Yini i-Google Shopping futhi isebenza kanjani

Yini i-Google Shopping

I-Google ingenye yezinkampani ezivame ukukhiqiza imikhiqizo eminingi, exhunywe nokwaziwa kakhulu. Kodwa-ke, ezinye zihamba kancane zinganakwa nje ngoba kungaba nzima ukuziqonda. Lokhu kwenzeka nge-Google Shopping.

Futhi, ngaphandle kwalokhu, uyazi ukuthi iyithuluzi eliwusizo kakhulu ku-e-commerce? Ngokuxhunyaniswa nesiphequluli (esisetshenziswa ngamaphesenti aphezulu kakhulu emhlabeni), ivumela imikhiqizo yakho ukuthi ifinyelele kubasebenzisi. Kepha, Kuyini ukuthenga kweGoogle futhi kusebenza kanjani? Lokho nokunye okuningi esizokuchazela kona ngezansi.

Yini i-Google Shopping

Lapho ufuna ukuthenga okuthile, kungaba yisitshalo, okokusebenza, ukhilimu ... kaningi ugcina ngokufinyelela kusiphequluli (ikakhulukazi i-Google), ubeka umkhiqizo owufunayo futhi owufunayo, akunjalo? Emiphumeleni, kukholamu engakwesokudla, sibona uchungechunge lwemikhiqizo engaba yilokho okudingayo. Futhi, uma ubheka kancane esihlokweni, lokhu: Imiphumela Yokuthenga yeGoogle. Ibhingo!

Ukuthenga kweGoogle uhlobo lokuqhathanisa intengo yomkhiqizo, kepha futhi kuyithuba lokuthi noma yiliphi ibhizinisi eliku-inthanethi lenze imikhiqizo yalo yaziwe yibo bonke abayifunayo. Ngamanye amagama, ukubeka isikhundla.

Okwenziwa yiGoogle ukukhomba imikhiqizo yesitolo esiku-inthanethi ngendlela yokuthi, uma umuntu othile efuna lowo mkhiqizo, uwukhombise kanye nenani kanye nesitolo, ukuze umsebenzisi aqhathanise amanani abone nemikhiqizo kokuhlukile. izitolo «ezibhaliswe yiGoogle». Ngaphezu kwalokho, leli bhokisi libaluleke kakhulu kunezikhangiso ze-Google Adwords noma ukuseshwa okuvamile, yingakho kuyisikhali esinamandla kakhulu sokwazisa ibhizinisi lakho nemikhiqizo yakho.

Ungasibeka kanjani isitolo sakho ku-Google Shopping

Ungasibeka kanjani isitolo sakho ku-Google Shopping

Ngaphambi kokuzethula nokufuna ukungena ku-Google Shopping, kubalulekile ukuthi usilinganise isinqumo. Futhi nokuthi uhlangabezana nezidingo eziceliwe ukungena. Sikhuluma nge:

  • Iba ne-akhawunti yakwaGoogle Adwords. Lokhu kubalulekile ngoba kuxhumene ne-akhawunti yakho ye-Google Merchant (yithi, "Inkampani Yokuthenga ye-Google") nalapho ungakha khona imikhankaso yemikhiqizo yakho.
  • Iba ne-akhawunti Yesikhungo Somthengisi se-Google. Yini efanelekile ukuthenga kuGoogle?
  • Yiba nomphakeli womkhiqizo, uma kungenzeka ngeXML, ukuze ukwazi ukuyithumela kuGoogle nemikhiqizo yakho iqala ukuvela.
  • Yiba nesitolo esiku-inthanethi.

Uma usunakho konke, futhi nesinqumo sakho siqinile, izinyathelo okufanele uzilandele ukufaka i-Google Shopping yilezi ezilandelayo:

  • Thola isikhungo somthengisi se-Google. Unalokhu lapha: https://www.google.com/retail/
  • Kufanele ubhalise, futhi ngincoma ukuthi usebenzise i-imeyili efanayo oyinikeze ku-Google Ads, ngaleyo ndlela, konke kuzoshesha kakhulu (futhi ama-akhawunti womabili azoxhunyaniswa kalula). Ukuze ubhalise, kufanele ugcwalise lonke ulwazi oluceliwe futhi, uma sekuqinisekisiwe, ungaqhubeka ngesinyathelo esilandelayo.
  • Layisha okuphakelayo kwedatha yakho. Okungukuthi, ifayili (ku-XML elingcono) ngolwazi lwemikhiqizo yakho. Eqinisweni, uma unemikhiqizo embalwa kulula ukukwenza, kepha uma isitolo sakho sinezinkulungwane, bese usebenzisa i-plugin ukuyakha kalula.
  • Bheka ukuthi konke kulungile. Ikakhulukazi ngaphambi kokuyithumela ukuze kungabikho maphutha (ikakhulukazi ngamanani) angathikameza isitolo sakho.
  • Xhumanisa izikhangiso ze-Google noMthengisi. Uzokwenza lokhu ku- "Izilungiselelo", futhi ukusuka lapho uye ku- "Adwords". Udinga ini? I-ID yezikhangiso zeGoogle nje.

Futhi-ke, uzoba nesitolo sakho. Isinyathelo esilandelayo ongasenza ukudala umkhankaso wokuqala ukuvela ku-Google Shopping futhi lokhu ukwenza ngezikhangiso.

Izinzuzo nokungalungi

Manje, akuyona yonke into ecwebezelayo eyigolide, futhi esimweni se-Google Shopping asikwazi ukukutshela ukuthi konke kuyinzuzo. Ngoba akulona iqiniso. Njengoba nje kunezinzuzo eziningi, kukhona nezithiyo ezithile ukuthi kufanele ulinganise ukwenza isinqumo esihle kakhulu ngenkampani yakho. Ngalo mqondo, futhi ngenhloso, sikhuluma ngazo zonke.

Izinzuzo Zokuthenga kweGoogle

Izinzuzo Zokuthenga kweGoogle

Phakathi kwezinzuzo esiziqokomisayo yilezi:

  • Izikhangiso ezibonakalayo. Ngoba awuzukuthola umbhalo kuphela, kepha uzokhombisa isithombe futhi kungaba yilokho kanye umuntu akufunayo. Eqinisweni, ngokubukwa, nokuqhathanisa, unenhloso yokuthenga ephakeme kakhulu kuneminye imiphumela.
  • Okuza kuqala. Ngoba imikhiqizo ye-Google Shopping iboniswa ngaphambi kwezikhangiso ze-Adwords futhi ibekwa phambili ngemiphumela yenjini yokusesha. Eqinisweni, kungenzeka ukuthi ukuthambekela kweGoogle kuyafana, kuyinika ukuvelela okuthe xaxa.
  • Ithrafikhi efanelekile. Umuntu obona umkhiqizo, noma owufunayo, kungenxa yokuthi uhlose ukuwuthenga, hhayi ngoba efuna ulwazi ngayo. Ngakho-ke lokhu kuvamise ukuphenduka ukuthengisa (kungekudala noma kamuva).

Akukuhle kangako

Manje, kunezinkinga eziningana okufanele uzinake, okuyilezi:

  • Uyancintisana nentengo. Imvamisa "abaphumelele" kuzoba yilabo abanikela ngentengo engcono kakhulu yalowo mkhiqizo. Ngakho-ke, kwesinye isikhathi kunzima ukuphumelela ngaleli thuluzi. Uma izintengo zakho zingancintisani, kuzocishe kube nzima ngawe ukuzuza noma yini.
  • Izinkampani ezinkulu. I-Amazon, i-Casa del Libro, i-Ebay, i-Mediamarkt, i-Carrefour, i-El Corte Inglés ... zizwakala zijwayelekile, akunjalo? Uyazi ukuthi kuzofanele uncintisane nabo, futhi lokhu kuzonciphisa amathuba akho, ngaphandle kokuthi unikeze okuthile okuyigugu kumkhiqizo wakho.

Ungathengisa kanjani ku-Google Shopping

Ungathengisa kanjani ku-Google Shopping

Umbuzo omkhulu, Ingabe ithengiswa ku-Google Shopping? Impendulo yakhe inzima, ngoba kuzoba khona abanye abathi yebo nabanye bathi cha. Okufanele ucacelwe ngakho ukuthi, uma ungenzi imikhankaso ye-Adwords, ukuba ku-Google Shopping ngeke kukubize ngalutho, futhi, ngokwemvelo, ungaqala ukufakwa ohlwini. Ngakho-ke kungani ungazami?

Vele, njengoba sazi ukuthi isikhathi osichitha uzazisa nge-Google Shopping sibalulekile, kuthiwani-ke uma sikushiyela esinye "Amaqhinga" azokusiza ukuthengisa okuningi?

  • Ukubheja ngesihloko esichazayo. Eqinisweni, ukwenza kanjalo kuzodonsela ukunakwa okwengeziwe. Kepha ufaka ini? kukhona ifomula: Brand-Gender-Product-Colour-Size. Ngaleyo ndlela awumoshi isikhathi salowo muntu.
  • Izincomo. Kubaluleke kakhulu ... Kepha siyazi ukuthi kubiza kakhulu ukuzithola, ngoba abantu abavami ukuchitha isikhathi bebeka imibono (ngaphandle, futhi cishe njalo okubi) ngemikhiqizo noma izitolo.
  • Isithombe esihle kakhulu. Sivele sikutshele ukuthi i-Google Shopping ibukeka kakhulu. Inkinga ukuthi, uma ungakunaki lokhu, uzogcina unesithombe esibi futhi ekugcineni ngeke ukhethwe. Ngakho-ke bheja kwiseshini enhle yemikhiqizo yakho.
  • Sebenzisa amalebula. Kuyisu elihle ukuheha ukunakwa, ngokwesibonelo ukusho ukuthi uyathengiswa, ukuthi kuyizivumelwano, ukuthi nguwe othengisa kakhulu ...

Yiba ngowokuqala ukuphawula

Shiya umbono wakho

Ikheli lakho le ngeke ishicilelwe. Ezidingekayo ibhalwe nge *

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  1. Ubhekele imininingwane: Miguel Ángel Gatón
  2. Inhloso yedatha: Lawula Ugaxekile, ukuphathwa kwamazwana.
  3. Ukusemthethweni: Imvume yakho
  4. Ukuxhumana kwemininingwane: Imininingwane ngeke idluliselwe kubantu besithathu ngaphandle kwesibopho esisemthethweni.
  5. Isitoreji sedatha: Idatabase ebanjwe yi-Occentus Networks (EU)
  6. Amalungelo: Nganoma yisiphi isikhathi ungakhawulela, uthole futhi ususe imininingwane yakho.