Ku-SEO EAT kusho ukuthi Okuhlangenwe nakho, Isiphathimandla Nokwethenjelwa (Ubungcweti, Ukugunyazwa Nokuthembeka). Igama elithi EAT laqala ukuthandwa ngo-Agasti 2018, lapho ukuvuselelwa ku-algorithm yeGoogle ebizwa ngokuthi isibuyekezo sezokwelapha kwenzeka. Ukubaluleka kwayo kususelwa eqinisweni lokuthi ekugcineni ungayisebenzisa ngokunenzuzo ukwenza imisebenzi ibe nenzuzo esitolo sakho noma ebhizinisini eliku-inthanethi.
I-EAT ibamba iqhaza elibalulekile kuzibuyekezo ze-Google algorithm. Amasayithi "Imali Yakho, Impilo Yakho" (YMYL) athinteke kakhulu ngezinkinga ze-EAT. Uma isiza sakho singalingani esigabeni se-YMYL, awunasizathu sokwesaba. Noma kunjalo, kubalulekile ukuthi wazi ukuthi ngoba amasayithi e-e-commerce amukela imininingwane yekhadi lesikweletu, athathwa njengamakhasi we-YMYL. Lokho kushiwo, i-EAT akuyona i-algorithm, kepha ama-algorithms weGoogle avuselelwe ukubheka izimpawu ezinquma ukuthi ngabe babuyekeza okuqukethwe nge-EAT enhle noma embi. I-EAT embi ingahle iholele endaweni embi.
Iphuzu le-EAT lamawebhusayithi e-YMYL ukuthi lidinga uchwepheshe oqinisekisiwe ukuthi anikeze okuqukethwe noma asebenze eduze nabantu abaneziqinisekiso ezifanele. Kodwa-ke, ngaphandle kokuqukethwe okudingwa yi-YMYL - okuvame ukubhekana nemininingwane yezokwelapha, yezezimali, yokuthenga noma yezomthetho - okuqukethwe kochwepheshe abahambisana namazinga we-EAT yilabo abahlangabezana nezidingo zezithameli zabo futhi baqonde inhloso yokuthi kukhona ngemuva kwemibuzo noma imibuzo abayiphakamisayo.
IYADLA: Asikho isikolo futhi akuyona into esezingeni
Ungakhathazeki, asikho isilinganiso esiphezulu se-EAT amakhasi akho adinga ukusizuza. I-algorithm yeGoogle ayiniki amaphuzu e-EAT kumasayithi. Ungalahlekelwa ukulala ucabanga ngezindlela zokuthuthukisa lelo phuzu. I-EAT nayo akuyona into eqondile yokuma. I-Google inezici ezingama-200 okungenani, kufaka phakathi isivinini sekhasi, ukusetshenziswa kwamagama angukhiye kumathegi esihloko, nokuningi. Kepha i-EAT inomthelela ongaqondile kwizinga lekhasi lakho, njengoba okuqukethwe kufanele kufane namazinga we-EAT. Ngaleyo ndlela, iba yinto esezingeni.
I-EAT imele "Isipiliyoni, Isiphathimandla, Ukuthembeka."
"Ubungoti" - Kufanele ube yingcweti emkhakheni wakho. Isipiliyoni sisho ukuthi kufanele ukhombise ikhono lomdali wokuqukethwe okuyinhloko (i-MC) futhi ukubalule kokuqukethwe kwakho. Okuhlangenwe nakho akubalulekanga kangako kumawebhusayithi amahlaya noma amahlebezi, kepha kubalulekile kumawebhusayithi ezokwelapha, ezezimali noma ezomthetho. Izindaba ezimnandi ukuthi noma yiliphi isayithi lingakhombisa ubuchwepheshe uma okuqukethwe kuneqiniso futhi kuwusizo kubasebenzisi.
"Isiphathimandla" - Udinga ukukhombisa ukuthi uyigunya noma igunya lomdali we-MC. Futhi ungakuthola kulokhu ngokuhlangenwe nakho kwabalobi bakho noma ngokwakho. Uma ikhasi lakho liyisithangami somphakathi noma sezingxoxo, ikhwalithi yengxoxo ishayela igunya. Ukuqinisekisa kuyadingeka, kepha nakho okuhlangenwe nakho komuntu siqu njengezibuyekezo.
"Trust" - Udinga ukukhombisa abasebenzisi ukuthi bangamethemba umdali noma inkampani Yokuqukethwe Okuyinhloko, i-MC uqobo kanye newebhusayithi. Ukuthembeka kubaluleke kakhulu kumawebhusayithi e-commerce abuza abasebenzisi imininingwane yabo yekhadi lesikweletu. Yonke into esizeni sakho kufanele yenze abasebenzisi bazizwe bephephile ngenkathi beyivakashela. Njengesiqalo, kufanele usebenzise ngokushesha isitifiketi se-SSL kusayithi lakho njengoba okungenani i-70% yemiphumela yekhasi lokuqala isebenzisa i-SSL (ingesinye sezimpawu eziningi zokufaka amagoli kuGoogle)
Udinga ukudla ukuze uphile. Futhi nokuqukethwe kwewebhusayithi yakho. Uhlobo oluhlukile "lokudla," kepha umqondo uyefana.
Kunjalo, futhi sikhuluma nge-EAT. Siqale ukubona lesi sifinyezo lapho kudalulwa imihlahlandlela yekhwalithi yosesho lweGoogle ngo-2014. Kepha ngokwethulwa ngokusemthethweni kweGoogle, manje sesiyazi ukuthi ibaluleke kangakanani i-EAT. Kulo nyaka, i-EAT ihloselwe ukuba yibhizinisi elikhulu. Izinsizakalo zethu ze-SEO zinakekela ukwenza isayithi lakho lihambisane nezici ezibaluleke kakhulu ze-EAT yakwaGoogle.
I-Google ithi i-EAT iphakathi kwezinto ezintathu eziphezulu ezicatshangelwa ngekhwalithi yekhasi. Ngakho-ke uma ungazange unake okuqukethwe kwe-EAT phambilini, kufanele uqale ukukwenza.
Kungani i-EAT ibaluleke kangaka kumakhasi wakho wewebhu?
Ngakho-ke kungani ulwazi, igunya nokuzethemba kubaluleke kangaka? Ngemuva kwakho konke, izinkombandlela zekhwalithi zeGoogle azinqumi ukuthi izinga lekhasi likuphi.
Ngokuyinhloko, i-EAT inquma inani lewebhusayithi. Izilinganiso zekhwalithi zibheka i-EAT lapho zibheka ukuthi isayithi noma ikhasi likunikeza kanjani okudingayo. Babheka ukubona ukuthi ngabe bathola isipiliyoni esihle online nokuthi okuqukethwe kuhlangabezana nezindinganiso zabo. Uma abalingisi bezwa ukuthi umsebenzisi angakhululeka ukufunda, abelane futhi ancoma okuqukethwe, lokho kunikeza isayithi izinga eliphakeme le-EAT.
Cabanga nge-EAT njengesizathu sokuthi abasebenzisi bakhethe isiza sakho kunomncintiswano wakho. I-EAT ingaba nomthelela ngqo ekutheni iGoogle ithola kanjani - futhi ekugcineni iklelise - iwebhusayithi yakho.
Ngakho-ke i-EAT ibathinta kanjani abavakashi bakho besiza?
I-EAT ihlobene kakhulu nalokho i-Google ekubiza ngokuthi "Imali Yakho noma Impilo Yakho" (YMYL) amakhasi. Amakhasi e-YMYL yiwo anezihloko ngezeluleko zezokwelapha, ezomthetho, ezezimali, leyo nto. Noma yini engathinta kahle noma ngokungalungile injabulo, impilo, kanye nengcebo yomsebenzisi. Izibonelo zifaka:
Isitolo esiku-inthanethi esicela imininingwane yekhadi lakho lesikweletu
Ibhulogi likamama elinikeza izeluleko ngokuba ngumzali
Ibhulogi evela esikhungweni sezezimali enikeza iseluleko sezomthetho
Ikhasi lezempilo lezokwelapha elibonisa izimpawu zesifo esingajwayelekile
Amakhasi aphezulu we-YMYL azobonisa izinga eliphakeme le-EAT. Lokho kungenxa yokuthi lapho umsebenzisi ezethemba ngokwengeziwe lapho evakashela ikhasi, futhi lapho okuqukethwe kufana kakhulu nombuzo wabo wosesho, kulapho ihlangabezana kakhulu nezidingo ze-EAT. Amasayithi anikeza izeluleko eziwusizo noma isisombululo senkinga azohlangabezana nalezi zidingo kalula kunamasayithi azama ukuxhumana nohlelo lweGoogle.
Uyikho okudliwayo
Ngakho-ke isayithi lakho lizoba wusizo kuphela njengalokho okubeka kulo. Njengoba i-EAT zombili ezingeni lekhasi nezinga lesiza, udinga ukuqiniseka ukuthi yonke ingxenye yewebhusayithi yakho izama ukuhlangabezana nezimfuneko ze-Google. Futhi uma amakhasi akho efaneleka njengamakhasi we-YMYL, lokhu kubaluleke kakhulu.
Kepha ungathathi nje izwi lethu ngakho. I-Google ithi ikhasi noma isayithi elingenayo i-EAT "yisizathu esanele sokunikeza ikhasi isilinganiso esisezingeni eliphansi." Ngakho-ke uma ungeyena uchwepheshe, igunya, noma onokwethenjelwa, ikhasi lesayithi lakho lingathathwa njengekhwalithi ephansi.
Kufanele udale okuqukethwe okuhehayo, okusebenzisekayo nokunembile. Futhi kufanele usebenzise i-EAT ukuhlangabezana nezidingo zombili izilinganiso zekhwalithi nabasebenzisi boqobo. Yenza lokho, futhi uzobe wenza lokho okufunwa iGoogle.
Qiniseka ukuthi ugcina leli khasi lihlolwe - ngeke wazi ukuthi ungadinga nini isikhumbuzi sokusebenzisa i-EAT kahle.
Ezinyangeni ezimbalwa ezedlule, kungenzeka ukuthi uke wayibona i-buzzword (noma isifinyezo, kunalokho) ethi "EAT" entanta nxazonke. Ngenkathi leli gama belikusichazamazwi sama-SEO amaningi isikhathi esithile, kusukela ekubuyekezweni okukhulu kwe-algorithm kweGoogle ngo-Agasti 2018 (okwaziwa ngokuthi "isibuyekezo sezokwelapha"), kunakwe kakhulu ku- "EAT» Kusuka kwaGoogle, futhi selokhu kwaba njalo ezindebeni nasezandleni zomunwe zama-SEO amaningi.
Manje kungani ngikhuluma ngakho manje? Ngoba izinsuku lapho ungavela khona ku-Google ngobusuku obubodwa sezidlulile. Ukuze umiswe kahle kuGoogle, udinga ukondla umkhiqizo wakho ngokwakha ubuchwepheshe bawo, igunya, nokwethembeka - okuyikho kanye okumelwe yi-EAT!
Kulokhu okuthunyelwe, ngizohlanganisa izinsika ezintathu ze-EAT bese ngabelana ngamathiphu wokuthi ungayifaka kanjani ngayinye yecebo lakho lokuqukethwe ukuze ukwazi ukuthola amagama asesha kakhulu embonini yakho.
Ekuqaleni, lokhu kubuyekezwa "kwezokwelapha" bekubonakala kufinyelele kumawebhusayithi amaningi anikezela ngezeluleko zezempilo nezokwelapha, ngaphezu kwanoma yikuphi okunye okuqondile. Ngakho-ke, intatheli eyaziwayo yezentengiso yezinjini zokusesha uBarry Schwartz umemezele "njengesibuyekezo sezokwelapha."
Kodwa-ke, ngenkathi lesi sibuyekezo sifinyelele kumawebhusayithi amaningi ezokwelapha, siphinde sathinta amanye amawebhusayithi amaningi angahlukaniswa kulokho i-Google ekubiza ngokuthi "amasayithi we-YMYL" - yebo, esinye isifinyezo se-wacky (futhi cha, akuyena umuntu odidekile ocula i-Village People hit ethile ).
Abakhangisi bedijithali badume ngokusebenzisa i-jargon nokuba namathani amaningi, kepha kulokhu, bekuyiGoogle uqobo engeze lawa ma-YMYL ne-EAT kunqwaba ekhula njalo yejaggon yangaphakathi engahle idideke.
I-YMYL isilinganiso sekhwalithi yokuqukethwe okumele "Imali yakho noma impilo yakho." I-Google ayikhathaleli nje kuphela ngokunikeza imininingwane efanelekile, futhi ifuna nokuhlinzeka ngemininingwane efanele. Ngezinhlobo ezithile zokusesha, kunamathuba amakhulu kakhulu okuba nomthelela omubi "enjabulweni, empilweni, noma engcebweni" yabasebenzisi; Ngamanye amagama, uma la makhasi enekhwalithi ephansi, anamandla okuba nomthelela enhlalakahleni yomsebenzisi.
Ngakho-ke, uma kukhulunywa ngezempilo, izindaba zezezimali nokuvikeleka, i-Google ayifuni ukunikeza izixhumanisi zamakhasi abelana ngezeluleko, imibono noma amawebhusayithi angaba yinkohliso. I-Google ifuna ukuqiniseka ngangokunokwenzeka ukuthi incoma amasayithi akhombisa izinga eliphezulu lobuchwepheshe, igunya, nokwethembeka, okuyikho okumelwe yi-EAT. Kuyindlela ye-Google yokuvikela izinjini zokusesha kokuqukethwe kwekhwalithi ephansi ezingaba nobungozi enjini yokusesha.
Uma ibhizinisi lakho liwela ngaphansi kwelebuli yenjabulo, impilo, noma ingcebo, khona-ke i-EAT ingabaluleka kuwe ukuqonda, ngakho-ke funda!
I-EAT ne-YMYL zivela kudokhumenti ebaluleke kakhulu yakwa-Google eyaziwa njenge- "Google Search Quality Rater Guidelines."
Ngo-2015, i-Google ishicilele ngokusemthethweni Imihlahlandlela Yayo Yokuhlola Ikhwalithi Yosesho futhi lokhu kusinikeze umbono wokuthi yini ethathwa njengewebhusayithi ephezulu (noma ephansi), ngokubuka kweGoogle.
Leli phepha lalibhalelwe ithimba lakho lokulinganisa abantu, elenza ukusesha okunzima ubusuku nemini futhi lihlole amawebhusayithi aphezulu ku-Google okuthola imiphumela yalolo sesho. Kukhona abantu abayi-10.000 ngokusobala abaqashwe i-Google ukwenza lokhu kuhlolwa kwendawo, inqubo eyenzelwe ukuhlola ukusebenza kahle kwama-algorithms wokulinganisa ekuboneni ikhwalithi yamakhasi ewebhu.
Izimfundiso zethimba le-QA zazisa onjiniyela beGoogle ukuthi bangayithuthukisa kanjani i-algorithm yokuma. Njengoba abasebenzi bakwaGoogle bavame ukusikhumbuza, i-algorithm yabo yezinga inqubo yokuthuthuka okuqhubekayo, ngezibuyekezo ezijwayelekile kakhulu.
Isipiliyoni
Isichazamazwi se-Oxford sichaza igama elithi "uchwepheshe" ngokuthi "onolwazi kakhulu noma onekhono endaweni ethile." Kodwa-ke, ukuba nalolu lwazi kukodwa ngeke kutholise ukugcwala kwabantu kuwebhusayithi yakho kusuka kuGoogle.
Udinga ukuqonda ukuthi ungaluxhumana kanjani lolu lwazi ngendlela ebandakanya abantu. Imayelana nokungabi nolwazi kuphela, kepha futhi nokwazi ukuthi izethameli zakho zifunani nokuthi iyiphi indlela engcono kakhulu yokuletha imininingwane kuzo.
Noma kunini lapho iGoogler ibuza umbuzo othi "Ngingayithuthukisa kanjani isiza sami?" Impendulo yesenzo kaningi ibonakala iyinto efana nokuthi, "Dala okuqukethwe okuhle izethameli zakho ezizokuthanda." Yize lokhu kungabonakala kuyimpendulo elula ngokweqile (futhi kunjalo), kuyimpendulo efingqa kahle lokho engikubhala kulokhu okuthunyelwe, ukuthembeka.
Sikwenza kanjani okuqukethwe kochwepheshe? Nazi izeluleko zokuphendula lowo mbuzo:
Thola ukuthi izethameli zakho zifunani, bese uhlangabezana futhi udlule izidingo zazo. Lokhu kuqala ngocwaningo lwamagama asemqoka.
Zama ukuqonda inhloso yezinjini zokusesha ngemuva kwamagama owathola phakathi kwalolo cwaningo lwegama elingukhiye.
Udinga ukuqonda ukuthi lezi zinjini zokusesha zikusiphi isigaba ohambweni lwakho njengomthengi noma njengomuntu ongena embonini yakho. Kunezimo eziningi lapha, ngokuya ngecala lakho ngqo, kepha uma umgomo wakho, ngokwesibonelo, igama lokusesha elichaza ngokusobala umuntu omusha esihlokweni, zama ukuthi ungasebenzisi ijagoni enkulu kanye / noma izinhlamvu yombono wokuthi mhlawumbe i-newbie ngeke iqonde.
Thola ibhalansi phakathi kokusekela nokugcina kulula. Lokhu kwehlela ukufomatha umbhalo ukuze ugayeke, kusetshenziswa izinsiza ezibonakalayo noma imidiya ecebile efana nevidiyo noma umsindo. Isibonelo esihle salokhu uchungechunge lweMoz lwe- "Whiteboard Friday". Sifuna ukuthi umthengi wokuqukethwe asiqonde kahle isihloko ekugcineni, ngaphandle kokwenza kube nzima kakhulu.
Cabanga ngemibuzo elandelayo injini yokusesha engaba nayo futhi okuqukethwe kulungele ukuphendula lokho, nakho. Okuqukethwe okwengeza okufanele kufanele kuxhunywe ngaphakathi futhi kufinyeleleke kalula. Imayelana nokuba ngumthombo wolwazi emkhakheni wakho.
Igunya
Ukuba yisazi kuhle, kepha kusisiqalo nje. Lapho abanye ochwepheshe noma abagqugquzeli ekucaphuleni kwakho okuqondile wena njengomthombo wolwazi noma lapho igama lakho (noma umkhiqizo wakho) lifana nezihloko ezifanele, awuyena nje uchwepheshe - nguwe ogunyaziwe.
Nawa amanye ama-KPI uma kukhulunywa ngokwahlulela igunya lakho:
Izixhumanisi ezifanele futhi ezigunyazayo zewebhusayithi ziyisici esikhulu uma kukhulunywa ngamawebhusayithi asezingeni futhi ngokuqinisekile asikwazi ukuxoxa nganoma yiluphi uhlaka lwempumelelo ye-SEO ngaphandle kokugcizelela lokhu.
Kunoma ikuphi, kufanele kugcizelelwe ukuthi lapho sikhuluma ngezixhumanisi, kumayelana nokwakha igunya lesizinda sakho. Lokhu kusho ukuthi sifuna amawebhusayithi afanele asevele ethole igunya esikhaleni ukusincoma futhi akukho ukuvuma okungcono iwebhusayithi engakuthola komunye umnikazi wewebhusayithi kunesixhumanisi.
Yize izixhumanisi zilungile, ukumane kushiwo ezindabeni noma kumawebhusayithi anegunya esikhaleni sakho kusazokwenyusa igunya lakho, emehlweni e-Google. Ngakho-ke, okushiwo nakho kuyinto okumele ulwele ukuyilwela.