NgoLwesithathu oluzayo, ngoMeyi 28, kuzoba neseshini entsha yomcimbi e-Ice Palace eMadrid Isinyathelo se-SME. Kulomcimbi, kuzobanjwa amaseshini amathathu ahambisanayo: eyodwa yokuphathwa kahle kwezinsizakusebenza zomnotho, enye yokuphathwa kahle kwabasebenzi kanye neyesithathu kwezokumaketha ne-eCommerce.
Ngesihloko nesiqubulo esithi «Shintsha i-SME yakho: Ukuthuthukisa ububanzi bokumaketha ukwenza ngcono ukuthengisa ", kulesi seshini esizokhuluma ngaso ukuhlangana kwabezindaba ukufinyelela ikhasimende, cishe indlela yokulinganisa nokuphatha ubudlelwano namakhasimende futhi mayelana indlela yokwenza ukuthengisa online.
Ama-SMEs Initiative Kuyinto a indawo yokuxhumana eyenzelwe ama-SME ihlose uku "Gqugquzela ama-SME azungeze umgomo ofanayo, inhloso, isizathu, nokulwa ukuze ama-SME abonakale njengenjini yangempela yomnotho."
Umcimbi uzoba seDreams Cinemas ePalacio de Hielo Shopping Centre eMadrid, ekuseni ngoLwesithathu, Meyi 28. Ingqikithi yezethulo eziyisikhombisa izothuthukiswa futhi izogcina ngo-a ukuxhumana ukwabelana ngemibono nemibono.
I-Agenda
Ukwamukelwa kwabahlanganyeli kuzokwenzeka ngo-8: 45 ekuseni.
Ngo-9: 00 ekuseni, ibhulokhi yokuqala yezethulo izoqala, enesihloko esithi "Ukufinyelela ikhasimende: ukuhlangana kwabezindaba."
- Phakathi nemizuzu yokuqala, u-Ángel Escribano Gamir, uMqondisi Wezokumaketha Nokuthengisa we-Interban Network, uzokwethula isethulo ngokwakhiwa kwecebo lomhlaba jikelele nelibumbene-
- Ngemuva kwalokho, u-Iván Fanego, iDigital Strategist waseTerritorio Creativo uzonikeza inkulumo yemizuzu engama-30 enesihloko esithi "Own Media, Earned Media and Purchased Media."
Ngo-9: 35 ekuseni, ibhokisi lesibili lokuqukethwe lizoqala, ligxile esihlokweni esithi "Ukulinganisa nokuphatha ubudlelwano namakhasimende."
- Isingeniso sizonikezwa ngu-Ángel Escribano omusha, ozokhuluma cishe imizuzu emihlanu mayelana nokwenza umsebenzi wokukhangisa ube wesimanje.
- Ukulandela lokhu, uFernando Rivero, oyi-CEO ye-Ditrendia - Digital Marketing Trends uzonikeza isethulo semizuzu engama-30 esihloko sithi "Ungafinyelela kanjani kumakhasimende anamuhla endaweni yokuhlangana kwesiteshi".
- Kamuva, uMiriam Corpas, uMqondisi we-IT Consulting eMakesoft Technologies nakuCésar Hassen-Bey, uMqondisi
Ukuthuthukiswa Kwezobuchwepheshe kanye neTechnological Innovation evela kwaMakesoft Technologies, kuzokhuluma "Ngendlela yokusheshisa izinqubo Zokumaketha Nezentengiso ngefilosofi nangesixazululo seCRM". - Okulandelayo, uCristóbal Sánchez, Umphathi Wezokumaketha we-hibu uzokhuluma nge- "Digital Marketing for SMEs"
- Ngemuva kwekhefu elifushane lekhofi, u-Estela Gil Berlinches, Umphathi Wezokumaketha Kwe-inthanethi kwaBrainSINS, uzonikeza inkulumo ethi "Izihluthulelo zokulinganisa online".
Ibhulokhi yokugcina izoqala ngo-12: 10 futhi izobhekana ne- "How to sell online".
- U-Ángel Escribano uzokwethula isihloko ngamagama ambalwa mayelana ne- "Business new or channel diversification."
- U-Andy Parra, uMsizi Wokumaketha we-Akhawunti Yokhiye e-Adidas uzokhuluma ngokulandelayo mayelana "Nokukhangisa kulayini okuhloswe ngakho ukuthengisa online".
- Ngemuva kwalokho, uJavier del Paso, uMxhumanisi, umqeqeshi kanye nesipikha esikhethekile kwezokuMaketha nokuThengisa kwaBrandSmith bazonikeza inkulumo yokugcina, enesihloko esithi "Ecommerce namapulatifomu akhona".
Umcimbi uzophela ngewayini e-Networking Area yabo bonke abazobe bekhona. Lesi sikhala senzelwe umhlangano phakathi kwababekhona, izikhulumi nezinkampani ezixhasayo. Lapha ungashintshanisa imibono nemibono nabanye ochwepheshe, futhi ufunde ngezixazululo ezihola phambili zama-SME.
Imininingwane nokubhaliswa
Ungathola imininingwane eminingi ngalo mcimbi ku- http://www.iniciativapymes.com/es/eventos/madrid-iniciativa-pymes. Ungabhalisa ngqo ku- ifomu lomcimbi. Uma udinga eminye imininingwane, ungashayela ku-91 763 87 11. Ungabhalisa futhi ngokushayela le nombolo eshiwo ngenhla.
Mayelana ne-SME Initiative
I-Initiative Pymes yenza iTour yezenzakalo ezingama-28 lapho ziletha khona ulwazi nokuqukethwe okuwusizo ukusiza ukuthuthukisa ukuphathwa
kuma-SME. Ngaphezu kwalokho, babelana nama-SME angaphezu kwama-15.000 kubhulogi labo okuhlangenwe nakho okuhle kakhulu kwezinkampani ezincane neziphakathi ezisebenza nsuku zonke ukuze zikhule zenze kangcono futhi zikhombise ukuthi izinhlangano ezincane zikwazi kanjani ukwenza ngcono isimo sezomnotho senkampani. izwe.