Okhiye becebo lakho lokubeka uphawu lomkhiqizo ukuze baphumelele

indlela yokwenza isu lokumaketha

Ukwenza isu elinembile nelisebenzayo le-branding kungaba yimpikiswano engcono kakhulu xhuma uphawu lokuhweba namakhasimende nabasebenzisi. Kanye nokuvumela ukwethembeka okukhulu kubo. Ngamamodeli wokumaketha wedijithali ahlukahlukene ozowahlola kusukela manje kuqhubeke. Uyazi kanjani? Yebo, landela lolu lwazi ngokuningiliziwe ngoba uzokwazi ukuthola ngale fomethi ekukhangiseni okuku-inthanethi.

Ngenxa yezimpawu zayo, kuzoba uhlelo lokusebenza olwenzelwe isikhathi esimaphakathi nesikhathi eside. Futhi lokho kuzo zonke izimo kuyathuthuka ukuhlangabezana nezinhloso ezithile, kulokhu ekuhwebeni kwedijithali. Ngokuvamile ukungenisa izinhloso ezimbili, ngakolunye uhlangothi ukwandisa ukuthengisa ngakolunye uhlangothi, ukuxhumanisa amakhasimende amaningi. Ngakho-ke ngale ndlela, iphrojekthi yebhizinisi lakho inamandla amakhulu futhi inamathemba amakhulu okukhula.

Awukwazi ukukhohlwa ukuthi ukufaka uphawu lwenqubo kuyinqubo edingeka kakhulu ukwenza chaza ubunikazi benkampani noma iphrojekthi yezamabhizinisi neyomsebenzi, kungaba yedijithali noma cha. Ngakho-ke, kungukulawulwa kwezokuxhumana okuhleliwe okunenhloso yokwethula inkulumo yezentengiso yalolo hlobo. Ngakho-ke, unezici ezichazwe kahle kakhulu ezahlukile kwamanye amasu wokumaketha wendabuko noma ajwayelekile.

Ukhiye wokuqala kumasu wokubeka uphawu: sebenzisa izinsiza zemithombo yezokuxhumana

Uma ufuna ukwenza ngcono umkhiqizo wakho wedijithali kusukela manje kuqhubeke, ngeke ube nenye indlela ngaphandle kokukhuthaza lelisu elikhethekile ubuchwepheshe obukunikeza lona. Isihluthulelo sempumelelo silele gwema zonke lezo zihloko noma okuqukethwe okungahlobene nalutho noma oluncane kakhulu ngomkhiqizo wezohwebo. Kufanele ucabangele ukuthi kufanele yini ukukhuluma ngomkhakha wezokulingana lapho ibhizinisi lakho ligxile ekumaketheni izingubo zezemidlalo. Kuze kube seqophelweni lokuthi ukuphela kwento ozoyizuza ukudida kakhulu abemukela imilayezo yakho ngamanethiwekhi omphakathi.

Esinye isici okufanele usicabangele ukuhlinzeka ngemifanekiso noma imidwebo yokubukwayo engaxhunywa noma ibonakale njengengxenye yebhizinisi lakho. Ukukhohlwa nganoma yikuphi ukugxila komuntu siqu ukuthi akukho lutho oluzofaka isandla ekwazini kangcono uphawu lwezohwebo olumele phakathi komphakathi. Ngokwalo mbono, ukuxhumana nomphakathi kukuvumela ukuthi ungenise izinsizakusebenza eziningi zokwanelisa lesi sidingo sobuchwepheshe. Njengokwethula uchungechunge lwemiyalezo ehambelana ngokuphelele nefilosofi yebhizinisi lakho elincane noma eliphakathi nendawo.

Ngenkathi kwenzeka okuphambene nalokho, ukwenziwa komyalezo ohambisanayo futhi onakekelayo kokuqukethwe yiphasipoti engcono kakhulu yokwakha ukuxhumana nabasebenzisi noma amaklayenti ala manethiwekhi omphakathi. Uzokwenza chaza futhi uhlele lokhu okuqukethwe kwedijithali ukuze ubukeke umuhle ngokwengeziwe kulokhu kudlala. Akumangalisi ukuthi amandla wokungena womlayezo njengamanje asebenza kangcono kunamanye amamodeli angenawo amakhono amasha.

Ukhiye wesibili kusu lokubeka uphawu: umsebenzi omkhulu kubasebenzi

Uma ufuna ukuthi inkulumo isebenze kahle futhi igculise izintshisekelo zebhizinisi lakho, akufanele ukhohlwe ngabasebenzi bakho nalabo osebenzisana nabo. Kuzoba inani elengeziwe ukufeza leli su lokubeka uphawu futhi kube nemiphumela emangalisa ngempela ngenxa yenhlanhla yalo. Ngoba empeleni, ingahlinzeka ngokuqina nokuqina kwemilayezo ofuna ukuyikhombisa amakhasimende noma abahlinzeki bakho.

Ngokuxhumanisa abasebenzi bakho nezindinganiso zenkampani uzobe unikeza isithombe sobumbano lobungcweti nokwakhiwa komyalezo ongenamthungo mayelana nemikhiqizo noma izinsizakalo ozinikeza izinkampani zangaphandle. Ngendlela efanayo naleyo ebekwe ngabamele noma abaphathi bohlobo lomuntu siqu. Akunakuba ukuthi laba basebenzisa ithoni emnandi nejabulisayo ngenkathi abahlanganyeli bekhetha ithoni ebucayi futhi kwesinye isikhathi eyindida.

Lokhu kwehlukahluka kungathinta ukubonwa kophawu lwentengiso uqobo. Ukufika ezingeni lokuthi kuzodingeka ukuhlanganisa okuqukethwe okuzosetshenziselwa ukukhuthaza inkampani. Ukuba ngesinye sezici ezinganakwa kakhulu ngabasebenzisi. Kepha lokho kungalungiswa ngokuhlanganiswa kwezindlela zokubekwa kuma-social network ahlukene (Twitter, Facebook, YouTube noma abanye abanezici ezifanayo).

Ukhiye wesithathu kumasu wokubeka uphawu: zihlukanise nomncintiswano

Akudingeki nje ukuthi ubeke uphawu lomkhiqizo, kepha futhi nokuluxhasa ngenani elengeziwe kulokho okukuhlukanisa nezinye izinkampani ezikulo mkhakha ofanayo wezohwebo. Kumele ulethe ubuntu kulo mkhiqizo njengefomula yokuheha inani elikhulu lamakhasimende noma abasebenzisi. Ngalo mqondo, kuyinto efiselekayo ukuphakamisa izinto ezihlukanisayo ezigqamile kulezo zabaqhudelana nazo.

Ukwenza lelisu lokumaketha, kubaluleke kakhulu ukuthi ubheke ezinye zezinto ezingathuthukisa lesi sici enkampanini yakho yedijithali. Njengesibonelo, kulezi zimo ezinhlanu esiziphakamisayo ngezansi:

  1. Amaphuzu o izici ezinhle kakhulu ozinikezayo ekumaketheni kwemikhiqizo noma izinsizakalo zakho.
  2. Noma yikuphi umbono omusha noma wokuqala lokho kugqame ekunikezelweni ngabancintisana nabo abaphambili emkhakheni wedijithali.
  3. Un izinga lokungena elilungile lokho kudonsa ukunaka kwabangaba abamukeli.
  4. La isipiliyoni osesiqongelele eminyakeni edlule okhona lapho kuthengiswa khona imikhiqizo.
  5. I-Las izinzuzo amakhasimende anazo lapho uthenga imikhiqizo yakho ngezinhlelo zokumaketha ezithuthuke kakhulu.

Ukhiye wesine kumasu okwenza uphawu: ulwazi lwamakhasimende

Akukho lutho oluzuzisa kakhulu ukuthumela uphawu lwakho lokuhweba njengolwazi oluphezulu lwamakhasimende noma abasebenzisi. Kepha akuvamile ukuthi sikusebenzise. Ngalo mqondo, umbono wokuqala okufanele uwenze ukuthi ukwazi amakhasimende akho kuyisisekelo esihle kakhulu sokwakha umkhiqizo omuhle. Kungathakazelisa kakhulu kuwe ukuqoqa imininingwane ethembekile kweminye yemibuzo elandelayo esikubuza yona:

  • Ngabe ahlobene ku- zokuxhumana nabantu futhi ngaphansi kobuphi ubukhulu?
  • Yini eyakho imibono ngemikhiqizo noma izinsizakalo Yini esiyithengisayo?
  • Hlobo luni lwe okuqukethwe kuthanda ukuthanda kwakho futhi liyini izinga lalo lokwamukela?
  • Ngabe uzimisele gcina ukuxhumana okukhulu ngophawu lwentengiso esilumele?
  • Yini eyakho izinga lokwethembeka Futhi bazimisele ukuya kumaphi amazinga ukugcina ubudlelwane noma ukuxhumana neklayenti?

Kwanele ukuthi sikhombe iningi lalezi zindlela ukuze umkhiqizo wezentengiso noma iphrojekthi yobungcweti iqiniswe ngokubaluleka okukhethekile. Lo mthombo wolwazi ungatholakala nge ucwaningo lwemakethe, ucwaningo oluthembekile noma ngqo ngokuthuthukiswa kwezinsizakalo zamakhasimende. Lezi yizinsizakusebenza ezingaze zehluleke kulezi zinhlobo zezinhloso.

Ngaphandle kokukhohlwa, kunjalo, ubukhona obusebenza kakhulu ekuxhumaneni nomphakathi ngokuqhubekayo futhi uzama ukuhlonipha okuthandwa nemibono yabamukeli bemikhiqizo noma izinsizakalo zakho kusukela manje kuqhubeke. Lokho wukuthi, ikhasimende elingaphezu kokunye ukubhekwa kobuchwepheshe kwebhizinisi ledijithali.

Ukhiye wesihlanu kuhlelo lokubeka uphawu lomkhiqizo: yakha izindaba eziyela ngasocansini

Kungenzeka ukuthi awukwazanga lapho usufinyelele kuleli qophelo, kepha ukuveza ulwazi olufanele kakhulu kungafinyelela izinhliziyo zezithameli zakho. Ukuze ngale ndlela, abamukeli bangaphinda bakhombe uphawu lwentengiso ngalezi zindaba zoqobo. Kunoma ikuphi, kufanele bahlangabezane nochungechunge lwezidingo, njengokulandelayo:

  • Nyusa a ubunikazi bomkhiqizo noma iphrojekthi yebhizinisi.
  • Yakha izindaba ukuthi jabulisa umphakathi futhi kungathinta inkumbulo yakho.
  • Kuzokwenzeka abasebenzisi be-hook ngendlela ehlala njalo futhi ubavumela nempendulo ukuthi banikeze umbono wabo.
  • Sebenzisa zonke izinhlobo zezinsizakusebenza ukuze isipiliyoni ixhunywe kumkhiqizo ukuthi unikela khona manje.

Ukhiye wesithupha wecebo lokubeka uphawu lomkhiqizo: ukusebenzisa imali ngezindleko zebhizinisi

Ezimweni eziningi, isici semali sezinkampani ezincane nezisemaphakathi asibalulekile. Lokho wukuthi, uma ukwazi ukuba nomkhiqizo wezentengiselwano ohlonishwa kakhulu kulo mkhakha, kuzoba lula kuwe ukunciphisa izindleko zokutshala imali. Kanjani? Yebo, ngento elula emkhakheni wokumaketha wedijithali njengoba kunjalo ukuthi amakhasimende asevele akwazi wena. Futhi-ke, awudingi ukwaba imali ethe xaxa kulo msebenzi wobungcweti.

Ngakolunye uhlangothi, izokuvumela ukuthi uqondise izinsizakusebenza zakho zezezimali kwezinye izici zebhizinisi. Kanye namathuluzi ekhompiyutha ngisho nabasebenzi okufanele babhekane nalezi zici enkampanini. Lokhu, ngaphandle kokungabaza, kuzothuthukisa inzuzo yenkampani yakho. Kuyo yonke imigomo yesikhathi esigcwele: emfushane, ephakathi nendawo ende. Ngokwenza kahle okukhulu kwemali etholakalayo. Kuze kube seqophelweni lokuthi singasho ngokufingqiwe ukuthi lokhu phela kuyisu elibalulekile lokubeka uphawu lomkhiqizo ukuxhumana namakhasimende alo futhi ukuwagcine. Njengenye yezinjongo zayo ezifanele kakhulu.


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Shiya umbono wakho

Ikheli lakho le ngeke ishicilelwe. Ezidingekayo ibhalwe nge *

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  1. Ubhekele imininingwane: Miguel Ángel Gatón
  2. Inhloso yedatha: Lawula Ugaxekile, ukuphathwa kwamazwana.
  3. Ukusemthethweni: Imvume yakho
  4. Ukuxhumana kwemininingwane: Imininingwane ngeke idluliselwe kubantu besithathu ngaphandle kwesibopho esisemthethweni.
  5. Isitoreji sedatha: Idatabase ebanjwe yi-Occentus Networks (EU)
  6. Amalungelo: Nganoma yisiphi isikhathi ungakhawulela, uthole futhi ususe imininingwane yakho.