ukwenza izinto ezintsha ngokufanayo kubathengi osuvele unabo uwine kusukela ekuqaleni.
• Tshala imali eningi ekukhangiseniYize usuvele uqalile ukukhangisa umkhiqizo wakho esigabeni sokukhiqiza, kufanele uqale ngezinguquko ezithile, olunye lwazo utshalomali, sekuyisikhathi sokutshala imali kweminye imithombo yezindaba enjengokukhangisa futhi kwenze kube nobuchule. Usuvele uyazi ukuthi obani abangaba amakhasimende akho futhi kufanele uye kubo, gxila kuzingxenyekazi zakho ezintsha zokumaketha kulesi sibalo sabathengi. Isibonelo, uma umkhiqizo wakho ubhekiswe kubantu abasha ungaqala ukugxila kuzingxenyekazi ezingasetshenziswa yilolu hlobo lwezithameli, njengamanethiwekhi omphakathi futhi ubheke ukukhangisa okuhehayo, okugqamile, okunamandla nokufushane, la maphuzu yilokho okuheha insizwa ebuka masinyane amanethiwekhi ayo wokuxhumana nabantu njalo ngemizuzu engama-30. Thola ukuthi yini okubamba ngempela amakhasimende akho bese ukuxhaphaza.
• Njengoba kushiwo ngaphambili, wena ukumaketha kufanele kubhekiswe kuwo wonke amakhasimende akho, lapho usuqinisekisile khona intshisekelo yabo, kodwa futhi kubalulekile ukuthi ubheje umphakathi omusha ukuze wandise inzuzo yakho. Njengoba sishilo, kufanele ungeze insizakalo ethile kumkhiqizo wakho eyenza ikhange ngokwengeziwe, futhi lelo phuzu ligcwalisa lokhu, ukusebenzisa okuthile okusha kungadonsela izethameli ezizimele kunaleyo osunayo.

Isigaba 3: Ukuvuthwa

Uma umkhiqizo wakho ufinyelele kuleli phuzu ukuhalalisela, ukwazile ukufinyelela kufayela le- isigaba sabantu abadala emaketheSingasho ukuthi isivele ibhekane nomkhondo omkhulu emakethe nokuthi eminyakeni edlule ihlale izinzile ekuthengisweni kwayo. Imikhiqizo eminingi okwamanje ihlushwa ukuwa okuseduze, kodwa kungani? Lokhu kungenxa yokuthi ukubekwa emakethe futhi sekumiswe izinombolo ezinkulu zokuthengisa, ikhwalithi nokukhangiswa komkhiqizo akunakwa. Uma ukulesi sigaba, ngeke nje wethule lesi sehlakalo, uzokwazi nokwethula lezi zici ezilandelayo:

• Umncintiswano uzokwethulwa kancane kancane futhi kubalulekile ukugqama phakathi kwabo, kufanele usebenzise okusha izici ezichaza umkhiqizo nomkhiqizo wakho, lokhu kusho ukuthi wena sebenzisa isici se-flagship, ukuze umthengi akwazi ukuhlukanisa kwamanye futhi aqhubeke nokukhetha ukuthenga umkhiqizo wakho futhi athole ukwethembeka kwamakhasimende akho. Isibonelo kungaba izici zomzimba zemikhiqizo ye-Apple, izici ezihlukile eziyohlala zisenza sihlukanise imikhiqizo yakho.
• Njengoba sishilo, lesi sigaba singesinye sezihamba phambili, kepha futhi singesinye esibucayi kakhuluNjengoba, uma ungawugcini umkhiqizo wakho untanta, isinyathelo saso esilandelayo kuzoba ukuwa nokunyamalala kwawo emakethe, futhi ukuhlala umile emncintiswaneni kunesu elingenaphutha futhi elihlakaniphe kakhulu. Ingabe Isu liqukethe ukwehlisa amanani akho uma kuqhathaniswa nemikhiqizo yokuncintisanaLokhu kuzokwenza ugqame phakathi kwezinketho zabathengi futhi uzibeke njengenombolo eyodwa ekuthengisweni nasekuthandweni. Lokhu kuzokusiza ukuthi uphinde uthole amakhasimende amaningi olahlekile kuwo wonke lo mjikelezo, futhi ungakwazi ngisho nokuthola amasha amasha.
• Uma ufuna ukwenza umkhiqizo wakho uthandeke ngokwengeziwe ungaqala ngokusebenzisa "ukukhushulwa noma izaphulelo" indlela eqinisekile yokukhulisa ukuthengisa kwakho. Nawe ungakwenza sebenzisa ukukhangisa okuqhathaniswayo, lapho uqhathanisa ukuncintisana kwakho nomkhiqizo wakho futhi amakhasimende abona izinzuzo ozinikezayo.
• Elinye iphuzu elibalulekile ukuthi gcina ubudlelwano obuhle nabasabalalisi nezitolo, Lokhu kuzokusiza ukuthi uqhubeke ukukubona njengenketho enhle emizameni yakho, futhi ungaboni imikhiqizo emisha njengezinketho zabo. Lokhu kungafinyelelwa ngezikhuthazo.

Isigaba 4: Ukwehla

Lona isigaba sokugcina futhi okubi kakhulu kunakho konke. Uma ungazange unakekele isici ngasinye sangaphambilini, kungenzeka kakhulu ukuthi uzithole ukulesi sigaba sesikhashana samanani abomvu nokwehla okungenakugwemeka kokuthengisa. Kuleli qophelo akukho okuningi ongakwenza futhi uzothola izimo ezinzima kakhulu futhi kufanele uqale ukubheka lezi zinketho ezilandelayo:

• Shiya umkhiqizo emakethe bese uqala ngokuguqulwa kwawo futhi wakhe kabusha, uvuselele umkhiqizo wakho futhi simkhiphe kulesi simo esesabekayo.
• Enye indlela ukuqala izindleko eziphansi nezintengo zokukhiqizaNgendlela yokuthi inzuzo iqale ukwanda hhayi ukulahleka, ngokwenza umkhiqizo wakho ushibhe kancane, uzokwazi ukuqhubeka uthengise umkhiqizo wakho ngentengo ephansi, kodwa ngenani elifanayo lenzuzo.
• Owokugcina ngu ukuthengiswa kwelungelo lobunikazi namalungelo kwenye inkampaniUma wenqaba ukufika lapha, unendlela eyodwa yokugcina, ukumisa umkhiqizo emakethe, ukuwukhipha isikhashana bese uwubuyisela kabusha, uhlaziye amaphuzu amabi futhi amahle uphinde uphinde uwakhiphe ngokuzayo.

Yini isihluthulelo sempumelelo?

Uma ungafuni ukuthi umkhiqizo wakho udlule esigabeni sokwehla kubaluleke kakhulu ukugxila ezigabeni ezi-3 zokuqala, umkhiqizo oqhubekayo kanye nokukhangisa okusha.

Kufanele sebenzisa ucwaningo lwemakethe futhi ufunde abathengi bakho ngokujulile, Thola ukuthi yini abayidingayo noma ukuthi bangawuthuthukisa kanjani umkhiqizo wakho, okuthile okungakusindisa ekunciphiseni okuzayo.

Y ungayithathi kalula impumelelo yomkhiqizo, Iningi lemikhiqizo enyamalalayo emakethe kungenxa yalokho, ukungayinaki impumelelo yomkhiqizo wakho kwenza eminye imikhiqizo idlule kuyo. Lapho ubona ukuthi uqala ukuba sengozini sekuyisikhathi sokuthatha isinyathelo, ungalindi isigaba sokwehla.

Ukukhangisa

Ukubheja ngokuphelele ekukhangiseni, kunezinkulungwane zezindlela zokwazisa ngemikhiqizo yakho, imidiya ehlukene namasu amaningi kuya ngezithameli ofuna ukufinyelela kuzo, kubalulekile ukuvuselela ukukhangisa kwakho ngezikhathi ezithile ukuze inzalo yabathengi ingalahleki.

Khetha amahora afanele wokuqalisa isikhangiso sakho (amahora lapho uqinisekile ukuthi abathengi bakho abaphakathi bazokwazi ukukubona), imibala ekhangayo, ukugqwayiza nokuguquguquka kwamandla. Uma ungakushayi indiva noma yini eshiwo, umkhiqizo wakho uzohlala emakethe futhi uqiniseke ngalokho kuzoba umkhiqizo ophumelelayo.