I-Ecommerce, eyaziwa nangokuthi ukuhweba nge-elekthronikhi, iyimodeli yebhizinisi ekhethekile nge-Intanethi noma ukuhweba online. Futhi umsebenzi kabani oqukethe ukuthengwa nokuthengiswa kwemikhiqizo noma izinsizakalo, imikhiqizo noma ama-athikili ngezindlela zobuchwepheshe, njenge ukuxhumana nomphakathi namanye amakhasi ewebhu izici ezifanayo. Ngokubaluleka okukhulu eminyakeni yamuva njengoba kuyimodeli yebhizinisi ekhethwe yingxenye enkulu yosomabhizinisi abancane nabaphakathi naphakathi.
Kepha kuzo zonke izimo kufanele wazi ukuthi i-ecommerce noma umkhakha wezohwebo we-elekthronikhi ngokuyisisekelo uqukethe ukusatshalaliswa, ukuthengiswa, ukuthengwa, ukumakethwa kanye nokunikezwa kolwazi mayelana nemikhiqizo noma izinsizakalo nge-Intanethi. Ngama-miches amaningi ebhizinisi ngokungagxili engxenyeni eyodwa yenkampani yedijithali. Uma kungenjalo, kunalokho, unokunikezwa okubanzi kusuka lapho ungakha khona umsebenzi wakho owuthandayo wobungcweti.
Kulesi simo esivamile, ngeke ube nokhetho ngaphandle kokwazi ukuthi yimaphi amamodeli webhizinisi ahamba phambili we-ecommerce yakho. Ukuze ngale ndlela ube nombono osondele kakhudlwana wokuthi iyiphi ifomethi yokusungula lo msebenzi obalulekile we-inthanethi. Thinta zonke izimbali, kusuka emisebenzini yezemidlalo kuye emkhakheni wezemfashini, ngokuthengiswa kwezimpahla ezinkulu. Ngeke uswele lutho ukuze kusukela manje uzinikele kulo msebenzi ebhizinisini ledijithali.
Amamodeli webhizinisi: ezinye izindlela zokuqala
Vele, amathuba ngeke aswele kusukela manje kuqhubeke. Awukwazi ukungabaza ngalokhu, njengoba uzobona ngezansi kwalolu lwazi. Ngomqondo wokuthi ihlanganisa inqwaba yeziphakamiso zebhizinisi zazo zonke izinhlobo nokuthi ngokungangabazeki izokwazi ukwanelisa izidingo zakho kule ndawo yempilo yobungcweti. Ngabe ufuna ukwazi ukuthi ikusasa lakho lingaba kuphi emkhakheni we-inthanethi noma wedijithali? Yebo, naka kancane ngoba lolu lwazi lungakunika imibono engaphezu kweyodwa yobuchwepheshe kusukela manje kuqhubeke.
Umthengi oya kumthengi
Kuyimodeli yezamabhizinisi lapho ukuxhumana kwenziwa ngqo phakathi kwabathengi. Inezinzuzo eziningi ngaphezu kwabanye futhi okunye okubaluleke kakhulu ukunwetshwa kwayo okukhulu ezimakethe. Ngamanye amagama, inamandla amakhulu kakhulu okukhula, okungenani esikhathini esimaphakathi nesikhathi eside. Ngaphezu kwalokho, kuveza ukwehliswa okukhulu kwezindleko zokuphatha nezokukhangisa futhi lokhu kuyisici okufanele uzindle ngaso ekuqaleni kokuthuthuka kwaso ngoba ngeke udinge imali eningi njengakwamanye amafomethi edijithali. Ngenkathi ngakolunye uhlangothi, uzohlala unesikhungo esikhulu sokumaketha imikhiqizo, ama-athikili nezinsizakalo ozikhiqizayo kusuka kungxenyekazi yakho eku-inthanethi.
Business - to- Umthengi
Kuyisigaba sebhizinisi esigxile kakhulu ezithakazelweni zabathengi futhi esihlukaniswa ngaphezu kwakho konke ngezindleko eziphansi zengqalasizinda. Kuzoba mnandi kakhulu uma ungafuni ukukhipha imali enkulu ekuqaleni komsebenzi wobungcweti. Enye yezici zayo ezifanele kakhulu ilele ekutheni le fomethi yebhizinisi isuselwe ebudlelwaneni obukhulu phakathi kwezinkampani nabathengi. Ngakolunye uhlangothi, kuvumela amakhasimende induduzo enkulu yokwenza izinqubo zawo zokuthenga zibe semthethweni. Ngenxa yokuphela nangemva kwalokho sibhekene nebhizinisi noma isitolo esibonakalayo ngalokhu okukhombisa wonke umuntu.
Umthengi-kuya-Ibhizinisi
Mhlawumbe kunzima kakhulu kosomabhizinisi bakusasa ukukuqonda ngenxa yokuthi ama-ejenti amaningi kakhulu axhumene nenqubo yokukhiqiza. Yebo, ngokwemigomo ejwayelekile, kuyimodeli yezentengiselwano yezobuchwepheshe lapho kungumthengi wokugcina ogcina esungula imibandela yokuthengisa ezinkampanini. Umnikelo wawo uhlala eqinisweni lokuthi livumela izimo ezingcono ukuthi zitholakale ekunikezelweni okwethulwa izinkampani. Lokho, umehluko omkhulu kunamafomethi wangaphambilini futhi ongakuthakazelisa kwezinye zezikhathi.
Yimiphi imikhakha ongayikhetha esitolo sakho esiku-inthanethi?
Njengoba ukunikezwa kubanzi kakhulu futhi kuhluke ngokuphelele, yize noma kunjalo sizokunikeza imibono ukuze ukwazi ukuyingenisa kusuka manje. Ezigabeni ezahlukahlukene zomsebenzi wezomnotho wezwe. Njengesibonelo, lezo esikudalula kuzo ngezansi:
Umkhakha wezipho nezinsiza
Ngenye yezingxenye zedijithali ezikhulayo eminyakeni yamuva futhi lokho kusekelwe eqinisweni lokuthi unganikela ngobuhlakani kumakhasimende wokugcina lapho ubhekene nesidingo esikhulayo esivela kubathengi. Kunezindlela eziningi ongakhetha kuzo ezingathuthukiswa nge-Intanethi lapho enye yezikhiye zokufeza izinhloso ilele ekunikezeni ngemikhiqizo yangempela futhi emisha, kepha ngaphezu kwakho konke ngokusebenzisa iziphakamiso ezihlukile nezingafani.
Imikhiqizo exhunywe kwezemidlalo
Intshisekelo yezakhamizi emikhubeni yezemidlalo iyakhula ngakho-ke ungasebenzisa leli thuba kumkhuba waseSpain. Ngaphezu kwalokho, unezinketho eziningi namasheya ebhizinisi ongakhetha kuwo: izingubo zemidlalo, izesekeli zokuzijwayeza ezemidlalo noma okokusebenza kokubukwayo ukuze uchaze okufanele akwenze. Kepha akukho okunye ongakwenza ngaphandle kokuba nemfuneko eyodwa: uthando olukhulu lwezemidlalo nayo yonke imisebenzi engathuthukiswa. Akumangalisi ukuthi kungumsebenzi wobuchwepheshe ogqame ngokuba wumsebenzi wobuciko ezimweni eziningi.
Izinto zobuchwepheshe
Njengoba bekungeke kube ngenye indlela, enye yezindlela ezingaphakathi kwezentengiselwano ye-elekthronikhi yileyo ephathelene nokuthengiswa kwemikhiqizo nezindatshana ezixhunywe esizukulwaneni sakamuva sezinto zobuchwepheshe. Kepha kufanele ube nobuchule ngokuphelele kulokho okuphakamisa kuwo wonke amaklayenti. Ngomqondo wokuthi kuzodingeka ukuthi unikeze insizakalo noma umkhiqizo ohlukile emncintiswaneni. Ngisho kungeniswa kusuka ezindaweni ezakhiwe lapho ubuchwepheshe obuthuthuke kakhulu benziwa khona. Kungaba iphuzu lokwehlukanisa ukuze kusukela manje ukhuphule ukuthengisa kwakho phakathi kwamakhasimende noma abasebenzisi.
Imibhalo ephathelene nemfashini yabesifazane
Ziyamukelwa kabanzi ngabathengi futhi baya ngokuya bakhetha ukuthengwa online, njengoba kukhonjisiwe emibikweni yakamuva evela emkhakheni. Ngakho-ke, bangaba yithuba lebhizinisi uma wazi ukuthi ungazishintsha kanjani izifiso zalaba bantu. Ukwazi ngaso sonke isikhathi ukuthi iziphi izitayela zomzuzu wokugcina. Lokho wukuthi, bathenga bani, yini ukusesha kwabo okuyinhloko emakhasini ewebhu noma imali abayisebenzisayo ngokwesilinganiso kule misebenzi yezohwebo. Ukuthi kungaba ukuxhumana phakathi kwedijithali namakhasimende, okunikezela ngobusha bamuva obunikezwa izimakethe.
Izidingo okufanele zinikezwe ama-niches ebhizinisi
Kuzo zonke izimo, kuzobaluleke kakhulu ukuthi ulinganise amanani amabhizinisi edijithali ongazinikezela kuwo kusuka manje kuye phambili. Kuzoba kuhle kakhulu ukuthi uwahlaziye ngoba angakunika umbono ongaphezu koyedwa ngalokho okufanele ukwenze kulezi zikhathi eziqondile. Isibonelo, lezo ezivezwe ngezansi:
- Kufanele kube yimikhiqizo, izinsizakalo, izindatshana ezisetha amathrendi futhi ezinokuqamba okuhle kubamukeli bazo bokugcina.
- Ithuba lokunikela okunikezwayo okubuyekezwe kakhulu nezintengo, ngasikhathi sinye njengokuncintisana ukubhekana namasu wokuhweba ezitolo ezibonakalayo.
- Vala ukuthi ekugcineni kosuku uzoba ne- izindleko eziphansi zengqalasizinda izinkampani futhi lokho kungakusiza ukwenza ukuthuthukiswa kwale phrojekthi yebhizinisi olinde ukuyethula emakethe kunenzuzo enkulu ngendlela efanelekile.
- Khumbuza enye ingxenye yenqubo ukwenza ukuthenga kube lula kakhulu futhi kusheshe kusuka kunoma yikuphi, sibonga isitolo esiku-inthanethi kuyinani elengeziwe lemiphumela engenakulinganiswa yabo bonke abasebenzisi noma amaklayenti.
- Iqiniso lamandla wangempela, hhayi lomuntu sebenzisana ngqo nabasebenzisi bokugcina. Kuzoba ngomunye umnikelo ongakulethela inzuzo eyengeziwe ukuze uphumelele emkhakheni wezohwebo wedijithali.
- Ukuncipha komkhakha, noma ngabe kuyimpumelelo, ube nekusasa elihle yesikhathi esiphakathi futhi ikakhulukazi isikhathi eside. Lapho kubhekwa izidingo zangempela zabathengi bemikhiqizo noma izinsizakalo.
Eminye imibono ongayinikeza i-e-commerce yakho
Ukuqeda sizokunikeza esinye isiphakamiso sokufeza le mibono esiyibalulile kule ndatshana. Ngabe uzimisele ukuwahlanganisa ngendlela ephathekayo?
- Ser Ukwamukela iziphakamiso lokho kukunikeza ngabantu abaphumelele kakhulu embonini.
- Qaphela konke izindaba ezikhiqizwayo emakethe nokuthi ungangenisa i-e-commerce yakho.
- Thinta abanye abantu ngobulukhuni obukhulu emsebenzini wabo bese ubika ukuthi yini i- ukufunwa kwabathengi emkhakheni ngamunye wedijithali.
- Ngaphezu kwakho konke, kungakuhle ukuthi ukhethe i- umkhakha omusha ngokuphelele kulokho okuphakamisa kuwo wonke amaklayenti.
- Futhi ekugcineni, qinisela kakhulu emisebenzini yakho kusukela kumzuzu wokuqala uqala umsebenzi wakho wobuchwepheshe online.