Ukuba ne-eCommerce akulona ibhizinisi lapho yonke into ihamba “njengaleyo”. Eqinisweni, ungangena enkingeni enkulu. Futhi enye yazo ilahla. Kwenzenjani?
Ake sithi unombangi onquma ukwehlisa izintengo zemikhiqizo efanayo oyithengisayo ngaphansi kwenani lezindleko. Yebo, ukulahlekelwa. Hhayi-ke yilokho okubizwa ngokuthi ukulahla futhi kuwumkhuba owenziwayo ukuze "kuqhume imakethe", kodwa futhi nokuncintisana. Sikhuluma nawe ngakho.
Yini ukulahla
Singachaza ukulahla ngokuthi a umkhuba lapho uhwebo noma inkampani ithengisa imikhiqizo noma amasevisi ngentengo engaphansi kwenani lentengo.
Ngamanye amazwi, sikhuluma ngomsebenzi omubi lapho inkampani inquma ukubeka amanani aphansi kakhulu emikhiqizweni yayo, ngisho nokucabangela ukulahlekelwa, ukuze ingene emakethe "enkulu", ngoba izothatha konke ukuthengiswa kwalawo manani.
Kufanele wazi ukuthi lo mkhuba uyasoleka, okungukuthi, kuwumkhuba ongalungile futhi owenqatshelwe yi-World Trade Organization kanye neziqondiso nezivumelwano zamazwe ngamazwe. Ngokukhethekile, kuneSivumelwano Esijwayelekile Sezohwebo Nezintengo, esaziwa nangokuthi yi-GATT, esihlose ukuvikela izinkampani ezimakethe zentengiso. Kukhona futhi umthetho omelene nokulahlwa yi-European Union.
Yiziphi izinjongo zokulahla?
Ukulahla akuyona into eyenziwa ngenjongo, kuhlale kunenhloso. Ngokujwayelekile lokhu kuwukunqoba umncintiswano, okungukuthi, ufuna ukugqashuka kuleyo makethe ngokuzibeka phambili kunomncintiswano wayo. Kungani? Ngoba ifuna ukuba ne-monopoly kuleyo makethe. Futhi ikwenza lokho ngokweqa izinyathelo ezijwayelekile nezijwayelekile zemakethe.
Isibonelo, ake ucabange ukuthi inkampani ikhipha umkhiqizo obiza ama-euro angu-2. Futhi bayithengisa ngamasenti angamashumi amahlanu. Wonke umuntu uzofuna ukuthenga, ashiye umncintiswano ungadayisi futhi bathole yonke into. Benzani? Susa ezinye izinkampani, zibeke phambi "kwamakhosi" emakethe futhi zishiye lezo zinkampani zingenamakhasimende.
kungani kubi
Cabanga ukuthi une-eCommerce lapho uthengisa khona umkhiqizo. Futhi kungazelelwe enye i-eCommerce iqhuma ngamanani aphansi kakhulu. Abantu bazothenga kuye, njengoba ehlala ehamba ngekhwalithi efanayo, ngemali eshibhile. Ngakho-ke, uyayeka ukuthengisa futhi lokho kuthinta ibhizinisi lakho; uyeka ukuba nezinzuzo ukuze uthole ukulahlekelwa.
Ngaphezu kwalokho, uqala ukudiliza abantu futhi, uma lokhu kuqhubeka ngokuhamba kwesikhathi, kugcina ngesinqumo sokuvala ibhizinisi.
Ukulahla kubangela ukuvalwa kwebhizinisi nokulahlekelwa kwemisebenzi eminingi. Yingakho kuwumkhuba omubi, ongenabulungiswa futhi owenqatshelwe.
Kodwa ungacabangi ukuthi kubi nje ebhizinisini, ngoba kanjalo namakhasimende. Ekuqaleni, kubo konke kuyinzuzo, ngoba bathenga eshibhile, banemikhiqizo yekhwalithi efanayo okwakudingeka bakhokhe ngayo ngaphambili, njll. Kodwa, lapho leyo nkampani ibona ukuthi ayisekho ukuncintisana, iqala ukunyusa amanani, futhi ayiwashiyi kulokho amanye amabhizinisi ayenayo, kodwa iqhubekela phambili, okwenza abize kakhulu. Phela ayisenawo umcintiswano ngoba isithole i-monopoly.
Futhi lokho kulahlekelwa abhekana nakho ekuqaleni, ululama ngenzuzo enkulu. Uyaqonda manje ukuthi lo mkhuba mubi kuwo wonke umuntu?
Yiziphi izinhlobo zokulahla ezikhona
Naphezu kokuba umkhuba ongemuhle, empeleni izinkampani eziningi ziyawenza futhi, kuye ngemvelaphi kanye nenjongo enawo, kungaba hlukanisa ngezinhlobo ezahlukene zokulahla. Yiziphi? Specific:
Social
Kwenzeka lapho, ngokwengxenye yomthetho, amabhizinisi anesibopho sokubeka imikhiqizo ethile ngentengo ephansi.
Ngokuvamile zithinta imikhiqizo eyisisekelo kodwa naleyo ephathelene nempilo. Isibonelo? Hhayi-ke, kungaba izivivinyo noma imaski lapho uHulumeni ebeka intengo kuzo yize ibingekho phambilini.
Oficial
Yilapho i- imikhiqizo ofuna ukuyithengisa inohlobo oluthile lokukhululwa enteleni noma izibonelelo ezivumela ukuthi ithengiswe ngentengo ephansi.
Kulokhu, lolo xhaso noma ukukhululwa kuvumela inkampani ukuthi isekele ukuthengisa ngamanani aphansi nakuba yenza inzuzo encane noma ingenzi lutho.
Isilinganiso sokushintshwa
Ngegama layo kungenzeka ukuthi ubonile ukuthi ibhekise ku ukuhlukahluka kohlobo. Kunamanye amazwe enza izinga lokushintshisana libe nomthelela emikhiqizweni ngendlela yokuthi idayiswe ngaphansi kwaleyo yezimbangi.
inyamazane
Empeleni yilokhu okwaziwa ngokuthi ukulahla. Ingabe a isenzo esiqaphela ngokugcwele senkampani sokwehlisa amanani ngaphansi kwezindleko ngenhloso yokungena emakethe futhi bathole ukuzimela kuyo.
Esikhathini esifushane, kubangela ukulahlekelwa kodwa, esikhathini esimaphakathi nesikhathi eside, ithola izinzuzo eziningi, ngaphezu "kokucekela phansi" izinkampani ezincintisanayo.
Okufanele ukwenze uma ulahliwe
Uma imakethe ihlangana nenkampani elahlayo, into evamile kakhulu kungaba bika kuKhomishini YaseYurophu, ngokuqondile noma ngeSifunda esiyiLungu. Lesi sikhalo kumele sifinyelele eMnyangweni Wokunqanda Ukulahlwa Kwekhomishana lapho, ngokubhaliwe, kufanele kube nobufakazi bokulahlwa, umonakalo esiwudalayo kanye nezici (amaqiniso, imiphumela...).
En Izinsuku ezingama-45 kufanele kube nempendulo evela kuKhomishana. Kodwa leyo mpendulo iphakamisa ukuthi, uma ivuma, ukuvulwa kophenyo olusemthethweni.
Lona ucwaningo lwenziwa phakathi nesikhathi esiphezulu esiyizinyanga eziyi-15, nakuba kuvamile ukuthi ezinyangeni eziyisi-9 kukhona into eyaziwa kakade. Ukwenza lokhu, iKhomishana ithumela uhlu lwemibuzo kubamangalelwa nakubamangali ukuze bazane bobabili. Uma selithole lonke ulwazi, liyanquma ukuthi ngabe lo mkhuba wenziwa noma cha futhi libeka izinyathelo zokulwa nokulahla uma kunjalo.
Ngaphezu kwalokho, izinyathelo zesikhashana zingabekwa, ezenzeka phakathi kwezinsuku ezingu-60 nezinyanga ezingu-9 ngemva kokuvulwa kophenyo, ukuvimbela inkampani ukuba "iqhubeke nokwenza okubi" okwamanje.