Uyini umthelela? Lingasiza kanjani ibhizinisi lami? Kuyini ukuzibandakanya? Iziphi izinzuzo eziletha ku-e-commerce? Yini edingekayo ukuze ube nethonya? Kuhle kangakanani ukusebenza njengomthelela? Ungaba kanjani ithonya?
Imibuzo eminingi kakhulu? Ngingaphezulu Siyiphendula khona lapha!
Uma ungumsebenzisi we-Intanethi, noma usebenza ngokugcwele noma ungcebekile, impela uzwile igama elithi influencer Ngaphezu kokukodwa, kuyinto ejwayelekile ukungazi ukuthi kusho ukuthini, ngamagama amaningi we-Intanethi, abasebenzisi be-Intanethi basungula entsha nsuku zonke, ngakho-ke akunakwenzeka ukuhambisana. Kepha i- "influencer" akulona igama elingasho lutho elingathathwa kancane ngoba nakwezamabhizinisi kuhle ukuba nalolu hlobo lokumboza nokuxhumana nezwe lenetizen.
Uyini umthelela?
Yebo, sibheja ukuthi uhlangane okungenani nomuntu oyedwa empilweni yakho okutshele "Ngine-blog", "ngenza amavidiyo we-YouTube", "ngenza izimonyo, isitayela sezinwele, okokufundisa imfashini, njll."
Uma kunjalo, ungahlangana nomgqugquzeli, ngakho-ke, onethonya yilowo muntu, ngenxa yabo okuqukethwe kwe-digital multimedia noma okwenzelwe umsebenzi wakho nganoma isiphi isikhathi noma ngenxa ye-intanethi sekuhambe kwadlanga noma kube yizwi lokunyakaza noma kwesigaba esincane, esiphakathi noma esikhulu sabasebenzisi be-Intanethi.
Kungenzeka wazi ngazo noma ngabe ungavamisile ukungena ku-inthanethi, kunjalo ngemikhiqizo yezemidlalo, iziphuzo ezinoshukela, imfashini, izimonyo kanye nokunye okuhlala ku- ukubamba iqhaza komunye wabagqugquzeli noma ngaphezulu ukukhuthaza umkhiqizo noma umkhiqizo wakho.
Ake sikhumbule iMixeting Marketing.
I-Marketing Mix yakhiwe ngama-P ayisisekelo amane wokufeza lelisu (ukumaketha), enye yalezi P yi "Promotion" futhi okunye okubalulekile okusithandayo lapha yi- "Plaza" noma indawo lapho ukuthengiswa nokukhiqizwa komkhiqizo kwenziwa khona kuze kube sezandleni zomthengi.
Umthelela uba yilowo muntu kumanethiwekhi omphakathi nakuyo yonke inethiwekhi egcina ngokunikeza ukuthintwa kokugcina esithombeni somkhiqizo wakho, ngaleyo ndlela kuveze imibono efana nokuthi “Ngifuna lezo zicathulo I-Kortajarena Bengisebenzisa kulolohwebo ”,“ Ngingathanda ukuba ne-smartphone efanayo naleyo USara Escudero".
Yonke imikhiqizo nemibono umuntu onethonya anayo noma ayikhuthazayo iba amaphuzu okubhekisela, ukuze njengosomabhizinisi kungabi lula ukuthi ube nombono omubi ngomunye walabo bantu abasha okwathi ngesibindi kwesinye isikhathi wabiza "ngokungasizi ngalutho" kuvela ukuthi abakaze babe khona, futhi ngeke futhi babe khona, abagqugquzeli balapha khiqiza amaphuzu emibono.
Yize kubonakala kungafuneki, kuyadingeka ukwenza kucace ukuthi ukuthonya kufana nokuthi “nomthelela"Ngalesi sizathu esifanayo abantu noma abalandeli bavame ukulandela imibono, indlela yokuziphatha noma imigomo yalaba bagqugquzeli. Uma ungajwayelene nomhlaba we-inthanethi, kungenzeka ucabanga"basebenzisa umbono nephuzu lokubuka kwabo bonke abalandeli babo", Impendulo yalokho iphakathi"Yebo no cha”, Abalandeli bavame ukulandela umuntu onethonya ngoba izimiso zabo, indlela abaziphatha ngayo kanye nobudlova babo kuyabazwela, ngendlela efanayo nebhere lasendaweni yaseCoca-Cola elisenze salinda uKhisimusi ukuze silibone lapho esitsheni.
Abathonya bavame ukuwa phezulu ngokukhiqiza umbono noma ukuphawula abalandeli babo abakuthola kubacasula, ngaphandle kwendawo noma cha ngokuhambisana nozwela ababejwayele ukululandela kulelo nani.
Ngakho-ke sikhuluma ngozwela.
Lokhu yikho kanye umthelela, ukujabulisa abantu, ukwabelana ngemibono nokuzwelana nomphakathi ukufeza ukwamukelwa okukhulu. Kwake kwenzeka phambilini ukuthi abagqugquzeli balahlekelwe yizinkontileka ezinkulu, uxhaso namanye amalungelo ngenxa yesenzo, umbono noma isithombe esingavuni izinkampani abazimele.
Ukubandakanya?
Akuwona umqondo osuselwe ku- Itimu yabathonya, empeleni yayiqanjwe ukumaketha. Ukuzibandakanya ukuzibophezela umthengi noma umsebenzisi anakho ngalo mkhiqizo, lokho kusebenzisana abanakho empilweni yabo yansuku zonke nokuthi lokhu kukushintsha kanjani ngokuphelele ukuthenga komthengi.
Ukuzibandakanya kungamela esihlokweni sethu samanje, Mangaki amabhulogi alomuntu othonya afundwayo ngosuku? Ngabe lo msebenzi othonya ukhiqiza umsebenzi ongakanani kubalandeli bakhe? Ngabe lo thonya angenza iqembu labantu likhombise okuthandayo ngomkhiqizo noma insizakalo? Vele bangakwazi, ngokwethula imibono yabo, ezogcina iphendulwe "ukuqhubekela phambili" noma inikeze lo mkhiqizo uphawu lweqiniso.
Ngabe sifuna ukuba phambili ku-E-commerce?
Ukuhweba ku-inthanethi kuba nolaka, Kunjalo ke! Nsuku zonke lapho isevisi yakho yomkhiqizo idlula, iyeka ukuba yinto entsha futhi iba yisikhumbuzo somthengi oshintshele ukunikela kwethu kokunye. Abathonya babaluleke kakhulu lapho singafuni ukuthi into iphume ngesitayela, ngokwesibonelo, sinabagqugquzeli lapha eSpain abaziwa umhlaba wonke, abagqugquzeli abanjengoChiara Ferragni onabalandeli abalinganiselwa ngaphezu kwezigidi ezinhlanu ku-Instagram.
Manje, sicabanga ukuthi ubukhulu baleli thonya alikaqondakali kepha cabanga abantu abangaphezu kwezigidi ezi-5 behleli emakhaya, besebenza noma bethutha bebabaza ikhompyutha yabo, iselula yabo nento yokuqala abayibonayo lapho behlola inethiwekhi abayithandayo umkhiqizo wakho; isikhwama, ibhuthi, isongo, isigqoko, ezinye izibuko zelanga, izibuko zokufunda, izimonyo, ubuciko bezipikili, amanye amacici amahle, Abantu abayizigidi ze-5 bancoma umkhiqizo wakho ngokuvunyelwa nguthonya ukuthi labo bantu abayizigidi ezi-5 bafisa ukuba, bababaze, bahloniphe futhi kwesinye isikhathi bathande. Abathonya abakhiqizi amakhasimende isikhathi esiningi, kepha bahlala bekhiqiza imikhiqizo esetshenziswa ngokuzinzile.
Ukuze ube yithonya Ungase ucabange ukuthi kunzima ukuduma, kepha ngabantu abaningi kwi-intanethi siyazi ukuthi kuyohlale kukhona umuntu ongalandela imibono yakho, imibono kanye nemibono yakho.
Ngempela uzoba Umuntu onethonya elidingekayo ukuze abe nethonya elithile, noma nje ngokuba nomthonya ungumthengisi, ngoba uthengisa isithombe sakho, indlela yakho yokukhuluma kanye nethonya lakho oxhumana ngalo nemibono. Kuyadumaza ukwazi ukuthi kunabathonya abagxila kakhulu odabeni oluthi uma othile ezama ukungena embonweni ngalolo daba, angasolwa ngokuba "ngumkhophi" futhi alikho igama elibi kakhulu kwabezindaba ukwedlula lelo okukhiqizwe kumanethiwekhi.
Kungakho kubalulekile ukuthi ube ngokwakho, ube ngowokuqala, ukhombise indlela entsha nendlela entsha yokubona, uphawule futhi uncome izinto onentshisekelo kuzo. Yiba nomthelela Akunakwenzeka Njenganoma yini esifuna ukuyithengisa, kufaka phakathi ukumaketha okulingana necebo, ukuhlaziywa kanye nesifundo salokho obhekene nakho njengomgqugquzeli.
Izinkampani zaseSpain, cha, hhayi izinkampani ezinkulu nje kuphela! Zonke izinkampani, eziphakathi, ezincane nezinkulu, zifuna isithombe esifanele ukwenza umkhiqizo wazo ube "yisihloko esihamba phambili" noma esaziwa nangokuthi yisihloko sesikhashana. Kuphela ku-2018 95% yezinkampani eSpain ezandisa isabelomali sabo sabathonya, lokhu kusitshelani? Isithombe esihle, ukuhlaziywa kwemakethe namanye amasu akwanele, njengoba sishilo ngaphambili, ukuba nomthelela kusho ukuba nozwela.
Inkampani enozwela izuza ngokushesha abalandeli, kepha kungenzeka kanjani ukuthi inkampani ibe nozwelo phakathi kwabancintisana abaningi kangaka abafuna ukuzwelana nabathengi babo? Ngobuso obunobungane, ubuso obujwayelekile futhi obujwayelekileyo, obaziwa yibo bonke futhi babemukele njengesithonjana sentsha, ukumelwa nokuqashelwa.
Isibonelo esinethonya lemfashini:
UDulceida. Ngemuva kwalelo gama kungu-Aida Domenech, insizwa eneminyaka engama-28 yaseBarcelona okwathi ngobuntu bayo nentshisekelo yemfashini ukwazile ukuzibeka njengomunye wabathonya ababaluleke kakhulu eSpain. Ukuba nje ngo-2009 lapho u-Aida eqala ngebhulogi yemfashini eyamdonsela eminyakeni engu-7 kamuva ukuthi abe ngumuntu ophumelelayo kanye nephuzu lokubhekiswa njengothonya imfashini eSpain.
Isibonelo esinethonya ku-YouTube:
I-YouTube, ngaphezu kwepulatifomu yamavidiyo aku-inthanethi nokuqukethwe kwamahhala kokubukelwayo Sekuphenduke inethiwekhi yokuxhumana nabantu lapho abagqugquzeli bengama-superstars, phakathi kwalezo zinkanyezi kukhona eyodwa ikakhulukazi evela eSpain. URubius, owazalelwa edolobheni laseMijas eminyakeni engama-27 edlule, iqale kusuka ku-2006 yabelana ngokuqukethwe okubukwayo kuze kube ngu-2012 lapho iBoomerang Live izokhuphula khona udumo lwayo esibhakabhakeni futhi imenze abe yinsizwa eqopha imidlalo yamavidiyo ikakhulukazi namahlaya akhe angenakuqhathaniswa anabo bonke ababhalisile nabalandeli abathembekile kokuqukethwe kwakhe.
Abathonya bakhonjiswe njengomkhuba okhuthaza ukungavuthwa nokuntuleka kokwahlulela ezizukulwaneni ezintsha, Kodwa-ke, ukwahlulela nokuvuthwa yizinto ezingaphansi kwezinkinga zomphakathi, ukusola ukuthambekela kwemakethe ngokungavuthwa kwesizukulwane akulutho, ngoba bathi ukuvuthwa kwesizukulwane kuncike kuphela kwabezindaba.
Iqiniso yilokho lethonya, njengoba sishilo ngaphambili, Balapha ukuhlala futhi benze umhlaba wokuthenga, ukuthengisa nokusebenzisa ukuncintisana okunzima, umncintiswano wokwazi ukuthi yimuphi umgqugquzeli ongaba nozwela nokuthi lokhu kuwusekela kanjani umnotho wenkampani noma imbangela yokupha.