Lesi sikhathi sizokhuluma kancane nge umehluko phakathi kwe-SEM ne-SEO yekhasi lewebhu, ngoba lawa ngamagama amabili asetshenziswa kabanzi uma kukhulunywa ngokuma kwi-Intanethi. Okokuqala, ukubeka ku izinjini zokusesha (i-SEO), zingachazwa njengeqoqo lamasu namasu asetshenzisiwe ukuqinisekisa ukuthi ikhasi liyatholakala enjinini yokusesha kanye nokwenza ngcono amathuba okuthi lelo sayithi litholwe yinjini yokusesha.
Yini i-SEO?
Umgomo we-SEO ukuthola isikhundla esiphakeme ekhasini lemiphumela yenjini yokusesha, ngokwesibonelo iGoogle, iBing noma iYahoo. Kubalulekile ukuthi iwebhusayithi ibekwe ezingeni lemiphumela yosesho ngoba lokhu kungasho ukuthi ithrafikhi eningi iya kulelo sayithi. Okusho ukuthi, indawo ephakeme ngokwengeziwe ifakwa ezinjini zokusesha, maningi amathuba okuthi lelo sayithi livakashelwe ngumsebenzisi.
Yini i-SEM?
Ngakolunye uhlangothi, I-SEM noma i-Search Engine Marketing, yigama elibanzi kune-SEO, elisetshenziselwa ukufaka izinketho ezahlukahlukene ezitholakalayo ukusizakala ngobuchwepheshe benjini yokusesha, kufaka phakathi izikhangiso ezikhokhelwayo. I-SEM ivame ukusetshenziselwa ukuchaza izenzo ezihlobene nocwaningo, isethulo, nokuma iwebhusayithi kuwebhusayithi yezinjini zokusesha. Kubandakanya izici ezifana nokwenza kahle injini yokusesha, ukufakwa kuhlu okukhokhelwayo nezinye izinsizakalo ezigxile ekwandisweni kokuchayeka nethrafikhi kuwebhusayithi
Umehluko phakathi kwe-SEM ne-SEO
I-SEM yigama elibanzi kune-SEO ngoba lokhu kuhlose ukwenza ngcono imiphumela yokucinga ye-organic yewebhusayithi, kuyilapho i-SEM isebenzisa izinjini zokusesha ukukhangisa lelo khasi noma ibhizinisi kubathengi abangavela kwi-Intanethi, ithumele ithrafikhi ebhekiswe kakhulu kusayithi.