Yize kuyimigomo evame ukudideka, kunomehluko ofanele kakhulu kuyo nokuthi kuyadingeka ukucaciselwa ukuqonda okulungile. Ngaphezu kwalokho, lokhu kwehlukaniswa kwezilimi kuzoba kubaluleke kakhulu kubantu abazokwenza imodeli yebhizinisi esuselwa kwezohwebo ze-elekthronikhi.
Ukuze kuthi kusukela manje la magama ahlukaniswe phakathi kokukhangiswa kwedijithali, sizodalula okunye ukwehluka abanakho. Kepha futhi ezinye amaphuzu ajwayelekile ale mibono emibili esebe semfashinini eminyakeni yamuva emkhakheni wezentengiso wedijithali.
Umehluko wokuqala oyisisekelo uhlala eqinisweni lomnikelo wokuqukethwe kwakho. Ngoba ngenkathi i-ecommerce noma ukuhweba ngogesi ngokuyisisekelo kuyi iwebhusayithi yomugqa webhizinisi ledijithali. ESigcawini sikhuluma okokuqala ngomsebenzi okhombisa imikhiqizo emakethwayo, njengoba ihunyushelwa esiNgisini.
Umehluko phakathi kwe-ecommerce neMakethe: imiqondo ehlukile
Kusuka kulesi sisekelo kulula ukuqonda ukuthi lapho sibhekisa kwezentengiselwano zogesi sixhuma esizindeni lapho singathengisa khona imikhiqizo yethu, izindatshana noma izinsizakalo. Noma ngabe injani imvelaphi yayo. Ngokufakwa kwalezi zici ezilandelayo esikudalula kuzo ngezansi:
Akunasimo lapho linikeza khona i- isikhala sangempela somzimba. Kepha kunalokho, kuyadingeka ukuba khona kwe-ophethe ophethe ukuvuselela okuqukethwe, aguqule izimo ekuthengiseni noma aklame nokuqukethwe epulatifomu yewebhu.
- Ukufinyelela komhlaba. Ukungena ekuthengisweni kwayo akunamkhawulo futhi kungafinyelela noma yikuphi lapho uphakamisa khona. Ngenqubo yokuthenga elula kakhulu kuneziteshi zendabuko noma ezijwayelekile.
- Ukufinyelela kweklayenti. Vele, iphrofayili yomsebenzisi okuqondiswe kukho lokhu okuqukethwe kubaluleke kakhulu ezitolo ezibonakalayo. Lapho kutholakala ukuxhumana okukhulu nobuchwepheshe obusha, ukuzivumelanisa nemikhuba emisha yokuthenga nokutholakala kwe-Intanethi.
Iminikelo enikezwa eMakethe
IMarketplace, kunalokho, yisiza lapho imikhiqizo noma ama-athikili anikezwa ngabathengisi bawo ngenhloso enkulu yokuthengwa noma ithengwe ngabathengi. Le yi-nuance encane engahlukaniswa nomqondo wesitolo sedijithali. Ukuze uyiqonde kalula: iyimakethe esetshenziswa kufomethi yedijithali.
Le mibono ifaka phakathi uhlelo kumasu ezentengiselwano okufanele asetshenziswe ngokuhluke kakhulu. Kuyafaneleka ukukucabangela nokuthola kusukela manje. Lapho kufanele uhlolisise ukuthi iMakethe ingafakwa esitolo esingokoqobo, kepha lapho ungathola khona imikhiqizo ehlukile noma okuqukethwe. Ngokungafani ne-ecommerce lapho kuphela i- services noma imikhiqizo yezohwebo zakho zedijithali, hhayi zabanye.
Ngaphansi kwale ndlela yokuhweba kunecebo lomhlaba jikelele elingaba nomthelela wokuthi osomabhizinisi abancane nabaphakathi bakhethe ukuthengisa imikhiqizo yabo ngeMakethe. Kuze kube seqophelweni lokuthi ukusebenza kungaba nenzuzo enkulu futhi kukhiqize ukubonakala okukhulu ekubekeni kunethiwekhi. Ngokuvamile kumabhizinisi amancane adinga ukumaketha okunamandla kakhulu kusekela ngesifiso sokufinyelela inani elikhulu lamakhasimende noma abasebenzisi.
Izigaba zeMakethe ezingaba khona emakethe
Kunezinhlobo ezahlukahlukene ezifakiwe kumamodeli amabili wokuma kwazo nokulandelayo:
- I-oda le-oda: ukuba ngowokugcina obhekene nomgwaqo wakho, ama-oda nokukhokha.
- Umholi oholayo: liphethe ukwenza inqubo ngendlela ebanzi futhi kuze kuvalwe i-oda.
Ungakhetha eyodwa yazo ngokuya ngezinhloso ozibekele zona kuphrojekthi yakho yobungcweti. Akukho okungcono noma okubi kakhulu kunokunye, kepha kunalokho bathembele ekutheni iyiphi isu lakho lomuntu kwezentengiselwano zedijithali. Okuthile lokho ngeke kuqondane ngaso sonke isikhathi kubo bonke osomabhizinisi. Hhayi kancane. Ngalesi sizathu, kufanele uhlaziye izinga lokungena kwalawa mafomethi amabili ebhizinisini ledijithali. Ukuze kuthi kusukela manje usesimeni sokwenza ukuthengisa kwakho okungenzeka kube nenzuzo ethe xaxa.
Yiziphi izici eziyinhloko zeMakethe?
Akungabazeki ukuthi le fomethi yobungcweti inikezela ngezici zayo ukuze ukwazi ukuyihlukanisa ne-ecommerce kalula. Ngabe ufuna ukwazi okunye okufanele kakhulu? Yebo, naka kancane uma kwenzeka udinga lolu lwazi eminyakeni ezayo. Ukubala imininingwane ethile ekusebenzeni kwayo.
- Ukuma okukhulu kwedijithali: ngokuba khona okusebenzayo kakhudlwana eziteshini eziningi ezingcono kungenzeka kuqiniswe amasu ebhizinisi kulokho okubizwa ngezohwebo zedijithali.
- Yakha ukwethembana okwengeziwe phakathi kwabathengi: kungenye yezinjongo ozifezayo ngenxa yezinqubo ezitholwe kulesi sibalo sokumaketha kwedijithali.
- Inikeza induduzo enkulud: yize kuvame ukucatshangwa ekuqaleni, ukuthengisa akuhlupheki ekusetshenzisweni kwayo. Kepha kunalokho, baqiniswa ngokugqama okukhethekile ngenxa yezinhlelo zokuphathwa kwesitoreji ezinikezwa kusuka ezimakethe uqobo.
Amakilasi amasu okuhweba azowasebenzisa
Kunoma ikuphi, uma ngalesi sikhathi inhloso yakho yangempela ukukhetha le modeli yamasu edijithali, ngeke ube nenye indlela ngaphandle kokuhlaziya ngokujulile izinhlobo ezikhona njengamanje. Ngingakunika i- indawo yokuqala yokwengeza ukuthengiswa kwemikhiqizo noma izinsizakalo onikela ngayo phesheya. Kusuka ezindleleni ezahlukahlukene zokuhweba okungenzeka ukuthi yilezi esizibhala ngezansi, ezihlanganiswe ngamafomethi amukelwa kakhulu ngabazali babatshali zimali abancane nabaphakathi.
Amafomethi we-decentralized: yibo abazokuvumela kusukela manje ukuthengisa nokuthenga noma yiluphi uhlobo lwemikhiqizo, kepha ngaphandle kokubakhona kwabalamuli. Lokho wukuthi, uzokujabulela ukuzimela okuningi emigqeni yezenzo ngokushintshanisa umkhawulo wosizo olungatholwa ngabantu besithathu noma ezinye izinkampani zalezi zici. Le yimodeli enconyelwe kakhulu yamasheya emakethe edijithali avelayo noma okungenani ngokusakazeka okuncane ngeziteshi zobuchwepheshe.
Amamodeli asuselwa ekufuneni kwamakhasimende. Akungabazeki ukuthi iyona evame kakhulu kosomabhizinisi. Isizathu salo ngoba kusekelwe ekufunweni kwamakhasimende. Futhi okwenziwa khona uchungechunge lwamanethiwekhi phakathi kwabahlinzeki abahlose ukwanelisa lezi zimfuno. Ungahle ungazi njengamanje, kepha izinkampani eziningi zedijithali eziphumelele kakhulu ziqale ngale ndlela. Isibonelo, uDeliveroo, njengomunye wabamele kakhulu ukuhweba kwedijithali.
Ukwakhiwa kwamanethiwekhi omphakathi: kungenye yezinto eziyinkimbinkimbi kakhulu ukusebenzisa, kepha ngokusebenza kahle okukhulu ukufeza izinhloso ezibekiwe kusukela ekuqaleni. Lolu hlelo lilele ekwakhiweni kwama-ejenti ahlukile enqubeni yokuthengisa. Lapho ngayinye inokuzinikezela kwayo nemisebenzi okufanele iyithuthukise. Lokho wukuthi, into esondele kakhulu emphakathini ezithakazelweni. Kepha inhloso yabo ukuthuthukisa ukuthenga noma ukuthengisa, kuya ngesimo ngasinye.
Imiqondo emibili engaphelelisana
Njengoba ubonile kuze kube manje, kunokwehluka okuningi ongakuthola phakathi kwe-ecommerce neMarketplace. Vele, kuningi ongakucabanga ekuqaleni. Kepha ukuqaphela ngaso sonke isikhathi, ukuthi kwezinye izimo, kuyimiqondo emibili kwezentengiselwano zedijithali ezingaba njalo umphelelisi wokweneliseka okugcwele. Ngaphandle kolunye uchungechunge lokucatshangelwa kwezobuchwepheshe okuzoqashelwa kwesinye isihloko.
Ngaphakathi kwalo mongo ekumakethweni kwedijithali awukwazi ukukhohlwa nganoma yisiphi isikhathi ukuthi sishiya umehluko osuselwe kumamukeli wokugcina wokugcina: isigabante. Ngalezi zindlela, umehluko ocacile phakathi kwe-ecommerce neMarketplace izethameli eziqondiwe, ezihlukile esimweni ngasinye. Kwezibalo zokuqala kunokuthambekela kokuheha abasebenzisi ukuthi bathenge umkhiqizo othile ngendatshana.
Ngenkathi kwenzeka okuphambene nalokho, eMakethe kugxila ekusesheni abathengi nabathengisi. Ngalesi sizathu esiqondile imikhankaso yokukhangisa izokwehlukaniswa kanzima komunye nomunye. Ngakolunye uhlangothi, esinye isici sokuhlukanisa inzuzo yamabhizinisi nalapho amafomethi wesitolo abonakalayo evame ukuba nenzuzo enkulu. Yize ekugcineni yonke into izoncika kwimodeli osomabhizinisi abayikhethayo.
- Hhayi ngeze, abahlinzeki be-e-commerce imvamisa bangama-wholesaler Futhi lokhu ngokwenza kusho ukuthi banomkhawulo wenzuzo ophakeme.
- Ngenkathi abahlinzeki beMakethe bengekho ngasese ngakho-ke setha amanani abo ukumaketha ukuthengisa kwakho.
Kuyizindlela ezingenakushiywa eceleni ukuthola umehluko phakathi kwalezi zinhlobo zebhizinisi ezikhetheke kakhulu.