Kungani kungenzeka ukuthi lokho okubizwa ngokuthi yi-Artificial Intelligence empeleni kungenye yezinhlelo ezisetshenziswa kakhulu ezentengiselwano yakho ye-elektroniki? Ake siqale ngemiphumela lelisu eliqhakazile kanye necebo elisha elingayikhiqiza kusukela manje kuqhubeke. Ngoba empeleni, futhi njenganoma yiliphi ibhizinisi elifuna ukuthuthukisa nokukhulisa imiphumela yalo, i-Artificial Intelligence ingaba ngumthombo ocacile osomabhizinisi abakulo mkhakha webhizinisi okhulayo abangaba nawo.
Nge-35% yemali engenayo ekhangayo, ukuthengiswa komkhiqizo nokuthengiswa okuningana ku-e-commerce yesikhulumi se-Amazon kuphakathi kwezindaba ezinhle kakhulu zabathengisi. Yibuphi ubuchwepheshe obushayela le modi yokuguqulwa? Ubuchwepheshe bokuncoma umkhiqizo we-Amazon, obunikwa amandla ikakhulukazi ubuhlakani bokufakelwa noma i-AI.
Ngaphandle kwezincomo zomkhiqizo, ubuhlakani bokufakelwa embonini ye-e-commerce busetshenziswa ngabathengisi be-inthanethi ukuhlinzeka ngezinsizakalo ze-chatbot, ukuhlaziya impendulo yamakhasimende, nokunikeza izinsizakalo ezenziwe zaba ngezakho kubathengi be-inthanethi.
Isigameko Sobuhlakani Bokufakelwa
Eqinisweni, ucwaningo olwenziwe yi-Ubisend e2019 luthole ukuthi abathengi abayi-1 kwabangu-5 bazimisele ukuthenga izimpahla noma izinsizakalo ku-chatbot, kuyilapho ama-40% wabathengi abakwi-inthanethi befuna amadili amahle futhi bethenga nokunikezwa kusuka ezingxoxweni.
Ngenkathi ukuthengiswa kwe-e-commerce yomhlaba kulindeleke ukuthi kufinyelele ku- $ 4.800 billion ngo-2021, uGartner ubikezela ukuthi cishe i-80% yakho konke ukuxhumana kwamakhasimende kuzophathwa ubuchwepheshe be-AI (ngaphandle komenzeli wabantu) ngonyaka we-2020.
Ngakho-ke i-AI ku-Ecommerce isishintsha kanjani isipiliyoni sokuthenga ku-2019? Ngalesi sihloko, ake sibheke ezinye zezicelo ezibalulekile zobuhlakani bokufakelwa ku-e-commerce kanye nezibonelo ezithile zemboni yangempela.
Ingabe i-Artificial Intelligence isiguqula kanjani isipiliyoni sokuthenga?
Ukusetshenziswa kobuhlakani bokuzenzela ekuthengeni nge-inthanethi kuguqula imboni ye-e-commerce ngokubikezela amaphethini wokuthenga ngokuya ngemikhiqizo abathengi abayithengayo nokuthi bayithenga nini. Isibonelo, uma abathengi be-inthanethi bevame ukuthenga uhlobo oluthile lwerayisi isonto ngalinye, umthengisi oku-inthanethi angathumela laba bathengisi isipho esenzelwe wena ngalo mkhiqizo, noma asebenzise izincomo ezinikwe amandla okufunda komshini komkhiqizo ohambisana nawo ohambisana kahle nezitsha zerayisi.
Amathuluzi ku-e-commerce
Amathuluzi e-Ecommerce AI noma abasizi bedijithali abanikwe amandla njenge-AI njengethuluzi le-Duplex le-Google bathuthukisa amakhono afana nokwenziwa kohlu lokuthenga (kusuka ezwini lemvelo lomthengi) nokufaka ama-oda wokuthenga online ku-inthanethi.
Phakathi kwezicelo ezisemqoka ze-AI ku-e-commerce kunezinye eziphumelela kakhulu kunezinye ukufeza izinhloso esitolo noma kwezentengiselwano online. Ngokwalo mbono, kufanele kuqashelwe ukuthi yize kunezinzuzo eziningi zobuhlakani bokufakelwa ku-Ecommerce, nazi izinhlelo ezi-4 eziyinhloko ze-AI ze-Ecommerce ezilawula imboni namuhla.
Ama-chatbots nabanye abasizi ababonakalayo. Abathengisi be-E-commerce baya ngokuya baphendukela kuma-chat bots noma abasizi bedijithali ukunikela ngokuxhaswa kwe-24 × 7 kubathengi babo be-inthanethi. Akhiwe ngobuchwepheshe bokuhlakanipha bokufakelwa, amarobhothi okuxoxa aya ngokuya enembile futhi avumela ulwazi olungcono lwamakhasimende.
Umthelela we-AI?
Ngaphezu kokunikeza ukusekelwa okuhle kwamakhasimende, izingxoxo zezingxoxo zandisa umthelela we-AI ku-e-commerce ngamakhono afana nalawa:
Ukucubungula ulimi lwemvelo (noma i-NLP) okungahumusha ukuxhumana okususelwa kuzwi nabathengi.
Ikheli lomthengi lidinga ngokuqonda okujulile.
Amakhono wokuzifundela abasiza bathuthuke ngokuhamba kwesikhathi.
Nikezela ngeminikelo eyenziwe yaba ngeyakho noma eqondisiwe kumakhasimende.
Izincomo zomkhiqizo ohlakaniphile
Phakathi kwezicelo eziphezulu ze-AI kwezentengiselwano, izincomo zomkhiqizo eziqondene nawe kubathengi abakwi-inthanethi ziyakhuphula izinga lokuguqulwa nge-915% namanani we-oda aphakathi nendawo ngo-3%. Isebenzisa idatha enkulu, i-AI ku-Ecommerce inomthelela ekukhetheni kwamakhasimende ngenxa yolwazi lwayo lokuthenga kwangaphambilini, imikhiqizo eseshwe, nemikhuba yokuphequlula online.
Izincomo zomkhiqizo zinikela ngezinzuzo eziningi kubathengisi be-ecommerce, kufaka phakathi:
Inani elikhulu lamakhasimende abuyayo
Ukugcinwa kwamakhasimende okuthuthukisiwe nokuthengisa
Umuzwa wokuthenga owenzelwe wena ngabathengi be-inthanethi
Nika amandla umkhankaso we-imeyili wangokwezifiso webhizinisi.
Ukwenza ngezifiso i-AI ku-e-commerce?
Kubekwe phakathi kwezindlela ezisebenza kahle kakhulu, ukwenza ngezifiso kungumongo we-AI ekumaketheni kwe-ecommerce. Ukwakha idatha ethile eqoqwe kumsebenzisi ngamunye online, i-AI nokufunda ngomshini ku-Ecommerce kuthola imininingwane ebalulekile yomsebenzisi kwimininingwane yamakhasimende eyenziwe.
Isibonelo, ithuluzi elinikwe amandla i-AI, iBoomtrain, lingahlaziya idatha yamakhasimende kusuka ezindaweni eziningi zokuthinta (kufaka phakathi izinhlelo zokusebenza zeselula, imikhankaso ye-imeyili, namawebhusayithi) ukubona ukuthi bakwenza kanjani ukusebenzisana online. Le mininingwane inika amandla abathengisi be-e-commerce ukuthi benze izincomo zomkhiqizo ezifanele futhi banikeze umuzwa womsebenzisi ongaguquki kuwo wonke amadivayisi.
Ukuphathwa kwempahla
Ukuphathwa kahle kwempahla kumayelana nokugcina ileveli efanelekile yohlu lwezimpahla engahlangabezana nezidingo zemakethe ngaphandle kokukhulisa izitoko ezingenzi lutho.
Ngenkathi indlela ejwayelekile yokuphathwa kwempahla yayilinganiselwe kumazinga wamasheya amanje, ukuphathwa kwempahla okuvunyelwe i-AI kunika amandla indlela yokugcina amasheya ngokuya ngemininingwane ephathelene:
Amathrendi wokuthengisa eminyakeni edlule
Izinguquko ezicatshangelwayo noma ezilindelekile ekufunweni kwemikhiqizo
Izinkinga ezingase zibe khona zokuhlinzeka ezingaba nomthelela kumazinga okusungula
Ngaphezu kokuphathwa kwempahla, i-AI inika amandla ukuphathwa kwezinqolobane ngokuvela kwamarobhothi azenzakalelayo abonakala njengekusasa lobuhlakani bokuzenzela kwi-e-commerce. Ngokungafani nabasebenzi babantu, amarobhothi e-AI angasetshenziswa ukugcina noma ukubuyisa isitoko esingu-24x7 kanye nokuthunyelwa ngokushesha kwezinto ezi-odiwe ngemuva kwe-oda eliku-inthanethi.
Ngaphezu kokuguqula imboni ye-e-commerce ngezindlela eziningi, i-AI emkhakheni wezohwebo we-B2B ishayela izixazululo eziningi ezintsha. Ake sibheke ezinye zezifundo zakamuva zemboni ngobuhlakani bokufakelwa obuthinta lo mkhakha.
Izixazululo Ezinikwe Amandla ze-AI zeMboni Yezomnotho
Ubuchwepheshe obususelwa ku-AI bethula abathengi be-inthanethi kunhlu lwemikhiqizo ababengazi nokuthi ikhona emakethe. Isibonelo, inkampani yobuchwepheshe obususelwa ku-AI i-Sentient Technologies inika amandla abathengi bedijithali bangempela ukuthi bancome imikhiqizo emisha kubathengi be-inthanethi ngokuya ngamaphethini abo okuthenga kanye nemininingwane yedatha.
Imboni ye-E-commerce
Ikhuthazwe yimpumelelo yedivayisi ye-Amazon Alexa, lesi sikhondlakhondla se-e-commerce sethula uhlelo lwe-Alexa lokuthenga ngezwi, olukuvumela ukuthi ubuyekeze amadili amahle wansuku zonke e-Amazon bese ufaka ama-oda wokuthenga ku-inthanethi ngezwi lakho nje. Yini enye? I-Amazon Alexa nayo inganikeza ngamathiphu we-wardrobe, kufaka phakathi inhlanganisela yemfashini enhle kakhulu, nokuqhathanisa phakathi kwezingubo kulokho okungabukeka kukuhle kuwe.
I-AI embonini ye-e-commerce yemfashini inciphisa inani lezinzuzo zemikhiqizo ethengwe ngokuthengiswa online. Isibonelo, uZara wemfashini usebenzisa amandla we-AI ukuphakamisa usayizi wezingubo ofanele (ngokuya ngesilinganiso somthengi) kanye nezintandokazi zabo zesitayela (okokugqoka okuxegayo noma okulungisiwe). Lokhu kungasiza umkhiqizo wezemfashini ukunciphisa ukubuya komkhiqizo wawo futhi kuthuthukise ukuthengwa okuphindwayo.
Ngaphezu kwalokhu kusungulwa, izixazululo ezisuselwa ku-AI ziguqula imboni ye-e-commerce ezindaweni ezilandelayo:
Ukumaketha kwe-imeyili okunikwe amandla i-AI okuthumela ama-imeyili wokumaketha kwemikhiqizo (noma amasevisi) anentshisekelo kumamukeli. Ngokungeziwe ekufundeni komuntu ngaphezu kokuzenzekelayo, lawa mathuluzi wokuthengisa we-imeyili enza ukuhlaziywa okuhlakaniphile komsebenzisi ngokuya ngempendulo yakhe futhi ahambelana kakhulu nezidingo zomuntu ngamunye zeklayenti.
Ukuzenzakalela kokunikezwa kwe-AI okunika amandla ukuphathwa kokuthengwa kwempahla okusebenzayo kuma-platforms e-commerce. Ezinye izinzuzo zifaka phakathi amandla okwenza izinqumo zebhizinisi ezihlobene nabathengisi, izikhathi zokuhola, nezidingo zemakethe.
Amathuluzi wokuhlaziya idatha asuselwa ekuhlakanipheni komkhakha we-e-commerce onikeza izinzuzo eziningi njengokuhlakanipha kwebhizinisi, amaphrofayili wamakhasimende, kanye nokuhlaziywa kokuthengiswa kwe-inthanethi.
Izixazululo ezitolo noma ezitolo eziku-inthanethi
Izixazululo ze-Omnichannel AI ezakha ulwazi lwamakhasimende olungenamthungo futhi olungaguquguquki kuzo zonke izitolo zezitini nodaka nezitolo ezidayisa inthanethi. Isibonelo, izixazululo ze-AI ze-omnichannel ezenzelwe i-AI zisebenzisa inhlanganisela ye-AI nokufunda komshini, ukucubungula ulimi lwemvelo, nokubona kwekhompyutha ukuvala igebe phakathi kokuhlangenwe nakho kwesitolo nokuse-inthanethi.
Njengoba le ndatshana igqamisa, ubuhlakani bokufakelwa ku-e-commerce budlala indima ebalulekile ekushayeleni izixazululo ezintsha kanye nokuhlangenwe nakho kwamakhasimende. Amanye amacala aphezulu wokusebenzisa ubuhlakani bokufakelwa ku-e-commerce ukuthenga okwenziwe ngezifiso, izincomo zomkhiqizo, nokuphathwa kwempahla.
Njengomthengisi oku-inthanethi, ngabe ucabanga ukuthi ungayisebenzisa kanjani imodeli yokusebenza ngobuhlakani bokufakelwa yebhizinisi lakho? Idizayinelwe i-AI kumabhizinisi we-Ecommerce, i-Countants ingumhlinzeki we-data analytics osunguliwe onika amandla abathengisi abaku-inthanethi ngezixazululo ezigxile ekuhlaziyweni komkhiqizo.
Ukusesha kwe-Ecommerce
Ukuxazulula le nkinga, i-Twiggle isebenzisa ukucubungula kolimi lwemvelo ukunciphisa, ukulinganisa, futhi ekugcineni ithuthukise imiphumela yosesho kubathengi be-inthanethi. Enye inkampani ezama ukuthuthukisa ukuseshwa kwe-e-commerce yinkampani yezobuchwepheshe esekwe e-US uClarifai. Umsebenzi wokuqala kaClarifai ugxile kokubonwayo kosesho futhi, njengoba kushiwo kuwebhusayithi yayo, isoftware "ubuhlakani bokufakelwa obunombono."
Le nkampani yenza onjiniyela bakwazi ukudala izinhlelo zokusebenza ezihlakaniphile "ezibona umhlaba njengoba uwubona," inika amandla izinkampani ukuthi zithuthukise ulwazi oluphakathi kwamakhasimende ngokuqashelwa kwesithombe esithuthukile nevidiyo. Isebenzisa ukufundwa komshini, isoftware ye-AI imaka ngokuzenzakalela, ihlele, futhi iseshe ngokubuka okuqukethwe ngokumaka izici zesithombe noma zevidiyo.
Funda kabanzi ngokuqeqeshwa kwabo okwenzelwe wena, okukuvumela ukuthi wakhe amamodeli wangokwezifiso lapho ungafundisa khona i-AI ukuqonda noma yimuphi umqondo, kungaba ilogo, umkhiqizo, ubuhle noma i-Pokemon. Ngemuva kwalokho ungasebenzisa lezi zinhlobo ezintsha, kanye namamodeli akhona akhiwe ngaphambilini (isb., Okujwayelekile, umbala, ukudla, umshado, ukuhamba, njll.) Ukubhekabheka noma ukusesha izimpahla zemultimedia usebenzisa amathegi wamagama asemqoka noma ukufana okubonwayo.
Ubuchwepheshe njengokubheja okucacile
Ubuchwepheshe be-Artificial intelligence bunikeza izinkampani inzuzo yokuncintisana futhi buyatholakala konjiniyela noma izinkampani zanoma yisiphi isayizi noma isabelomali. Isibonelo esihle ukubuyekezwa kwakamuva kwePinterest kusandiso sayo se-Chrome, esivumela abasebenzisi ukuthi bakhethe into kusuka kunoma yisiphi isithombe ku-inthanethi, bese babuza uPinterest ukuthi baveze izinto ezifanayo besebenzisa isoftware yokuqaphela isithombe.
Akukona nje ukuthi iPinterest ingenisa okuhlangenwe nakho okusha kosesho nge-AI. Ngokushesha abathengi bavalelisa ukulawula umfutho njengamapulatifomu amasha we-software anika amandla amawebhusayithi e-commerce akha amakhono amasha okusesha okubukwayo.
Ngaphezu kokuthola imikhiqizo efanayo, i-AI ivumela abathengi ukuthi bathole imikhiqizo ehambisanayo, kungaba usayizi, umbala, umumo, indwangu, noma uphawu. Amandla okubuka alezo zinhlelo ahlukile impela.
Ngokuthola kuqala izinkomba ezibonakalayo ezithombeni ezilayishiwe, isoftware ingasiza ngempumelelo ikhasimende ukuthi lithole umkhiqizo owufunayo. Umthengi akusadingeki ukuthi abe ethenga ukuze abone okuthile angathanda ukukuthenga.
Isibonelo, ungahle uthande ingubo entsha yomngani noma i-Nike entsha esebenza naye ejimini. Uma kukhona okubonakalayo, i-AI ivumela abathengi ukuthi bathole kalula izinto ezifanayo ezitolo ze-ecommerce.
Gxila kumakhasimende angaba khona
Ngokuya ngeConversica, okungenani ama-33% wokuhola kwezokukhangisa awalandelwa yithimba lokuthengisa. Lokhu kusho ukuthi abathengi abangafanelekela ngaphambili abanentshisekelo kumkhiqizo noma kusevisi yakho bawela emifantwini engenakugwemeka.
Ngokwengeziwe, amabhizinisi amaningi agcwele ngokweqile idatha yamakhasimende engalawuleki abenza okuncane noma angenzi lutho ngayo. Lesi yisimanga segolide esimangalisayo esingasetshenziselwa ukuthuthukisa umjikelezo wokuthengisa. Isibonelo, uma sibhekisisa imboni yezitolo, ukuqashelwa kobuso sekuvele kusetshenziselwa ukubamba amasela ngokuskena ubuso babo kumakhamera we-CCTV.
Kepha i-AI ingasetshenziswa kanjani ukuthuthukisa umuzwa wokuthenga wekhasimende?
Hhayi-ke, amanye amabhizinisi asebenzisa ukubonwa kobuso ukubamba izikhathi zokuhlala kwamakhasimende esitolo sangempela. Lokhu kusho ukuthi uma ikhasimende lichitha isikhathi esiningi nomkhiqizo othile, ngokwesibonelo i-iPod, lolu lwazi luzogcinelwa ukusetshenziswa ekuhambeleni okulandelayo.
Njengoba i-AI ikhula, silindele ukunikezwa okukhethekile kuzikrini zamakhasimende ngokususelwe esikhathini esisetshenziswe esitolo. Ngamanye amagama, abathengisi beziteshi ze-omni baqala ukwenza inqubekela phambili emandleni abo wokumaketha kabusha kumakhasimende.
Ubuso bokuthengisa buyashintsha namabhizinisi aphendula ngqo kwikhasimende. Kunjengokungathi amabhizinisi afunda izingqondo zamakhasimende futhi konke ngenxa yedatha esetshenziswe ne-AI. Amanye amacala asetshenziselwa ukusetshenziswa kobuhlakani bokufakelwa ku-e-commerce ukuthenga okwenzelwe wena. Ukuphequlula noma ukucinga amafa we-multimedia usebenzisa amathegi wamagama asemqoka.