Ungakhangisa kanjani ku-Instagram

Abantu abaningi babona inzuzo engaba khona ku-Instagram, ukuthola abalandeli nokukhangisa ngempumelelo ku-Instagram. Ngalesi sizathu, ama-eCommerces ayibhekile ukukhangisa ngezitolo zabo, imikhiqizo, njll. ukuze kuzuzwe ukubonakala okukhulu.

Kodwa, Ungakhangisa kanjani ku-Instagram? Yini okufanele icatshangelwe? Kungani kufanele ukwenze? Sizokhuluma nawe ngakho konke lokhu nokunye okuningi ngezansi.

Okufanele ukwazi ngaphambi kokukhangisa ku-Instagram

Isikhathi esithile manje, i-Instagram isibe ngesinye sezinkundla zokuxhumana eziyizintandokazi zabantu abaningi. Ngokuya ngocwaningo olwenziwe yiPew Research, ama-55% abantu abasha abaneminyaka ephakathi kuka-18 kuya kwengama-29 e-United States basebenzisa i-Instagram. ESpain isibalo sifana kakhulu nalokhu, futhi singasho nokuthi singakhuphukela eminyakeni engama-35. Ngakho-ke, ukuba nezithameli eziningi, asikwazi ukukulahla njengenye nje inethiwekhi. Ingabe yena indawo lapho ungathola khona izethameli zakho ezihlosiwe.

Lawo mandla anikezwa yipulatifomu, kanye neqiniso lokuthi uzenze ubonakale kuzithameli eziningi kakhulu, kuzokuvumela ukuthi ufeze izinhloso ozibekele zona. Vele, uma ukukwenza kahle.

Futhi, kufanele ukwazi lokho ukukhangisa ku-Instagram akuveli ngempela kuleyo nethiwekhi, kepha ku-Facebook. Futhi uma unekhasi le-Facebook futhi wake wazama ukukhangisa ikhasi lakho noma okushicilelwe, uzokwazi ukuthi lisebenza kakhulu. Kusho ukuthini? Yebo, lokho kufinyelela kubantu abaningi nokuthi ufeza izinhloso ozibekele zona uma umkhankaso uphethwe kahle.

Sengiphetha, singasho ukuthi uzothola imiphumela yesabelomali esiphansi.

Izinhlobo zokukhangisa ku-Instagram

Manje, ucabanga ukuthi kunendlela eyodwa kuphela yokukhangisa ku-Instagram? Iqiniso ukuthi cha, futhi inhlobonhlobo ekunikeza yona yilokho okufanele ukulinganise lapho wenza umkhankaso wokukhangisa, ngoba yiwo ongaholela ekutheni uphumelele noma udlule ngaphandle kobuhlungu noma udumo (futhi akekho umuntu okufunayo lokho).

Ngakho-ke, phakathi kwezindlela zokukhangisa ku-Instagram, une:

• Izithombe. Kuyinto evame kakhulu futhi elula. Imayelana nokubeka isithombe ngombhalo. Lokhu akufanele kuthathe ngaphezu kwe-20% yendawo. Futhi uma kungenzeka, siyincoma isikwele, yize futhi singaba ngunxande.
• Amavidiyo. Ngenye indlela ongakhangisa ngayo, inqobo nje uma ingekho ngaphezu kwemizuzwana engama-60, noma ngabe ifomu lesikwele noma le-landscape.
• I-Carousel. Nge-carousel kufanele uqonde ukukhethwa kwezithombe ezifika kwezingu-10 ukuze ube yingxenye yesikhangiso. Futhi zikuvumela ukuthi ubeke amavidiyo ayi-10, kepha akunconyelwa isikhathi salezi. Cabanga ukuthi uthumele amavidiyo ayi-10 wemizuzwana engama-60. Kungaba yimizuzwana engama-600, okuyimizuzu engu-6. Futhi ukunakwa kwabantu imizuzwana emi-3 kuphela (kuphela uma ubabamba bahlala isikhathi eside kepha kuze kube yimizuzu engu-6 kunzima kakhulu).
• Stories. Bangokunye kokudalwa okuhle kakhulu kwe-Instagram. Ongase ungazi ukuthi ungakhangisa futhi kuleyo ngxenye yenethiwekhi yokuxhumana nabantu. Lokhu kungaba ngesithombe noma ividiyo.
• Presentación. Uyazikhumbula izithombe? Kuthiwani ngamavidiyo? Well lokhu kuyinto efana nenhlanganisela yakho kokubili. Ngokukhethwa kwezithombe ividiyo yakhiwa, engaba nomculo, isebenzise izihlungi futhi ibe namandla, kepha kusekelwe kulokho, izithombe eziguqulwa zibe yividiyo ukuzibona zonke.
• Ukuqoqwa. Luhlobo lwesikhangiso olungaziwa kakhulu lokukhangisa ku-Instagram. Futhi nokho, kwi-eCommerce kungaba ngempumelelo kakhulu. Kuqukethe ukuthi abasebenzisi bangabona imikhiqizo yenkampani, njengokungathi kwakuwuhlu lwemikhiqizo i-akhawunti ye-Instagram abangayilandela ukuyithengisa.

Ungakhangisa kanjani ku-Instagram

Manje njengoba usazi okunye kokungena nokuphuma kokukhangisa ku-Instagram, sekuyisikhathi sokuthi wazi ukuthi yini inqubo okufanele uyenze. Ukwenza lokhu, izinyathelo okufanele uzithathe yilezi ezilandelayo:

I-akhawunti yakho ye-Instagram ehlobene ne-akhawunti yakho ye-Facebook

Akunakwenzeka ukukhangisa ku-Instagram uma kungenjalo xhuma i-akhawunti yakho ye-Facebook. Futhi ngukuthi ukudala umkhankaso wokukhangisa uzosebenzisa inkundla yokukhangisa yale nethiwekhi yokuxhumana nabantu. Khumbula ukuthi i-Instagram ivela ku-Facebook, njenge-WhatsApp.

Ukuyixhumanisa kulula kakhulu. Kumele nje uye ku-Facebook, ekhasini lakho lapho naku-Amasethingi. Bheka isigaba se-Instagram bese ufaka i-akhawunti yakho (igama lomsebenzisi nephasiwedi).

Sebenzisa izikhangiso ze-Facebook ukwakha umkhankaso

Manje njengoba unama-akhawunti axhunyiwe, sekuyisikhathi sokuya kuzikhangiso ze-Facebook futhi, lapho, ukuya "Dala isikhangiso esisha". Ukuphela kokufanele ukwenze ukukhetha ukuthi hlobo luni lwesikhangiso ozolwenza. Lokho kusho ukuthi: izoba yini inhloso yakho (traffic, ukuxhumana, ukukhiqizwa kabusha, imiyalezo ...); ukuhlukaniswa (okungukuthi, uzobhekisa kuziphi izilaleli); lapho ufuna ukuthi izikhangiso ziboniswe khona (ungakhetha kuselula yakho, okujwayelekile, noma kukhompyutha yakho kuphela; naku-feed noma izindaba); khetha isabelomali nesikhathi lapho isikhangiso sizosebenza khona.

Ngemuva kwakho konke lokho kucacile, ukucushwa kuzolondolozwa futhi kulapho kufanele uqale isinyathelo esilandelayo.

Dala isikhangiso sakho

Manje uyazi ukuthi nini, kuphi, kubani nokuthi uzomemezela ini. Kodwa kufanele yakha isikhangiso uqobo (ngoba kuya ngokushicilelwa kwakho, amadizayini azohluka).

Lokhu kubhekisa ezinhlotsheni zezikhangiso ozikhangisayo ku-Instagram. Kufanele ukhethe okukhethekile futhi usebenze ngomklamo ofuna ukuwusebenzisa ukuze uvumelane nezilinganiso nokuklama okudingayo.

Qalisa ukukhangisa ku-Instagram

Ekugcineni, okusele ukwethula ukukhangisa Ukuze wenze lokhu kuzofanela yenza kusebenze futhi ubone ukuthi izilaleli ziphendula kanjani kulokhu. Kungani? Yebo, ngoba phakathi nomkhankaso ungadinga ukuguqula umbhalo noma isithombe ukuze uzuze imiphumela engcono.

Uzokwazi lokhu ngokusebenzisa izibalo i-Instagram ekuhlinzeka ngazo. Uma ubona ukuthi ayinakho ukwamukelwa okuhle ungamisa isikhashana, shintsha amanani bese uqala kabusha.

Njengoba ukwazi ukubona, kulula kakhulu ukukwenza, ngakho-ke kufanele uzame ukubona ukuthi iyiphi indlela enhle yokukhangisa ku-Instagram yebhizinisi lakho.