Kunoma yiliphi ibhizinisi eliku-inthanethi kubalulekile ukuthi ube ne-SEO enhle nokuma kwe-SEM ukuze ube khona okukhulu kuwebhu. Ngakho-ke, yize zombili zibalulekile uma kukhulunywa ngokuthola ukubonakala kwi-intanethi, kukhona umehluko omkhulu phakathi kwazo. Ngakho-ke, ngenkathi i-SEO (i-Search Engine Optimization) iyisiyalo esiphethe i- nokwandisa ukuma kwewebhusayithi ezinjini zokusesha, I-SEM (Search Engine Marketing) isu elihlose ukuzuza ukuma okubekiwe ngalo ukuthumela isikhangiso okukhokhelwe.
Ngalesi sizathu, ngokubaluleka kwako, ezinye izinhlaka ezikhethekile zihlaziya minyaka yonke izitayela ze-SEO ne-SEM. Lokhu kunjalo, ngokwesibonelo, kwe-eStudio34, esanda kushicilela izindlela Imihlahlandlela ye-SEO ne-SEM ye-2020.
Amathrendi we-SEO wango-2020
La Umhlahlandlela womkhuba we-SEO wango-2020 isungula, ngale ndlela, amanye amafayela we amandla alesi siyalo ngibheke phambili onyakeni ozayo. Ngakho-ke, okokuqala, umhlahlandlela uqokomisa ukubaluleka kokusebenzisa idatha ehlelekile ukusizakala ngokusesha okungachofoziwe, okuhlobene ngqo nemibuzo yomsebenzisi eyenziwe ngezwi.
Ngaphezu kwalokho, umhlahlandlela futhi ubeka isidingo se- dala okuqukethwe kwasendaweni ukuze uzuze ekusebenzeni okuthile kwe-algorithm yendawo. Ngalesi sizathu, lo mhlahlandlela uncoma ukuthi usebenzise kakhulu izixhumanisi zenjini yokusesha yendawo. Ngokunjalo, imanuwali ibuye igcizelele ukubaluleka kokukhipha idatha ukuze kwaziwe izidingo nalokho okuthandwa amaklayenti angaba khona, ngokususelwa ekusebenzeni kwezifundo ze-semantic.
Ngokufanayo, umhlahlandlela uphinde weluleke ukusetshenziswa kwethuluzi lokusebenzisa idatha eningi. Ngakho-ke, le ncwadi incoma ukusetshenziswa kweJupyter: insimbi evumayo shintsha inombolo enkulu yezinqubo kuxhunyaniswe nokuphathwa kwedatha.
Ngokufanayo, Ezinye izitayela ezikhona kumhlahlandlela zihlobene nokwenza ngcono ukuxhumana namakhasimende ngenkathi kuthengwa izinqubo kanye nokusetshenziswa kwedatha yekhwalithi yokwenza izinqumo.
Amathrendi we-SEM wango-2020
Ku Umhlahlandlela wesitayela se-SEM wango-2020 kukhona ukukhuluma, phakathi kwezinye izinto, ze Ukufunda komshini, enika amandla ukudala nokwenziwa kwemikhankaso yokukhangisa ezenzakalelayo eyi-100%. Ngendlela efanayo, umhlahlandlela wokuthambekela we-SEM uphinde ufake ezinye izindaba ezisemqoka zezikhangiso ze-Google zango-2020.
Ngomqondo ofanayo, umhlahlandlela uphinde ufake ezinye izinto ezintsha emkhakheni we-SEM maqondana nezinga lokuzenzekelayo kanye isicelo sobunhloli bokufakelwa. Ngokunjalo, kukhomba nokuvela kwamafomethi omkhankaso amasha njengezikhangiso zegalari, imikhankaso yokutholwa nezandiso ezinamafomu okuhola. Zonke izinhlobo ezakhiwayo ezizokhulisa amandla okufinyelela nokusebenza kwemikhankaso yokukhangisa eyenziwe ngamabhizinisi ahlukahlukene nge-Intanethi.