Yonke inkampani idinga isu lokumaketha namuhla ukufeza izinhloso. Asikhulumi ngokumaketha kwedijithali kuphela, okusho ukuthi, ngokuba khona kwi-Intanethi, kepha kukonke. Ukuze ukwazi ukuthengisa nokuthi i-mara ibe nedumela, udinga ukufinyelela izithameli zakho ezihlosiwe. Kodwa-ke, umkhakha wezimboni kungaba nzima kakhulu ukuwufinyelela. Ngaphandle kokuthi unolwazi lokukhangisa lwezimboni.
Kodwa, Kuyini ukumaketha kwezimboni? Hlobo luni lwecebo olulandelwa ukuthengisa lokhu ukusiza umkhakha ukuxhumana nabalaleli bawo? Konke lokho sizokuphawula ngezansi.
Kuyini ukumaketha kwezimboni
Ngokwencazelo enikezwe yiGo2Jump kokunye kokushicilelwa kwayo, ukumaketha kwezimboni kungachazwa ngokuthi «Lawo maqhinga wokumaketha enziwe ukuze izinkampani zitholakale kwabanye, zizizwe zikhangwa futhi zinesidingo sokuthola umkhiqizo noma insizakalo ethile ngenhloso yezimboni kuphela. Ngale ndlela, umkhiqizo othengiwe uzofakwa ochungechungeni lokukhiqiza olusha noma uthengiswe ezimakethe ezithengisa kakhulu. "
Ngamanye amagama, sikhuluma ngochungechunge lwamasu asetshenziswa emkhakheni wezimboni ngenhloso yokuthi abantu abanentshisekelo kuleyo mikhiqizo noma imikhiqizo badinga lokho okuthengiswa yinkampani noma okunikezwayo njengensizakalo.
Empeleni, kwezentengiso zezimboni azikho izilaleli "zomuntu"; okusho ukuthi, ayizami ukugxila kubantu, kepha kunalokho iya kwezinye izinkampani ezingaba nezidingo ezanelisa eyokuqala. Isibonelo, cabanga ngezinkampani ezimbili, enye ingumkhiqizi wemishini yokwakha, kanti enye inkampani yokwakha. Lesi sesibili sizoqala ukwakha isakhiwo, kepha asinayo imishini; udinga ukuqasha enye inkampani. Futhi kungokwokuqala ukuthi ungaba nalelo klayenti.
Yiziphi izinjongo okufanele ukumaketha kwezimboni kuhlangane nazo
Manje njengoba usazi ukuthi sisho ukuthini ngokumaketha kwezimboni, sekuyisikhathi sokuthi wazi ukuthi yiziphi izinhloso okufanele uhlangabezane nazo. Futhi ngukuthi, ukuze isu lenziwe kahle, kufanele ukuhlangabezana nezinhloso ezithile, njenge:
- Nikeza ukubonakala okuningi kunkampani noma kumkhiqizo.
- Kubeke ku-inthanethi phezulu ngangokunokwenzeka ezinjinini zokusesha, ukuze kuthi uma inkampani noma umuntu ngamunye efuna umkhiqizo othile awuthengisayo, bashiye imiphumela yokuqala ukuze babe namathuba amaningi okuthengisa.
- Thuthukisa ukuthengisa. Yini etholakala ngaphezu kwakho konke ngalokhu.
- Yakha ukwethembana. Ngaphandle kwalokho, uthola nokuthi abantu abaningi bazokubona, babe nobuholi emkhakheni futhi basungule "ikhwalithi ephansi" yomkhiqizo wakho kanye nezinsizakalo zakho.
Ungayisungula kanjani isu lokukhangisa lezimboni
Lapho wenza isu lokumaketha ezimbonini, njengoba kungenzeka nganoma ikuphi okunye ukumaketha, kuyadingeka ukulandela uchungechunge lwezinyathelo zokufeza inhloso (noma eziningana). Lezi izi:
Yazi ukuthi izithameli zakho ezibhekiswe kuwe zingobani
Njengoba sishilo phambilini, into ejwayelekile ekumaketheni kwezimboni ukuthi izethameli eziqondiwe akusiyena umuntu, noma umuntu, kepha inkampani. Kepha udinga ukwazi ukuthi hlobo luni lwenkampani. Lokho wukuthi, ungagxila kubasabalalisi, izitolo, abakhiqizi, abangenisi, noma abathengi bokugcina bezimboni.
Kuya ngokuthi ukhuluma nobani, umyalezo okufanele uwudlulise uzoncika. Isibonelo, ngeke kufane ukuthengisa umkhiqizo kumsabalalisi kunomthengi wokugcina; Futhi akukhona ukuthi esimweni sosabalalisi uzokwazi ukusebenzisa ulimi lobuchwepheshe ukuze ube yilokho umkhiqizo wakho okwenzelwe ngendlela efanele; Ngakolunye uhlangothi, kumthengi wokugcina indlela yokwethula umkhiqizo kufanele ibe lula, thayipha: unalo mkhiqizo futhi usetshenziselwa lokhu. Akusho ukuthi awukwazi ukukhuluma naye ngendlela yezobuchwepheshe, kepha amagama amaningi angahle angaqondakali uma engeyena umuntu onolwazi kakhulu odabeni.
Yiba nokusekelwa okuningi
Ekumaketheni kwezimboni akwanele ukuba newebhusayithi kuphela. Kwesinye isikhathi kuyadingeka ukuthi uqhubekele phambili, ngokwesibonelo ngokuzinikela kwezinye izitolo, noma kubasabalalisi, ngendlela yokuthi zikwenze ubonakale kulabo ongaba amakhasimende abo.
Lokho akusho ukuthi akufanele unake iwebhusayithi yakho; Uyayidinga ukuthi ithuthukiswe, futhi ube nokukhangisa kwi-Intanethi, futhi ugxile nasenkundleni yokuxhumana lapho ungacabanga ukuthi amakhasimende akho angaba khona.
Ukwenza lokhu, ukulandela isu elihle le-SEO ne-SEM kubalulekile, ngoba kaningi ama-90% ancike ezinjinini zokusesha ngokwazo (futhi ikakhulukazi kuGoogle).
Khiqiza ukuthengisa
Ukuthengisa ngeke kwenzeke ngobusuku obubodwa. Kepha konke lokhu okungenhla kuzosiza. Ukusungula isu lokukhangisa, kokubili kumanethiwekhi omphakathi nasezinjini zokusesha, lokho kufanele kube nomthelela ekuthengisweni.
Inhloso ecacile yokukhangisa kwezimboni ukuthengisa. Futhi ngalokhu kufanele ufinyelele kumakhasimende. Kanjani? Ukusungula okuqukethwe okuhehayo futhi okukhuthaza ukuqwashiswa komkhiqizo nemikhiqizo; ukuletha umkhiqizo ngokubambisana kumakhasimende amasha (isibonelo ukusungula ukusebenzisana ukuze kuvele njengomkhiqizo kubasabalalisi, noma nabakhiqizi); njll.
Ngamafuphi, okufunwa ngalokhu ukuletha imikhiqizo eduze nezinkampani nabantu abanentshisekelo. Kuzobe sekuthembele kukhwalithi nentengo, kulokho okunikezayo, ukuze bakhuthazwe ukuthi bazame. Kepha ukuthengisa akubalulekile njengeqiniso lokuthi laba bantu bayaliphinda. Lokho wukuthi, baba amakhasimende athembekile. Leyo yinhloso yangempela yokumaketha kwezimboni.
Imbuyiselo yotshalo-mali
Ukwazi ukuthi isu lokumaketha lezimboni liyasebenza noma cha, kufanele ufeze izinhloso. Futhi uma kungenzeka, okuhle, ungalokothi ube nomubi. Ngakho-ke lapho utshala imali kulokhu, imbuyiselo yotshalomali kufanele ibe khona.
Uma, ngokwesibonelo, kwenziwa isu futhi lingatholi imiphumela emihle, uzobe usebenzisa imali ongayitholi, ngoba awutholi ukuthengisa okungavumela izindleko. Kunjalo, awukwazi ukucabanga ukuthi noma yiliphi isu lisebenza okokuqala. Kwesinye isikhathi kufanele uzame izikhathi eziningana ukubona lapho ungahambi khona futhi "ulungise kahle isibhamu." Kungaleso sikhathi kuphela lapho uthola khona leyo mbuyiselo.